Business Birth Doula Online Bundle, 15 Certificate Courses

Start Your Own Birth Doula and Therapy Business Today!

Business Birth Doula Online Bundle, 15 Certificate Courses

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Start Your Own Birth Doula and Therapy Business Today - 15 Courses in this Bundle

  1. Birth Doula

  2. Pregnancy Massage

  3. Hot Stone Massage

  4. Massage Therapist

  5. Aromatherapy

  6. Full Body Massage

  7. Swedish Massage Therapy

  8. Acupuncture

  9. Cupping Therapy

  10. Mindfulness

  11. Start your own business

  12. Basic Business Management

  13. Writing a Business Plan

  14. Marketing for Small Businesses

  15. Basic Internet Marketing

1. Get our Birth Doula Online Course and Start a Rewarding Career 

The Birth Doula Online course outlines the obligations, commitments, and abilities required to become a successful Doula practitioner. It starts with the doula's obligations, which include what they may and cannot do. Positive ideals and lifestyles are instilled in doula clients. This method of operating illustrates how to respect others.

Doulas work with a diverse group of people who have a variety of perspectives and lifestyles. This course will show you how to cope with people who disagree with you and how to respect other people's viewpoints. Assisting a family in their time of grief and loss is one of the most challenging components of the job. A doula's responsibility includes doing prenatal work. You'll help them determine their objectives, expectations, and delivery options at this period.

What you will learn with our Doula Course

  • Scope of Practice of the Birth Doula
  • Practicing Reflectively
  • Ethical Doula Practice
  • Bereavement Practices
  • Labor and Delivery
  • Postpartum Care
  • Prenatal Health
  • Pain Relief During Labor
  • Advanced Labor-Management – Difficult Labors and Deliveries 
  • Starting Your Doula Practice

Doula Course Bundle - Requirements

The Doula Course Bundle is delivered 100 percent online.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

2. Become a Professional Pregnancy Massage Therapist with our Pregnancy Massage Online Course 

Our Pregnancy Massage Online course is a comprehensive resource for all maternity massage and relevant knowledge. It is an excellent training course that provides you info on the current as well as best methods for prenatal massage to expecting moms. This course is designed to give you the most effective means to carry out prenatal massage and how to use this expertise to start a successful career.

The distinction between prenatal massage and various other sorts of massage therapy is crucial. Trainees recognize why prenatal massage therapy is unique from the start of the training. They will discover when as well as exactly how to start prenatal massage therapy.
Students will find out about the psychological and anatomical modifications that an expectant mommy goes through. Students will be able to establish which prenatal massage strategies are best fit to the person's needs with the help of this understanding. Prenatal massage and medication are contrasted with regards to their advantages.

What you will learn with our Pregnancy Massage Online Courses

  • The Fundamentals of Pregnancy Massage
  • Massage for Prenatal Women
  • How Does Prenatal Massage Work?
  • Understanding Pregnancy Massage Techniques
  • Acupuncture for Prenatal Women
  • Pregnancy and Aromatherapy: A Match Made in Heaven?
  • Managing Your Pregnancy Massage Business
  • Marketing Your Pregnancy Massage Business

Who will benefit from the Pregnancy Massage Courses?

The heavy emphasis on business management makes the prenatal massage certification course ideal for people looking to enter the pregnancy massage therapy business. Existing participants in the holistic therapy industry will find out a lot of the specific massage treatments for pregnant women. The knowledge of these practices could add additional service options to their existing services. Partners of pregnant women will also benefit from the course. It offers a realistic way to help a pregnant partner to relax throughout the pregnancy.

3. Launch a Successful Career by Enrolling in our Hot Stone Massage Online Course

The Hot Stone Massage Online Course will cover all of the essentials including all required equipment, setting up a practice space, utilizing heat stones, and providing a massage. You'll also get access to expert practices to help you improve your skills and speed. 

New recruits will learn the fundamentals, as well as how to set up a practice space, utilize heat stones, and perform a session. You'll also get access to expert practices that will help you improve your skills and speed.

What you will learn with our Hot Stone Massage Online Course 

  • Introduction to Hot Stone Massage
  • Hot Stone Massage Key Information
  • Advantages of Hot Stone Massage
  • Hot Stone Massage Theory
  • Performing a Hot Stone Massage
  • Business Practices

Who would benefit from the course?

The Hot Stone Massage Course is designed to take anyone students from beginner to business-owner. Likewise, existing business owners in the relaxation and holistic therapy industries could add hot stone massage to the treatments they offer upon completion of the course (and obtaining the necessary insurance).

The course can also be taken for those who wish to use the techniques learned within to treat their friends, family, and partners.

4. Learn Everything You Need to Know with our Comprehensive Massage Therapist Online Course

Our Massage Therapist Online Course is designed to give you a solid understanding of what it takes to become a massage therapist. For millennia, massage has been used to cure, stimulate, and calm the mind and body, affecting all major organs while preserving maximum health in the muscles, joints, and surrounding tissues.

Students who study the online course will realize that massage is much more than just easing physical tension. The human body is a complex and sophisticated system network. Massage also relieves muscular tension, which enhances blood and lymphatic flow, lowers ligament and joint stress, and affects other structures of the body.

What you will learn with our Online Massage Therapy Course 

  • Understanding Massage Therapy
  • Understanding Soft Tissue
  • Understanding the Cardiovascular System
  • Understanding the Lymphatic System
  • Understanding the Nervous System
  • Understanding the Musculoskeletal System
  • Conducting Massage Safely
  • Massage as a Therapy and Medicine
  • Preparing for Massage
  • Different Massage Techniques
  • Sports Massage

Who would benefit from this course?

This is a comprehensive course that will take you from complete beginner to having all the knowledge you need to set up and practice as a Massage Therapist, along with giving a solid foundation for advanced study and further study into specific treatment areas. Alternatively you could use the information contained within the course to help friends and family, or learn with a partner, so you can both reap the benefits of massage.

5. Get a Deeper Understanding of Aromatherapy with our Aromatherapy Online Course

The Aromatherapy Online Course will give you an in-depth look into the many effects and uses of essential oils. While all oils are antibacterial, their effects differ widely. Certain oils have been shown to regulate metabolic activity, others have been shown to stimulate it. Other oils have been shown to help with anxiety and discomfort. When essential oils are used with massage, their power is substantially increased. 

Aromatherapy is a popular treatment option all around the world. Aromatherapy is extensively used by massage therapists and other health professionals. This aromatherapy online certification course will teach you all you need to know about holistic health and how to operate as an aromatherapist.

What you will learn with our Online Aromatherapy Class

  • Introduction to Aromatherapy
  • Aromatherapy in the body
  • Conditions and treatment
  • Massage and Meditation
  • Holistic approach to Aromatherapy
  • Types of essential oils
  • Essential oil extraction
  • Carrier oils

6. Enroll in our Full Body Massage Online Course and get the Skills and Knowledge Required to Practice

You'll learn all you need to know about becoming a professional massage therapist with our Full Body Massage Online Course. You will also be taught numerous massage methods and ready to work in the field after finishing this program. 

From massage methods to anatomy and the tools you'll need to get the job done, this online massage therapy course has it all. Students will have a thorough grasp of the work and how to excel as a massage therapist after finishing the program.

What will you learn with our Full Body Massage Online Course?

  • Introduction to full body massage
  • Benefits and Contraindications
  • Anatomy
  • Massage Techniques
  • Performing Full-Body Massage
  • Other Forms of Massage
  • Client Consultation and Recordkeeping
  • Equipment and Supplies
  • Research and Statistics
  • Career Outlook

7. Learn this Hugely Popular Massage Technique, get our Swedish Massage Online Course Today

Our Swedish Massage online course will teach you all you need to know to become a professional Swedish massage therapist. Massage is a fantastic approach to support the body's natural healing process. A therapist can deliver a safe, effective massage that provides a big boost to wellbeing by utilizing various methods, healing surroundings, and consultation. 

To give the finest services possible, it is critical to get to know your customer. Our extensive training teaches you how to take the measures you need to do before starting therapy, such as determining what they want to gain out of it and ensuring you're aware of any adverse effects or interactions so you can inform them or adjust your treatment accordingly. 

What you will learn with our Swedish Massage Online Course

  • Introduction to Swedish Massage
  • History of Massage
  • Anatomy
  • Massage and Health
  • Massage Techniques
  • Complementary Therapies
  • Client Consultation
  • Ensuring Client Comfort
  • Client Safety
  • Responding to Emergencies
  • Business and Marketing
  • Career and Outlook

8. Learn the Intricacies of Acupuncture with our Acupuncture Online Course

With our Acupuncture Online Course, you will learn about the meridian system, the twelve principal meridians, as well as the causes of sickness from a traditional Chinese medicine viewpoint. You will be directed through a list of countless specific acupuncture points, reasons, and placements after you have this information. 

The Course includes the issues that acupuncture may be able to help with, as well as the dangers and advantages of using this type of treatment. It is essential to understand how the body works and the underlying mechanisms that keep it running in order to prescribe acupuncture. This knowledge is provided throughout the course, which walks you through all of the many parts of each component and how they function.  

9. Get our Cupping Therapy Online Course and Understand the Philosophy Behind this Popular Treatment 

Our Cupping Therapy Online Course will cover the philosophy of treatment which is mostly based on Traditional Chinese Medicine (TCM). Before digging into the mechanics of suction cups and their placement, you'll learn about TCM's core ideas, such as the meridian system, yin and yang, and the five elements.

To assist you better understand cupping, we'll go through the records of the two most well-known types, TCM (Traditional Chinese Medicine) and Hijama. We'll also take a look at how cupping is done in lesser-known cultures. We'll look at numerous cupping techniques utilized in the west in this session. From here on out, you'll learn about contemporary cupping, modern procedures, celebrity use, and other medical studies in the field.   

What you will learn with our Cupping Therapy Online Course 

  • Introduction to Cupping Therapy
  • Benefits and Risks
  • Cupping Therapy Over Time
  • Cupping Therapy Theory
  • Cupping Points
  • Equipment and Tools
  • Cupping Process and Results
  • Client Safety
  • Practitioner Safety

10. Study our Improving Mindfulness Online Course and Achieve Personal and Professional Success

Our Improving Mindfulness Online Course will give you a better understanding of your thinking patterns. As you learn to practice mindfulness, you will experience positive sensations, which will have a huge influence on your job.

Although the concept mindfulness is often used, it is seldomly defined. True mindfulness stresses present-moment awareness while also addressing the consequences of faulty thinking. Maintaining psychological and emotional balance improves viewpoint, which leads to greater success in life. 

By the end of this Improving Mindfulness Online Short Course, you will be able to:

  • Define mindfulness
  • Develop techniques to make oneself more attuned to the present moment
  • Understand the value and utility of one’s emotions
  • Learn how to identify and counter distorted thinking
  • Learn how to cultivate genuine positive emotions
  • Become more fully present in social interactions

11. Build a Successful Business with our Start Your Own Business Online Course

Enroll in our Start Your Own Business Online Course and lay the groundwork for a great business! Learn the most successful and practical business techniques so you can get your firm up and operating quickly. Our course is designed for persons who have just launched a business, are considering starting a new business, or planning to become self-employed. 

Starting a business can be difficult, so you should know what you need to do to get going. Our online course on starting a business covers all of the essentials and more. Make studying entertaining and fun. Our course contains a comprehensive resource of information that is easy to follow and understand. 

12. Study our Basic Business Management Online Course and Become an Effective Business Manager

Our Basic Business Management Course will provide you with all the necessary skills and knowledge to become a business owner. You'll learn to create an organizational chart, manage operations, communicate verbally about money, employ the correct individuals, promote your brand, advertise your product both online and in person. It will teach you how to create a clear plan and leadership change and expand your client base. You'll also learn about leadership fundamentals and how to take your company to greater heights.

Managing a company needs a combination of vision and attention to detail. You must be a generalist with a broad understanding of the many facets of company management, as well as the capacity to step back and view the big picture and look forward. This course will teach you the fundamentals of business management. 

13. Chart a Successful Business Plan with our Business Plan Online Course

Our Writing a Business Plan Online Course is for entrepreneurs and company owners who are ready to construct a business strategy. A business strategy will guide your company in getting out on the right foot, staying focused on its goals, and moving ahead. Create a first draft; define the audience; gather information; study; describe product plans; and discover marketing, sales, and accounting concepts in this program.

14. Make your Small Business a Success, Study our Small Business Online Course

Our Marketing for Small Business Online Course will demonstrate how small firms may use traditional marketing methods to expand their reach, improve performance, and achieve their objectives. Marketing is all about making your company noticed and solidifying your market position.

This course will cover how marketing differs for local firms, the aspects of a successful marketing message, the marketing cycle, how to establish a marketing strategy using the five P's. It will also discuss how to advertise with social media, and how to create a marketing plan. You'll also look at over a hundred different methods to see which ones are best for your small company.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

15. Study our Basic Internet Marketing Online Course and Discover the Basics of Effective Internet Marketing 

Our Basic Internet Marketing Online Course will guide you through the process of how to market online. It's great for newcomers to marketing and company owners who wish to master the fundamentals of Internet marketing. You should be online if your consumers are!

This course will show you how to promote online and where to find your target market. It will also discuss what kind of outcomes to expect. Search engine optimization, e-mail marketing, pay-per-click advertising, and other topics will be covered as well.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with CoursesForSuccess Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Our online massage therapy classes are accessed via any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.

Recognition & Accreditation

Upon successful completion of these courses and achieving a passing score for the assessments, you will become a qualified Birth Doula and Pregnancy Massage Therapist. You will also be issued with an international continuing education credit (CEU) certificate, accepted by many Complementary Medical, Birth Doula, and Massage Therapy organizations worldwide.

The Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Receive Lifetime Access to Course Materials, so you can review at any time.

Birth Doula Online Bundle, 15 Courses includes the following courses, below is a summary of each course: 

Course 1 - Birth Doula Online Certificate Course

Unit 1: Scope of Practice of the Birth Doula

  • Introduction to Roles and Scope of Practice
  • Historical Perspectives on Doulas and Birth Coaching
  • Benefits of Receiving Doula Care
  • Roles and Responsibilities
  • Communicating with Clients and Other Healthcare Providers
  • Listening Skills and Overcoming Communication Barriers
  • Terminology of Labor and Birth

Unit 2: Practicing Reflectively

  • Understanding Reflective Practice
  • Keeping a Journal

Unit 3: Ethical Doula Practice

  • Ethical and Moral Frameworks for Doula Practice
  • Caring for Individuals with Special Healthcare Needs
  • Maternal Assessment and Care Ethics
  • Boundaries in the Doula-Client Relationship

Unit 4: Bereavement Practices

  • Understanding Miscarriage
  • Understanding Stillbirth
  • Caring for Clients and Families Through Grief and Loss
  • Compassion Fatigue and Self-Care

Unit 5: Labor and Delivery

  • Early Labor
  • Premature Membrane Rupture
  • The Labor Process
  • Determining Labor Progression
  • Positioning During Labor
  • Relaxation Techniques
  • Creating the Ideal Birthing Environment for Your Client
  • Doula Roles in Home and Hospital Settings

Unit 6: Postpartum Care

  • Maternal Postpartum Physiology
  • Pain Control and Comfort Measures
  • Nutrition During the Postpartum Period
  • Newborn Physiology
  • Neonatal Assessment
  • Routine Postpartum Screening Processes
  • Postpartum Mental Health

Unit 7: Prenatal Health

  • Nutrition During Pregnancy
  • Healthy Eating During Pregnancy
  • Prenatal Exercise
  • Developing a Birth Plan
  • How to Write a Birth Plan

Unit 8: Pain Relief During Labor

  • Physiological Processes of Labor Pain
  • Perspectives on Pain
  • Natural and Alternative Pain Relief Methods
  • Pharmacological Pain Relief Methods

Unit 9: Advanced Labor-Management – Difficult Labors and Deliveries – Part 1

  • Active Intervention Vs. Anticipated Intervention
  • Interventions During Birth
  • Induced Labor
  • Augmenting Stalled Labor
  • Fetal Monitoring During Labor

Unit 10: Advanced Labor-Management – Difficult Labors and Deliveries – Part 2

  • Fast Births
  • Prolonged Labors
  • Repositioning the Fetus
  • Cesarean Sections
  • Emergency Deliveries
  • Managing Mother’s Emotions During Unplanned Birth Scenarios

Unit 11: Starting Your Doula Practice

  • Supporting Mothers
  • Working with Other Healthcare Professionals
  • Business Models for Doula Practice
  • Getting Started with Clients
  • Tools of the Trade

Course 2 - Pregnancy Massage 

Unit 1: The Fundamentals of Pregnancy Massage

  • Pregnancy Massage: What is it?
  • How Is Prenatal Massage Different from Other Massage Types?
  • The Main Differences Between A Prenatal Massage and A Regular Massage
  • When Should Prenatal Massage Start?

Unit 2: Massage for Prenatal Women

  • Why Prenatal Massage Matters
  • Physiological Changes Throughout Pregnancy
  • Tips for Taking Care of Pregnant Women Through Massage

Unit 3: How Does Prenatal Massage Work?        

  • Prenatal Massage
  • Positions and Pressure
  • More Benefits
  • The Eternal Massage Vs. Medication Debate for Solving Prenatal Problems
  • Prenatal Massage: The Results
  • Tiffany Fields: Thoughts, Research, and Support
  • More Theories

Unit 4: Understanding Pregnancy Massage Techniques

  • Why You Should Use Targeted Massage Techniques in Your Practice
  • Prenatal Massage Techniques
  • Deep Tissue Massage
  • Swedish Massage
  • Shiatsu Massage

Unit 5: Acupuncture for Prenatal Women

  • Acupuncture: What is it?
  • How to Perform Prenatal Acupuncture
  • Following Up with Clients

Unit 6: Pregnancy and Aromatherapy: A Match Made in Heaven?

  • Aromatherapy: What is it?
  • How to Conduct Aromatherapy Sessions for Pregnant Women
  • Following up With Clients

Unit 7: Managing Your Pregnancy Massage Business

  • Setting up And Sorting Your Work Space
  • Effective Time Management
  • How to Manage Your Clients

Unit 8: Marketing Your Pregnancy Massage Business

  • Continue Expanding Your Skills
  • Where To Market Your Pregnancy Massage Business
  • Effective Ways to Reach Out to Advertisers

Course 3 - Hot Stone Massage

Unit 1: Introduction

  • What is Hot Stone Massage?
  • The Development of Hot Stone Massage
  • Benefits of Hot Stone Massage
  • Movements During Hot Stone Massage

Unit 2: Hot Stone Massage Key Information

  • Types of Hot Stones
  • Factors in Choosing Hot Stones
  • Caring for Hot Stones
  • Conditions Hot Stones Can Treat

Unit 3: Advantages of Hot Stone Massage

  • The Natural Therapy
  • Natural Immunity Boost
  • Minimal Risks and Contraindications
  • Business Opportunities

Unit 4: Hot Stone Massage Theory

  • Muscles in the Body
  • Chakras
  • Aura
  • Reflexology Points

Unit 5: Performing a Hot Stone Massage

  • Equipment
  • Setting Up the Treatment Room
  • Heating the Stones
  • Massage Techniques

Unit 6: Business Practices – Part 1

  • Customer Service and Rapport
  • Charging, Profit, and Expenses
  • Safety
  • Licenses

Unit 7: Business Practices – Part 2

  • Liability and Insurance
  • Informed Consent
  • Consultation and Recordkeeping
  • Code of Ethics
  • Confidentiality

Course 4 - Massage Therapist

Unit 1: Understanding Massage Therapy

  • Introduction to Massage
  • History
  • Benefits
  • Types of Massage
  • Ethics and Codes of Conduct (USA)
  • Duties of a Massage Therapist

Unit 2: Understanding Soft Tissue

  • What is Soft Tissue?
  • The Composition of Soft Tissue
  • Types of Soft Tissue
  • How does massage relate to soft tissue?
  • Benefits of soft tissue massage
  • Understanding the Skin

Unit 3: Understanding the Cardiovascular System

  • The Basics
  • Health Problems
  • Cardiovascular Benefits of Massage

Unit 4: Understanding the Lymphatic System

  • What is the Lymphatic System?
  • Importance of the Lymphatic System
  • Health Problems Related to the Lymphatic System
  • Causes of Malfunctioning in the Lymphatic System
  • Benefits of Massage for the Lymphatic System
  • Basics of Lymphatic Drainage Massage
  • Mechanism

Unit 5: Understanding the Nervous System

  • What is the Nervous System?
  • Functions of the Nervous System
  • Health Problems
  • Benefits of Massage for the Nervous System

Unit 6: Understanding the Musculoskeletal System

  • What is the Musculoskeletal System?
  • Functions of the Skeletomuscular System
  • Health Problems
  • Benefits of Massage for Musculoskeletal System

Unit 7: Conducting Massage Safely

  • Massage Contraindications
  • Consultation and Communication
  • Prior to Massage
  • During Massage
  • Special Considerations
  • Contagious Conditions
  • Fever
  • Complex Conditions
  • Localized Injuries
  • Pregnancy
  • Elderly
  • Children
  • Aromatherapy Oils
  • Safety
  • Contraindications of Aromatherapy
  • Keeping Yourself Safe

Unit 8: Massage as a Therapy and Medicine

  • How Massage Reduces Stress
  • Scientific Studies
  • Relaxation
  • Other Benefits
  • Tuina Massage Therapy and Qi
  • Medical Advice

Unit 9: Preparing for Massage

  • Cleanliness
  • Adjust the Massage Table
  • Lighting
  • Décor and Theme
  • Soothing Music
  • Spacing
  • Temperature
  • Preparing Yourself Physically and Mentally
  • Preparing Equipment
  • Preparing Your Client

Unit 10: Massage Techniques — Whole Body

  • Body Massage Types
  • Body Massage Sequences
  • Understanding Massage Stroke Types

Unit 11: Massage Techniques — Back, Neck, Head, and Shoulders

  • Anatomy of the Back, Neck, and Shoulders
  • Myofascial Massage
  • Sports Massage
  • Frictions
  • Head Massage Techniques
  • Lower and Middle Back Massage Techniques
  • Hip and Glutes Massage Techniques

Unit 12: Massage Techniques — Arms, Legs, Hands, and Feet

  • Anatomy of the Arms
  • Front of Shoulder Massage Techniques
  • Arm Massage Techniques
  • Hand Massage Techniques
  • Anatomy of the Legs
  • Leg Massage Techniques
  • Foot Massage Techniques

Unit 13: Massage Techniques — Abdominal

  • Abdominal Massage Benefits
  • The Immune System
  • Weight Loss
  • Increased Flexibility
  • Abdominal Massage Techniques
  • Acupressure for Abdominal Massage

Unit 14: Sports Massage

  • What is Sports Massage?
  • Multidisciplinary Care
  • Massage
  • Hydrotherapy
  • Range of Motion Protocol
  • Strength Training Principles
  • Uses and Benefits of Sports Massage
  • Understanding Injury Rehabilitation
  • Legs, ankles, and feet
  • Back

Course 5 - Aromatherapy

Module 1: Introduction

  • What is Aromatherapy?
  • Popularity
  • Brief History
  • Products

Module 2: Aromatherapy in the Body

  • The Limbic System
  • Olfactory Pathways
  • Impact on the Body
  • Delivery Systems
  • Inhalation
  • Tissue or Cotton Ball
  • Steam Inhalation
  • Diffusers
  • Nasal Inhalers
  • Lotions and Topical Products
  • Direct Application
  • Essential Oils in Showers and Baths
  • Ingesting Essential Oils

