Diploma In Social Media Marketing Online Course

Learn How To Create A Multi-Platform Social Media Marketing Strategy


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Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

Course Fast Facts:

  1. Learn the fundamentals of Social Media Marketing
  2. Comprehensive 11 module Accredited Certificate in Social Media Marketing Online Course
  3. Study along with simple instructions & demonstrations
  4. Written and developed by leading Social Media Marketing experts
  5. Receive one-on-one online help & support
  6. Unlimited, lifetime access to online course
  7. Certificate of completion awarded with passing score for the online assessment
  8. Study at your own pace with no rigid class timetables, 24/7 from any computer or smart device

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.

Recognition & Accreditation

Upon completion of your course assessment, you will receive 3 certificates. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

The Social Media Marketing Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

This course is certified by the IAHT (International Alliance of Holistic Therapists), the IAHT is an internationally recognised organisation. The IAHT certify personal development, health, fitness and nutrition courses.

About this Course

Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

Course Fast Facts:

  1. Learn the fundamentals of Social Media Marketing
  2. Comprehensive 11 module Accredited Certificate in Social Media Marketing Online Course
  3. Study along with simple instructions & demonstrations
  4. Written and developed by leading Social Media Marketing experts
  5. Receive one-on-one online help & support
  6. Unlimited, lifetime access to online course
  7. Certificate of completion awarded with passing score for the online assessment
  8. Study at your own pace with no rigid class timetables, 24/7 from any computer or smart device

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.

Recognition & Accreditation

Upon completion of your course assessment, you will receive 3 certificates. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

The Social Media Marketing Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

This course is certified by the IAHT (International Alliance of Holistic Therapists), the IAHT is an internationally recognised organisation. The IAHT certify personal development, health, fitness and nutrition courses.

We provide a 7 Day Money Back Refund on all Courses

Now Only US$199 Save US$70 (26%)
OFF RRP US$269
Delivery Method Online
Get Info Pack

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Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

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Benefits:
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  • Get where you want to be in life.
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Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID No.: 012CE211
Delivery Mode: Online
Course Access: Unlimited lifetime access-Study at your own pace
Tutor Support: Yes
Time required: 150 hours of study
Assessments: Yes
Qualification: Certificate

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