Working Smarter: Using Technology to Your Advantage Online Bundle, 5 Courses

Learn How To Use Technology To Your Advantage

Working Smarter: Using Technology to Your Advantage Online Bundle, 5 Courses

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Get Working Smarter: Using Technology to Your Advantage, Basic Internet Marketing, Creating a Google AdWords Campaign, Conducting Accurate Internet Research and Creative Thinking and Innovation in this Bundle

1. Working Smarter: Using Technology to Your Advantage: Learn How To Use Technology To Your Advantage

Technology is supposed to make life easier and simpler, but most managers find themselves cleaning up the messes caused by too many gadgets. This course is about using technology to work smarter, not harder.

In this course, you’ll learn how to use technology to your advantage. Computers, various types of applications, software purchases, technical training, IT budgets, security, privacy, usage policies, ergonomics, instant messaging, and telecommuting are all covered.

After you complete this Working Smarter course, you will be able to:

  • Make your workplace a technology-friendly place.
  • Make the most of computers, telephones, instant messaging, e-mail,
  • contact management applications, and scheduling software.
  • Communicate better with the IT department.
  • Make the best software and training choices.
  • Set an IT budget.
  • Set expectations and responsibilities for security and privacy.
  • Keep employees safe and healthy.
  • Develop and implement a system usage policy.
  • Implement policies for dealing with company property.
  • Decide whether or not employees should telecommute.
  • Make telecommuting work.
  • Deal with workplace rage.
  • Address technological issues.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

3. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

After you complete this Creating a Google AdWords Campaign course, you will be able to:

  • Define Google AdWords and pay per click.
  • Set up keywords lists and groups.
  • Find tracking and statistical information.
  • Describe conversions from clickthroughs.
  • Decide whether you will write your own ads or enlist help.

4. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

After you complete this course, you will be able to:

  • Describe why Internet research skills are important.
  • Create a search plan.
  • Identify what resources are the most appropriate for your search.
  • Search the surface web and the deep web using a variety of tools.
  • Assess the credibility and validity of a website.
  • Organize research notes.
  • Cite sources and avoid plagiarism.

5. Creative Thinking and Innovation: Develop Your Creative Side

While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices.

In this course, you will identify ways to develop your creative side and build a creative environment. You’ll also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools (such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing).

After you complete this Creative Thinking and Innovation course, you will be able to:

  • Identify the difference between creativity and innovation.
  • Recognize your own creativity.
  • Build your own creative environment.
  • Explain the importance of creativity and innovation in business.
  • Apply problem solving steps and tools.
  • Use individual and group techniques to help generate creative ideas.
  • Implement creative ideas.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is ,an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Working Smarter: Using Technology to Your Advantage 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Working Smarter: Using Technology to Your Advantage

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Technology-Friendly Workplace

  • Tips and Tricks
  • Tips for Employees, Part One
  • Tips for Employees, Part Two
  • Tips for Managers
  • Ten Easy Ways to Use Technology to Make Work Fun
  • Acme Consulting, Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 3: Conquering Computers

  • Setting Expectations
  • Upgrading Software
  • Stretch!
  • Staying Focused
  • Case Study, Part One
  • Case Study, Part Two
  • Have Fun With It!

 Session 4: Communicating with the IT Dept.

  • Communicating with IT, Part One
  • Communicating with IT, Part Two
  • Communicating with IT, Part Three

 Session 5: Choosing Software Wisely

  • The Three-Step Process
  • Step Two: Evaluating the Software, Part One
  • Step Two: Evaluating the Software, Part Two
  • Step Three: Making the Purchase
  • About Upgrading
  • Upgrading Checklist
  • Acme Consulting, Part Two
  • Case Study: Tom’s Options
  • Questions

 Session 6: Technical Training

  • Types of Training
  • Training Tip

 Session 7: Setting an IT Budget

  • Budget Basics
  • Step One: Preparing a Draft
  • Costs to Consider
  • Step Two: Looking at Reality
  • Step Three: Finalizing the Budget
  • An Alternative Approach
  • The Shrinking Budget

 Session 8: Security and Privacy

  • An Employee’s Rights
  • Doing Your Part
  • An Employer’s Rights

 Session 9: Uncontrolled vs. Controlled Networks

  • Two Network Types
  • Uncontrolled Networks
  • Controlled Networks
  • About Restricting Internet Access

 Session 10: Ergonomics

  • What is Ergonomics?
  • Stretch!