Module 3: Conditions and Treatment

  • Aromatherapy and Health
  • Holistic Healing
  • Conditions
  • Benefits
  • Contraindications

Module 4: Massage and Meditation

  • Benefits
  • Swedish Massage
  • Deep Tissue Massage
  • Contraindications of Massage
  • Aromatherapy and Meditation

Module 5: Holistic Approach to Aromatherapy

  • Defining a Holistic Approach
  • Client Consultations
  • Selecting Essential Oils
  • Factors in Wellness
  • Sleep
  • Exercise
  • Diet
  • Personal Relationships
  • Stress

Module 6: Types of Essential Oils

  • Chemical Compounds and Components
  • Monoterpenes
  • Sesquiterpenes
  • Alcohols
  • Aldehydes
  • Esters
  • Ketones
  • Phenols
  • Oxides
  • Common Essential Oils
  • Case Study: Argan Oil
  • Lavender Oil
  • Lemon Oil
  • Peppermint Oil
  • Tea Tree Oil
  • Other Essential Oils
  • Essential Oil Quality
  • Climate
  • Soil
  • Agricultural Methods
  • Developmental Stages
  • Season
  • Altitude
  • Extraction Source

Module 7: Essential Oil Extraction

  • Extraction Methods
  • Steam Distillation Method
  • Cold Pressing Extraction Method
  • Infusions
  • Solvent Extraction
  • Mixing Essential Oils
  • Equipment

Module 8: Carrier Oils

  • What is a Carrier Oil?
  • Coconut Oil
  • Jojoba Oil
  • Rosehip Oil
  • Grapeseed Oil
  • Sweet Almond Oil
  • Black Seed Oil
  • Miscellaneous Oils
  • Choosing a Carrier Oil
  • Patch Testing

Module 9: Research

  • Current Research
  • Aromatherapy Advocacy
  • Controversy
  • Case Study: Chronic Illnesses

Module 10: Starting an Aromatherapy Business

  • Creating a Business Plan
  • Start-Up Costs
  • Ongoing Costs
  • Target Market
  • Pricing
  • Products
  • Safety and Health
  • Case Study: Fragrance Shop New York
  • Case Study: Enfleurage
  • Case Study: Young Living

Course 6 - Full Body Massage

Unit 1: Introduction

  • Full-body massage as a practice
  • Brief history of full-body massage 

Unit 2: Benefits and Contraindications

  • Benefits of full-body massage
  • Clients who typically pursue this type of treatment
  • Contraindications for massage 

Unit 3: Anatomy

  • How full-body massage affects different anatomical systems
  • Brief overview of major bodily systems 

Unit 4: Massage Techniques

  • Full-body massage techniques and when to use each 

Unit 5: Performing Full-Body Massage

  • How to perform a full-body massage
  • Progression of target areas of the body 

Unit 6: Other Forms of Massage

  • Swedish
  • Lomi Lomi
  • Hot Stone
  • Others per research 

Unit 7: Client Consultation and Recordkeeping

  • Elements of a client consultation
  • Elements of a strong recordkeeping program 

Unit 8: Equipment and Supplies

  • Key pieces of equipment and furniture
  • Different designs of full-body massage tables
  • How to source these items and find suppliers
  • Additional supplies 

Unit 9: Research and Statistics

  • Organizations related to full-body massage
  • Key findings of research
  • Case studies, as available
  • Statistics showing the benefits of massage or other relevant facts 

Unit 10: Career Outlook

  • Qualifications to become a full-body massage therapist
  • Projected job growth

Course 7 - Swedish Massage Therapy 

Unit 1: Introduction

  • Define Swedish body massage as a practice
  • Benefits of Swedish body massage 

Unit 2: History of Massage

  • History of Swedish body massage
  • How massage evolved over time
  • Popularity of massage in modern society 

Unit 3: Anatomy

  • How Swedish body massage affects different anatomical systems 

Unit 4: Massage and Health

  • Conditions treated by massage
  • Define alternative medicine vs. conventional Western medicine
  • Contraindications 

Unit 5: Massage Techniques

  • Techniques used in Swedish body massage
  • Adjusting techniques based on parts of the body 

Unit 6: Complementary Therapies

  • Aromatherapy
  • Acupuncture
  • Cupping therapy
  • Applied kinesiology
  • Physical therapy

Unit 7: Client Consultation

  • Importance of client consultation
  • Recordkeeping requirements
  • Explaining the massage process to new clients 

Unit 8: Ensuring Client Comfort

  • Environmental considerations
  • Accessibility for all clients 

Unit 9: Client Safety

  • Sanitizing and cleaning work areas
  • Understanding client limitations due to health or contraindications
  • Confidentiality of records 

Unit 10: Responding to Emergencies

  • Maintaining emergency plans
  • Responding to client health emergency
  • Evacuation
  • Equipment 

Unit 11: Business and Marketing

  • How to start a Swedish body massage business
  • Marketing strategies 

Unit 12: Career and Outlook

  • Requirements to become a Swedish body massage therapist
  • Career outlook over time

 Course 8 - Acupuncture

Module 1: Introduction

  • Acupuncture as a Practice
  • A Brief History of Acupuncture
  • Popularity Over Time

Module 2: Benefits and Contraindications

  • Benefits
  • Duration of Effect
  • Case Study: Sample Points
  • Contraindications

Module 3: Anatomy

  • Anatomy in Context
  • Structural Components
  • Cells
  • Tissues
  • Organs
  • Organ Systems
  • Homeostasis
  • Physiological Systems
  • The Skeletal System
  • The Muscular System
  • The Nervous System
  • The Endocrine System
  • Cardiovascular System
  • The Lymphatic System
  • The Respiratory System
  • The Digestive System
  • The Urinary System
  • Reproductive System

Module 4: Meridians

  • Defining Meridians
  • The 12 Meridians
  • Organs
  • The Heart
  • The Lungs
  • The Pericardium
  • The Spleen
  • The Kidneys
  • The Liver
  • The Large intestine
  • The Small Intestine
  • The Triple Energizer
  • The Gall Bladder
  • Stomach
  • The Bladder

Module 5: Extraordinary Points and Vessels

  • Extraordinary Points
  • Using Extraordinary Points
  • Example: Extraordinary Point Shixuan
  • Extraordinary Vessels

Module 6: Acupuncture Theory

  • Yin and Yang
  • The Yin Yang Symbol
  • Other Ancient Treatments
  • Yin and Yang in Acupuncture
  • Cause of Disease
  • The Five Elements Theory
  • Wood: Liver
  • Water: Kidney
  • Fire: Heart
  • Metal: Lungs
  • Earth: Stomach

Module 7: The Acupuncture Process

  • Duration
  • Performing the Procedure
  • Results
  • How to Select Points
  • Acupuncture and Related Techniques
  • Traditional Chinese Acupuncture
  • Tongue Diagnosis
  • Japanese Acupuncture
  • Korean Acupuncture
  • Auricular Acupuncture
  • Scalp Acupuncture
  • Laser Acupuncture
  • Teishin
  • Acupressure
  • Cupping
  • Aftercare Recommendations

Module 8: Traditional Therapies

  • Moxibustion
  • Tui Na Massage
  • Cupping and Scraping
  • Chinese Herbs
  • Chinese Nutrition

Module 9: Practitioner and Client Safety

  • Risk
  • The Importance of Keeping Records
  • Reviewing Medical Histories
  • Sterilization of Materials
  • Protective Equipment
  • Common Fears

Module 10: Acupuncture Efficacy

  • Conditions
  • Major Organizations
  • Case Study: Schizophrenia

Module 11: Qualifications and Career Outlook

  • Requirements
  • Personal Qualities
  • Salary Range
  • Career Outlook

Module 12: Business and Marketing

  • Equipment and Tools
  • Suppliers
  • Example Business Model for Acupuncturists
  • Types of Marketing
  • How to Build a Clientele
  • Create a Website
  • Be Present Online

Course 9 - Cupping Therapy

Module 1: Introduction to Cupping Therapy

  • Defining Alternative Medicine
  • Types of Cupping Therapy
  • Mechanism of Action

Module 2: Benefits and Risks

  • Conditions
  • Health Benefits
  • Cosmetic Cupping and the Body
  • Facial Cosmetic Cupping
  • Side Effects and Risks
  • Conditions and Risk

Module 3: Cupping Therapy Over Time

  • Cupping in the Ancient World
  • How Cupping Gained Popularity and Spread
  • Cupping in the West

Module 4: Cupping Therapy Theory

  • Traditional Chinese Medicine
  • Yin/Yang Channels and Qi
  • Five Element Cupping
  • Links Between Elements

Module 5: Cupping Points

  • Identifying Cupping Points
  • How Acupuncture Relates to Cup Placement
  • Hijama Method

Module 6: Equipment and Tools

  • Types of Cups
  • Vacuum Machines
  • Handheld Devices
  • Table
  • Alcohol
  • Heat Source
  • Miscellaneous Supplies

Module 7: Cupping Process and Results

  • Wet Cupping Consultations
  • Wet Cupping Guide
  • Dry Cupping Consultations
  • Dry Cupping Guide
  • Stationary Cupping
  • Sliding Cupping Guide
  • End Results of Cupping
  • The Aftermath of Cupping
  • Cupping Marks
  • Additional Considerations

Module 8: Client Safety

  • Client Consultation and Medical History
  • Reducing Risk of Injury
  • Sterilization and Hygiene

Module 9: Practitioner Safety

  • Protective Equipment
  • Fire Safety
  • Chemical Handling

Module 10: Research and Case Studies

  • Core Cupping Therapy Concepts
  • Recent Research
  • Relevant Case Studies
  • Future Research

Module 11: Research and Case Studies

  • Requirements For becoming a Cupping Therapist
  • College Courses or Continuing Education Resources
  • Salary
  • Length of Study

Module 12: Business and Marketing

  • Choosing a Business Location
  • Business Model
  • Determine a Budget
  • Target Audience
  • Facilities
  • The Importance of a Business Plan
  • Obtaining Funding
  • Bank Loans
  • Government Programs
  • Corporate Programs or Business Incubators
  • Angel Investors
  • Crowdfunding
  • Social Media and Digital Advertising
  • Challenges Of Marketing a Cupping Therapy Business
  • Facts and Myths
  • Stigma Against Alternative Medicine

Course 10 - Improving Mindfulness

Module One: Getting Started

By the end of this course, you should be able to:

  • Define mindfulness
  • Develop techniques to make oneself more attuned to the present moment
  • Understand the value and utility of one’s emotions
  • Learn how to identify and counter distorted thinking
  • Learn how to cultivate genuine positive emotions
  • Become more fully present in social interactions

Module Two: What Is Mindfulness?

