Branding: Creating and Managing Your Corporate Brand Online Bundle, 5 Certificate Courses
Learn to Create the Perfect Brand for your Company
NOW ONLY
US$429
Save US$916 (68%)OFF RRP US$1345
Get Branding: Creating and Managing Your Corporate Brand,Building a Brand on Social Media,Personal Brand: Maximizing Personal Impact,Global Business Strategies,Marketing for Small Businesses in this Bundle
1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company
Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?
This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
At the end of this course, you will be able to:
- Define what a brand is (particularly a strong brand) and what branding is about.
- Define various types of brand architecture and brand extension.
- Identify your brand's products, the features of those products, and their values.
- Write a mission, vision, and style statement for a brand.
- Describe the basics of positioning a brand.
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
- Effectively plan an internal and external brand launch.
- Monitor and evaluate your brand, and understand how to respond to the results.
2. Building a Brand on Social Media:Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
3. Personal Brand: Maximizing Personal Impact:Maximize Your Impact In Work And Life
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.
In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.
At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:
- Speak in terms of the impact and influence that you want to have in life and work.
- Understand your personal style in terms of your personal brand.
- Develop skill in areas like focus, concentration, and communication to support your brand.
- Build credibility and trust by living your brand.
- Take ownership of your image, both online and in person.
4. Global Business Strategies:Create Success In The Global Market
Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it). To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.
This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.
After you complete this Global Business Strategies course, you will be able to:
- Describe the complexities of doing business in a global context.
- Discuss trends in global business.
- Apply strategies and tools needed to help shift a regional business into a global enterprise.
- Closely evaluate your current business operation and determine its readiness for moving into a global marketplace.
- Create an international business plan and prepare it for implementation.
5. Marketing for Small Businesses:Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
After you complete this Marketing for Small Businesses course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review at any time.
Branding: Creating and Managing Your Corporate Brand 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part 1
- Pre-Assignment, Part 2
- Pre-Assignment, Part 3
Session 2: Defining Branding
- Defining Brands and Branding
- What is a Brand?
- Why a Brand?
- What's in a Brand?
- What is Branding, Then?
- Why Branding is the Most Important Investment a Company Can Make
- A Strong Brand
- Characteristics of a Strong Brand
Session 3: What Are You All About?
- Identifying Your Products and Features
- Products and Features
- Identifying Your Values
- Step One: Brainstorming
- Step Two: Narrowing It Down
- Step Three: Add Some Polish
- Individual Exercise
Session 4: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
Session 5: Creating a Vision of the Future
- Creating a Vision of the Future
- One Year
- Three Years
- Five Years
Session 6: Positioning Your Brand
- Positioning Your Brand
- Positioning Workout
Session 7: Developing Your Style
- Writing a Style Statement
- Style Words
- Style Exercise
Session 8: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Brand Names
- Deciding on a Name
- Developing a Slogan
- Connecting the Taglines
- Creating Your Slogan
Session 9: Creating a Visual Identity
- How People Will See Your Images
- Choosing a Color
- Another View of the Spectrum
- Colors of the World
- Fonts
- Types of Visual Identities
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Pop Culture Test – Logo 1
- Pop Culture Test – Logo 2
- Pop Culture Test – Logo 3
- Pop Culture Test – Logo 4
- Pop Culture Test – Logo 5
- Pop Culture Test – Logo 6
- Pop Culture Test – Logo 7
- Pop Culture Test – Logo 8
- Pop Culture Test – Logo 9
Session 10: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touchpoints
- Creating a Unique Experience at Each Touchpoint
Session 11: Connecting with Customers
- Ten Winning Ideas
- Implementing Connections Ideas 1 and 2
- Implementing Connections Ideas 3 and 4
- Implementing Connections Ideas 5 and 6
- Implementing Connections Ideas 7 and 8
- Implementing Connections Ideas 9 and 10
Session 12: Launching Your Brand
- Types of Launches
- Internal Launch
- Communicating an Internal Launch
- External Launch
- Communicating an External Launch
Session 13: Taking Your Brand's Pulse
- Taking Your Brand's Pulse
- Improving Your Brand
Session 14: Performing a SWOT Analysis
- What Does SWOT Stand For?
- What Should It Consider?
- Example: Sample SWOT Analysis
- Using the SWOT
Session 15: Measuring Brand Health with a Balanced Scorecard
- About the Balanced Scorecard
- Scorecard Example
Session 16: Middleton's Brand Matrix
- Understanding the Matrix
- Using the Matrix
- A Matrix Analysis
Session 17: Interpreting Evaluation Results
- Signs of Trouble
- Choosing a Course of Action
Session 18: Keeping the Brand Alive
- When to Refresh?
- Brand Refreshes
- Re-Launching the Brand
- Taking on a Total Re-Brand
- Re-Branding
- Re-Branding Your Company
- Case Study: Revitalizing Acme Widgets Inc.
- Case Study Questions, Part 1
- Case Study Questions, Part 2
- Discussing the Case Study
Session 19: Going Beyond the Brand
- Understanding Brand Architecture: Umbrella or Family Brand
- Understanding Brand Architecture: Endorsed Brands
- Understanding Brand Architecture: Individual Brands
- Understanding Brand Extension
Session 20: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Personal Brand: Maximizing Personal Impact Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Importance of a Personal Brand
- Whats in a Brand?
- Pre-Assignment Review
- Defining Success
- Making Connections
- Your Personal Brand
- Brand Elements
- Making Connections
Session 3: Your Brand Approach to Others
- Brand Style Assessment
- Scoring Overview
- Brand Assessment Matrix
- Understanding Styles
- The Pragmatic Style
- The Enthusiastic Style
- The Accommodating Style
- The Detailed Style
Session 4: Looking at the Outside
- Dress for Success
- Business Etiquette
- How You Sound
- Things to Consider
Session 5: Looking at the Inside
- Getting Focused
- The 80/20 Rule
- Improving Your Concentration
- Developing Confidence
- Pretend Youre Confident
- When Your Positive Self-Talk Doesnt Listen
- Make Eye Contact
- Dance
- Know Your Stuff
- Rehearse
- Pep Talks Work
- Read Inspiring Biographies and Autobiographies
- Be Thankful
- Push Yourself to Accomplish Short-Term Goals
- Do Something for Yourself Every Week
- Four Steps for Success
- Making Connections
Session 6: Setting Goals
- What Do You Want?
- Asking Effectively
- Go For It!
- Identifying Dreams and Setting Goals
- SPIRIT
- Getting Some SPIRIT
- Being Flexible and Resilient
Session 7: Networking for Success
- Getting Out There
Session 8: Communication Strategies
- What is Said and What is Heard
- Communication Situations
- How Do You Rate Your Listening Ability?
- Listening Assessment
- Active Listening Skills
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
Session 9: Building Your Credibility
- Defining Credibility
Session 10: Brand You
- Defining Your Brand
- Designing My Brand
Session 11: Living Your Brand
- Getting Started
- Thinking Out Loud
- Tips for Getting Started
Session 12: Managing Your Social Media Presence
- Understanding Social Media
- Making the Most of Social Media
Session 13: Having Influence
- Persuasion Techniques
- Persuasion
- Ten Ways to Persuade
- Negotiation Techniques
- Expressing Your No
- The Persistent Response
- Guidelines for Saying No
Session 14: Dealing with Challenging People
- Getting to the Heart of the Problem
- Whats Missing?
- The Three Fs
- Facts
- Frequency
- Frustrated Relationship
- Types of Difficult People
Session 15: Presentations and Meetings
- Speak, by all Means!
- Seven Ways to Pump Up a Presentation
- Preparing for Meetings
- Before the Meeting
- During the Meeting
- Leading Meetings
Session 16: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Global Business Strategies Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding the Global Business Environment
- Defining Globalization
- Making Connections
- Factors in Globalization
- Your Presence in the Marketplace
- The Role of Human Resources
- Open for Business
- Exercising Knowledge (Pre-Assignment Review)
- Top Trends
- Take on the World
Session 3: The Global Trade Market
- Evaluating Your Options
- Supporting Organizations
- Making Connections
- Understanding Trade Agreements
- How Trade Transactions Work
- Transactional Dealings
- Collaborative Transactions
- Supply Alliances
- Making Connections
Session 4: Products and Services
- How Services Are Traded
- Making Connections
- Imports vs. Exports
- Separating Products from Services
- How Intangible Products Fit In
- Contractual Entries
- Whats Your Value?
- Developing Your Value Proposition
- Mechanics of a Trade Transaction
Session 5: E-Commerce on the Global Stage
- What is E-Commerce?
- Making Connections
- Protection of Information
- Security Checklist
- Basic E-Commerce Business Models
- Give It A Go
- E-Commerce Goals and Models
- Making Connections
Session 6: Working in the Global Context
- Bridging the Cultural Gap
- Looking at Culture
- Keeping an Open Mind
- Stepping Over the Cultural Gap
- Building Relationships
- Making Connections
- Tips for Bridging the Cultural Gap
- Is There a Global Culture Developing?
- Making Connections
Session 7: The Economics of Global Business
- Managing Multiple Currencies
- The Currency Conversion Process
- Making Connections
- Mitigating Your Risks
- Basics of Trade Finance
- Financing
- Mitigating Risk
- Export Credit Agencies
- Documentation
- Getting Paid
- Trade Finance and Technology
- Making Connections
Session 8: The Logistics of Global Business
- Introduction to Supply Chain Management
- Keys to Success
- The Need for Excellence in Supply Chain Management
- The Supply Chain
- The Supply Management Leader
- Making Connections
- Identifying and Meeting Documentation Requirements
- Packaging and Labeling
- Making Connections
- Security and Safety
- Transporting Dangerous Goods
- Seeking Out Specialists
- Negotiating Market Entry
- The Negotiation Process
- Influencing Elements
Session 9: Rules and Regulations
- International Regulations
- Public-Trade Law
- Trade Agreements
- Certificates of Origin
- Extraterritoriality and Fair Trade
- Price Cartels
- The Role of the World Trade Organization
- Health and Environmental Regulations
- The Role of ECAs
- Getting the Right Advice: The Legal Bits
- Considering the Remedies
- Mediation
- Arbitration or Litigation
- Where to Litigate
- Government Agencies
- Testing the Waters
Session 10: Beyond the Rules – Ethical Concerns
- The Ethical Conundrum
- Ethical Dilemmas
- Case Studies
- Making Connections
- Different Points of View
- The Friedman View
- Cultural Relativist View
- Righteous Moralist View
- Making Connections
- Corporate Social Responsibility
- The Three Levels
- Making Connections
- Sustainability
- Case Studies
- Codes of Conduct
- Developing a Code of Conduct
- Making Connections
Session 11: Choosing Your Growth Strategy
- The AAA Approach
- Leveraging Triple A
- Case Study
- A Strategic Approach
- Making Connections
Session 12: Building Your Growth Plan
- A Business Framework
- The Purpose of the Plan
- Outlining the Plan
- Global Business Plan Worksheet, Part One
- Global Business Plan Worksheet, Part Two
- Global Business Plan Worksheet, Part Three
- Global Business Plan Worksheet, Part Four
- The Planning Process
- Planning Worksheet, Part One
- Planning Worksheet, Part Two
- Planning Worksheet, Part Three
- Market Evaluation
- Pulling the Pieces Together
- Making Connections
Session 13: Implementing Your Growth Plan
- Getting Your Product or Service to Global Markets
- Creating the Right Strategy
- Making Connections
- Marketing Plan Worksheet, Part One
- Marketing Plan Worksheet, Part Two
- Exit Strategy
- Diagnosing Issues
- Developing Product Names
- Case Studies
- Color Choices
- Summary
Session 14: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Customer Reviews
| 5 star | 43% | |
| 4 star | 28% | |
| 3 star | 22% | |
| 2 star | 5% | |
| 1 star | 2% |
Bridgette Sarah Collins
23 June 2019 11:01:36 PM
awesome!
Bridgette Sarah Collins
23 June 2019 10:47:16 PM
Great informative
Jennifer Power
21 June 2019 10:42:31 PM
.
Alice Percival
16 May 2019 12:21:22 PM
Learn't more in regards to how social media impacts businesses
Samantha Hall
14 February 2019 01:36:40 PM
Fantastic Course
gulnaz rahman
20 January 2019 09:58:07 PM
excellent course
Eugenie Howard
13 January 2019 12:09:14 PM
Key points are summarised.
Janice King
22 November 2018 02:10:45 PM
some really good points. Well laid out and easily understood
Nicole Schaefer
20 November 2018 10:41:17 AM
Great course
Jason Dutton
20 November 2018 06:48:03 AM
This was a very good course
Jessica Chaffee
12 November 2018 01:42:11 AM
Easy to follow
Sara Mesbah
29 October 2018 12:05:18 PM
good to know
Giulio Andrea Colombo
26 September 2018 02:50:27 PM
Good.
Ramon Pinyataro
22 September 2018 09:49:47 PM
Really enjoyed the course
Thank you
Adam Peterson
5 September 2018 10:21:39 AM
I found this course to be very helpful.
natasha keep
31 August 2018 03:22:49 PM
Very simple and easy to follow.
Cheryl Fairbrother
12 August 2018 10:12:59 PM
Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand
Angela Hughes
11 August 2018 06:57:38 PM
very good
kristina anne king
22 June 2018 03:17:57 AM
Excellent!
kristina anne king
22 June 2018 02:12:33 AM
Excellent!
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About this Course |
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Get Branding: Creating and Managing Your Corporate Brand,Building a Brand on Social Media,Personal Brand: Maximizing Personal Impact,Global Business Strategies,Marketing for Small Businesses in this Bundle
1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company
Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?
This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
At the end of this course, you will be able to:
- Define what a brand is (particularly a strong brand) and what branding is about.
- Define various types of brand architecture and brand extension.
- Identify your brand's products, the features of those products, and their values.
- Write a mission, vision, and style statement for a brand.
- Describe the basics of positioning a brand.
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
- Effectively plan an internal and external brand launch.
- Monitor and evaluate your brand, and understand how to respond to the results.
2. Building a Brand on Social Media:Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
3. Personal Brand: Maximizing Personal Impact:Maximize Your Impact In Work And Life
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.
In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.
At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:
- Speak in terms of the impact and influence that you want to have in life and work.
- Understand your personal style in terms of your personal brand.
- Develop skill in areas like focus, concentration, and communication to support your brand.
- Build credibility and trust by living your brand.
- Take ownership of your image, both online and in person.
4. Global Business Strategies:Create Success In The Global Market
Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it). To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.
This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.
After you complete this Global Business Strategies course, you will be able to:
- Describe the complexities of doing business in a global context.
- Discuss trends in global business.
- Apply strategies and tools needed to help shift a regional business into a global enterprise.
- Closely evaluate your current business operation and determine its readiness for moving into a global marketplace.
- Create an international business plan and prepare it for implementation.
5. Marketing for Small Businesses:Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
After you complete this Marketing for Small Businesses course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
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Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review at any time.
Branding: Creating and Managing Your Corporate Brand 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part 1
- Pre-Assignment, Part 2
- Pre-Assignment, Part 3
Session 2: Defining Branding
- Defining Brands and Branding
- What is a Brand?
- Why a Brand?
- What's in a Brand?
- What is Branding, Then?
- Why Branding is the Most Important Investment a Company Can Make
- A Strong Brand
- Characteristics of a Strong Brand
Session 3: What Are You All About?
