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Writing Skills: Writing for the Web and Advance Writing Training Bundle, 5 Courses

Learn How To Effectively Write for Web

Get Writing for the Web, Advanced Writing Skills, Research Skills, Conducting Accurate Internet Research, Creative Thinking and Innovation in this Bundle

1. Writing for the Web: Learn How To Effectively Write for Web

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.

After you complete this course, you will be able to:

  • Apply engaging techniques that draw readers to web pages.
  • Plan what to write to reflect your web hierarchy.
  • Create engaging content, including catchy headlines.
  • Enhance your writing with other forms of media.
  • Make your writing accessible to a variety of readers.

2. Advanced Writing Skills: Enhance Your Business Writing Skills

This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete “Business Writing That Works” before beginning this course.

In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.

At the end of this course, you will be able to:

  • Make your writing clear, complete, concise, and correct.
  • Improve sentence construction and paragraph development.
  • Deal with specific business requests.
  • Create effective business cases, proposals, and reports.
  • Thoroughly document sources that you use in your writing.

3. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

After you complete this Research Skills course, you will be able to:

  • Identify the benefits of proper research and documentation.
  • Read for maximum information retention and recall.
  • Take effective notes.
  • Plan a research strategy.
  • Identify and use various types of research sources.
  • Create preliminary and final outlines.
  • Know how to use style guides and be able to identify the most common styles.
  • Document and attribute your work to ensure you don't plagiarize.

4. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

After you complete this course, you will be able to:

  • Describe why Internet research skills are important.
  • Create a search plan.
  • Identify what resources are the most appropriate for your search.
  • Search the surface web and the deep web using a variety of tools.
  • Assess the credibility and validity of a website.
  • Organize research notes.
  • Cite sources and avoid plagiarism.

5. Creative Thinking and Innovation: Develop Your Creative Side

While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices.

In this course, you will identify ways to develop your creative side and build a creative environment. You’ll also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools (such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing).

After you complete this Creative Thinking and Innovation course, you will be able to:

  • Identify the difference between creativity and innovation.
  • Recognize your own creativity.
  • Build your own creative environment.
  • Explain the importance of creativity and innovation in business.
  • Apply problem solving steps and tools.
  • Use individual and group techniques to help generate creative ideas.
  • Implement creative ideas.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Writing Skills: Writing for the Web and Advance Writing Training Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Writing for the Web Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Getting to Know the Web

  • Web Writing Is Not The Same!
  • What It’s All About
  • The Purpose of Web Writing
  • Making Connections
  • Design and Structure
  • Understanding HTML
  • Viewing the Source
  • It’s Work to Influence Others
  • Predictability
  • Consistency and Commitment
  • Authority

 Session 3: Tips on Creating a Site Hierarchy

  • Designing the Site
  • Designing a Structure
  • Pre-Assignment
  • Pre-Assignment Review
  • Menus, Links, and Buttons
  • Menu Sample One
  • Menu Sample Two
  • Links
  • Buttons

 Session 4: Creating Your Content

  • Writing Eye-Catching Headlines
  • Do's and Don'ts
  • Shifting Our Thinking
  • Tips for Creating Great Headlines
  • Writing Content
  • Format Carefully
  • Be Concise
  • Use Hyperlinks
  • Build Trust
  • Use Inverted Pyramid Construction
  • Think Rich
  • Presenting Your Message
  • About PDF Files
  • Writing Goals
  • Making Connections

 Session 5: Testing the Waters

  • Making Connections
  •  Deciding What’s Fit to Print
  • What’s Getting Read?
  • Give Them What They Need
  • Test Your Usability
  • Consider Eye Tracking
  • Break Up Content
  • Reviewing and Planning

 Session 6: Adding Audio and Video to Your Content

  • The Great Debate
  • Making Connections

 Session 7: Getting Your Content Noticed

  • Standing out in Crowds
  • Search Engine Optimization
  • How It Works
  • Alternative Search
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Tips and Tricks
  • Balancing SEO and Word Stuffing

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Advanced Writing Skills Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: The Four Cs of Writing

  • Writing Clearly
  • Familiar Words
  • Precise Words
  • Concrete Nouns
  • Using Jargon
  • Jargon
  • Writing Concisely
  • Being Concise
  • Our Concise Responses
  • Complete Writing
  • Writing Correctly
  • Selecting Your Sources
  • Style
  • Being Stylish
  • Facts
  • Being Factual
  • Facts About the Internet
  • Choosing Your Sources
  • Selecting Our Sources - Responses

 Session 3: Writing Mechanics

  • Emphasis
  • Adding Emphasis
  • Sentence Unity
  • Sentence Structure
  • Paragraph Size
  • Proper Paragraphs
  • Our Arranged Paragraphs
  • More on Paragraphs - Unity
  • More on Paragraphs - Coherence
  • More on Paragraphs - Emphasis
  • Rhythm
  • Voice
  • Are You Being Active or Passive?
  • Changing the Emphasis

 Session 4: Dealing with Specific Requests

  • Types of Letters
  • Information Requests
  • Letters of Recommendation
  • Letters Refusing Requests
  • Letters of Persuasion
  • Recommendation
  • Saying No
  • Persuading
  • Responding

 Session 5: Preparing Business Documents

  • Defining Business Cases
  • Business Cases
  • Setting Up Your Business Case
  • Requests for Proposals
  • Writing Reports
  • Writing Formal Reports
  • Documentation
  • Direct Quotes
  • Citing Sources
  • Being Consistent

 Session 6: Editing Techniques

  • Pre-Assignment Review

 Session 7: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Research Skills Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Why Are Research Skills Important?

