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About This Course
What you will learn
  • Successfully using networking skills
  • Managing the opportunities offered by "Meet and Greet" situations
  • Dressing for success
  • Writing effective communications across all print and electronic channels
  • Goal setting

  • Managing media relations
  • Planning and issuing crisis communications
  • Using social media effectively
  • Delivering effective communication to employees

Study Media and Public Relations Online Course and Learn the Skills to Become a Media and Public Relations Professional

Our Media and Public Relations Online Course will teach you how to increase brand awareness, protect your company’s reputation, or make better connections with your target audience. Our Media Relations Course Online will give you all the skills and knowledge to start a career in media relations or make you a more convincing media relations practitioner.

Enter the exciting world of Media Relations and get a better understanding of the relationship between networking and media relations! Our Media Relations Course Online is your comprehensive resource of information about the importance of strategic communication planning and the effective use of networking.

Networking and public relations have been proven to be the most successful methods of communicating your worth to your clients and potential clients. Proper use of networking skills will allow you to leverage your existing relationships to boost your network.

Our premium Media Relations Course Online has been designed to give you practical public relations skills and useful networking tools that you will be able to apply as a modern PR consultant, manager, or networker.

At Courses For Success, our training programs have been carefully developed by leading professionals and validated by industry experts to guarantee you are getting the most up-to-date experience. By enrolling in this course, you can be confident you are getting the best education possible.

How will the Media and Public Relations Online Course be delivered?

The public relations training online course is accessible through the Courses For Success online learning management system. The course material is compatible with any electronic device including MAC, PC tablet or Smartphone.

  1. The course content has been written for easy comprehension

  2. Between 6 and 8 hours of study is necessary

  3. Registered students are granted lifetime access to the online course

  4. All course content is delivered online and can be accessed 24/7 using any computer or Smartphone

  5. Study from your home or work, in your own time and, at your own pace

  6. Students who successfully complete the course are awarded a certificate of completion

Media and Public Relations Online Course - Requirements

The Media Relations Training Course is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources

  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)

  • Be a self-directed learner

  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension

  2. Approximately 8 hours of study is needed to complete the course

  3. Registered students gain unrestricted access to the Media Relations Training Course

  4. All course material is available online 24/7 and can be accessed using any device

  5. Study online from anywhere in your own time at your own pace

  6. All students who complete the course will be awarded with a certificate of completion

Media and Public Relations Online Course Outline

Getting Started

This course will help in gathering knowledge that is needed in managing effectively one's image and value by forming reliable networks through various strategic communication planning. Effective networking is crucial for those who are actively pursuing job opportunities. Networking and public relations can be considered the most successful method of communicating one's value. Having good networking skills enables the person to tap into relationships that are already present and increasing their scope of the network.

The learning outcomes for this module are:

  • Network for success

  • Manage "Meet and Greet" opportunities

  • Dress for success

  • Write effectively

  • Set goals

  • Manage media relations

  • Plan issue and crisis communication

  • Use social media

  • Deliver effective employee communication

Networking for Success (I)

Networking is found to be an effective way of spreading a person's value, and it is essential to understand the basic mechanics of networking. By having the necessary knowledge and understanding them fully can help in delivering the right message about the person to others. This module will tackle how to create a compelling introduction and how to make a great first impression.

Topics to be discussed include:

  • Creating an Effective Introduction

  • During the first two minutes if a conversation, most people can already form an opinion about a person that's why important to have a practical introduction when networking.

  • Making a Great First Impression

  • Focusing too much on making a great impression might end up with opposite results.

  1. Five B’s

  2. Be on time

  3. Be yourself

  4. Be positive

  5. Be courteous

  6. Be brief

Networking for Success (II)

Understanding the basic mechanics of networking can already help in increasing a person’s success in delivering the right message about them.

Topics to be discussed include:

  • Minimizing Nervousness

  • It is common to feel nervous when meeting new people, but it is vital to minimize being nervous when networking because it can often be seen as a negative trait.

