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Study Marketing Basics Course: Get a Better Understanding of Marketing and Grow Your Business

Convert your traffic into willing and paying customers! Enrol in our popular Marketing Basics Course and learn all the essential marketing fundamentals for any business. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

Our comprehensive Marketing Basics Course will give business owners the knowledge to build and grow your business. Or, it will give you the introduction to marketing you need to move on to business school or to get a digital marketing job. 

Marketing has changed a lot recently, and having a new perspective will give you the needed information to assist you in making the right marketing decisions.

Stay ahead of the competition. No matter your product or service, your business will benefit from a better understanding of marketing.

and how to determine market trends through market research. The course covers the basics of marketing analytics, Google digital marketing and paid search ads, product marketing and how to create a good sales funnel.

At Courses For Success, our digital marketing specialization courses are designed by industry experts. We maintain the highest level of quality courses to ensure your success. By completing our Marketing Basics Course, you will be equipped with the right skill-set to ensure you stand out from the competition!


What you will learn with our Marketing Basics Course

  • Define your market

  • Know the different types of marketing and ways to use them

  • Digital marketing strategy

  • Learn effective ways of communicating with the customer

  • Know how to set marketing goals and strategies

  • Recognize common marketing mistakes and know how to avoid

How will the Marketing Basics Courses be delivered?

Courses are accessed online via our learning management system by any device, including PC, MAC, tablet or Smart Phone.

  1. Easy to follow and understand marketing content

  2. Only 6 to 8 hours of study is required for online marketing classes

  3. Unlimited, lifetime access to online marketing course

  4. Delivered 100% online and accessible 24/7 from any computer or smartphone

  5. You can study from home or at work, at your own pace, in your own time

  6. All students who complete the course will be awarded with a professional certificate of completion

Marketing Basics Courses - Requirements

The Marketing Basics Courses is delivered 100 percent online 24/7 and only takes 8 hours of study to complete. The certificate program is ideal for learning digital marketing with an easy-to-understand user experience.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources

  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)

  • Be a self-directed learner

  • Possess sound language and literacy skills

Marketing Basics Course Outline

Getting Started

The world of marketing and advertising has become more accessible and significant due to the rise of technology. Learning the right tools and strategies that can be used in marketing can help in breaking into the world of marketing without any fear and hesitation.

The learning outcomes for this module are:

  • Define your market

  • Know the different types of marketing and ways to use them

  • Learn practical ways of communicating with the customer

  • Know how to set marketing goals and strategies

  • Recognize common marketing mistakes and know how to avoid them

What is Marketing?

Marketing can often be confused with the simple act of selling or increasing one’s sales, but it is the channel where companies take to grab the customer's attention and bring them to purchase. This is the first step in building a relationship with the customer and building their brand recognition.

Topics to be discussed include:

  • What is a Market?

A market is a medium wherein customers and sellers interact and share their common interests and desires in conducting business.

  • Marketing is Not Selling

  • Branding

  1. Connect with customers

  2. Anticipate needs

  3. Be consistent

  • Understanding Customer Needs

  • Defining Your Product or Service

  • Tips to Remember

Common Marketing Types (I)

It is vital to be familiar with the available marketing methods because it helps make the best decision. Most people find it useful to mix various marketing types. Customer surveys help in determining which methods can be the most effective.

Topics to be discussed include:

  • Direct Marketing

Allows the business to advertise to the customer directly

  • Active Marketing

It is like direct marketing but focuses on the individual's customers and wants and needs.

  • Incoming Marketing 

It is also known as inbound marketing, and it is designed to draw in the customers by providing them opportunities to inquire more.

  • Outgoing Marketing

This is the traditional method of marketing and introducing a product or service to the customers.

Common Marketing Types (II)

New technologies can be the pathway for reaching out to the public and always emerging standard Marketing tactics must be able to keep up with the fast-paced and mast moving society. 

Topics to be discussed include:

  • Guerrilla Marketing

Type of marketing that utilizes unconventional methods that are meant to create a wow factor for the consumers

  • B2B Marketing

Type of marketing that primarily occurs between businesses

  • B2C Marketing

Type of marketing that focuses primarily on marketing directly to consumers and potential consumers

  • Promotional Marketing

Type of marketing that is used to entice customers to decide quickly and on the spur of the moment.

You’ll learn about the analytics tools and techniques required for successful digital marketing campaigns and how your marketing efforts can transform your business administration and success.

The Marketing Mix

Marketing can also be called the 4Ps of marketing: product, price, place, and promotion. These are often used in attracting and satisfying their customer base. It is vital for a company to carefully integrate and coordinate these elements to be effective.

Topics to be discussed include:

  • Product

  • Life cycle

  1. Introduction 

  2. Growth

  3. Maturity 

  4. Decline

  • Price

  1. Value-based

  2. Cost-based

  • Promotion 

  1. Advertising 

  2. Selling

  3. Publicity

  4. Word of mouth

  • Place

Communicating the Right Way

Communication is a vital tool in successful marketing. It requires practice, understanding of value, and entertainment. All communication occurs through the media that can be best in reaching the customers.

