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Internet Marketing: Accurate Research & Creating Google Adwords Campaign Training Online Bundle, 5 Certificate Courses

Learn the Basics on how to Conduct an Accurate Internet Research

Get Conducting Accurate Internet Research, Research Skills, Creating a Google AdWords Campaign, Developing Your Training Program and Basic Internet Marketing in this Bundle

1. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

2. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

3. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

4. Developing Your Training Program: Learn The ICE Method For Identifying Needs

Successful training programs are meaningful, practical, and beneficial to both trainees and the organizations they work for. This course will give you a step-by-step guide for developing a great training program.

You will start this course by considering what training is, when it is necessary, and what other options are out there. Then, you will learn the ICE method for identifying needs, a seven-step model for instructional design, and tips for building an engaging program. Next, you will walk through the steps of program design, including setting learning objectives, identifying evaluation strategies, choosing learning methodologies, finding content, creating energizers, using assessment tools, developing supporting materials, and testing the program. You will also receive tips on creating a proposal for a training program and building rapport with company sponsors.

5. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Internet Marketing: Accurate Research & Creating Google Adwords Campaign Training Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Conducting Accurate Internet Research Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate In Research Skills Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Why Are Research Skills Important?

  •     The Importance of Good Research Skills
  •     Additional skills

Session 3: Basic Skills

  •     Reading and Note-Taking Techniques
  •     GO-PARSE: Get Organized
  •     GO-PARSE: Preview
  •     GO-PARSE: Ask
  •     GO-PARSE: Read
  •     GO-PARSE: Summarize
  •     Common Shorthand Symbols
  •     More Summarizing Tips
  •     Go-PARSE: Evaluate
  •     PARSE in Action
  •     Improving Your Recall
  •     Attitude is Everything
  •     Use All Your Senses
  •     Sing It, Say It, Rhyme It
  •     Organize and Pattern
  •     Remember the 7±2 Rule
  •     The Ladder of Abstraction

Session 4: Planning Your Research Strategy

  •     A Research Model
  •     Identifying a Focal Point
  •     Your One-Minute Pitch
  •     Getting Focused
  •     Writing a Draft Outline

Session 5: Where to Look and What to Look For

  •     Primary vs. Secondary Sources
  •     Analyzing Sources
  •     Using Others' Bibliographies

Session 6: Finding Information the Old-Fashioned Way

  •     Useful Resources: Reference Sources
  •     Useful Resources: Journals and Trade Publications
  •     Useful Resources: Your Network
  •     Understanding the Dewey Decimal System
  •     Understanding the Dewey Decimal System: The First Summary
  •     Understanding the Dewey Decimal System: The Second Summary
  •     Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

  •     Finding the Good Stuff: Our Favorite Sites
  •     About Wikipedia
  •     Mind Mapping

Session 8: Getting Ready to Write

  •     Writing a Draft Outline
  •     Organizing Your Notes

Session 9: Putting Pen to Paper

  •     Writing Basics
  •     The Four C's
  •     Checklist for Revising
  •     Checklist for Revising: Check the Length
  •     Checklist for Revising: Check the Organizational Structure
  •     Checklist for Revising: Check the Style
  •     Checklist for Revising: Check the Spelling, Grammar, and Punctuation
  •     Don't Plagiarize!
  •     Documentation Styles
  •     Citing Sources
  •     Entry Components
  •     Putting it Into Practice

Session 10: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 3 - Certificate In Creating a Google AdWords Campaign Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Course 4 - Certificate In Developing Your Training Program Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment
  •     Pre-Assignment Questions

Session 2: Program Design

  •     Getting Started
  •     Fitting Into the Plan and Future Growth
  •     The Program’s Role
  •     Support From Within
  •     When is Training Necessary?
  •     Alternatives to Training
  •     Essential Elements
  •     Communicating Training

Session 3: Identifying Needs

  •     The ICE Method
  •     When is Training Not Appropriate?
  •     Isolating
  •     Consulting
  •     Evaluating
  •     Building Your Training Needs Analysis Case Study
  •     Making Connections

Session 4: The Training Model

  •     Basic Principles: Moderation
  •     Balance
  •     Involvement
  •     Continue Learning!
  •     Building an Engaging Program
  •     Instructional Systems Design Model

Session 5: The Program’s Basic Outline

  •     Learning Objectives: Determining Objectives
  •     Determining Objectives
  •     Considerations When Writing Objectives
  •     Prerequisites
  •     Types of Objectives
  •     Setting the Scope
  •     Verbs for Writing Clear, Concise Training Objectives
  •     Objectives Exercise

Session 6: Evaluation Strategies

  •     Methods of Evaluation
  •     What Information Do You Want?
  •     Testing Attitudes
  •     Four Levels
  •     Evaluation Methods
  •     Points to Remember
  •     Creative Evaluation Strategies
  •     Evaluation Tips
  •     Evaluating the Evaluation
  •     Sample Feedback Form
  •     Evaluations Exercise

Session 7: Defining Your Approach

  •     Methodology: Approaches to Learning
  •     Key Methodologies
  •     Other Ingredients
  •     Other Considerations
  •     Five Tips for Top Notch Results
  •     Approaches to Learning: A Lesson in Itself
  •     Project Choices
  •     Background Information
  •     My Methods

Session 8: Researching and Developing Content

  •     Researching Content
  •     Content Considerations

Session 9: Pre-Assignments in Training

  •     Making Connections

Session 10: Choosing Openings and Energizers

  •     Getting Started
  •     The Value of Games
  •     Types of Games
  •     Tips for Success

Session 11: Training Instruments, Assessments, and Tools

  •     Making Connections

Session 12: Creating Supporting Materials

  •     Student Guides
  •     Handouts
  •     Electronic Slides

Session 13: Testing the Program

  •     Testing the Program

Session 14: Creating Proposals

  •     Organizing Your Proposal: Introduction
  •     Fundamentals for Writing Internal Proposals
  •     Training Proposal Checklist
  •     Proposal for a Training Program
  •     Framework

Session 15: Building Rapport

  •     Building Rapport

Session 16: Pulling it all Together

  •     Action Plan

A Personal Action Plan    

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 5 - Certificate In Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 002ARCGACTBVS
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate