Ultimate Introduction to Payroll Systems Online Bundle, 10 Certificate Courses

The Most Comprehensive Introduction to Payroll Systems Bundle

Ultimate Introduction to Payroll Systems Online Bundle, 10 Certificate Courses

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Get Introduction to Payroll Systems, Basic Maths, Sage 50 Accounts, Project Management Advanced, Operations Management, Retail Management, Dress Making and Fashion Design, Clothing Production, Advertising, and Business Law in this Bundle

1. Introduction to Payroll Systems: Learn About Basic Calculations And Preparation Of A Payroll

This introductory payroll systems course provides students with the foundational knowledge and understanding of operations relating to the basic calculations and preparation of a payroll. Through this course students will understand payroll processes, specifically payroll procedures and the skills involved in performing routine and some non-routine payroll tasks.

The payroll systems introductory course will enable students to identify employees’ pay variations and entitlements and make calculations in relation to gross and net pay. Students will also understand the importance of accuracy and security in performing payroll tasks.

2. Basic Maths: Master Basic Mathematical Concepts

This course deals with a number of basic mathematical concepts that will be used during your study and/or work life. When you have worked through this unit you will be able to:

  • Understand the number system and relationships between sizes of objects
  • Appreciate and work with some basic elements in algebra and algebraic manipulation
  • Solve simple and simultaneous equations and transpose equations
  • Apply rounding rules to the results of calculations
  • Calculate binomial coefficients
  • Use an extended set of calculator functions

3. Sage 50 Accounts: Learn The Fundamental Element Of Business Accounting

Accounting is a fundamental element of business; being able to perform accounting duties is a beneficial and impressive skill to possess. This course equips you with the skills needed to complete accounts using the very best in accounting software. You will learn how to set-up company details in addition to customer and supplier records. You will learn how to navigate the nominal ledger, creating and amending nominal codes. You will learn how to enter cash and credit transactions, utilising the Bank Module to keep track of your finances. Overall, you will acquire a good understanding of accounting in practice.

This course is beneficial for anyone wanting to start-up their own business and take control of their own business finances. In addition, this course will enhance your employability skills and make your CV more attractive to prospective employers. The course is suitable for beginners as well as those with previous experience in accounts who are looking to refresh their learning. The course is designed for all types of learner and has been developed with beginners and intermediate learners in mind.

4. Project Management Advanced: Learn The Fundamental Aspects Of Project Management

Students will learn the fundamental aspects of project management, in detail, including principles and approaches to project management and the stages of project initiation and planning. The course also aims to develop the skills necessary for managing the project life cycle, project finance and resources, quality and risk, and the people and communications involved.

This Advanced Project Management course is ideal for those who have completed our Project Management course and want to progress their training further. It is also suitable for those who want to gain a solid foundation in project management in order to further their job skills.

5. Operations Management: Learn The Ways Of Achieving The Most Efficient Use Of An Organisation's Resource

Operations management is concerned with the ways of achieving the most effective and efficient use of an organisation's resources, such as its financial and human resources, its capital resources and its raw materials.

It is concerned with making a better product or service and with making it more efficiently or at lower cost. Operations management is therefore centrally concerned with the achievement of organisational objectives and ultimately with the achievement of business success.

Although the course presents operations management as a specialist business function, it will become clear that many of the ideas and techniques are relevant to many other management specialists.

As you will see throughout this course there are many parts to the discipline of operations management and the course is likely to be of value to any manager in any business.

6. Retail Management: Gain Knowledge In The Field Of Retail Management

Retail businesses vary in size from a small one-man operation to large international organisations. The needs of the consumer has now produced an amazing variety of retail outlets, all of which need to have organised managers.

Our Retail Management course is the ideal tool for students wanting to gain knowledge in the field of retail management, whether it is for the purpose of entering the retail trade through the establishment of a small business, or wanting to gain knowledge to allow for further study in the fields of management to enter a retail organisation at a higher level.

7. Dress Making and Fashion Design: Make A Career In Fashion Design

Whether your ultimate aim is to make a career of fashion design, to run your own business as a designer/ dress maker, or maybe just to be competent at making your own or your children's clothes, by choosing this course you're well on your way to fulfilling your dream in dress making and fashion design.

This dressmaking course is structured to teach you an awareness of both fashion items and the industry by encouraging you to observe your fashion surroundings. You will learn about fabrics, patterns, and the basic equipment you will need for garment construction.

8. Clothing Production: Learn Basic Tools Of Clothing Production Management

All managers must, and all supervisors, mechanics and the like should understand the decisions that are taken with respect to the production systems chosen and how the production is planned and controlled. The type of production system in use strongly influences the ease of balancing, whilst the planning and control of production are closely linked to balancing. 

This course is concerned with the basic tools of production management, the tools of supervision. It concentrates on the short term problems, like meeting today's targets. It is structured so that it can form the basis of a supervisors' or junior managers' course. Indeed, such courses are often run by production managers and few are qualified trainers, so it is worded almost as it might be delivered, as a series of lectures.

9. Advertising: Learn More About The Advertising Industry

Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.

This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.

10. Business Law: Learn The Legal Rules And Issues In The World Of Commerce

Regardless of what the nature of your involvement in business is - and whether you are working in the private or public sector - as a business man or woman you will face an array of legal controls and obligations of an unprecedented scope and complexity.

Our Business Law course is designed to introduce students who are preparing for a career in business to some of the legal rules and issues which you will encounter once you enter the world of commerce.

You will not become an expert in any area of the law as a result of studying the course, however at the end of your study of this course it is hoped that you will not only have increased your knowledge about the law as it applies to the business world; but that you would have developed some competence at identifying legal issues, applying legal rules to factual situations and having a European perspective.

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  5. You can study from home or at work, at your own pace, in your own time
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Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of  each course assessment, you will receive a certificate per course. An accredited certificate from the awarding body relating to your course.

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The Ultimate Introduction to Payroll Systems Online 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Introduction to Payroll Systems Online Course

Section 1: Manual payroll system

Unit 1: Introduction and Starters and Leavers – Manual System

This unit covers:

  • The structure of the qualification
  • RTI (Real Time Information)
  • Confidentiality and security
  • Authorisation
  • Timeliness
  • Dealing with records
  • Computerised payrolls
  • Employment rights legislation
  • Income tax
  • Starters
  • Starters – PAYE
  • Starters – NIC
  • Starters – other points
  • Leavers
  • Leavers – PAYE
  • Leavers – other points

Unit 2: Gross Pay and Statutory Pay

This unit covers:

  • Gross pay
  • Basic pay
  • Shift pay
  • Overtime
  • Bonus and commission payments
  • Statutory sick pay (SSP)
  • Statutory maternity pay (SMP)
  • Statutory paternity pay (SPP)
  • Statutory adoption pay (SAP)
  • Statutory leave

Unit 3: The PAYE Regime and The NIC Regime

This unit covers:

  • An introduction to PAYE
  • The PAYE code number
  • The cumulative nature of PAYE
  • Tax free pay
  • Week 1 or month 1 PAYE codes
  • Changes in PAYE codes
  • Codes BR and D0
  • K codes
  • Introduction to National Insurance
  • Primary contributions
  • Secondary contributions
  • Calculating national insurance contributions

Unit 4: Statutory and Voluntary Deductions and Net Pay

This unit covers:

  • Court orders
  • Give as you earn (GAYE)
  • Student loans
  • Union dues
  • Net pay

Unit 5: Payslips

This unit covers:

  • Net pay
  • Payslips
  • Paying employees
  • Payroll checks

Section 2: Computerised payroll system

Unit 6: RTI and the Payroll System and Working the Computerised Payroll System

This unit covers:

  • What is RTI?
  • Interaction between RTI and a proprietary payroll software system
  • Registering an employer with HMRC
  • Working the computerised payroll system

Course 2 - Certificate in Basic Maths Online Course

Section 1 - Numbers

  • Our Number System
  • The Number Line
  • Counting Numbers
  • Parts of Counting Numbers
  • Rounding
  • Comparisons of Numbers
  • Percentages
  • Summary

Section 2 - Algebra

  • Letters for Numbers
  • Indices, Powers and Exponents
  • Basic Rules for Products Involving Indices
  • Sequence of Operations
  • Directed (or Signed) Numbers
  • Manipulating Arithmetic Fractions
  • Multiplication and Division in Algebra
  • Use of Brackets
  • Summary

Section 3 - Equations and Coefficients

  • Simple Equations
  • Changing the Subject of a Formula
  • Simultaneous Equations
  • Expanding Brackets
  • Coefficients
  • Inequalities
  • Summary

Section 4 - Using a Calculator

  • Basic Calculations
  • The Square Root Function
  • The Square Function
  • The General Power Function
  • The Factorial Function
  • The Scientific Notation
  • Use of the Memory Facility
  • Combination of Functions
  • Summary

Course 3 - Certificate in Sage 50 Accounts Online Course

UNIT 1 – AN INTRODUCTION TO ACCOUNTING SYSTEMS

Learning Outcome:  To understand the purpose and processes of accounting

Objectives:

  • Identify the purpose of accounting.
  • Outline the requirements for accounting in the UK.
  • Explain the accounting process.
  • Evaluate the advantages and disadvantages of the accounting process.

UNIT 2 – SYSTEMS OF ACCOUNTING

Learning Outcome:  To understand the foundations of computerised accounting

Objectives:

  • Identify the purpose of computerised accounting.
  • Produce new records for an organisation.
  • Explain the processes used in computerised accounting.
  • Evaluate the advantages and disadvantages of manual and computerised accounting.

UNIT 3 – CUSTOMER AND SUPPLIER ACCOUNTS

Learning Outcome:  To understand how to set-up and navigate the customer and supplier functions.

Objectives:

  • Produce and amend customer and supplier records.
  • Create customer and supplier reports.
  • Explain the process for producing and amending customer and supplier records and creating reports.
  • Evaluate the benefits of computerised accounting for producing customer and supplier records, amendments and creating reports.

UNIT 4 – THE NOMINAL LEDGER

Learning Outcome:  To understand the functions of the Nominal Ledger.

Objectives:

  • Create and amend new Nominal Codes
  • Input Opening Balances.
  • Explain the process of creating and amending Nominal Codes and inputting Opening Balances
  • Evaluate the benefits of using computerised accounting to create and amend Nominal Codes and input Opening Balances.

UNIT 5 – ENTERING TRANSACTIONS

Learning Outcome:  To understand how different transactions are recorded within a computerised accounting system.

Objectives:

  • Identify cash and credit transactions.
  • Enter customer and supplier invoices.
  • Explain what a Trial Balance shows the user in relation to entered transactions.
  • Explain the benefits of computerised accounting when entering these transactions.

UNIT 6 – THE BANK MODULE

Learning Outcome:  To understand the functions of the Bank module in a computerised accounting system.

Objectives:

  • Enter payments into the Bank module.
  • Enter receipts into the Bank module.
  • Explain the procedure of entering these transactions into computerised accounting.
  • Explain the reason a Bad Debt is written-off.

UNIT 7 – COMPUTERISED ACCOUNTING – PRACTICAL QUESTION 1

Learning Outcome:  To develop practical computerised accounting skills.

Objectives:

  • Create company records for a fictional organisation.
  • Enter transactions and follow procedure.
  • Produce reports.
  • Explain the processes used throughout.
  • Evaluate the ease of use of the processes used.

UNIT 8 – COMPUTERISED ACCOUNTING – PRACTICAL QUESTION 2

Learning Outcome:  To further comprehensively develop practical computerised accounting skills.

Objectives:

  • Create company records for a fictional organisation.
  • Enter transactions and follow procedure.
  • Produce reports.
  • Explain the processes used throughout.
  • Evaluate the ease of use of the processes used.

Course 4 - Certificate in Project Management Advanced Online Course

Module 1 – Project management principles and approaches

Learning Outcomes:

  • Describe the principles of project management
  • Describe different approaches to project management
  • Describe the use of technology in project management

Module 2 – Project initiation and planning

Learning Outcomes:

  • Describe how and why a feasibility study would be carried out
  • Explain how to prepare a business case for a project
  • Explain how project plan is prepared
  • Identify documentation for project planning and show how it can be used

Module 3 – Managing project finance and resources

Learning Outcomes:

  • Use forecasting techniques to show how project finances can be estimated
  • Describe how finances and resources for projects can be secured
  • Show how budgets can be used to control project finances
  • Describe reporting of project finance and resource use

Module 4 – Managing project quality and risk

Learning Outcomes:

  • Describe why it is important to identify and manage risk for a project
  • Identify risks in a given scenario and suggest how they might be minimised/managed
  • Describe approaches to quality management
  • Apply appropriate quality management solutions in given scenarios

Module 5 – Managing people and communications in project management and the Project Life cycle

Learning Outcomes:

  • Explain the importance of managing stakeholder expectations and how this can be achieved
  • Define the project team and team roles
  • Explain effective team management techniques for successful projects
  • Explain why effective communication is important successful team working and how this can be achieved
  • Describe the stages of the project life cycle
  • Describe approaches to project closedown and reporting
  • Explain how to evaluate the success of projects
  • Apply appropriate project management techniques to a given scenario

Course 5 - Certificate in Operations Management Online Course

Introduction to Operations Management

  • What is Operations Management
  • Continuing Challenges for Operations Managers
  • Three Fundamental Activities
  • Value Chain
  • Five Primary Activities
  • Four Essential Support Activities
  • The Systems View
  • Operations as Transformation Systems
  • Controlling Systems
  • The Six P’s of Operations Performance Objectives
  • Dimensions of Competitiveness
  • Product Life Cycle
  • Volume Variety Matrix and Produce Process Matrix
  • Job Shop
  • Batch Processes
  • Assemble Line
  • A Cell
  • Universal Principles

Product Planning and Positioning

  • Product Strategies
  • Making Decisions about the Product and the Market
  • Professor Eppink’s article deals with the need for strategic innovation
  • Product Planning Concept
  • Checklist Features
  • Production and Engineering Factors Research and Development
  • Stages of an R&D Programme
  • Product Rejuvenation
  • Marketing Factors
  • Financial Factors
  • Design Proposal
  • Reasons for failure of an R&D
  • Process used by Life Cycle Engineering
  • Value Analysis
  • Methodology of Value Analysis: The Six Phase Approach

Process Design

  • Process Type and Facilities
  • Types of Focus of Facilities
  • International Operations Strategy
  • Facilities Strategy Factors
  • Capacity Management
  • Capacity
  • Strategies
  • Active Strategies
  • Passive Strategies
  • Capacity and its Features
  • Design Capacity
  • Effective Capacity
  • Actual Output
  • System Efficiency
  • System Utilisation
  • Capacity Aspects
  • Facilities
  • Layout Principles within a Facility
  • Layout Problems
  • Types of Layouts
  • Special Applications
  • Systematic Layout Planning
  • Business Process Reengineering

Managing Demand and Supply of Materials

  • Demand Management
  • Order Management
  • Techniques for Order Management
  • Order Service
  • Forecasting
  • Forecasting Techniques
  • Material Requirements Planning
  • MRP Calculations
  • Requirements for Successful MRP
  • Features of MRP Systems
  • Independent Demand Inventory Control
  • Types of Inventory
  • Inventory is necessary
  • Inventory Decisions
  • How much to order: Economic
  • Limitations of the EOQ
  • The EOQ and the JIT philosophy
  • Quantity Discounts
  • Measure of Service Levels
  • Time Phased Order Point
  • Inventory Control

Project Management

  • Growth of Project Management
  • Participants in Project Management
  • Project Documentation
  • Network Planning Techniques
  • Network planning is used
  • Work Breakdown Structures
  • Project Requirements
  • Symbols used in Network Planning
  • Numbering the Network
  • Determining Activity Times
  • Activity Duration Times
  • Constructing the Network
  • Constructing the Overall Project Duration
  • Float
  • Using Computer Packages in Network Planning
  • Potential Problems of Computer Applications
  • Probability of Duration
  • Calculation of Load
  • Project Control
  • Project Status Reports
  • Milestones
  • Project Cost Scheduling
  • Crashing Activities
  • Cost/Time Curve
  • Controlling Variances
  • Factors which lead to project success
  • Factors which lead to project failure

Quality Management

  • Quality Views – John Guaspari
  • Quality Views –The Kano Model
  • Customer Expectations: Moments of Truth
  • Customer Expectations: Gaps Analysis
  • Quality Gurus and their Views
  • Marketing in Management
  • The ISO 9000 Systems
  • Quality Systems Requirements
  • Tools of Quality
  • Statistical Process Control (SPC)
  • Improvement Techniques
  • Reliability and Maintenance

Course 6 - Certificate in Retail Management Online Course

Retail

  • Definitions
  • The General Description of Retailing implies three subordinate concepts
  • Who is a Retailer
  • Forms of Current Retailers
  • Key Ingredients of Small Business Success

Classification of Retailers

  • Definitions
  • Classification of Retailers according
  • Classification of Retailers according to Pricing Structure
  • Classification of Retailers according to Type of Ownership
  • Classification of Retailers according to Location