  • Buddhist Concept
  • Bare Attention
  • Psychological Concept of Mindfulness
  • Memory

Module Three: Practicing Mindfulness

  • Attention
  • Acceptance
  • Mindfulness Meditatio
  • Scanning

Module Four: Emotional Intelligence

  • The Purpose of Emotions
  • High Performance Emotions
  • Swing Emotions
  • Blue Emotions

Module Five: Cognitive Distortion (Phase One)

  • Dichotomous Reasoning
  • Magnification and Minimization
  • Filtering
  • Jumping to Conclusions

Module Six: Cognitive Distortion (Phase Two)

  • Destructive Labeling
  • Personalizing
  • Blaming
  • The Tyranny of the Should

Module Seven: Mindfulness Based Cognitive Therapy

  • Mental Modes
  • Doing Mode
  • Being Mode
  • Metacognitive Awareness

Module Eight: Mindfulness and Gratitude

  • What is Gratitude?
  • Gratitude Journal
  • An Exercise in Mindfulness and Gratitude
  • Forming a Habit

Module Nine: Cultivating the High Performance Emotions

  • The Emotion-Cognition-Behavior Triangle
  • Cultivating Enthusiasm
  • Cultivating Confidence
  • Cultivating Tenacity

Module Ten: Mindfulness in Customer Service

  • Individually Focused
  • Active Listening
  • Building a Rapport
  • Timing

Module Eleven: Mindfulness and Leadership

  • Mental Resilience
  • Focus
  • Compassion
  • Creativity

Module Twelve: Wrapping Up
Words from the Wise

Course 11 - Start your own business

 

Step 1 Business Names and Structures

  • Choosing a business name
    • How to choose a name
    • What do you use the business name for
    • What to consider when choosing a name
    • Is your business name unique
  • Business name registration
    • How to register a business name
    • How to find out if it’s available
    • What government websites to go to
    • Where to go on the government websites
    • How to search domain names and check availability
    • How to purchase domain names
  • The structure of your business
    • 3 Structures
    • What each structure means
    • Agreements
  • The importance of bookkeeping
    • The keeping of records for taxation purposes
    • You must know how your business is doing
  • Setting up supplier accounts
    • Credit accounts
    • Return for refund policy

Step 2 Planning for Success

  • Writing a business plan
    • Business plan included in the course
    • What is a business plan and why do you need one
    • Strengths and weaknesses
    • Competitors Strengths and weaknesses
    • Is your business idea viable
    • How your business will be organised
    • What is your business venture
    • Market research
    • Sales and marketing
    • Financial predictions

Step 3 Finance and Accounts

  • Open a bank account
    • What you need to open a bank account
    • Registration of business name
    • Types of business accounts
    • Interview with bank manager
  • Business finance
    • Ways to get finance/capital
    • Agreements

Step 4 Business Location

  • Choosing a business location
    • Factors to consider
    • Security issues
    • Room/space available
    • Market research
    • Security issues
  • Business leases
    • What length of lease to choose in the beginning
  • Licences to work from home
    • Council licenses
    • Taxation issues
    • Types of businesses to run from home
    • Interview with home business person, set up, issues and insights to running a home based business

Step 4 Government Requirements

  • Tax file number
  • ABN number
  • Register for GST
  • Any licences

Step 6 Business Stationary

  • Printing needs
    • Business cards
    • With comp slips
    • Envelopes
    • Letter heads
    • Invoices
    • Brochures
    • Flyers
    • Printing tips
    • How to design a logo and artwork
    • How to save on costs

Step 7 Marketing and Branding

  • What is Marketing and when will customers buy
  • What is Branding, name, logo and slogan
  • Domain name rego
  • Web marketing,
  • Social media
  • SEO and what this means
  • Google Adwords, what is it?

Step 8 Employees

  • Staff are most important for your business
  • Understand employer obligations
  • Part time or full time staff
  • What your best employee would look like
  • How to choose the correct employee

Step 9 Insurances

  • What type of insurances do you need?
  • What type of insurances to consider
  • Insurances
  • Fire and theft
  • Legal liability
  • Business interruption
  • Business vehicles
  • Public liability
  • Workers compensation

Step 10 Starting a business, buying a franchise or buying an established business

  • Tips on starting from scratch
  • Fixed and variable costs
  • Advantages of starting from scratch
  • Positive and negative elements of buying a franchise
  • Buying an established business
  • Do your due diligence
  • Factors to consider

Course 12 - Basic Business Management

 

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Who Are You and What Are You About?

  • What is Our Business?
  • Making Connections
  • Pre-Assignment Review
  • The Owner’s Role
  • Ingredients for Success
  • The Business Owner
  • The Entrepreneur
  • The Freelancer
  • Words of Wisdom
  • Keeping Things Moving

 Session 3: Designing Your Organizational Structure

  • Bringing the Idea to Life
  • Getting Started
  • Growth Phase One
  • Growth Phase Two
  • Putting the Pieces Together
  • Looking at the Options
  • Geographic Structure
  • Divisional Structure
  • Matrix Structure
  • Summary
  • Making Connections
  • Differences for Corporations
  • Choosing Board Members
  • Board Issues
  • The Role of Shareholders
  • The Big Picture
  • Words of Wisdom
  • Current Thinking
  • Making Connections

 Session 4: Introduction to Operations Management

  • Defining Operations Management
  • What Does It All Mean?
  • Envisioning the Process
  • Introduction to Types of Operations
  • Types of Operations
  • Practical Application

 Session 5: Understanding Financial Terms

  • Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The Income Statement
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • More About Balance Sheets
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings

 Session 6: Getting the Right People in Place

  • Six Essential Steps of Hiring
  • More about Orientation
  • More about Onboarding
  • Making Connections

 Session 7: Getting Your Product Together

  • Inventory Management
  • Types of Inventory
  • More About Inventory
  • Understanding the Value Chain
  • Making Connections
  • Outsourcing Options
  • Quality Control
  • Quality Control Philosophy

 Session 8: Building a Corporate Brand

  • Your Brand
  • Example: Acme Widgets Inc.
  • Brand Names and Slogans
  • Do’s and Don’ts
  • Developing a Slogan
  • How People Will See Your Images
  • Choosing a Color
  • Color Spectrum Two
  • Fonts
  • Sans Serif Fonts
  • Specialty Fonts
  • Font Considerations
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Working It Out

 Session 9: Marketing Your Product

  • About the Marketing Process
  • Cycle Overview
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Segmentation Case Study
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Price
  • Price
  • Place
  • Promotion
  • Packaging
  • Making Connections
  • The Final Stages: Implement, Evaluate, Review, Revise
  • Leveraging Social Media

 Session 10: Selling Your Product

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Initiate
  • Build
  • Manage
  • Optimize

 Session 11: Planning for the Future

  • Introduction to Strategic Planning
  • Identifying Your Stakeholders
  • Taking the Right Approach
  • Making Connections
  • The Strategic Plan Pyramid

 Session 12: Goal Setting and Goal Getting

  • Setting Achievable Goals: Identifying Outcomes
  • The Four Perspectives
  • Customizing the Perspectives
  • Timeline for Your Plan
  • Goals with SPIRIT
  • Getting Into It

 Session 13: Succession Planning 101

  • What is Succession Planning?
  • Replacing vs. Succeeding
  • Defining Succession Planning

 Session 14: Managing Your Money

  • What is a Budget?
  • Test All Assumptions
  • How Was Last Year?
  • How’s The Marketplace Doing?
  • What’s It Costing?
  • Managing Your Budget
  • Know Your Accruals
  • Getting it Right

 Session 15: Ethics 101

  • Are You Ready?
  • Sample Codes of Ethics
  • Rotary Four-Way Test
  • Minnesota Principles
  • Asimov’s Three Laws of Robotics
  • Your Code of Ethics

 Session 16: Building a Strong Customer Care Team

  • The Pillars of Success
  • The Critical Elements of Customer Service
  • Making Connections
  • The Remaining Elements
  • Critical Element Three: Given Life by the Employeess
  • Critical Element Four: Be a Problem Solver
  • A Problem Solving Process
  • Critical Element Five: Measure It
  • Critical Element Six: Reinforce It
  • Developing and Maintaining Relationships

 Session 17: Training Employees for Success

  • Why Continuous Learning?
  • Factors for Learning Success
  • Getting Motivated for Training
  • Steps in the Learning Process
  • Making Connections

 Session 18: Leadership Essentials

  • Leading and Managing
  • Leadership Styles
  • Making Connections
  • Applying the Styles
  • The Cycle of Styles
  • Managing Performance
  • Making Connections

 Session 19: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 13 - Writing a Business Plan

 

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: What is a Business Plan For?

  • The Purpose of the Plan
  • Getting Down to Business
  • Staying Flexible

 Session 3: A General Business Plan Framework

  • The Importance of a Framework
  • Essential Elements
  • Making Connections
  • Making Connections
  • Pre-Assignment Review
  • Making Connections

 Session 4: Identifying Your Audience

  • Who Are You Writing For?
  • Defining the Terms
  • Words of Wisdom
  • Making Connections
  • The Rules of Writing
  • Making Connections

 Session 5: Gathering and Analyzing Information

  • GO-PARSE
  • Get Organized
  • Preview
  • Ask
  • Read
  • Markup Methods
  • Summarize
  • Shorthand Symbols
  • Shorthand Tips
  • Evaluate
  • PARSE in Action
  • GO-PARSE Summary
  • ACE Building Celebrates Five Years of Success

 Session 6: Defining Your Company

  • Writing Your Company Description
  • Making Connections
  • Describing Your Products and Services
  • Performing a Market Analysis
  • Developing an Operations Plan
  • The Operations Process
  • Operations and Your Business Plan
  • Types of Operations
  • Manufacturing
  • Transportation
  • Supplies
  • Service
  • Overlaps
  • Buffers

 Session 7: Getting to Work

  • Working on Your Plan
  • Business Plan Worksheet

 Session 8: Creating a Marketing Strategy

  • Introduction to Marketing
  • Cycle Overview
  • Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Key Questions
  • SWOT Analysis
  • Next Steps
  • Analyzing Distribution Channels
  • Making Connections
  • Creating a Marketing Plan
  • Product
  • Price
  • Place
  • Promotion
  • Packaging
  • Sketching Out the Plan
  • Evaluate, Review, and Revise
  • The Value of Social Media

 Session 9: Creating the Sales Plan

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Making Connections
  • Build
  • Manage
  • Optimize

 Session 10: Developing Financial Projections

  • Accounting Terminology
  • What is Finance?
  • The Cycle of Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The 11 Principles
  • Key Reports
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • Balance Sheet Accounts
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings
  • Financial Projections
  • Tips and Tricks
  • Use the Writing Rules

 Session 11: Putting It All Together

  • Writing the Executive Summary
  • Making a Strong Presentation
  • Making Connections
  • The Finishing Touches
  • Keeping Your Data Safe
  • Reviewing and Revising

 Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 14 - Marketing for Small Businesses

 

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 15 - Basic Internet Marketing

 

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews


Denae Rex

 

17 December 2021 08:32:59 PM

Great course. Useful information.

 
 

georgina gardner

 

17 December 2021 07:15:53 AM

great course

 
 

Gina Gardner

 

17 December 2021 03:09:04 AM

really great tips, helped prepare me

 
 

Sophia Avery

 

15 December 2021 06:19:19 AM

Overall very helpful!

 
 

Sophia

 

15 December 2021 05:48:43 AM

Very informative

 
 

JAY SINDORF

 

14 December 2021 03:51:30 PM

i love the courses

 
 

Jodie Richmond

 

13 December 2021 12:19:44 PM

Great overview of massage and explanation of anatomy and massage techniques.

 
 

Brook Smith

 

11 December 2021 05:15:23 AM

easy to understand. great information.

 
 

Beth Driscoll

 

11 December 2021 03:23:12 AM

Great information

 
 

Karen Lynn Williams

 

8 December 2021 04:51:02 AM

I found this course to be informative.

 
 

Jessica Prange

 

5 December 2021 05:08:38 AM

Great information and test to get certified

 
 

Donyale Solomon

 

3 December 2021 05:26:13 AM

I am so pleased with this course. It was easy to follow and I was able to complete it in two days. Thank you.

 
 

Donyale Solomon

 

2 December 2021 07:20:16 PM

This course was very easy to follow. Was able to complete it in one day. Thank you.

 
 

VIVIAN FATHEREE

 

2 December 2021 07:27:26 AM

I enjoyed the information that was given in this course.

 
 

Julie Koenig

 

1 December 2021 12:49:36 PM

Great course, informative but not overwhelming.

 
 

Lory Ann Hull

 

30 November 2021 03:36:10 PM

This course is very easy to understand, I really have learned a lot. Looking forward to being helpful to others

 
 

Karla Gonzalez

 

30 November 2021 08:46:16 AM

Easy to maneuver

 
 

Amy C. Pack

 

28 November 2021 05:02:02 AM

Excellent course and content

 
 

Amy C. Pack

 

28 November 2021 01:54:26 AM

This course is excellent is educational content for doula’s.

 
 

Amy C. Pack

 

28 November 2021 12:39:49 AM

This course was easy to understand and retain and highlighted the most important aspects of pregnancy massage.