  •     The Importance of Good Research Skills
  •     Additional skills

Session 3: Basic Skills

  •     Reading and Note-Taking Techniques
  •     GO-PARSE: Get Organized
  •     GO-PARSE: Preview
  •     GO-PARSE: Ask
  •     GO-PARSE: Read
  •     GO-PARSE: Summarize
  •     Common Shorthand Symbols
  •     More Summarizing Tips
  •     Go-PARSE: Evaluate
  •     PARSE in Action
  •     Improving Your Recall
  •     Attitude is Everything
  •     Use All Your Senses
  •     Sing It, Say It, Rhyme It
  •     Organize and Pattern
  •     Remember the 7±2 Rule
  •     The Ladder of Abstraction

Session 4: Planning Your Research Strategy

  •     A Research Model
  •     Identifying a Focal Point
  •     Your One-Minute Pitch
  •     Getting Focused
  •     Writing a Draft Outline

Session 5: Where to Look and What to Look For

  •     Primary vs. Secondary Sources
  •     Analyzing Sources
  •     Using Others' Bibliographies

Session 6: Finding Information the Old-Fashioned Way

  •     Useful Resources: Reference Sources
  •     Useful Resources: Journals and Trade Publications
  •     Useful Resources: Your Network
  •     Understanding the Dewey Decimal System
  •     Understanding the Dewey Decimal System: The First Summary
  •     Understanding the Dewey Decimal System: The Second Summary
  •     Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

  •     Finding the Good Stuff: Our Favorite Sites
  •     About Wikipedia
  •     Mind Mapping

Session 8: Getting Ready to Write

  •     Writing a Draft Outline
  •     Organizing Your Notes

Session 9: Putting Pen to Paper

  •     Writing Basics
  •     The Four C's
  •     Checklist for Revising
  •     Checklist for Revising: Check the Length
  •     Checklist for Revising: Check the Organizational Structure
  •     Checklist for Revising: Check the Style
  •     Checklist for Revising: Check the Spelling, Grammar, and Punctuation
  •     Don't Plagiarize!
  •     Documentation Styles
  •     Citing Sources
  •     Entry Components
  •     Putting it Into Practice

Session 10: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 4 - Certificate in Conducting Accurate Internet Research Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Creative Thinking and Innovation Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

Session 2: What Is Creativity And Innovation?

  • Creativity And Innovation: A Breakdown
  • What Am I?
  • Know Your Creative Potential

Session 3: Individual Creativity

  • Know Yourself
  • Practice Makes Perfect
  • Give Yourself Some Distance
  • Give Yourself Time
  • Organize Your Life
  • Educate Yourself
  • Boost Your Creative Juices

Session 4: Get Creative

  • Pre-Assignment Review

Session 5: Developing The Right Environment For Creativity

  • What Does A Creative Environment Look Like?
  • Work In An Easy And Uninterrupted Concentration
  • Make Sure You Have Everything You Need
  • Take A Break When You Need To
  • Make Your Creative Space Your Own Space
  • Exercise And Eat Well
  • Get Plenty Of Rest
  • Clear Your Mind
  • Summary
  • Build Your Creative Environment

Session 6: Creativity And Innovation In Business

  • The Role Of Creativity And Innovation In Business
  • The Birth Of The Four Seasons: A Case Study
  • Questions

Session 7: Where Does Creativity Fit Into The Problem-Solving Process?

  • Problem-Solving Models
  • Another Perspective For Creative Problem Solving
  • Breaking Down The Model
  • Keeping An Open Mind
  • Solving Problems The "Right" Way
  • Phase One
  • Perception
  • Definition
  • Analysis
  • Analysis As A Funnel
  • Phase Two
  • Creative Thinking Methods
  • Brainstorming
  • Checkerboard
  • Research And Report
  • Evaluation
  • Decision Making
  • Phase Three
  • Planning
  • Implementation
  • Solution Planning Worksheet

Session 8: Defining The Problem

  • Problem Identification
  • Eight Essentials To Defining A Problem
  • Rephrase The Problem
  • Rephrasing Example
  • Expose And Challenge Assumptions
  • Use Facts
  • Grow Your Thinking
  • Shrink Your Environment Temporarily
  • Practice Multiple Perspectives
  • Turn It Upside Down
  • Frame The Problem Purposely And Positively
  • Tie It All Together
  • Using The Power Of Eight
  • Problem One
  • Problem Two
  • Problem Three
  • Problem Four

Session 9: Creative Techniques

  • The RAP Model
  • Case Study
  • Summary
  • The Shoe Swap Technique
  • Breaking Down The Model
  • Techniques For Success
  • Walk A Mile
  • Using Mind Mapping
  • Advantages Of The Mind Map
  • Creating A Mind Map
  • Map It Out!
  • Metaphors And Analogies
  • Using Metaphors And Analogies To Express Ideas
  • Make A Metaphor
  • Situation/Solution Reversal
  • Case Study
  • Reverse It To Solve It
  • Bring On The Toys!
  • Draw Instead Of Write
  • Use Objects
  • Draw It Out!

Session 10: Encouraging Creativity In A Team

  • About Brainstorming
  • Creating Ground Rules
  • Individual Brainstorming
  • Plan It Out!
  • Rolestorming
  • Case Study
  • Act It Out!
  • The Stepladder Technique
  • Stepladder Model
  • Breaking Down The Model
  • Brainwriting
  • Steps To Brainwriting
  • Advantages Of Brainwriting
  • The Slip Writing Technique
  • The Crawford Slip Writing Technique Model
  • Breaking Down The Model

Session 11: Putting It All Together

  • Nancy Clue And The Case Of The Software Upgrade
  • Task
  • Create Ideas And Choose Your Solution

Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 002WWAWTBVS
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate