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About This Course
What you will learn
  • Implement both traditional and new marketing methods
  • Prospecting
  • Traditional Marketing Methods
  • New Marketing Methods
  • Generating New Leads
  • Avoid Common Lead Generation Mistakes

  • Educate Prospects
  • The Pipeline
  • Follow up Communication
  • Track Activity
  • Create Customers

Study Online Lead Generation Course, Develop a core set of sales skills and Master Numerous Prospecting Methods

Ready to start a rewarding and exciting career in online marketing? Our Online Lead Generation Course will give you the critical skills and knowledge to become a valuable member of  any sales team!

 Our Online Lead Generation Course will discuss prospecting and lead generation. You will learn the various methods of making meaningful connections which may lead to a sale or other promising results. Our course will help you take your skills to another level making you standout and be a valuable member of a sales team.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our comprehensive Online Lead Generation Course, you will be equipped with the right skill-set to ensure you stand out from the competition! 

What are the objectives of the Lead Generation Course?

  1. Identify prospects
  2. Implement both traditional and new marketing methods
  3. Use the pipeline effectively
  4. Educate customers
  5. Track activity and make adjustments as needed

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Online Lead Generation Course - Requirements

The Lead Generation Course is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension
  2. Approximately 8 hours of study is needed to complete the course
  3. Registered students gain unrestricted access to the Lead Generation Course
  4. All course material is available online 24/7 and can be accessed using any device
  5. Study online from anywhere in your own time at your own pace
  6. All students who complete the course will be awarded with a certificate of completion

Online Lead Generation Course Outline

Getting Started

Prospecting and lead generation are essential for the success of a sales organization. Although people often view the process of it as tedious and only engage in the bare minimum, by merely changing one's perspective of prospecting and engaging in activities the company can benefit from new enthusiasm and can help in increasing sales.

The learning outcomes for this module are:

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively.
  • Educate customers
  • Track activity and make adjustments as needed.

Prospecting

Prospecting is a vital part of any sales endeavor, but this is often overlooked and poorly implemented. For prospecting to be successful, it needs to become both a priority and a habit. It is essential to understand what the company is prospecting and choosing the right methods of communication.

Topics to be discussed include:

  • Make It a Priority
  • Prospecting must be a priority in every company even though it is believed that the success of the company relies on their sales.
  1. It requires
  2. Scheduling 
  3. Preparation 
  4. Professionalism
  • Identify Your Ideal Prospect
  • The process of prospecting can be time-consuming; that is why companies need to identify ideal prospects before starting the process. 
  • Choose Prospecting Methods
  • There are various methods available for prospecting, and it is vital to focus one's energy on finding the right methods that will respond to when they are exposed.
  • Make It a Habit
  • Making prospecting a priority is not enough because it also needs to become a habit since it helps in ensuring that it is being done daily.

Traditional Marketing Methods

These methods are already tried and right because they have been used for years and still effective until now. When it is blended with the newer methods of marketing, it can improve the company’s chances of success as they continue approaching prospects and generate leads.

Topics to be discussed include:

  • Cold Calling
  • The success of this method depends on the attitude of the caller, and maintaining a positive attitude can go beyond than what the company thinks.
  • Direct Mail
  • This is a standard marketing method that makes it simple and affordable because its success and effectiveness rely on choosing the appropriate mailing list.
  • Trade Shows
  • Trade shows are excellent venues for meeting new prospects and can be a place for great competition.
  1. Steps in Ensuring Benefits from the Experience
  2. Plan in advance
  3. Create goals
  4. Advertise 
  5. Follow up
  • Networking 
  • This is often used buzzword, and it is one of the most effective methods of prospecting because it requires more than only meeting new people.

New Marketing Methods

As new technologies are being introduced, the marketing methods also adapt to its changes. When combining newer marketing methods with the traditional ones, there can be an opportunity in making most of the various marketing strategies.

Topics to be discussed include:

  • Social Networking
  • Social networking is common in the modern world, and it is proliferating as methods of advertising grow and change.
  • Search Engine Marketing
  • This increases the visibility of one’s company online by utilizing their advertisements and optimizing their rank in search engine results.
  • Email Marketing
  • This can be very effective at generating leads, and for it to reap its rewards, it is essential to do more than sending out mass emails.
  • Display Advertising
  • Display advertising is an alternative method for necessary text advertising, and these ads often implement the usage of videos and images.
  1. Methods of Advertising
  2. Cost per click
  3. Cost per thousand impressions
  4. Cost per acquisition

Generating New Leads

Generating new leads for the company often requires gaining the trust of various prospects. Having an online presence is not enough because prospects need to see the company as a brand that they can put their trust.