  1. Five Quick Steps to Help Reduce Nervousness

  2. Prepare for the event

  3. Think positively before and throughout the event

  4. Practice what you are going to say and do

  5. When at the event, focus on the present

  6. Remember to breathe deeply and monitor your physical reaction to the situation

  • Using Business Cards Effectively

  • It is essential always to carry business cards because it contains the necessary contact information of a person.

  • Remembering Names

  • Upon meeting new people, it is vital to remember their names correctly because when remembering people's names, it can leave a positive trait, and they will be impressed.

  1. CARE Model

  2. Commit to remembering names

  3. Associate names to other things and events

  4. Repeat their names

  5. Engage yourself in the conversation

The Meet and Greet

Meet and greet functions provides an excellent opportunity to create networks with other people. It is crucial to be prepared when attending these functions with understanding that there are crucial steps that are needed to consider when in the Meet and Greet situation. 

Topics to be discussed include:

  • The Three-Step Process

  • The purpose of meet and greets is to mingle and meet as many people as possible because it can be used as a strategy in expanding one’s network.

  1. Meet 

  2. Monitor

  3. Move on

  • The Four Levels of Conversation

  • Communication often occurs at four distinct levels, and understanding these levels will help in determining how to communicate with others.

  1. Small Talk

  2. Fast Disclosure

  3. Viewpoints and Opinions

  4. Personal Feelings

Dressing for Success

Networking is a face-to-face event that is essential for a person to know how to present themselves in making the best impressions properly. Understanding what is communicated through the clothes that a person wears enables them to develop a wardrobe that can be essential in enhancing their networks.

Topics to be discussed include:

  • The Meaning of Colors

  • Colors can often send a message that may not be what a person intends to send that is why it is crucial to understand the basic meaning of colors.

  • Interpreting Common Dress Codes

  • It is essential to understand how to interpret dress codes in ensuring that a person is adequately dressed at the event.

  • Deciding What to Wear

  • PEAR can be used as a guideline on deciding what to wear for an event.

  1. PEAR

  2. Place

  3. Environment

  4. Attendees

  5. Reason

Setting Goals

In networking and managing public relations, it is crucial to have a clear and measurable goal in achieving the various goals set. Unclear goals may lead to missing goals and causing frustrations; that is why it is essential to understand how to formulate goals that are realistic and achievable.

Topics to be discussed include:

  • Understanding Goals

  • Goals are essential for success because it states an expected outcome or achievement.

  • SMART Goals

  • Having goals that are more structured and consisted can be easier to achieve.

  1. Specific

  2. Measurable

  3. Attainable

  4. Relevant

  5. Timed

  • Helping Others with Goal Setting

  • Sharing various practices with others can be a great way of strengthening one's network.

Media Relations

Managing media relations is another form of networking.

Topics to be discussed include:

  • Television 

  • Using the news media can be essential in increasing one’s network exponentially and across the country.

  1. Six Steps to Prepare and Get Your Message on Television

  2. Create a brand

  3. Develop your elevator speech

  4. Seek out the media

  5. Respond immediately

  6. Be prepared

  7. Keep it simple and fresh

  • Print

  • Print media is more comfortable to be accessed and more consistent base of readers than the internet.

  • Web Presence, Blogs & the Internet

  • This is a place where almost anyone can create a presence and a way of accessing information.

Issues and Crisis Communication Planning

Planning for situations wherein confronted with a pressing issue or crisis can help in positioning the favorably in what may be a time where chaos is prevalent. Having a plan before a crisis occurs can help in having better control of the situation and project confidence towards the audience.

Topics to be discussed include:

  • Gauging the Impending Crisis Level

  • Being ready in confronting any crisis can be an opportunity in demonstrating one’s value and leadership and increasing their network.

  • Providing Feedback and Insights

  • This can be a delicate job, but when done right, it can increase the credibility of a person then allowing them to meet more people and increasing their network.