Topics to be discussed include: 

The Marketing Pitch

  1. Be concise

  2. Write it down

  3. Practice 

Sell Value, Not the Price 

Fun and Entertaining is Powerful

Choosing the Right Media

  1. Types of Media

  2. Radio

  3. Television 

  4. Publications

  5. Internet

  6. Social media

Customer Communications

It is essential to listen and value customer communication because what they are communicating is as important as what the companies are communicating with them. It is also vital to respond to their inquiries, whether on an individual or group level.

Topics to be discussed include:

  • Give Your Customers a Voice

  • It’s Not About You, It’s About Them

  • Every Interaction Counts

  • Answer Questions Honestly

  1. Tips to answer questions

  2. Listen

  3. Be respectful

  4. Answer honestly

  5. Answer individuals

Marketing Goals

You’ll learn marketing goals can help provide the direction of a company's marketing campaign. These goals must be long-term, broad, and provide aspirations for what is there to achieve through marketing. After establishing the goals, it is then needed to create specific objectives and plans that can help reach the goals.

Topics to be discussed include:

  • Brand Switching

  • Repeat Purchases

  • Brand Loyalty

  • Brand Champions

  1. Draft them

  2. Interact with them

  3. Give them perks 

  4. Listen to them

  • Inform and Educate

The Marketing Funnel

Marketing funnels are traditional tools used by marketers because it contains stages that a customer takes on the way in purchasing the product.

Topics to be discussed include:

  • Awareness

  • This stage is when the customer is first exposed to the product.

  • Interest

  • After creating positive awareness towards the customer, the customer will then show an active interest in the product

  • Desire 

  • Customers are then aspired to own the brands that they show interest in, and the key in establishing desire is convincing the customers that it will satisfy their needs or wants. 

  • Action

  • The action takes place when the customer purchases the product

Marketing Mistakes (I)

When marketing is done correctly, sales and customer relationships will increase. That is why it is crucial to avoid common mistakes people make when marketing.

Topics to be discussed include:

  • Not Taking Social Media Seriously

  1. Social Media

  2. Not using social media

  3. Set it and forget it 

  4. One-sided communication

  5. Inconsistency 

  • Not Having a USP

  • Cross-Cultural and International Translations

  • Not Building a Relationship

  1. Ways to Build Relationships in Person

  2. Ways to Build Relationships Online

Marketing Mistakes (II)

The key to successful marketing is being aware of the common pitfalls that companies do and understanding how to avoid them.

Topics to be discussed include:

  • Not having a plan

  • Having a plan can help in saving money and creating more efficient and effective methods that can be used by the company.

  • Aiming at everyone

  • Targeted marketing campaigns are more effective at drawing in customers.

  • Not tracking metrics

  • Tracking metrics is essential because it monitors the effectiveness of the plan

  • Not listening to your customers

  • Listening to and understanding the needs and wants of the customers are essential to marketing success. 

Recognition & Accreditation

Upon successfully completing this digital marketing fundamentals course and achieving a passing score for the assessment, you will be issued an international continuing education credit (CEU) certificate.

This Marketing Certificate is applicable worldwide, demonstrating your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Other Marketing Courses

If you’re hoping to propel businesses to success with your marketing skills, a marketing course and certification from the Courses For Success range will help you succeed. We have a huge selection of online marketing courses available, providing you knowledge in

  • Affiliate program marketing

  • Content writing and blogging

  • Digital marketing using videos

  • Social media marketing

  • Media strategy

  • Facebook blueprint and Google analytics marketing

These are all fantastic for professional or personal development. With the right knowledge, you can start a career as a digital marketing specialist, work in personal branding or public relations, be a web developer or web analytics expert, and help your own business increase sales (great for business owners).

Learning marketing is imperative in today’s world, where everything is based on search engine optimization SEO so sign up today for a digital marketing course online with Courses for Success.

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Units of Study

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up



Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader


Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.


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with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:




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All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

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you have internet access you can start this course whenever you like,
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Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

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but you should be comfortable typing, using the internet and be capable
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

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All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

you will be required to complete a multiple-choice test online at the
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17.  What type of certificate will I receive?

will receive a Certificate of Completion that is applicable worldwide,
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you can customize your own bundle. Please send us the complete list
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You can contact our support team, at any time through live chat on our website, or email at, or by calling one of our phone numbers depending on which country you are in.  

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Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

Course Bundles


Marketing Online Certificate Course

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"I am a business owner that is new to online marketing, so I decided to learn about online marketing by taking the Marketing Online Course. The course is a great intro to online marketing and gave me the foundation that I needed to get started." - Julia T. Verified Buyer 

Gain the expertise you need to market your business online. Our Marketing Basics Certificate Course will provide the tools and strategies to help you turn leads into customers and increase your ROI. Unlock your potential now!

Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%

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