 Session 11: System Usage Policies

  • What is a System Usage Policy?
  • Topics to Cover
  • Tips for Success
  • Sample Internet, E-Mail, and Computer Usage Policy
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 2
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 3
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 4
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 5
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 6
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 8
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 9
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 10
  • Acme Consulting, Part Three
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 12: Taking Care of Company Property

  • Basic Rules of Etiquette
  • The Employee’s Role
  • Making Connections

 Session 13: Time-Saving Tools

  • E-Mail Applications
  • Tips and Tricks
  • E-Mail Etiquette
  • A Word about Attachments
  • Scheduling Applications
  • Tips and Tricks
  • Contact Management Applications

 Session 14: Telephone Etiquette

  • Basic Tips
  • Voice Mail
  • Leaving Messages

 Session 15: Instant Messaging

  • Instant Messaging Etiquette
  • Understanding Acronyms

 Session 16: Telecommuting

  • What is Telecommuting?
  • Possible Disadvantages
  • Preparing for Telecommuting
  • Tips and Tricks
  • A Resource Checklist
  • Other Notes
  • To Telecommute or Not to Telecommute
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 17: Workplace Rage

  • Preventing Workplace Rage
  • A Manager’s Responsibilities

 Session 18: It’s Not Working!

  • Introduction
  • Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 19: Policies and Procedures Checklist

  • A Policies and Procedures Checklist

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Basic Internet Marketing

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Creating a Google AdWords Campaign

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Course 4 - Conducting Accurate Internet Research

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Creative Thinking and Innovation

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

Session 2: What Is Creativity And Innovation?

  • Creativity And Innovation: A Breakdown
  • What Am I?
  • Know Your Creative Potential

Session 3: Individual Creativity

  • Know Yourself
  • Practice Makes Perfect
  • Give Yourself Some Distance
  • Give Yourself Time
  • Organize Your Life
  • Educate Yourself
  • Boost Your Creative Juices

Session 4: Get Creative

  • Pre-Assignment Review

Session 5: Developing The Right Environment For Creativity

  • What Does A Creative Environment Look Like?
  • Work In An Easy And Uninterrupted Concentration
  • Make Sure You Have Everything You Need
  • Take A Break When You Need To
  • Make Your Creative Space Your Own Space
  • Exercise And Eat Well
  • Get Plenty Of Rest
  • Clear Your Mind
  • Summary
  • Build Your Creative Environment

Session 6: Creativity And Innovation In Business

  • The Role Of Creativity And Innovation In Business
  • The Birth Of The Four Seasons: A Case Study
  • Questions

Session 7: Where Does Creativity Fit Into The Problem-Solving Process?

  • Problem-Solving Models
  • Another Perspective For Creative Problem Solving
  • Breaking Down The Model
  • Keeping An Open Mind
  • Solving Problems The "Right" Way
  • Phase One
  • Perception
  • Definition
  • Analysis
  • Analysis As A Funnel
  • Phase Two
  • Creative Thinking Methods
  • Brainstorming
  • Checkerboard
  • Research And Report
  • Evaluation
  • Decision Making
  • Phase Three
  • Planning
  • Implementation
  • Solution Planning Worksheet

Session 8: Defining The Problem

  • Problem Identification
  • Eight Essentials To Defining A Problem
  • Rephrase The Problem
  • Rephrasing Example
  • Expose And Challenge Assumptions
  • Use Facts
  • Grow Your Thinking
  • Shrink Your Environment Temporarily
  • Practice Multiple Perspectives
  • Turn It Upside Down
  • Frame The Problem Purposely And Positively
  • Tie It All Together
  • Using The Power Of Eight
  • Problem One
  • Problem Two
  • Problem Three
  • Problem Four

Session 9: Creative Techniques

  • The RAP Model
  • RRRAAAP
  • Case Study
  • Summary
  • The Shoe Swap Technique
  • Breaking Down The Model
  • Techniques For Success
  • Walk A Mile
  • Using Mind Mapping
  • Advantages Of The Mind Map
  • Creating A Mind Map
  • Map It Out!
  • Metaphors And Analogies
  • Using Metaphors And Analogies To Express Ideas
  • Make A Metaphor
  • Situation/Solution Reversal
  • Case Study
  • Reverse It To Solve It
  • Bring On The Toys!
  • Draw Instead Of Write
  • Use Objects
  • Draw It Out!

Session 10: Encouraging Creativity In A Team

  • About Brainstorming
  • Creating Ground Rules
  • Individual Brainstorming
  • Plan It Out!
  • Rolestorming
  • Case Study
  • Act It Out!
  • The Stepladder Technique
  • Stepladder Model
  • Breaking Down The Model
  • Brainwriting
  • Steps To Brainwriting
  • Advantages Of Brainwriting
  • The Slip Writing Technique
  • The Crawford Slip Writing Technique Model
  • Breaking Down The Model

Session 11: Putting It All Together

  • Nancy Clue And The Case Of The Software Upgrade
  • Task
  • Create Ideas And Choose Your Solution

Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There


Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Get Working Smarter: Using Technology to Your Advantage, Basic Internet Marketing, Creating a Google AdWords Campaign, Conducting Accurate Internet Research and Creative Thinking and Innovation in this Bundle

1. Working Smarter: Using Technology to Your Advantage: Learn How To Use Technology To Your Advantage

Technology is supposed to make life easier and simpler, but most managers find themselves cleaning up the messes caused by too many gadgets. This course is about using technology to work smarter, not harder.