 
 
1.  Who are Courses For Success?

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If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
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About this Course

Start Your Own Birth Doula and Therapy Business Today - 15 Courses in this Bundle

  1. Birth Doula

  2. Pregnancy Massage

  3. Hot Stone Massage

  4. Massage Therapist

  5. Aromatherapy

  6. Full Body Massage

  7. Swedish Massage Therapy

  8. Acupuncture

  9. Cupping Therapy

  10. Mindfulness

  11. Start your own business

  12. Basic Business Management

  13. Writing a Business Plan

  14. Marketing for Small Businesses

  15. Basic Internet Marketing

1. Get our Birth Doula Online Course and Start a Rewarding Career 

The Birth Doula Online course outlines the obligations, commitments, and abilities required to become a successful Doula practitioner. It starts with the doula's obligations, which include what they may and cannot do. Positive ideals and lifestyles are instilled in doula clients. This method of operating illustrates how to respect others.

Doulas work with a diverse group of people who have a variety of perspectives and lifestyles. This course will show you how to cope with people who disagree with you and how to respect other people's viewpoints. Assisting a family in their time of grief and loss is one of the most challenging components of the job. A doula's responsibility includes doing prenatal work. You'll help them determine their objectives, expectations, and delivery options at this period.

What you will learn with our Doula Course

  • Scope of Practice of the Birth Doula
  • Practicing Reflectively
  • Ethical Doula Practice
  • Bereavement Practices
  • Labor and Delivery
  • Postpartum Care
  • Prenatal Health
  • Pain Relief During Labor
  • Advanced Labor-Management – Difficult Labors and Deliveries 
  • Starting Your Doula Practice

Doula Course Bundle - Requirements

The Doula Course Bundle is delivered 100 percent online.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

2. Become a Professional Pregnancy Massage Therapist with our Pregnancy Massage Online Course 

Our Pregnancy Massage Online course is a comprehensive resource for all maternity massage and relevant knowledge. It is an excellent training course that provides you info on the current as well as best methods for prenatal massage to expecting moms. This course is designed to give you the most effective means to carry out prenatal massage and how to use this expertise to start a successful career.

The distinction between prenatal massage and various other sorts of massage therapy is crucial. Trainees recognize why prenatal massage therapy is unique from the start of the training. They will discover when as well as exactly how to start prenatal massage therapy.
Students will find out about the psychological and anatomical modifications that an expectant mommy goes through. Students will be able to establish which prenatal massage strategies are best fit to the person's needs with the help of this understanding. Prenatal massage and medication are contrasted with regards to their advantages.

What you will learn with our Pregnancy Massage Online Courses

  • The Fundamentals of Pregnancy Massage
  • Massage for Prenatal Women
  • How Does Prenatal Massage Work?
  • Understanding Pregnancy Massage Techniques
  • Acupuncture for Prenatal Women
  • Pregnancy and Aromatherapy: A Match Made in Heaven?
  • Managing Your Pregnancy Massage Business
  • Marketing Your Pregnancy Massage Business

Who will benefit from the Pregnancy Massage Courses?

The heavy emphasis on business management makes the prenatal massage certification course ideal for people looking to enter the pregnancy massage therapy business. Existing participants in the holistic therapy industry will find out a lot of the specific massage treatments for pregnant women. The knowledge of these practices could add additional service options to their existing services. Partners of pregnant women will also benefit from the course. It offers a realistic way to help a pregnant partner to relax throughout the pregnancy.

3. Launch a Successful Career by Enrolling in our Hot Stone Massage Online Course

The Hot Stone Massage Online Course will cover all of the essentials including all required equipment, setting up a practice space, utilizing heat stones, and providing a massage. You'll also get access to expert practices to help you improve your skills and speed. 

New recruits will learn the fundamentals, as well as how to set up a practice space, utilize heat stones, and perform a session. You'll also get access to expert practices that will help you improve your skills and speed.

What you will learn with our Hot Stone Massage Online Course 

  • Introduction to Hot Stone Massage
  • Hot Stone Massage Key Information
  • Advantages of Hot Stone Massage
  • Hot Stone Massage Theory
  • Performing a Hot Stone Massage
  • Business Practices

Who would benefit from the course?

The Hot Stone Massage Course is designed to take anyone students from beginner to business-owner. Likewise, existing business owners in the relaxation and holistic therapy industries could add hot stone massage to the treatments they offer upon completion of the course (and obtaining the necessary insurance).

The course can also be taken for those who wish to use the techniques learned within to treat their friends, family, and partners.

4. Learn Everything You Need to Know with our Comprehensive Massage Therapist Online Course

Our Massage Therapist Online Course is designed to give you a solid understanding of what it takes to become a massage therapist. For millennia, massage has been used to cure, stimulate, and calm the mind and body, affecting all major organs while preserving maximum health in the muscles, joints, and surrounding tissues.

Students who study the online course will realize that massage is much more than just easing physical tension. The human body is a complex and sophisticated system network. Massage also relieves muscular tension, which enhances blood and lymphatic flow, lowers ligament and joint stress, and affects other structures of the body.

What you will learn with our Online Massage Therapy Course 

  • Understanding Massage Therapy
  • Understanding Soft Tissue
  • Understanding the Cardiovascular System
  • Understanding the Lymphatic System
  • Understanding the Nervous System
  • Understanding the Musculoskeletal System
  • Conducting Massage Safely
  • Massage as a Therapy and Medicine
  • Preparing for Massage
  • Different Massage Techniques
  • Sports Massage

Who would benefit from this course?

This is a comprehensive course that will take you from complete beginner to having all the knowledge you need to set up and practice as a Massage Therapist, along with giving a solid foundation for advanced study and further study into specific treatment areas. Alternatively you could use the information contained within the course to help friends and family, or learn with a partner, so you can both reap the benefits of massage.

5. Get a Deeper Understanding of Aromatherapy with our Aromatherapy Online Course

The Aromatherapy Online Course will give you an in-depth look into the many effects and uses of essential oils. While all oils are antibacterial, their effects differ widely. Certain oils have been shown to regulate metabolic activity, others have been shown to stimulate it. Other oils have been shown to help with anxiety and discomfort. When essential oils are used with massage, their power is substantially increased. 

Aromatherapy is a popular treatment option all around the world. Aromatherapy is extensively used by massage therapists and other health professionals. This aromatherapy online certification course will teach you all you need to know about holistic health and how to operate as an aromatherapist.

What you will learn with our Online Aromatherapy Class

  • Introduction to Aromatherapy
  • Aromatherapy in the body
  • Conditions and treatment
  • Massage and Meditation
  • Holistic approach to Aromatherapy
  • Types of essential oils
  • Essential oil extraction
  • Carrier oils

6. Enroll in our Full Body Massage Online Course and get the Skills and Knowledge Required to Practice

You'll learn all you need to know about becoming a professional massage therapist with our Full Body Massage Online Course. You will also be taught numerous massage methods and ready to work in the field after finishing this program. 

From massage methods to anatomy and the tools you'll need to get the job done, this online massage therapy course has it all. Students will have a thorough grasp of the work and how to excel as a massage therapist after finishing the program.

What will you learn with our Full Body Massage Online Course?

  • Introduction to full body massage
  • Benefits and Contraindications
  • Anatomy
  • Massage Techniques
  • Performing Full-Body Massage
  • Other Forms of Massage
  • Client Consultation and Recordkeeping
  • Equipment and Supplies
  • Research and Statistics
  • Career Outlook

7. Learn this Hugely Popular Massage Technique, get our Swedish Massage Online Course Today

Our Swedish Massage online course will teach you all you need to know to become a professional Swedish massage therapist. Massage is a fantastic approach to support the body's natural healing process. A therapist can deliver a safe, effective massage that provides a big boost to wellbeing by utilizing various methods, healing surroundings, and consultation. 

To give the finest services possible, it is critical to get to know your customer. Our extensive training teaches you how to take the measures you need to do before starting therapy, such as determining what they want to gain out of it and ensuring you're aware of any adverse effects or interactions so you can inform them or adjust your treatment accordingly. 

What you will learn with our Swedish Massage Online Course

  • Introduction to Swedish Massage
  • History of Massage
  • Anatomy
  • Massage and Health
  • Massage Techniques
  • Complementary Therapies
  • Client Consultation
  • Ensuring Client Comfort
  • Client Safety
  • Responding to Emergencies
  • Business and Marketing
  • Career and Outlook

8. Learn the Intricacies of Acupuncture with our Acupuncture Online Course

With our Acupuncture Online Course, you will learn about the meridian system, the twelve principal meridians, as well as the causes of sickness from a traditional Chinese medicine viewpoint. You will be directed through a list of countless specific acupuncture points, reasons, and placements after you have this information. 

The Course includes the issues that acupuncture may be able to help with, as well as the dangers and advantages of using this type of treatment. It is essential to understand how the body works and the underlying mechanisms that keep it running in order to prescribe acupuncture. This knowledge is provided throughout the course, which walks you through all of the many parts of each component and how they function.  

9. Get our Cupping Therapy Online Course and Understand the Philosophy Behind this Popular Treatment 

Our Cupping Therapy Online Course will cover the philosophy of treatment which is mostly based on Traditional Chinese Medicine (TCM). Before digging into the mechanics of suction cups and their placement, you'll learn about TCM's core ideas, such as the meridian system, yin and yang, and the five elements.

To assist you better understand cupping, we'll go through the records of the two most well-known types, TCM (Traditional Chinese Medicine) and Hijama. We'll also take a look at how cupping is done in lesser-known cultures. We'll look at numerous cupping techniques utilized in the west in this session. From here on out, you'll learn about contemporary cupping, modern procedures, celebrity use, and other medical studies in the field.   

What you will learn with our Cupping Therapy Online Course 

  • Introduction to Cupping Therapy
  • Benefits and Risks
  • Cupping Therapy Over Time
  • Cupping Therapy Theory
  • Cupping Points
  • Equipment and Tools
  • Cupping Process and Results
  • Client Safety
  • Practitioner Safety

10. Study our Improving Mindfulness Online Course and Achieve Personal and Professional Success

Our Improving Mindfulness Online Course will give you a better understanding of your thinking patterns. As you learn to practice mindfulness, you will experience positive sensations, which will have a huge influence on your job.

Although the concept mindfulness is often used, it is seldomly defined. True mindfulness stresses present-moment awareness while also addressing the consequences of faulty thinking. Maintaining psychological and emotional balance improves viewpoint, which leads to greater success in life. 

By the end of this Improving Mindfulness Online Short Course, you will be able to:

  • Define mindfulness
  • Develop techniques to make oneself more attuned to the present moment
  • Understand the value and utility of one’s emotions
  • Learn how to identify and counter distorted thinking
  • Learn how to cultivate genuine positive emotions
  • Become more fully present in social interactions

11. Build a Successful Business with our Start Your Own Business Online Course

Enroll in our Start Your Own Business Online Course and lay the groundwork for a great business! Learn the most successful and practical business techniques so you can get your firm up and operating quickly. Our course is designed for persons who have just launched a business, are considering starting a new business, or planning to become self-employed. 

Starting a business can be difficult, so you should know what you need to do to get going. Our online course on starting a business covers all of the essentials and more. Make studying entertaining and fun. Our course contains a comprehensive resource of information that is easy to follow and understand. 

12. Study our Basic Business Management Online Course and Become an Effective Business Manager

Our Basic Business Management Course will provide you with all the necessary skills and knowledge to become a business owner. You'll learn to create an organizational chart, manage operations, communicate verbally about money, employ the correct individuals, promote your brand, advertise your product both online and in person. It will teach you how to create a clear plan and leadership change and expand your client base. You'll also learn about leadership fundamentals and how to take your company to greater heights.

Managing a company needs a combination of vision and attention to detail. You must be a generalist with a broad understanding of the many facets of company management, as well as the capacity to step back and view the big picture and look forward. This course will teach you the fundamentals of business management. 

13. Chart a Successful Business Plan with our Business Plan Online Course

Our Writing a Business Plan Online Course is for entrepreneurs and company owners who are ready to construct a business strategy. A business strategy will guide your company in getting out on the right foot, staying focused on its goals, and moving ahead. Create a first draft; define the audience; gather information; study; describe product plans; and discover marketing, sales, and accounting concepts in this program.

14. Make your Small Business a Success, Study our Small Business Online Course

Our Marketing for Small Business Online Course will demonstrate how small firms may use traditional marketing methods to expand their reach, improve performance, and achieve their objectives. Marketing is all about making your company noticed and solidifying your market position.

This course will cover how marketing differs for local firms, the aspects of a successful marketing message, the marketing cycle, how to establish a marketing strategy using the five P's. It will also discuss how to advertise with social media, and how to create a marketing plan. You'll also look at over a hundred different methods to see which ones are best for your small company.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

15. Study our Basic Internet Marketing Online Course and Discover the Basics of Effective Internet Marketing 

Our Basic Internet Marketing Online Course will guide you through the process of how to market online. It's great for newcomers to marketing and company owners who wish to master the fundamentals of Internet marketing. You should be online if your consumers are!

This course will show you how to promote online and where to find your target market. It will also discuss what kind of outcomes to expect. Search engine optimization, e-mail marketing, pay-per-click advertising, and other topics will be covered as well.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with CoursesForSuccess Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Our online massage therapy classes are accessed via any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.

Recognition & Accreditation

Upon successful completion of these courses and achieving a passing score for the assessments, you will become a qualified Birth Doula and Pregnancy Massage Therapist. You will also be issued with an international continuing education credit (CEU) certificate, accepted by many Complementary Medical, Birth Doula, and Massage Therapy organizations worldwide.

The Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Receive Lifetime Access to Course Materials, so you can review at any time.

Birth Doula Online Bundle, 15 Courses includes the following courses, below is a summary of each course: 

Course 1 - Birth Doula Online Certificate Course

Unit 1: Scope of Practice of the Birth Doula

  • Introduction to Roles and Scope of Practice
  • Historical Perspectives on Doulas and Birth Coaching
  • Benefits of Receiving Doula Care
  • Roles and Responsibilities
  • Communicating with Clients and Other Healthcare Providers
  • Listening Skills and Overcoming Communication Barriers
  • Terminology of Labor and Birth

Unit 2: Practicing Reflectively

  • Understanding Reflective Practice
  • Keeping a Journal

Unit 3: Ethical Doula Practice

  • Ethical and Moral Frameworks for Doula Practice
  • Caring for Individuals with Special Healthcare Needs
  • Maternal Assessment and Care Ethics
  • Boundaries in the Doula-Client Relationship

Unit 4: Bereavement Practices

  • Understanding Miscarriage
  • Understanding Stillbirth
  • Caring for Clients and Families Through Grief and Loss
  • Compassion Fatigue and Self-Care

Unit 5: Labor and Delivery

  • Early Labor
  • Premature Membrane Rupture
  • The Labor Process
  • Determining Labor Progression
  • Positioning During Labor
  • Relaxation Techniques
  • Creating the Ideal Birthing Environment for Your Client
  • Doula Roles in Home and Hospital Settings

Unit 6: Postpartum Care

  • Maternal Postpartum Physiology
  • Pain Control and Comfort Measures
  • Nutrition During the Postpartum Period
  • Newborn Physiology
  • Neonatal Assessment
  • Routine Postpartum Screening Processes
  • Postpartum Mental Health

Unit 7: Prenatal Health

  • Nutrition During Pregnancy
  • Healthy Eating During Pregnancy
  • Prenatal Exercise
  • Developing a Birth Plan
  • How to Write a Birth Plan

Unit 8: Pain Relief During Labor

  • Physiological Processes of Labor Pain
  • Perspectives on Pain
  • Natural and Alternative Pain Relief Methods
  • Pharmacological Pain Relief Methods

Unit 9: Advanced Labor-Management – Difficult Labors and Deliveries – Part 1

  • Active Intervention Vs. Anticipated Intervention
  • Interventions During Birth
  • Induced Labor
  • Augmenting Stalled Labor
  • Fetal Monitoring During Labor

Unit 10: Advanced Labor-Management – Difficult Labors and Deliveries – Part 2

  • Fast Births
  • Prolonged Labors
  • Repositioning the Fetus
  • Cesarean Sections
  • Emergency Deliveries
  • Managing Mother’s Emotions During Unplanned Birth Scenarios

Unit 11: Starting Your Doula Practice

  • Supporting Mothers
  • Working with Other Healthcare Professionals
  • Business Models for Doula Practice
  • Getting Started with Clients
  • Tools of the Trade

Course 2 - Pregnancy Massage 

Unit 1: The Fundamentals of Pregnancy Massage

  • Pregnancy Massage: What is it?
  • How Is Prenatal Massage Different from Other Massage Types?
  • The Main Differences Between A Prenatal Massage and A Regular Massage
  • When Should Prenatal Massage Start?

Unit 2: Massage for Prenatal Women

  • Why Prenatal Massage Matters
  • Physiological Changes Throughout Pregnancy
  • Tips for Taking Care of Pregnant Women Through Massage

Unit 3: How Does Prenatal Massage Work?        

  • Prenatal Massage
  • Positions and Pressure
  • More Benefits
  • The Eternal Massage Vs. Medication Debate for Solving Prenatal Problems
  • Prenatal Massage: The Results
  • Tiffany Fields: Thoughts, Research, and Support
  • More Theories

Unit 4: Understanding Pregnancy Massage Techniques

  • Why You Should Use Targeted Massage Techniques in Your Practice
  • Prenatal Massage Techniques
  • Deep Tissue Massage
  • Swedish Massage
  • Shiatsu Massage

Unit 5: Acupuncture for Prenatal Women

  • Acupuncture: What is it?
  • How to Perform Prenatal Acupuncture
  • Following Up with Clients

Unit 6: Pregnancy and Aromatherapy: A Match Made in Heaven?

  • Aromatherapy: What is it?
  • How to Conduct Aromatherapy Sessions for Pregnant Women
  • Following up With Clients

Unit 7: Managing Your Pregnancy Massage Business

  • Setting up And Sorting Your Work Space
  • Effective Time Management
  • How to Manage Your Clients

Unit 8: Marketing Your Pregnancy Massage Business

  • Continue Expanding Your Skills
  • Where To Market Your Pregnancy Massage Business
  • Effective Ways to Reach Out to Advertisers

Course 3 - Hot Stone Massage

Unit 1: Introduction

  • What is Hot Stone Massage?
  • The Development of Hot Stone Massage
  • Benefits of Hot Stone Massage
  • Movements During Hot Stone Massage

Unit 2: Hot Stone Massage Key Information

  • Types of Hot Stones
  • Factors in Choosing Hot Stones
  • Caring for Hot Stones
  • Conditions Hot Stones Can Treat

Unit 3: Advantages of Hot Stone Massage

  • The Natural Therapy
  • Natural Immunity Boost
  • Minimal Risks and Contraindications
  • Business Opportunities

Unit 4: Hot Stone Massage Theory

  • Muscles in the Body
  • Chakras
  • Aura
  • Reflexology Points

Unit 5: Performing a Hot Stone Massage

  • Equipment
  • Setting Up the Treatment Room
  • Heating the Stones
  • Massage Techniques

Unit 6: Business Practices – Part 1

  • Customer Service and Rapport
  • Charging, Profit, and Expenses
  • Safety
  • Licenses

Unit 7: Business Practices – Part 2

  • Liability and Insurance
  • Informed Consent
  • Consultation and Recordkeeping
  • Code of Ethics
  • Confidentiality

Course 4 - Massage Therapist

Unit 1: Understanding Massage Therapy

  • Introduction to Massage
  • History
  • Benefits
  • Types of Massage
  • Ethics and Codes of Conduct (USA)
  • Duties of a Massage Therapist

Unit 2: Understanding Soft Tissue

  • What is Soft Tissue?
  • The Composition of Soft Tissue
  • Types of Soft Tissue
  • How does massage relate to soft tissue?
  • Benefits of soft tissue massage
  • Understanding the Skin

Unit 3: Understanding the Cardiovascular System

  • The Basics
  • Health Problems
  • Cardiovascular Benefits of Massage

Unit 4: Understanding the Lymphatic System

  • What is the Lymphatic System?
  • Importance of the Lymphatic System
  • Health Problems Related to the Lymphatic System
  • Causes of Malfunctioning in the Lymphatic System
  • Benefits of Massage for the Lymphatic System
  • Basics of Lymphatic Drainage Massage
  • Mechanism

Unit 5: Understanding the Nervous System

  • What is the Nervous System?
  • Functions of the Nervous System
  • Health Problems
  • Benefits of Massage for the Nervous System

Unit 6: Understanding the Musculoskeletal System

  • What is the Musculoskeletal System?
  • Functions of the Skeletomuscular System
  • Health Problems
  • Benefits of Massage for Musculoskeletal System

Unit 7: Conducting Massage Safely

  • Massage Contraindications
  • Consultation and Communication
  • Prior to Massage
  • During Massage
  • Special Considerations
  • Contagious Conditions
  • Fever
  • Complex Conditions
  • Localized Injuries
  • Pregnancy
  • Elderly
  • Children
  • Aromatherapy Oils
  • Safety
  • Contraindications of Aromatherapy
  • Keeping Yourself Safe

Unit 8: Massage as a Therapy and Medicine

  • How Massage Reduces Stress
  • Scientific Studies
  • Relaxation
  • Other Benefits
  • Tuina Massage Therapy and Qi
  • Medical Advice

Unit 9: Preparing for Massage

  • Cleanliness
  • Adjust the Massage Table
  • Lighting
  • Décor and Theme
  • Soothing Music
  • Spacing
  • Temperature
  • Preparing Yourself Physically and Mentally
  • Preparing Equipment
  • Preparing Your Client

Unit 10: Massage Techniques — Whole Body

  • Body Massage Types
  • Body Massage Sequences
  • Understanding Massage Stroke Types

Unit 11: Massage Techniques — Back, Neck, Head, and Shoulders

  • Anatomy of the Back, Neck, and Shoulders
  • Myofascial Massage
  • Sports Massage
  • Frictions
  • Head Massage Techniques
  • Lower and Middle Back Massage Techniques
  • Hip and Glutes Massage Techniques

Unit 12: Massage Techniques — Arms, Legs, Hands, and Feet

  • Anatomy of the Arms
  • Front of Shoulder Massage Techniques
  • Arm Massage Techniques
  • Hand Massage Techniques
  • Anatomy of the Legs
  • Leg Massage Techniques
  • Foot Massage Techniques

Unit 13: Massage Techniques — Abdominal

  • Abdominal Massage Benefits
  • The Immune System
  • Weight Loss
  • Increased Flexibility
  • Abdominal Massage Techniques
  • Acupressure for Abdominal Massage

Unit 14: Sports Massage

  • What is Sports Massage?
  • Multidisciplinary Care
  • Massage
  • Hydrotherapy
  • Range of Motion Protocol
  • Strength Training Principles
  • Uses and Benefits of Sports Massage
  • Understanding Injury Rehabilitation
  • Legs, ankles, and feet
  • Back

Course 5 - Aromatherapy

Module 1: Introduction

  • What is Aromatherapy?
  • Popularity
  • Brief History
  • Products

Module 2: Aromatherapy in the Body

  • The Limbic System
  • Olfactory Pathways
  • Impact on the Body
  • Delivery Systems
  • Inhalation
  • Tissue or Cotton Ball
  • Steam Inhalation
  • Diffusers
  • Nasal Inhalers
  • Lotions and Topical Products
  • Direct Application
  • Essential Oils in Showers and Baths
  • Ingesting Essential Oils

Module 3: Conditions and Treatment

  • Aromatherapy and Health
  • Holistic Healing
  • Conditions
  • Benefits
  • Contraindications

Module 4: Massage and Meditation

  • Benefits
  • Swedish Massage
  • Deep Tissue Massage
  • Contraindications of Massage
  • Aromatherapy and Meditation

Module 5: Holistic Approach to Aromatherapy

  • Defining a Holistic Approach
  • Client Consultations
  • Selecting Essential Oils
  • Factors in Wellness
  • Sleep
  • Exercise
  • Diet
  • Personal Relationships
  • Stress

Module 6: Types of Essential Oils

  • Chemical Compounds and Components
  • Monoterpenes
  • Sesquiterpenes
  • Alcohols
  • Aldehydes
  • Esters
  • Ketones
  • Phenols
  • Oxides
  • Common Essential Oils
  • Case Study: Argan Oil
  • Lavender Oil
  • Lemon Oil
  • Peppermint Oil
  • Tea Tree Oil
  • Other Essential Oils
  • Essential Oil Quality
  • Climate
  • Soil
  • Agricultural Methods
  • Developmental Stages
  • Season
  • Altitude
  • Extraction Source

Module 7: Essential Oil Extraction

  • Extraction Methods
  • Steam Distillation Method
  • Cold Pressing Extraction Method
  • Infusions
  • Solvent Extraction
  • Mixing Essential Oils
  • Equipment

Module 8: Carrier Oils

  • What is a Carrier Oil?
  • Coconut Oil
  • Jojoba Oil
  • Rosehip Oil
  • Grapeseed Oil
  • Sweet Almond Oil
  • Black Seed Oil
  • Miscellaneous Oils
  • Choosing a Carrier Oil
  • Patch Testing

Module 9: Research

  • Current Research
  • Aromatherapy Advocacy
  • Controversy
  • Case Study: Chronic Illnesses

Module 10: Starting an Aromatherapy Business

  • Creating a Business Plan
  • Start-Up Costs
  • Ongoing Costs
  • Target Market
  • Pricing
  • Products
  • Safety and Health
  • Case Study: Fragrance Shop New York
  • Case Study: Enfleurage
  • Case Study: Young Living

Course 6 - Full Body Massage

Unit 1: Introduction

  • Full-body massage as a practice
  • Brief history of full-body massage 

Unit 2: Benefits and Contraindications

  • Benefits of full-body massage
  • Clients who typically pursue this type of treatment
  • Contraindications for massage 

Unit 3: Anatomy

  • How full-body massage affects different anatomical systems
  • Brief overview of major bodily systems 

Unit 4: Massage Techniques

  • Full-body massage techniques and when to use each 

Unit 5: Performing Full-Body Massage

  • How to perform a full-body massage
  • Progression of target areas of the body 

Unit 6: Other Forms of Massage

  • Swedish
  • Lomi Lomi
  • Hot Stone
  • Others per research 

Unit 7: Client Consultation and Recordkeeping

  • Elements of a client consultation
  • Elements of a strong recordkeeping program 

Unit 8: Equipment and Supplies

  • Key pieces of equipment and furniture
  • Different designs of full-body massage tables
  • How to source these items and find suppliers
  • Additional supplies 

Unit 9: Research and Statistics

  • Organizations related to full-body massage
  • Key findings of research
  • Case studies, as available
  • Statistics showing the benefits of massage or other relevant facts 

Unit 10: Career Outlook

  • Qualifications to become a full-body massage therapist
  • Projected job growth

Course 7 - Swedish Massage Therapy 

Unit 1: Introduction

  • Define Swedish body massage as a practice
  • Benefits of Swedish body massage 

Unit 2: History of Massage

  • History of Swedish body massage
  • How massage evolved over time
  • Popularity of massage in modern society 

Unit 3: Anatomy

  • How Swedish body massage affects different anatomical systems 

Unit 4: Massage and Health

  • Conditions treated by massage
  • Define alternative medicine vs. conventional Western medicine
  • Contraindications 

Unit 5: Massage Techniques

  • Techniques used in Swedish body massage
  • Adjusting techniques based on parts of the body 

Unit 6: Complementary Therapies

  • Aromatherapy
  • Acupuncture
  • Cupping therapy
  • Applied kinesiology
  • Physical therapy

Unit 7: Client Consultation

  • Importance of client consultation
  • Recordkeeping requirements
  • Explaining the massage process to new clients 

Unit 8: Ensuring Client Comfort

  • Environmental considerations
  • Accessibility for all clients 

Unit 9: Client Safety

  • Sanitizing and cleaning work areas
  • Understanding client limitations due to health or contraindications
  • Confidentiality of records 

Unit 10: Responding to Emergencies

  • Maintaining emergency plans
  • Responding to client health emergency
  • Evacuation
  • Equipment 

Unit 11: Business and Marketing

  • How to start a Swedish body massage business
  • Marketing strategies 

Unit 12: Career and Outlook

  • Requirements to become a Swedish body massage therapist
  • Career outlook over time

 Course 8 - Acupuncture

Module 1: Introduction

  • Acupuncture as a Practice
  • A Brief History of Acupuncture
  • Popularity Over Time

Module 2: Benefits and Contraindications

  • Benefits
  • Duration of Effect
  • Case Study: Sample Points
  • Contraindications

Module 3: Anatomy

  • Anatomy in Context
  • Structural Components
  • Cells
  • Tissues
  • Organs
  • Organ Systems
  • Homeostasis
  • Physiological Systems
  • The Skeletal System
  • The Muscular System
  • The Nervous System
  • The Endocrine System
  • Cardiovascular System
  • The Lymphatic System
  • The Respiratory System
  • The Digestive System
  • The Urinary System
  • Reproductive System

Module 4: Meridians

  • Defining Meridians
  • The 12 Meridians
  • Organs
  • The Heart
  • The Lungs
  • The Pericardium
  • The Spleen
  • The Kidneys
  • The Liver
  • The Large intestine
  • The Small Intestine
  • The Triple Energizer
  • The Gall Bladder
  • Stomach
  • The Bladder

Module 5: Extraordinary Points and Vessels

  • Extraordinary Points
  • Using Extraordinary Points
  • Example: Extraordinary Point Shixuan
  • Extraordinary Vessels

Module 6: Acupuncture Theory

  • Yin and Yang
  • The Yin Yang Symbol
  • Other Ancient Treatments
  • Yin and Yang in Acupuncture
  • Cause of Disease
  • The Five Elements Theory
  • Wood: Liver
  • Water: Kidney
  • Fire: Heart
  • Metal: Lungs
  • Earth: Stomach

Module 7: The Acupuncture Process

  • Duration
  • Performing the Procedure
  • Results
  • How to Select Points
  • Acupuncture and Related Techniques
  • Traditional Chinese Acupuncture
  • Tongue Diagnosis
  • Japanese Acupuncture
  • Korean Acupuncture
  • Auricular Acupuncture
  • Scalp Acupuncture
  • Laser Acupuncture
  • Teishin
  • Acupressure
  • Cupping
  • Aftercare Recommendations

Module 8: Traditional Therapies

  • Moxibustion
  • Tui Na Massage
  • Cupping and Scraping
  • Chinese Herbs
  • Chinese Nutrition

Module 9: Practitioner and Client Safety

  • Risk
  • The Importance of Keeping Records
  • Reviewing Medical Histories
  • Sterilization of Materials
  • Protective Equipment
  • Common Fears

Module 10: Acupuncture Efficacy

  • Conditions
  • Major Organizations
  • Case Study: Schizophrenia

Module 11: Qualifications and Career Outlook

  • Requirements
  • Personal Qualities
  • Salary Range
  • Career Outlook

Module 12: Business and Marketing

  • Equipment and Tools
  • Suppliers
  • Example Business Model for Acupuncturists
  • Types of Marketing
  • How to Build a Clientele
  • Create a Website
  • Be Present Online

Course 9 - Cupping Therapy

Module 1: Introduction to Cupping Therapy

  • Defining Alternative Medicine
  • Types of Cupping Therapy
  • Mechanism of Action

Module 2: Benefits and Risks

  • Conditions
  • Health Benefits
  • Cosmetic Cupping and the Body
  • Facial Cosmetic Cupping
  • Side Effects and Risks
  • Conditions and Risk

Module 3: Cupping Therapy Over Time

  • Cupping in the Ancient World
  • How Cupping Gained Popularity and Spread
  • Cupping in the West

Module 4: Cupping Therapy Theory

  • Traditional Chinese Medicine
  • Yin/Yang Channels and Qi
  • Five Element Cupping
  • Links Between Elements

Module 5: Cupping Points

  • Identifying Cupping Points
  • How Acupuncture Relates to Cup Placement
  • Hijama Method

Module 6: Equipment and Tools

  • Types of Cups
  • Vacuum Machines
  • Handheld Devices
  • Table
  • Alcohol
  • Heat Source
  • Miscellaneous Supplies

Module 7: Cupping Process and Results

  • Wet Cupping Consultations
  • Wet Cupping Guide
  • Dry Cupping Consultations
  • Dry Cupping Guide
  • Stationary Cupping
  • Sliding Cupping Guide
  • End Results of Cupping
  • The Aftermath of Cupping
  • Cupping Marks
  • Additional Considerations

Module 8: Client Safety

  • Client Consultation and Medical History
  • Reducing Risk of Injury
  • Sterilization and Hygiene

Module 9: Practitioner Safety

  • Protective Equipment
  • Fire Safety
  • Chemical Handling

Module 10: Research and Case Studies

  • Core Cupping Therapy Concepts
  • Recent Research
  • Relevant Case Studies
  • Future Research

Module 11: Research and Case Studies

  • Requirements For becoming a Cupping Therapist
  • College Courses or Continuing Education Resources
  • Salary
  • Length of Study

Module 12: Business and Marketing

  • Choosing a Business Location
  • Business Model
  • Determine a Budget
  • Target Audience
  • Facilities
  • The Importance of a Business Plan
  • Obtaining Funding
  • Bank Loans
  • Government Programs
  • Corporate Programs or Business Incubators
  • Angel Investors
  • Crowdfunding
  • Social Media and Digital Advertising
  • Challenges Of Marketing a Cupping Therapy Business
  • Facts and Myths
  • Stigma Against Alternative Medicine

Course 10 - Improving Mindfulness

Module One: Getting Started

By the end of this course, you should be able to:

  • Define mindfulness
  • Develop techniques to make oneself more attuned to the present moment
  • Understand the value and utility of one’s emotions
  • Learn how to identify and counter distorted thinking
  • Learn how to cultivate genuine positive emotions
  • Become more fully present in social interactions

Module Two: What Is Mindfulness?