Topics to be discussed include:

  • Become a Brand
  • Branding represents how customers view the company, and they must see the company as somewhat authentic.
  • Webinars
  • These are wonderful tools that can be used in generating new leads and demonstrating one’s expertise.
  • Blogs 
  • Blogs are practical marketing tools, but it requires commitment and should be updated regularly.
  • Engaging Video
  • Companies benefit from creating videos because this can be entertaining or educational for their target customers.

Avoid Common Lead Generation Mistakes

Failure of generating leads to be successful can be often related to common lead generation mistakes done by a company. It is crucial to be aware of these common mistakes because it helps in knowing how to avoid them.

Topics to be discussed include:

  • Limiting Channels
  • This is a common problem that occurs at a company, and a way to avoid them is by simply avoiding limiting oneself and by trying new strategies.
  • Failure to Provide Value
  • Failure to provide value to what the customer needs can result in losing potential customers and turning out the message.
  • Failure to Connect
  • People often forget to follow up with their prospects; that is why companies need to build connection because this will create trust and solidify their relationship.
  • Failure to Try
  • Having a fear of trying can be related to the fear of failure, but companies must take the risk of trying in order to reach their goals and have success in their companies.

Educate Prospects

Educating prospects about the company is part of developing and building a relationship with potential customers. Through this process, a company can showcase their expertise and share their knowledge.

Topics to be discussed include:

  • Content Creation
  • Having a unique content needs to be effective and at the same time, professional and informative.
  • Stand Out from the Competition
  • It is essential to continually remember that one's brand is a representation of the company's public image.
  • Fill Customer Needs
  • Establishing the value of customers can help in developing a relationship with prospects.
  • Always Deliver on Promises
  • It is essential to show that a company can deliver on their promises because it is a crucial part of educating consumers.

The Pipeline

The pipeline must be a familiar term for anyone who has experience in sales. The sales pipeline has various necessary steps, and it is possible to alter the stages based on what the company needs.

Topics to be discussed include:

  • Contact
  • Contacting a prospect or the prospect of contacting the company must be an opportunity to learn more about the prospects.
  • Meet
  • It is essential to meet with the prospect and be prepared because this can develop one's business relationship and explain various ways in meeting the needs of the client.
  • Propose
  • this will be based on what was communicated with the prospect and depends on the business itself.
  • Close
  • The sale is not considered finished unless it is closed, and it is crucial to negotiate with the customer upon officially closing.

Follow up Communication

Follow up communication is crucial because it helps in having better-understanding leads and responding to their questions appropriately.

Topics to be discussed include:

  • Know Your Leads
  • Searching a generic customer base is not enough because it is crucial also to know the individual leads.
  • Move Quickly
  • Moving quickly enables the company to maintain contact with leads regularly and progress their relationship without making the prospect feel rushed.
  • Know-How to Respond
  • The success of the sale depends on the initial response made during the initial communication, and knowing how to respond to leads helps in ensuring that the information needed is given.
  • Set Future Meetings
  • Having a future meeting with the prospect increases the chance of making a sale.

Track Activity

Tracking the activity is essential even though it may seem daunting at first. Various useful tools can help keep up with the prospects. By doing so, it can help in determining how to alter the current prospecting methods to convert more leads into sales.

Topics to be discussed include:

  • Use the Appropriate Tools
  • Various available tools can be used in assisting in tracking lead generation.
  • Assess Your Advertising Sources
  • Although there are multiple advertising sources present to attract leads, it is crucial to know how each source performs and create adjustments if needed.
  • Record Information about Leads
  • Recording information should be extensive, and for every interaction, there should be more information gathered.
  • Assess ROI
  • It is vital to keep track of the return of investment for every company.

Create Customers

It is vital to do more than merely closing sales, attempting to create a loyal customer base can be essential in the future. Customers must be able to build relationships and feel that they are connected to the business by merely showing interest to them.