In this course, you’ll learn how to use technology to your advantage. Computers, various types of applications, software purchases, technical training, IT budgets, security, privacy, usage policies, ergonomics, instant messaging, and telecommuting are all covered.

After you complete this Working Smarter course, you will be able to:

  • Make your workplace a technology-friendly place.
  • Make the most of computers, telephones, instant messaging, e-mail,
  • contact management applications, and scheduling software.
  • Communicate better with the IT department.
  • Make the best software and training choices.
  • Set an IT budget.
  • Set expectations and responsibilities for security and privacy.
  • Keep employees safe and healthy.
  • Develop and implement a system usage policy.
  • Implement policies for dealing with company property.
  • Decide whether or not employees should telecommute.
  • Make telecommuting work.
  • Deal with workplace rage.
  • Address technological issues.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

3. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

After you complete this Creating a Google AdWords Campaign course, you will be able to:

  • Define Google AdWords and pay per click.
  • Set up keywords lists and groups.
  • Find tracking and statistical information.
  • Describe conversions from clickthroughs.
  • Decide whether you will write your own ads or enlist help.

4. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

After you complete this course, you will be able to:

  • Describe why Internet research skills are important.
  • Create a search plan.
  • Identify what resources are the most appropriate for your search.
  • Search the surface web and the deep web using a variety of tools.
  • Assess the credibility and validity of a website.
  • Organize research notes.
  • Cite sources and avoid plagiarism.

5. Creative Thinking and Innovation: Develop Your Creative Side

While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices.

In this course, you will identify ways to develop your creative side and build a creative environment. You’ll also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools (such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing).

After you complete this Creative Thinking and Innovation course, you will be able to:

  • Identify the difference between creativity and innovation.
  • Recognize your own creativity.
  • Build your own creative environment.
  • Explain the importance of creativity and innovation in business.
  • Apply problem solving steps and tools.
  • Use individual and group techniques to help generate creative ideas.
  • Implement creative ideas.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is ,an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Working Smarter: Using Technology to Your Advantage 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Working Smarter: Using Technology to Your Advantage

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Technology-Friendly Workplace

  • Tips and Tricks
  • Tips for Employees, Part One
  • Tips for Employees, Part Two
  • Tips for Managers
  • Ten Easy Ways to Use Technology to Make Work Fun
  • Acme Consulting, Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 3: Conquering Computers

  • Setting Expectations
  • Upgrading Software
  • Stretch!
  • Staying Focused
  • Case Study, Part One
  • Case Study, Part Two
  • Have Fun With It!

 Session 4: Communicating with the IT Dept.

  • Communicating with IT, Part One
  • Communicating with IT, Part Two
  • Communicating with IT, Part Three

 Session 5: Choosing Software Wisely

  • The Three-Step Process
  • Step Two: Evaluating the Software, Part One
  • Step Two: Evaluating the Software, Part Two
  • Step Three: Making the Purchase
  • About Upgrading
  • Upgrading Checklist
  • Acme Consulting, Part Two
  • Case Study: Tom’s Options
  • Questions

 Session 6: Technical Training

  • Types of Training
  • Training Tip

 Session 7: Setting an IT Budget

  • Budget Basics
  • Step One: Preparing a Draft
  • Costs to Consider
  • Step Two: Looking at Reality
  • Step Three: Finalizing the Budget
  • An Alternative Approach
  • The Shrinking Budget

 Session 8: Security and Privacy

  • An Employee’s Rights
  • Doing Your Part
  • An Employer’s Rights

 Session 9: Uncontrolled vs. Controlled Networks

  • Two Network Types
  • Uncontrolled Networks
  • Controlled Networks
  • About Restricting Internet Access

 Session 10: Ergonomics

  • What is Ergonomics?
  • Stretch!

