About This Course
What you will learn
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The Personal Branding Course will change how your personal and professional worlds see you
You are the most important selling point of your product! Learn how personal branding can boost your reputation and motivate others to do business with you. Our Personal Branding Course contains all the tools and knowledge that will enable you to share your vision and passion with others in your company.
Our comprehensive course will help you identify the different tools and concepts that can help you develop an effective personal branding strategy. An effective personal branding strategy ensures that the public sees the image that you want them to see.
Taking Personal Branding Online Course helps identify your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. And in this highly competitive market, it is critical to be aware of how you are viewed.
At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our Personal Branding Course, you will be equipped with the right skill-set to ensure you stand out from the competition!
Personal Branding Online Course - Requirements
The Personal Branding Online Certificate course is delivered 100 percent online 24/7 and only takes 6 to 8 hours of study to complete.
To complete this course, a student must:
● Have access to the internet and the necessary technical skills to navigate the online learning resources
● Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
● Be a self-directed learner
● Possess sound language and literacy skills
Quick Course Facts
Course content is structured for easy comprehension
Approximately 6 to 8 hours of study is needed to complete the course
Registered students gain unrestricted lifetime access to the Personal Branding Online course
All course material is available online 24/7 and can be accessed using any device
Study online from anywhere in your own time at your own pace
All students who complete the course will be awarded with a certificate of completion
Boost Your Personal Brand with CFS
If you looking for a way to advance your career and enhance your professional development, this online course in personal branding is all you need. Knowing how to brand yourself professionally, authentically, and with passion can help you stand out from the competition in the job market.
With this Courses for Success certificate program, you'll receive an introduction to personal branding and learn more about developing your own brand identity. Get tips on body language and communication skills so that you can confidently present yourself. Receive guidance on how to build a successful brand in the digital age with content marketing and social media strategies, including LinkedIn learning and other methods of online personal brand development. You'll also understand how to maintain that brand through ongoing maintenance and updates.
This comprehensive online course will cover topics such as:
Brand Strategy: Explore different aspects of a successful personal brand and learn how to develop one for yourself.
Networking: Learn effective computer networking techniques so you can make meaningful connections in the business world.
Marketing & Sales: Develop skills in marketing, sales, and digital marketing that will set you apart from the competition.
Risk Management & Project Management: Understand how these two skills are important for any career success story.
Mental Health & Time Management: Gain valuable insights into managing your mental health and managing your time efficiently for better productivity.
Social Sciences & Electrical Engineering: Acquire an understanding of key areas such as psychology, sociology, software engineering, hardware engineering, electrical engineering and more.
You can choose between video on demand or downloadable resource options — both come with shareable certificate after completion of this course. And there's plenty of extra resources available as well.
Personal Branding Online Certificate Course - Outline
Module One: Getting Started
Module Two: Defining Yourself (I)
In this module, we will learn the first steps in establishing your brand. You will learn how to define yourself and how to present this to the public.
If You Don’t, They Will
Branding happens whether you participate or not. If you do not take a proactive approach to the brand, the market will brand you. This can be positive or negative, but you don't like to leave it to chance, would you?
Brand Mantra
Mantras can be a short phrase or statement consisting of three to five words. This must be able to express your brand's uniqueness and what it represents.
● Simple
● Communicate
● Inspire
Be Real
The key to personal branding to make it genuine and personal. Develop a persona that attracts people. Your brand must be able to connect with people. Never fabricate facts, statistics, or tell lies.
SWOT Analysis
Conducting a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis can help you develop a brand that highlights the best that you can offer.
● Strengths: Strengths are internal characteristics that create a competitive advantage
● Weaknesses: Internal weaknesses that need to be improved
● Opportunities: Opportunities are external
● Threats: External threats cannot be controlled, but they may be addressed in your opportunities.
Module Three: Defining Yourself (II)
In this part of the Personal Branding Online Certificate course, you will learn how to define yourself. This involves identifying your core values, passions, and strengths.
Pillars
Pillars represent your main values, which help define your identity. These pillars are not what you offer; rather they explain how you offer what you have.
Passions
List all your passions, not only those related to your business. Tell people that you are not only about work. This way, you are not only able to connect with potential people but also those that share your passion.
Define Your Strengths
Refer to your SWOT analysis to identify your strengths. This is critical to your branding. Missing out on any of your strengths can be detrimental in realizing your potential.
The Three Cs
The three Cs; Clarity, Consistency, and Constancy are very useful in creating a personal or business brand.
Module Four: Controlling and Developing Your Image
This module will discuss the influence of the 3Cs in controlling and developing your brand and image.