  1. RUN

  2. Research 

  3. Understanding 

  4. Neutral point-of-view

  • How Information will be Distributed

  • Planning one's communication is an advantage because, in this way, the person can brainstorm different situations and determine who all needs to be reached.

  • Tracking the Overall Effect

  • It is good to practice to monitor the effects of the crisis on the organization because it is the easiest way to search online to see what is being said about a particular situation.

Social Media (The PR Toolkit)

Social media can be considered as a powerful tool to use in increasing the scope of a person's network significantly. It is vital to understand the various types of social media outlets can help in formulating a strategy that uses these tools.

Topics to be discussed include:

  • Blogs 

  • It is a journal made available on the internet, and it is in chronological order.

  • Wikis 

  • It is a database that contains various pages wherein a visitor can edit.

  • Podcasts

  • These are audio or video files that are to be viewed on the computer or downloaded onto a portable device.

  • Social Bookmarks

  • It allows a person to save links to web pages for sharing with others.

  • RSS Feeds

  • Really Simple Syndication is a feed that transmits updates from various subscribed websites.

Employee Communications

Poor communication can often lead to uncontrolled negative message about the person. Increasing effectiveness with employee communication can help in reinforcing one's network. It is essential to understand each concept presented in order to enhance one's networking strategy.

Topics to be discussed include:

  • Verbal Communication

  • This is the art of being able to communicate using the least words possible.

  • Non-Verbal Communication (Body Language)

  • A person’s non-verbal communication tends to dominate their message.

  1. Two Basic Categories of non-Verbal Communication

  2. Static Features

  3. Dynamic Features

  • Negotiation Skills

  • Negotiation is a skill that can build relationships by providing and creating win-win situations.

  • Making an Impact

  • Creating an impact on others does not require much effort because the most impact made is when demonstrating a sincere interest in the other person.

  1. Be a listener

  2. Be a networker that networks both up and down

  3. Be a seeker of feedback

  4. Be ever enthusiastic about other people.

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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Units of Study

Module One - Getting Started

Module Two - Networking for Success (Part 1)

  • Creating an effective introduction
  • Making a great first impression

Module Three  - Networking for Success (Part 2)

  • Minimising nervousness
  • Using business cards effectively
  • Remembering names

Module Four - The Meet and Greet

  • The three-step process
  • The four levels of conversation

Module Five - Dressing for Success

  • The meaning of colours
  • Interpreting common dress codes
  • Deciding what to wear

Module Six - Writing

  • Busniess letters
  • Writing proposals
  • Reports
  • Executive summaries

Module Seven - Setting Goals

  • Understanding goals
  • SMART goals
  • Helping others with goal setting

Module Eight - Media Relations

  • Television
  • Print
  • Web presence, blogs and the internet

Module Nine - Issues and Crisis Communication Planning

  • Gauging the impending crisis level
  • Providing feedback and insights
  • How information will be distributed
  • Tracking the overall effect

Module Ten - Social Media (The PR Toolkit)

  • Blogs
  • Wikis
  • Podcasts
  • Social bookmarks
  • RSS feeds

Module Eleven - Employee Communications

  • Verbal communication
  • Non-verbal communication skills (Body language)
  • Email etiquette
  • Negotiation skills
  • Making an impact

Module Twelve - Wrapping Up

Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

•Animal    

•Beauty    

•Business    

•Health & Fitness     

•Finance

•Lifestyle    

•IT & Software    

•Personal Development

•Teaching & Academics

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"

ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at info@coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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Media and Public Relations Online Certificate Course

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" This is a great course for people who want to learn how to use social media to build their brand and increase their reach. I found this course to be very informative and easy to understand. It was helpful in helping me to get more out of my social media accounts and was easy to follow. It was also easy to customize to suit my needs. I recommend this course to anyone who wants to learn how to use social media to help their company." - Carter G. Verified Buyer

Gain the tools and knowledge to become a public relations and media powerhouse with our online Media and Public Relations Certificate Course. Learn how to engage your target audience, build brand awareness, and protect your company's reputation. Take your PR and media skills to the next level and unleash the power of strategic communication!

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