  • Buddhist Concept
  • Bare Attention
  • Psychological Concept of Mindfulness
  • Memory

Module Three: Practicing Mindfulness

  • Attention
  • Acceptance
  • Mindfulness Meditatio
  • Scanning

Module Four: Emotional Intelligence

  • The Purpose of Emotions
  • High Performance Emotions
  • Swing Emotions
  • Blue Emotions

Module Five: Cognitive Distortion (Phase One)

  • Dichotomous Reasoning
  • Magnification and Minimization
  • Filtering
  • Jumping to Conclusions

Module Six: Cognitive Distortion (Phase Two)

  • Destructive Labeling
  • Personalizing
  • Blaming
  • The Tyranny of the Should

Module Seven: Mindfulness Based Cognitive Therapy

  • Mental Modes
  • Doing Mode
  • Being Mode
  • Metacognitive Awareness

Module Eight: Mindfulness and Gratitude

  • What is Gratitude?
  • Gratitude Journal
  • An Exercise in Mindfulness and Gratitude
  • Forming a Habit

Module Nine: Cultivating the High Performance Emotions

  • The Emotion-Cognition-Behavior Triangle
  • Cultivating Enthusiasm
  • Cultivating Confidence
  • Cultivating Tenacity

Module Ten: Mindfulness in Customer Service

  • Individually Focused
  • Active Listening
  • Building a Rapport
  • Timing

Module Eleven: Mindfulness and Leadership

  • Mental Resilience
  • Focus
  • Compassion
  • Creativity

Module Twelve: Wrapping Up
Words from the Wise

Course 11 - Start your own business

 

Step 1 Business Names and Structures

  • Choosing a business name
    • How to choose a name
    • What do you use the business name for
    • What to consider when choosing a name
    • Is your business name unique
  • Business name registration
    • How to register a business name
    • How to find out if it’s available
    • What government websites to go to
    • Where to go on the government websites
    • How to search domain names and check availability
    • How to purchase domain names
  • The structure of your business
    • 3 Structures
    • What each structure means
    • Agreements
  • The importance of bookkeeping
    • The keeping of records for taxation purposes
    • You must know how your business is doing
  • Setting up supplier accounts
    • Credit accounts
    • Return for refund policy

Step 2 Planning for Success

  • Writing a business plan
    • Business plan included in the course
    • What is a business plan and why do you need one
    • Strengths and weaknesses
    • Competitors Strengths and weaknesses
    • Is your business idea viable
    • How your business will be organised
    • What is your business venture
    • Market research
    • Sales and marketing
    • Financial predictions

Step 3 Finance and Accounts

  • Open a bank account
    • What you need to open a bank account
    • Registration of business name
    • Types of business accounts
    • Interview with bank manager
  • Business finance
    • Ways to get finance/capital
    • Agreements

Step 4 Business Location

  • Choosing a business location
    • Factors to consider
    • Security issues
    • Room/space available
    • Market research
    • Security issues
  • Business leases
    • What length of lease to choose in the beginning
  • Licences to work from home
    • Council licenses
    • Taxation issues
    • Types of businesses to run from home
    • Interview with home business person, set up, issues and insights to running a home based business

Step 4 Government Requirements

  • Tax file number
  • ABN number
  • Register for GST
  • Any licences

Step 6 Business Stationary

  • Printing needs
    • Business cards
    • With comp slips
    • Envelopes
    • Letter heads
    • Invoices
    • Brochures
    • Flyers
    • Printing tips
    • How to design a logo and artwork
    • How to save on costs

Step 7 Marketing and Branding

  • What is Marketing and when will customers buy
  • What is Branding, name, logo and slogan
  • Domain name rego
  • Web marketing,
  • Social media
  • SEO and what this means
  • Google Adwords, what is it?

Step 8 Employees

  • Staff are most important for your business
  • Understand employer obligations
  • Part time or full time staff
  • What your best employee would look like
  • How to choose the correct employee

Step 9 Insurances

  • What type of insurances do you need?
  • What type of insurances to consider
  • Insurances
  • Fire and theft
  • Legal liability
  • Business interruption
  • Business vehicles
  • Public liability
  • Workers compensation

Step 10 Starting a business, buying a franchise or buying an established business

  • Tips on starting from scratch
  • Fixed and variable costs
  • Advantages of starting from scratch
  • Positive and negative elements of buying a franchise
  • Buying an established business
  • Do your due diligence
  • Factors to consider

Course 12 - Basic Business Management

 

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Who Are You and What Are You About?

  • What is Our Business?
  • Making Connections
  • Pre-Assignment Review
  • The Owner’s Role
  • Ingredients for Success
  • The Business Owner
  • The Entrepreneur
  • The Freelancer
  • Words of Wisdom
  • Keeping Things Moving

 Session 3: Designing Your Organizational Structure

  • Bringing the Idea to Life
  • Getting Started
  • Growth Phase One
  • Growth Phase Two
  • Putting the Pieces Together
  • Looking at the Options
  • Geographic Structure
  • Divisional Structure
  • Matrix Structure
  • Summary
  • Making Connections
  • Differences for Corporations
  • Choosing Board Members
  • Board Issues
  • The Role of Shareholders
  • The Big Picture
  • Words of Wisdom
  • Current Thinking
  • Making Connections

 Session 4: Introduction to Operations Management

  • Defining Operations Management
  • What Does It All Mean?
  • Envisioning the Process
  • Introduction to Types of Operations
  • Types of Operations
  • Practical Application

 Session 5: Understanding Financial Terms

  • Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The Income Statement
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • More About Balance Sheets
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings

 Session 6: Getting the Right People in Place

  • Six Essential Steps of Hiring
  • More about Orientation
  • More about Onboarding
  • Making Connections

 Session 7: Getting Your Product Together

  • Inventory Management
  • Types of Inventory
  • More About Inventory
  • Understanding the Value Chain
  • Making Connections
  • Outsourcing Options
  • Quality Control
  • Quality Control Philosophy

 Session 8: Building a Corporate Brand

  • Your Brand
  • Example: Acme Widgets Inc.
  • Brand Names and Slogans
  • Do’s and Don’ts
  • Developing a Slogan
  • How People Will See Your Images
  • Choosing a Color
  • Color Spectrum Two
  • Fonts
  • Sans Serif Fonts
  • Specialty Fonts
  • Font Considerations
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Working It Out

 Session 9: Marketing Your Product

  • About the Marketing Process
  • Cycle Overview
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Segmentation Case Study
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Price
  • Price
  • Place
  • Promotion
  • Packaging
  • Making Connections
  • The Final Stages: Implement, Evaluate, Review, Revise
  • Leveraging Social Media

 Session 10: Selling Your Product

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Initiate
  • Build
  • Manage
  • Optimize

 Session 11: Planning for the Future

  • Introduction to Strategic Planning
  • Identifying Your Stakeholders
  • Taking the Right Approach
  • Making Connections
  • The Strategic Plan Pyramid

 Session 12: Goal Setting and Goal Getting

  • Setting Achievable Goals: Identifying Outcomes
  • The Four Perspectives
  • Customizing the Perspectives
  • Timeline for Your Plan
  • Goals with SPIRIT
  • Getting Into It

 Session 13: Succession Planning 101

  • What is Succession Planning?
  • Replacing vs. Succeeding
  • Defining Succession Planning

 Session 14: Managing Your Money

  • What is a Budget?
  • Test All Assumptions
  • How Was Last Year?
  • How’s The Marketplace Doing?
  • What’s It Costing?
  • Managing Your Budget
  • Know Your Accruals
  • Getting it Right

 Session 15: Ethics 101

  • Are You Ready?
  • Sample Codes of Ethics
  • Rotary Four-Way Test
  • Minnesota Principles
  • Asimov’s Three Laws of Robotics
  • Your Code of Ethics

 Session 16: Building a Strong Customer Care Team

  • The Pillars of Success
  • The Critical Elements of Customer Service
  • Making Connections
  • The Remaining Elements
  • Critical Element Three: Given Life by the Employeess
  • Critical Element Four: Be a Problem Solver
  • A Problem Solving Process
  • Critical Element Five: Measure It
  • Critical Element Six: Reinforce It
  • Developing and Maintaining Relationships

 Session 17: Training Employees for Success

  • Why Continuous Learning?
  • Factors for Learning Success
  • Getting Motivated for Training
  • Steps in the Learning Process
  • Making Connections

 Session 18: Leadership Essentials

  • Leading and Managing
  • Leadership Styles
  • Making Connections
  • Applying the Styles
  • The Cycle of Styles
  • Managing Performance
  • Making Connections

 Session 19: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 13 - Writing a Business Plan

 

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: What is a Business Plan For?

  • The Purpose of the Plan
  • Getting Down to Business
  • Staying Flexible

 Session 3: A General Business Plan Framework

  • The Importance of a Framework
  • Essential Elements
  • Making Connections
  • Making Connections
  • Pre-Assignment Review
  • Making Connections

 Session 4: Identifying Your Audience

  • Who Are You Writing For?
  • Defining the Terms
  • Words of Wisdom
  • Making Connections
  • The Rules of Writing
  • Making Connections

 Session 5: Gathering and Analyzing Information

  • GO-PARSE
  • Get Organized
  • Preview
  • Ask
  • Read
  • Markup Methods
  • Summarize
  • Shorthand Symbols
  • Shorthand Tips
  • Evaluate
  • PARSE in Action
  • GO-PARSE Summary
  • ACE Building Celebrates Five Years of Success

 Session 6: Defining Your Company

  • Writing Your Company Description
  • Making Connections
  • Describing Your Products and Services
  • Performing a Market Analysis
  • Developing an Operations Plan
  • The Operations Process
  • Operations and Your Business Plan
  • Types of Operations
  • Manufacturing
  • Transportation
  • Supplies
  • Service
  • Overlaps
  • Buffers

 Session 7: Getting to Work

  • Working on Your Plan
  • Business Plan Worksheet

 Session 8: Creating a Marketing Strategy

  • Introduction to Marketing
  • Cycle Overview
  • Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Key Questions
  • SWOT Analysis
  • Next Steps
  • Analyzing Distribution Channels
  • Making Connections
  • Creating a Marketing Plan
  • Product
  • Price
  • Place
  • Promotion
  • Packaging
  • Sketching Out the Plan
  • Evaluate, Review, and Revise
  • The Value of Social Media

 Session 9: Creating the Sales Plan

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Making Connections
  • Build
  • Manage
  • Optimize

 Session 10: Developing Financial Projections

  • Accounting Terminology
  • What is Finance?
  • The Cycle of Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The 11 Principles
  • Key Reports
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • Balance Sheet Accounts
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings
  • Financial Projections
  • Tips and Tricks
  • Use the Writing Rules

 Session 11: Putting It All Together

  • Writing the Executive Summary
  • Making a Strong Presentation
  • Making Connections
  • The Finishing Touches
  • Keeping Your Data Safe
  • Reviewing and Revising

 Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 14 - Marketing for Small Businesses

 

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 15 - Basic Internet Marketing

 

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Denae Rex

 

17 December 2021 08:32:59 PM

Great course. Useful information.

 
 

georgina gardner

 

17 December 2021 07:15:53 AM

great course

 
 

Gina Gardner

 

17 December 2021 03:09:04 AM

really great tips, helped prepare me

 
 

Sophia Avery

 

15 December 2021 06:19:19 AM

Overall very helpful!

 
 

Sophia

 

15 December 2021 05:48:43 AM

Very informative

 
 

JAY SINDORF

 

14 December 2021 03:51:30 PM

i love the courses

 
 

Jodie Richmond

 

13 December 2021 12:19:44 PM

Great overview of massage and explanation of anatomy and massage techniques.

 
 

Brook Smith

 

11 December 2021 05:15:23 AM

easy to understand. great information.

 
 

Beth Driscoll

 

11 December 2021 03:23:12 AM

Great information

 
 

Karen Lynn Williams

 

8 December 2021 04:51:02 AM

I found this course to be informative.

 
 

Jessica Prange

 

5 December 2021 05:08:38 AM

Great information and test to get certified

 
 

Donyale Solomon

 

3 December 2021 05:26:13 AM

I am so pleased with this course. It was easy to follow and I was able to complete it in two days. Thank you.

 
 

Donyale Solomon

 

2 December 2021 07:20:16 PM

This course was very easy to follow. Was able to complete it in one day. Thank you.

 
 

VIVIAN FATHEREE

 

2 December 2021 07:27:26 AM

I enjoyed the information that was given in this course.

 
 

Julie Koenig

 

1 December 2021 12:49:36 PM

Great course, informative but not overwhelming.

 
 

Lory Ann Hull

 

30 November 2021 03:36:10 PM

This course is very easy to understand, I really have learned a lot. Looking forward to being helpful to others

 
 

Karla Gonzalez

 

30 November 2021 08:46:16 AM

Easy to maneuver

 
 

Amy C. Pack

 

28 November 2021 05:02:02 AM

Excellent course and content

 
 

Amy C. Pack

 

28 November 2021 01:54:26 AM

This course is excellent is educational content for doula’s.

 
 

Amy C. Pack

 

28 November 2021 12:39:49 AM

This course was easy to understand and retain and highlighted the most important aspects of pregnancy massage.

 
 
1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

We provide a 7 Day Money Back Refund on all Courses

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID: CFS01BD15CB
Delivery Mode: Online
Access: Unlimited lifetime
Time: Study at your own pace
Duration: 20 Hours Per Course
Assessments: Yes
Qualification: Certificate

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