 Session 11: System Usage Policies

  • What is a System Usage Policy?
  • Topics to Cover
  • Tips for Success
  • Sample Internet, E-Mail, and Computer Usage Policy
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 2
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 3
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 4
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 5
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 6
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 8
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 9
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 10
  • Acme Consulting, Part Three
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 12: Taking Care of Company Property

  • Basic Rules of Etiquette
  • The Employee’s Role
  • Making Connections

 Session 13: Time-Saving Tools

  • E-Mail Applications
  • Tips and Tricks
  • E-Mail Etiquette
  • A Word about Attachments
  • Scheduling Applications
  • Tips and Tricks
  • Contact Management Applications

 Session 14: Telephone Etiquette

  • Basic Tips
  • Voice Mail
  • Leaving Messages

 Session 15: Instant Messaging

  • Instant Messaging Etiquette
  • Understanding Acronyms

 Session 16: Telecommuting

  • What is Telecommuting?
  • Possible Disadvantages
  • Preparing for Telecommuting
  • Tips and Tricks
  • A Resource Checklist
  • Other Notes
  • To Telecommute or Not to Telecommute
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 17: Workplace Rage

  • Preventing Workplace Rage
  • A Manager’s Responsibilities

 Session 18: It’s Not Working!

  • Introduction
  • Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 19: Policies and Procedures Checklist

  • A Policies and Procedures Checklist

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Basic Internet Marketing

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Creating a Google AdWords Campaign

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Course 4 - Conducting Accurate Internet Research

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Creative Thinking and Innovation

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

Session 2: What Is Creativity And Innovation?

  • Creativity And Innovation: A Breakdown
  • What Am I?
  • Know Your Creative Potential

Session 3: Individual Creativity

  • Know Yourself
  • Practice Makes Perfect
  • Give Yourself Some Distance
  • Give Yourself Time
  • Organize Your Life
  • Educate Yourself
  • Boost Your Creative Juices

Session 4: Get Creative

  • Pre-Assignment Review

Session 5: Developing The Right Environment For Creativity

  • What Does A Creative Environment Look Like?
  • Work In An Easy And Uninterrupted Concentration
  • Make Sure You Have Everything You Need
  • Take A Break When You Need To
  • Make Your Creative Space Your Own Space
  • Exercise And Eat Well
  • Get Plenty Of Rest
  • Clear Your Mind
  • Summary
  • Build Your Creative Environment

Session 6: Creativity And Innovation In Business

  • The Role Of Creativity And Innovation In Business
  • The Birth Of The Four Seasons: A Case Study
  • Questions

Session 7: Where Does Creativity Fit Into The Problem-Solving Process?

  • Problem-Solving Models
  • Another Perspective For Creative Problem Solving
  • Breaking Down The Model
  • Keeping An Open Mind
  • Solving Problems The "Right" Way
  • Phase One
  • Perception
  • Definition
  • Analysis
  • Analysis As A Funnel
  • Phase Two
  • Creative Thinking Methods
  • Brainstorming
  • Checkerboard
  • Research And Report
  • Evaluation
  • Decision Making
  • Phase Three
  • Planning
  • Implementation
  • Solution Planning Worksheet

Session 8: Defining The Problem

  • Problem Identification
  • Eight Essentials To Defining A Problem
  • Rephrase The Problem
  • Rephrasing Example
  • Expose And Challenge Assumptions
  • Use Facts
  • Grow Your Thinking
  • Shrink Your Environment Temporarily
  • Practice Multiple Perspectives
  • Turn It Upside Down
  • Frame The Problem Purposely And Positively
  • Tie It All Together
  • Using The Power Of Eight
  • Problem One
  • Problem Two
  • Problem Three
  • Problem Four

Session 9: Creative Techniques

  • The RAP Model
  • RRRAAAP
  • Case Study
  • Summary
  • The Shoe Swap Technique
  • Breaking Down The Model
  • Techniques For Success
  • Walk A Mile
  • Using Mind Mapping
  • Advantages Of The Mind Map
  • Creating A Mind Map
  • Map It Out!
  • Metaphors And Analogies
  • Using Metaphors And Analogies To Express Ideas
  • Make A Metaphor
  • Situation/Solution Reversal
  • Case Study
  • Reverse It To Solve It
  • Bring On The Toys!
  • Draw Instead Of Write
  • Use Objects
  • Draw It Out!

Session 10: Encouraging Creativity In A Team

  • About Brainstorming
  • Creating Ground Rules
  • Individual Brainstorming
  • Plan It Out!
  • Rolestorming
  • Case Study
  • Act It Out!
  • The Stepladder Technique
  • Stepladder Model
  • Breaking Down The Model
  • Brainwriting
  • Steps To Brainwriting
  • Advantages Of Brainwriting
  • The Slip Writing Technique
  • The Crawford Slip Writing Technique Model
  • Breaking Down The Model

Session 11: Putting It All Together

  • Nancy Clue And The Case Of The Software Upgrade
  • Task
  • Create Ideas And Choose Your Solution

Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There


Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
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Course Summary

Course ID No.: 002WSUTOC5CB
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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