Topics to be discussed include:

  • Develop Relationships
  • Relationships require time and energy for it to develop and maintain.
  • Show Genuine Interest
  • Showing genuine interest towards the customers can help in building better relationships with them.
  1. Be engaging
  2. Anticipate
  3. Follow up
  • Be Professional
  • It is important to remember always to maintain professionalism.
  • Show Reliability and Integrity
  • Customers often trust companies that show reliability and integrity when it comes to communicating with them.
Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Show More Hide
Units of Study

Module One: Getting Started

By the end of this course, you will be able to:

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed

Module Two: Prospecting

  • Make It a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make It a Habit

Module Three: Traditional Marketing Methods

  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking

Module Four: New Marketing Methods

  • Social Networking
  • Search Engine Marketing
  • Email Marketing
  • Display Advertising

Module Five: Generating New Leads

  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video

Module Six: Avoid Common Lead Generation Mistakes

  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try

Module Seven: Educate Prospects

  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises

Module Eight: The Pipeline

  • Contact
  • Meet
  • Propose
  • Close

Module Nine: Follow up Communication

  • Know Your Leads
  • Move Quickly
  • Know How to Respond
  • Set Future Meetings

Module Ten: Track Activity

  • Use the Appropriate Tools
  • Assess ROI
  • Assess Your Advertising Sources
  • Record Information about Leads

Module Eleven: Create Customers

  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity

Module Twelve: Wrapping Up

Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

•Animal    

•Beauty    

•Business    

•Health & Fitness     

•Finance

•Lifestyle    

•IT & Software    

•Personal Development

•Teaching & Academics

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"

ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at info@coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

Free Personal Success Training Course

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!

Today, we are providing it for Free with all Course Purchases, as a special offer!

Benefits:

• How to layout a Success Plan.

• Get where you want to be in life.

• How to unclutter your mind to succeed.

• Achieve your dreams using your imagination.

• How to have faith in yourself.

Features:

• Life time access

• Complement your individual course purchase.

• Click here Personal Success Training Program to see thousands of positive reviews,

Hurry - offer - ends today!

Course Bundles

Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

Course Bundles

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Prospecting and Lead Generation Online Certificate Course

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"Definitely, need to prioritise lead generation. This course has taught me the importance of this and is definitely currently a pit fall of mine. Thanks" - Anna L. Verified Buyer 

With our Online Lead Generation Course, you will learn the various methods of making meaningful connections that may lead to a sale or other promising results.

Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%

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Course Summary

  • Delivery: Online
  • Access: Unlimited Lifetime
  • Time: Study at your own pace
  • Duration: 6-8 Hours
  • Assessments: Yes
  • Qualification: Certificate
About This Course
What you will learn
  • Implement both traditional and new marketing methods
  • Prospecting
  • Traditional Marketing Methods
  • New Marketing Methods
  • Generating New Leads
  • Avoid Common Lead Generation Mistakes

  • Educate Prospects
  • The Pipeline
  • Follow up Communication
  • Track Activity
  • Create Customers

Study Online Lead Generation Course, Develop a core set of sales skills and Master Numerous Prospecting Methods

Ready to start a rewarding and exciting career in online marketing? Our Online Lead Generation Course will give you the critical skills and knowledge to become a valuable member of  any sales team!

 Our Online Lead Generation Course will discuss prospecting and lead generation. You will learn the various methods of making meaningful connections which may lead to a sale or other promising results. Our course will help you take your skills to another level making you standout and be a valuable member of a sales team.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our comprehensive Online Lead Generation Course, you will be equipped with the right skill-set to ensure you stand out from the competition! 

What are the objectives of the Lead Generation Course?

  1. Identify prospects
  2. Implement both traditional and new marketing methods
  3. Use the pipeline effectively
  4. Educate customers
  5. Track activity and make adjustments as needed

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Online Lead Generation Course - Requirements

The Lead Generation Course is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension
  2. Approximately 8 hours of study is needed to complete the course
  3. Registered students gain unrestricted access to the Lead Generation Course
  4. All course material is available online 24/7 and can be accessed using any device
  5. Study online from anywhere in your own time at your own pace
  6. All students who complete the course will be awarded with a certificate of completion

Online Lead Generation Course Outline

Getting Started

Prospecting and lead generation are essential for the success of a sales organization. Although people often view the process of it as tedious and only engage in the bare minimum, by merely changing one's perspective of prospecting and engaging in activities the company can benefit from new enthusiasm and can help in increasing sales.