Clear and Defined
Brand descriptions must be clear and defined. Clarity allows people to understand what you do and do not represent.
Consistent Image
Another important thing to keep in mind is to be consistent. Always deliver on your promises. Frequent rebranding can confuse the customer.
It Takes a Commitment
Consistency requires commitment. This should be reflected by all the people working under your brand.
Live it Every Day
Committing to your brand requires constancy and consistency. This should be practiced every day. In time, all actions become second nature, easier and more consistent.
Module Five: Personal and Professional Influences
Your brand should represent both your personal and professional life. In this module, we will discuss how your personal brand can be used to further your personal and professional life.
Corporate and Personal Integration
Most of us believe that our personal life is separate from our professional life. But we must always remember that anything positive or negative that happens in our own life has a direct effect on how people regard us.
They Will Influence Each Other
Your personal and professional brands will have a direct influence on each other. What happens in your personal brand can influence how people view your professional brand.
Be a Professional
Be a professional both in and out of the office. To be considered a professional, you must be able to identify the traits of a professional. These include:
● Be dependable.
● Be competent in your work.
● Act with honesty and integrity.
● Treat everyone with respect.
● Be a positive example.
Build Rapport
Rapport enables you to create a chance to develop cross-promotion between your professional and personal life. This also allows you to show your brand to potential employers, employees, and customers.
Module Six: Sharpening Your Brand
There are many ways to sharpen your brand. This can be achieved by being transparent and authentic in all your communications.
Blogging
Blogging is an excellent way to get your brand out to people. However, if done incorrectly, it can damage your brand. Be sure that you bring something of yourself with your blog. An anonymous blog will do little in helping you improve your online reputation.
Authenticity is Key
People are becoming savvier at identifying authenticity and are easily drawn to it. To improve authenticity, below are some of the points we will be discussing:
● Honesty
● Promote causes
● Show consistency
Transparency
Transparency can be tough since it requires living your life and business openly. However, this does not require you to share every intimate detail of your life only that you be honest in your actions.
Networking
Networking is an excellent strategy for building your brand. It requires making meaningful connections that can help build your brand.
Module Seven: Appearance Matters
Appearance also plays a large role in how people perceive your brand. In this module, we discuss how your appearance reflects on your brand. We will also talk on how it can significantly improve your reputation.
First Impressions
First impressions only happen once, and this can happen quickly. Appearance, verbal cues, and non-verbal cues contribute to how people perceive you.
Rise Out of the Crowd
You need to distinguish your brand from the crowd to stand out. Below are some of the ways you can stand out from the crowd positively:
● Dress well
● Give unique opinions
● Be helpful
True Reflection
Your outward appearance should accurately reflect who you are inside.
Dress for Success
There have been so many changes in what people consider to be professional attire, but clothes still matter. The way a person dresses may not entirely represent their capabilities, but wearing something appropriate for the occasion says a lot about your character.
Module Eight: Social Media (I)
Social media is a powerful branding tool and should be used correctly to be effective. In this module, we will discuss how to create purpose in our social media accounts and who to monitor these closely.
Needs Constant Monitoring
Social media accounts must be relevant to you and your business. This must be monitored continuously to achieve maximum results. There are several tools for monitoring your social media accounts, both free and paid. Here are some free tracking tools you can use:
● Hootsuite
● Viralheat
● Trendrr
Security
Security is a must for any online presence, and this also holds true for your social media accounts. A secure two-factor authentication or a 2-step verification process gives you a double layer of protection.
Have an Objective
Social media is a great method for promoting your brand. However, to be effective, you must develop a clear objective in what you are promoting and how you promote it.
Promote
When promoting your personal brand, be sure to create a consistent message. Your Facebook or Instagram accounts, for example, should not display conflicting messages. Aside from sharing the same message, it should also show the same look and feel across your social media accounts.
Module Nine: Social Media Part (II)
In this part of the course, we follow up on the basics of creating social media accounts for personal branding. We will take a look into how to use social media to increase brand presence and your social network.
It’s a Tool
Social media may seem like a way of life, but we must remember that when it comes to personal branding, it is a tool. Practice is needed in order to use it effectively. Try using different styles of communication until you find one that best reflects your brand.
Content is King
We've all heard it all before, "content is king." It is not enough to provide content, but more important is to provide quality constantly. Keep this in mind when creating content:
● Be relevant
● Use variety
● Communicate well
Have a Gimmick
You’ve got to have a personal edge or gimmick that will set you apart from everybody. But this is not for everybody. If you can’t execute a proper gimmick, then don’t bother.
Types of Gimmicks:
● Humorous
● Generous (give away)
● Create mystery
● Give demonstrations
Don’t Ignore Any Mentions
Social media was created to make connections between people. Never miss out on the opportunity to connect with other people by ignoring those reaching out to you.
Module Ten: Brand Management During a Crisis
In this module, we discuss the steps to take in the unfortunate event of a crisis. You learn the different ways to respond to mitigate the damage to your personal brand properly.
Caught in a Bad Spot?
When you find yourself in a bad spot, never avoid facing your mistakes. To take control of the situation, we suggest you follow these steps:
● Act quickly and apologize
● Explain your error in judgment
● Learn from your mistakes
Never Burn a Bridge
When things got difficult, sometimes the easiest way out is to burn a bridge. Whenever you burn a bridge, you miss out on the opportunity to win back these people. And social media often comes down to popularity and numbers.
Information
Miscommunication can damage your personal branding. You must address this immediately. Once rumor spreads, taking control of the situation becomes difficult.
Monitor and Respond
Monitor every crisis and respond accordingly. Google alerts and other tools are useful for monitoring these situations.
Module Eleven: Branding Personality Traits
In this module, we will discuss the importance of bringing your personality into the brand.
● Identify your unique values
● Be bold
● Think outside the box
● Learn. Repeat.
Module Twelve: Wrapping Up
Recognition & Accreditation
Upon successful completion of this course and achieving a passing score for the assessment, you will be issued with an international continuing education credit (CEU) certificate.
This Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.
Other Career Development Courses
Looking to move up the business ladder? One of the career development online courses available at Courses For Success will help you reach the stars! We have everything from computer science and data science, to digital securities based courses for beginners. You can sign up, or request information by getting in touch with our team.
Units of Study
Module One: Getting Started
Module Two: Defining Yourself (I)
- Lesson One: If you Don't, they will
- Lesson Two: Brand Mantra
- Lesson Three: Be Real
- Lesson Four: SWOT Analysis
- Lesson Five: Case Study
Module Three: Defining Yourself (II)
- Lesson One: Pillars
- Lesson Two: Passions
- Lesson Three: Define Your Strengths
- Lesson Four: The Three C's
- Lesson Five: Case Study
Module Four: Controlling and Developing Your Image
- Lesson One: Clear and Defined
- Lesson Two: Consistent Image
- Lesson Three: It Takes a Commitment
- Lesson Four: Live it Every Day
- Lesson Five: Case Study
Module Five: Personal and Professional Influences
- Lesson One: Corporate and Personal Integration
- Lesson Two: They Will Influence Each Other
- Lesson Three: Be a Professional
- Lesson Four: Build Rapport
- Lesson Five: Case Study
Module Six: Sharpening Your Brand
- Lesson One: Blogging
- Lesson Two: Authenticity is Key
- Lesson Three: Transparency
- Lesson Four: Networking
- Lesson Five: Case Study
Module Seven: Appearance Matters
- Lesson One: First Impressions
- Lesson Two: Rise Out of the Crowd
- Lesson Three: True Reflection
- Lesson Four: Dress for Success
- Lesson Five: Case Study
Module Eight: Social Media (I)
- Lesson One: Needs constant Monitoring
- Lesson Two: Security
- Lesson Three: Have an Objective
- Lesson Four: Promote
- Lesson Five: Case Study
Module Nine: Social Media Part (II)
- Lesson One: It's a Tool
- Lesson Two: Content is King
- Lesson Three: Have a Gimmick
- Lesson Four: Don't Ignore any Mentions
- Lesson Five: Case Study
Module Ten: Brand Management During a Crisis
- Lesson One: Caught in a Bad Spot
- Lesson Two: Never Burn a Bridge
- Lesson Three: Information
- Lesson Four: Monitor and Respond
- Lesson Five: Case Study
Module Eleven: Branding Personality Traits
- Lesson One: Identify Your Unique Values
- Lesson Two: Be Bold
- Lesson Three: Think Outside the Box
- Lesson Four: Fail. Learn. Repeat
- Lesson Five: Case Study
Module Twelve : Wrapping Up
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
Free Personal Success Training Course
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
Personal Branding Online Certificate Course
" This course is perfect for those who are looking to invest in their personal brand. I felt that this course helped me to identify my strengths as a person and what I am capable of doing. I felt like my personal brand was enhanced after taking this course and that I was able to put my best foot forward with this course." - Jordan G. Verified Buyer
Unlock your potential and promote a strong personal brand with our Personal Branding Online Certificate Course! Learn to identify and showcase your unique assets and skills to stand out from your peers. Invest in your future and gain the confidence you need to make an impression!
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%