- Identifying Your Products and Features
- Products and Features
- Identifying Your Values
- Step One: Brainstorming
- Step Two: Narrowing It Down
- Step Three: Add Some Polish
- Individual Exercise
Session 4: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
Session 5: Creating a Vision of the Future
- Creating a Vision of the Future
- One Year
- Three Years
- Five Years
Session 6: Positioning Your Brand
- Positioning Your Brand
- Positioning Workout
Session 7: Developing Your Style
- Writing a Style Statement
- Style Words
- Style Exercise
Session 8: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Brand Names
- Deciding on a Name
- Developing a Slogan
- Connecting the Taglines
- Creating Your Slogan
Session 9: Creating a Visual Identity
- How People Will See Your Images
- Choosing a Color
- Another View of the Spectrum
- Colors of the World
- Fonts
- Types of Visual Identities
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Pop Culture Test – Logo 1
- Pop Culture Test – Logo 2
- Pop Culture Test – Logo 3
- Pop Culture Test – Logo 4
- Pop Culture Test – Logo 5
- Pop Culture Test – Logo 6
- Pop Culture Test – Logo 7
- Pop Culture Test – Logo 8
- Pop Culture Test – Logo 9
Session 10: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touchpoints
- Creating a Unique Experience at Each Touchpoint
Session 11: Connecting with Customers
- Ten Winning Ideas
- Implementing Connections Ideas 1 and 2
- Implementing Connections Ideas 3 and 4
- Implementing Connections Ideas 5 and 6
- Implementing Connections Ideas 7 and 8
- Implementing Connections Ideas 9 and 10
Session 12: Launching Your Brand
- Types of Launches
- Internal Launch
- Communicating an Internal Launch
- External Launch
- Communicating an External Launch
Session 13: Taking Your Brand's Pulse
- Taking Your Brand's Pulse
- Improving Your Brand
Session 14: Performing a SWOT Analysis
- What Does SWOT Stand For?
- What Should It Consider?
- Example: Sample SWOT Analysis
- Using the SWOT
Session 15: Measuring Brand Health with a Balanced Scorecard
- About the Balanced Scorecard
- Scorecard Example
Session 16: Middleton's Brand Matrix
- Understanding the Matrix
- Using the Matrix
- A Matrix Analysis
Session 17: Interpreting Evaluation Results
- Signs of Trouble
- Choosing a Course of Action
Session 18: Keeping the Brand Alive
- When to Refresh?
- Brand Refreshes
- Re-Launching the Brand
- Taking on a Total Re-Brand
- Re-Branding
- Re-Branding Your Company
- Case Study: Revitalizing Acme Widgets Inc.
- Case Study Questions, Part 1
- Case Study Questions, Part 2
- Discussing the Case Study
Session 19: Going Beyond the Brand
- Understanding Brand Architecture: Umbrella or Family Brand
- Understanding Brand Architecture: Endorsed Brands
- Understanding Brand Architecture: Individual Brands
- Understanding Brand Extension
Session 20: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Personal Brand: Maximizing Personal Impact Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Importance of a Personal Brand
- Whats in a Brand?
- Pre-Assignment Review
- Defining Success
- Making Connections
- Your Personal Brand
- Brand Elements
- Making Connections
Session 3: Your Brand Approach to Others
- Brand Style Assessment
- Scoring Overview
- Brand Assessment Matrix
- Understanding Styles
- The Pragmatic Style
- The Enthusiastic Style
- The Accommodating Style
- The Detailed Style
Session 4: Looking at the Outside
- Dress for Success
- Business Etiquette
- How You Sound
- Things to Consider
Session 5: Looking at the Inside
- Getting Focused
- The 80/20 Rule
- Improving Your Concentration
- Developing Confidence
- Pretend Youre Confident
- When Your Positive Self-Talk Doesnt Listen
- Make Eye Contact
- Dance
- Know Your Stuff
- Rehearse
- Pep Talks Work
- Read Inspiring Biographies and Autobiographies
- Be Thankful
- Push Yourself to Accomplish Short-Term Goals
- Do Something for Yourself Every Week
- Four Steps for Success
- Making Connections
Session 6: Setting Goals
- What Do You Want?
- Asking Effectively
- Go For It!
- Identifying Dreams and Setting Goals
- SPIRIT
- Getting Some SPIRIT
- Being Flexible and Resilient
Session 7: Networking for Success
- Getting Out There
Session 8: Communication Strategies
- What is Said and What is Heard
- Communication Situations
- How Do You Rate Your Listening Ability?
- Listening Assessment
- Active Listening Skills
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
Session 9: Building Your Credibility
- Defining Credibility
Session 10: Brand You
- Defining Your Brand
- Designing My Brand
Session 11: Living Your Brand
- Getting Started
- Thinking Out Loud
- Tips for Getting Started
Session 12: Managing Your Social Media Presence
- Understanding Social Media
- Making the Most of Social Media
Session 13: Having Influence
- Persuasion Techniques
- Persuasion
- Ten Ways to Persuade
- Negotiation Techniques
- Expressing Your No
- The Persistent Response
- Guidelines for Saying No
Session 14: Dealing with Challenging People
- Getting to the Heart of the Problem
- Whats Missing?
- The Three Fs
- Facts
- Frequency
- Frustrated Relationship
- Types of Difficult People
Session 15: Presentations and Meetings
- Speak, by all Means!
- Seven Ways to Pump Up a Presentation
- Preparing for Meetings
- Before the Meeting
- During the Meeting
- Leading Meetings
Session 16: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Global Business Strategies Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding the Global Business Environment
- Defining Globalization
- Making Connections
- Factors in Globalization
- Your Presence in the Marketplace
- The Role of Human Resources
- Open for Business
- Exercising Knowledge (Pre-Assignment Review)
- Top Trends
- Take on the World
Session 3: The Global Trade Market
- Evaluating Your Options
- Supporting Organizations
- Making Connections
- Understanding Trade Agreements
- How Trade Transactions Work
- Transactional Dealings
- Collaborative Transactions
- Supply Alliances
- Making Connections
Session 4: Products and Services
- How Services Are Traded
- Making Connections
- Imports vs. Exports
- Separating Products from Services
- How Intangible Products Fit In
- Contractual Entries
- Whats Your Value?
- Developing Your Value Proposition
- Mechanics of a Trade Transaction
Session 5: E-Commerce on the Global Stage
- What is E-Commerce?
- Making Connections
- Protection of Information
- Security Checklist
- Basic E-Commerce Business Models
- Give It A Go
- E-Commerce Goals and Models
- Making Connections
Session 6: Working in the Global Context
- Bridging the Cultural Gap
- Looking at Culture
- Keeping an Open Mind
- Stepping Over the Cultural Gap
- Building Relationships
- Making Connections
- Tips for Bridging the Cultural Gap
- Is There a Global Culture Developing?
- Making Connections
Session 7: The Economics of Global Business
- Managing Multiple Currencies
- The Currency Conversion Process
- Making Connections
- Mitigating Your Risks
- Basics of Trade Finance
- Financing
- Mitigating Risk
- Export Credit Agencies
- Documentation
- Getting Paid
- Trade Finance and Technology
- Making Connections
Session 8: The Logistics of Global Business
- Introduction to Supply Chain Management
- Keys to Success
- The Need for Excellence in Supply Chain Management
- The Supply Chain
- The Supply Management Leader
- Making Connections
- Identifying and Meeting Documentation Requirements
- Packaging and Labeling
- Making Connections
- Security and Safety
- Transporting Dangerous Goods
- Seeking Out Specialists
- Negotiating Market Entry
- The Negotiation Process
- Influencing Elements
Session 9: Rules and Regulations
- International Regulations
- Public-Trade Law
- Trade Agreements
- Certificates of Origin
- Extraterritoriality and Fair Trade
- Price Cartels
- The Role of the World Trade Organization
- Health and Environmental Regulations
- The Role of ECAs
- Getting the Right Advice: The Legal Bits
- Considering the Remedies
- Mediation
- Arbitration or Litigation
- Where to Litigate
- Government Agencies
- Testing the Waters
Session 10: Beyond the Rules – Ethical Concerns
- The Ethical Conundrum
- Ethical Dilemmas
- Case Studies
- Making Connections
- Different Points of View
- The Friedman View
- Cultural Relativist View
- Righteous Moralist View
- Making Connections
- Corporate Social Responsibility
- The Three Levels
- Making Connections
- Sustainability
- Case Studies
- Codes of Conduct
- Developing a Code of Conduct
- Making Connections
Session 11: Choosing Your Growth Strategy
- The AAA Approach
- Leveraging Triple A
- Case Study
- A Strategic Approach
- Making Connections
Session 12: Building Your Growth Plan
- A Business Framework
- The Purpose of the Plan
- Outlining the Plan
- Global Business Plan Worksheet, Part One
- Global Business Plan Worksheet, Part Two
- Global Business Plan Worksheet, Part Three
- Global Business Plan Worksheet, Part Four
- The Planning Process
- Planning Worksheet, Part One
- Planning Worksheet, Part Two
- Planning Worksheet, Part Three
- Market Evaluation
- Pulling the Pieces Together
- Making Connections
Session 13: Implementing Your Growth Plan
- Getting Your Product or Service to Global Markets
- Creating the Right Strategy
- Making Connections
- Marketing Plan Worksheet, Part One
- Marketing Plan Worksheet, Part Two
- Exit Strategy
- Diagnosing Issues
- Developing Product Names
- Case Studies
- Color Choices
- Summary
Session 14: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
| 5 star | 43% | |
| 4 star | 28% | |
| 3 star | 22% | |
| 2 star | 5% | |
| 1 star | 2% |
Bridgette Sarah Collins
23 June 2019 11:01:36 PM
awesome!
Bridgette Sarah Collins
23 June 2019 10:47:16 PM
Great informative
Jennifer Power
21 June 2019 10:42:31 PM
.
Alice Percival
16 May 2019 12:21:22 PM
Learn't more in regards to how social media impacts businesses
Samantha Hall
14 February 2019 01:36:40 PM
Fantastic Course
gulnaz rahman
20 January 2019 09:58:07 PM
excellent course
Eugenie Howard
13 January 2019 12:09:14 PM
Key points are summarised.
Janice King
22 November 2018 02:10:45 PM
some really good points. Well laid out and easily understood
Nicole Schaefer
20 November 2018 10:41:17 AM
Great course
Jason Dutton
20 November 2018 06:48:03 AM
This was a very good course
Jessica Chaffee
12 November 2018 01:42:11 AM
Easy to follow
Sara Mesbah
29 October 2018 12:05:18 PM
good to know
Giulio Andrea Colombo
26 September 2018 02:50:27 PM
Good.
Ramon Pinyataro
22 September 2018 09:49:47 PM
Really enjoyed the course
Thank you
Adam Peterson
5 September 2018 10:21:39 AM
I found this course to be very helpful.
natasha keep
31 August 2018 03:22:49 PM
Very simple and easy to follow.
Cheryl Fairbrother
12 August 2018 10:12:59 PM
Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand
Angela Hughes
11 August 2018 06:57:38 PM
very good
kristina anne king
22 June 2018 03:17:57 AM
Excellent!
kristina anne king
22 June 2018 02:12:33 AM
Excellent!
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Course Summary
| Course ID No.: | 002CMYCB5CB |
|---|---|
| Delivery Mode: |
Online |
| Course Access: | Unlimited Lifetime |
| Time required: | Study at your own pace |
| Course Duration: | 30-48 Hours for total bundle |
| Assessments: | Yes |
| Qualification: | Certificate |
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