The learning outcomes for this module are:

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively.
  • Educate customers
  • Track activity and make adjustments as needed.

Prospecting

Prospecting is a vital part of any sales endeavor, but this is often overlooked and poorly implemented. For prospecting to be successful, it needs to become both a priority and a habit. It is essential to understand what the company is prospecting and choosing the right methods of communication.

Topics to be discussed include:

  • Make It a Priority
  • Prospecting must be a priority in every company even though it is believed that the success of the company relies on their sales.
  1. It requires
  2. Scheduling 
  3. Preparation 
  4. Professionalism
  • Identify Your Ideal Prospect
  • The process of prospecting can be time-consuming; that is why companies need to identify ideal prospects before starting the process. 
  • Choose Prospecting Methods
  • There are various methods available for prospecting, and it is vital to focus one's energy on finding the right methods that will respond to when they are exposed.
  • Make It a Habit
  • Making prospecting a priority is not enough because it also needs to become a habit since it helps in ensuring that it is being done daily.

Traditional Marketing Methods

These methods are already tried and right because they have been used for years and still effective until now. When it is blended with the newer methods of marketing, it can improve the company’s chances of success as they continue approaching prospects and generate leads.

Topics to be discussed include:

  • Cold Calling
  • The success of this method depends on the attitude of the caller, and maintaining a positive attitude can go beyond than what the company thinks.
  • Direct Mail
  • This is a standard marketing method that makes it simple and affordable because its success and effectiveness rely on choosing the appropriate mailing list.
  • Trade Shows
  • Trade shows are excellent venues for meeting new prospects and can be a place for great competition.
  1. Steps in Ensuring Benefits from the Experience
  2. Plan in advance
  3. Create goals
  4. Advertise 
  5. Follow up
  • Networking 
  • This is often used buzzword, and it is one of the most effective methods of prospecting because it requires more than only meeting new people.

New Marketing Methods

As new technologies are being introduced, the marketing methods also adapt to its changes. When combining newer marketing methods with the traditional ones, there can be an opportunity in making most of the various marketing strategies.

Topics to be discussed include:

  • Social Networking
  • Social networking is common in the modern world, and it is proliferating as methods of advertising grow and change.
  • Search Engine Marketing
  • This increases the visibility of one’s company online by utilizing their advertisements and optimizing their rank in search engine results.
  • Email Marketing
  • This can be very effective at generating leads, and for it to reap its rewards, it is essential to do more than sending out mass emails.
  • Display Advertising
  • Display advertising is an alternative method for necessary text advertising, and these ads often implement the usage of videos and images.
  1. Methods of Advertising
  2. Cost per click
  3. Cost per thousand impressions
  4. Cost per acquisition

Generating New Leads

Generating new leads for the company often requires gaining the trust of various prospects. Having an online presence is not enough because prospects need to see the company as a brand that they can put their trust.

Topics to be discussed include:

  • Become a Brand
  • Branding represents how customers view the company, and they must see the company as somewhat authentic.
  • Webinars
  • These are wonderful tools that can be used in generating new leads and demonstrating one’s expertise.
  • Blogs 
  • Blogs are practical marketing tools, but it requires commitment and should be updated regularly.
  • Engaging Video
  • Companies benefit from creating videos because this can be entertaining or educational for their target customers.

Avoid Common Lead Generation Mistakes

Failure of generating leads to be successful can be often related to common lead generation mistakes done by a company. It is crucial to be aware of these common mistakes because it helps in knowing how to avoid them.

Topics to be discussed include:

  • Limiting Channels
  • This is a common problem that occurs at a company, and a way to avoid them is by simply avoiding limiting oneself and by trying new strategies.
  • Failure to Provide Value
  • Failure to provide value to what the customer needs can result in losing potential customers and turning out the message.
  • Failure to Connect
  • People often forget to follow up with their prospects; that is why companies need to build connection because this will create trust and solidify their relationship.
  • Failure to Try
  • Having a fear of trying can be related to the fear of failure, but companies must take the risk of trying in order to reach their goals and have success in their companies.

Educate Prospects

Educating prospects about the company is part of developing and building a relationship with potential customers. Through this process, a company can showcase their expertise and share their knowledge.

Topics to be discussed include:

  • Content Creation
  • Having a unique content needs to be effective and at the same time, professional and informative.
  • Stand Out from the Competition
  • It is essential to continually remember that one's brand is a representation of the company's public image.
  • Fill Customer Needs
  • Establishing the value of customers can help in developing a relationship with prospects.
  • Always Deliver on Promises
  • It is essential to show that a company can deliver on their promises because it is a crucial part of educating consumers.

The Pipeline

The pipeline must be a familiar term for anyone who has experience in sales. The sales pipeline has various necessary steps, and it is possible to alter the stages based on what the company needs.

Topics to be discussed include:

  • Contact
  • Contacting a prospect or the prospect of contacting the company must be an opportunity to learn more about the prospects.
  • Meet
  • It is essential to meet with the prospect and be prepared because this can develop one's business relationship and explain various ways in meeting the needs of the client.
  • Propose
  • this will be based on what was communicated with the prospect and depends on the business itself.
  • Close
  • The sale is not considered finished unless it is closed, and it is crucial to negotiate with the customer upon officially closing.

Follow up Communication

Follow up communication is crucial because it helps in having better-understanding leads and responding to their questions appropriately.

Topics to be discussed include:

  • Know Your Leads
  • Searching a generic customer base is not enough because it is crucial also to know the individual leads.
  • Move Quickly
  • Moving quickly enables the company to maintain contact with leads regularly and progress their relationship without making the prospect feel rushed.
  • Know-How to Respond
  • The success of the sale depends on the initial response made during the initial communication, and knowing how to respond to leads helps in ensuring that the information needed is given.
  • Set Future Meetings
  • Having a future meeting with the prospect increases the chance of making a sale.

Track Activity

Tracking the activity is essential even though it may seem daunting at first. Various useful tools can help keep up with the prospects. By doing so, it can help in determining how to alter the current prospecting methods to convert more leads into sales.

Topics to be discussed include:

  • Use the Appropriate Tools
  • Various available tools can be used in assisting in tracking lead generation.
  • Assess Your Advertising Sources
  • Although there are multiple advertising sources present to attract leads, it is crucial to know how each source performs and create adjustments if needed.
  • Record Information about Leads
  • Recording information should be extensive, and for every interaction, there should be more information gathered.
  • Assess ROI
  • It is vital to keep track of the return of investment for every company.

Create Customers

It is vital to do more than merely closing sales, attempting to create a loyal customer base can be essential in the future. Customers must be able to build relationships and feel that they are connected to the business by merely showing interest to them.

Topics to be discussed include:

  • Develop Relationships
  • Relationships require time and energy for it to develop and maintain.
  • Show Genuine Interest
  • Showing genuine interest towards the customers can help in building better relationships with them.
  1. Be engaging
  2. Anticipate
  3. Follow up
  • Be Professional
  • It is important to remember always to maintain professionalism.
  • Show Reliability and Integrity
  • Customers often trust companies that show reliability and integrity when it comes to communicating with them.
Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.

This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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Units of Study

Module One: Getting Started

By the end of this course, you will be able to:

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed

Module Two: Prospecting

  • Make It a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make It a Habit

Module Three: Traditional Marketing Methods

  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking

Module Four: New Marketing Methods

  • Social Networking
  • Search Engine Marketing
  • Email Marketing
  • Display Advertising

Module Five: Generating New Leads

  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video

Module Six: Avoid Common Lead Generation Mistakes

  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try

Module Seven: Educate Prospects

  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises

Module Eight: The Pipeline

  • Contact
  • Meet
  • Propose
  • Close

Module Nine: Follow up Communication

  • Know Your Leads
  • Move Quickly
  • Know How to Respond
  • Set Future Meetings

Module Ten: Track Activity

  • Use the Appropriate Tools
  • Assess ROI
  • Assess Your Advertising Sources
  • Record Information about Leads

Module Eleven: Create Customers

  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity

Module Twelve: Wrapping Up

Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

•Animal    

•Beauty    

•Business    

•Health & Fitness     

•Finance

•Lifestyle    

•IT & Software    

•Personal Development

•Teaching & Academics

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!

4.  Are there any requirements to study this course?

No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.

5.  Do I require to have finished high school to complete this course?

No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

6.  What if English is not my first language?

This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.

9.  When does this course start?

Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."

Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"

ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer.

Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at info@coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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Course Bundles

Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.

Course Bundles