Population Trends

  • Population Patterns and Trends
  • Economic Patterns and Trends
  • Prosperity
  • Recession
  • Depression
  • Recovery
  • Social and Cultural Patterns and Trends
  • Physical/Natural Patterns and Trends

Technological and Information

  • Store Layout and Image
  • Shop Frontage
  • Internal Planning and Layout
  • Shelf Layout

Order and the Receiving Function

  • Introduction
  • Designate a Receiving Door Entrance
  • Establish Procedures
  • Basic Receiving Requirements

Security

  • Introduction
  • Theft of Stock by Customers
  • Theft of Stock by Staff
  • Theft of Cash
  • Armed Robberies
  • Staff/Customer Collusion

Merchandising

  • Introduction
  • Stock Grouping
  • Merchandising Plan
  • Merchandising Basics
  • Sizing and Shapes
  • Colour Breaks
  • Shelf Talkers
  • Gondola and Tickets/Signs
  • Stars/Flashes
  • Impulse Buys

Housekeeping

  • Introduction
  • Proper Place for Everything
  • Benefits of good Housekeeping

Customer Relations and Buying Behaviour of Customers

  • Introduction
  • Floor Presence
  • Customer Knowledge
  • Supplier/Merchandisers
  • Suggestion Boxes

Name Tags and Uniforms

  • Social Responsibility
  • Customer Queries
  • Shopper’s Panel
  • Buying Behaviour of Customers
  • Product Tangibility
  • Product Durability
  • Product Availability
  • How much do Consumers buy
  • Population
  • Customer Requirements
  • Consumer Potential
  • Why Customers buy

Stocktaking

  • Introduction
  • Preparation

Stocktaking Documentation

  • Counting Shelf Stock
  • Second Counts
  • Danger Stock

Staff

  • Induction
  • Instruction Manual
  • Personal Circumstances
  • Staff Disciplines
  • Established Staff
  • Tools of Motivation

Budgets

  • Introduction
  • Profits
  • Monthly and Weekly Budgets
  • Miscellaneous Budgets

Course 7 - Certificate in Dress Making and Fashion Design Online Course

FASHION AWARENESS

  • Understand the different aspects of clothing ranges and colours
  • Explain how the body shape is influenced by different style lines
  • Summarise how you would take body measurements

PATTERNS

  • Discuss the various types of commercial patterns available
  • Understand how a commercial pattern differs from a trace pattern
  • Summarise how pattern markings assist in the cutting and making of clothing
  • Explain how you would select a suitable sewing pattern

FIBRES IN COMMON USE

  • Evaluate the fibres most commonly used in dressmaking
  • Examine the benefits of cotton clothing
  • Overview of the various man-made fibres available

TOOLS AND EQUIPMENT

  • List of essential tools required in dressmaking
  • When you would use an over locker sewing machine
  • Understanding of the term ‘haberdashery’

LAYS

  • Explain the function of a ‘lay’
  • Use of darts on a garment
  • Understand the various seams and explain under what circumstances they would be used

LINED BODICES

  • Understanding of facings, collars, cuffs and pockets
  • Explain why facings are necessary on a garment
  • Method to use to attach a straight cuff to a piece of clothing

CLOSING AND FASTENINGS

  • Examine the different types of fasteners
  • Introduce and discuss the various types of buttonholes
  • Explain the procedure for creating a "Tailor's Hem"

FABRIC LAYOUT

  • Understand the advantages of stretch sewing and overlocking
  • Discuss for what purpose you would use stretch sewing
  • Explain the purpose of a rolled hem attachment

FASHION AWARENESS II

  • Define the eight different body shapes
  • Summarise what comprises a foundation wardrobe
  • List the articles calculated to be the main accessories in fashion

INTRODUCTION TO FASHION DRAWING

  • Describe the techniques of fashion drawing
  • Examine the significance of layout in dressmaking
  • Discuss the drawback of working with using marker pens or ink

WORKING IN THE BUSINESS

  • Explain what local legislation in your local area you will need to comply with and what processes are involved in setting up a business as a limited company, sole trader or partnership
  • Explain what necessary financial documentation is required for a small business
  • Explain what health and safety requirement you will need to meet, if any, in your local area to run your business
  • Describe how you will market your new business.

Course 8 - Certificate in Clothing Production Online Course

The Sewing Room Supervisor

  • Supervisor’s Job
  • Sample of Supervisory Duties
  • Factory Routine
  • Supervisor Training Needs
  • Supervisor’s Checklist

How Output is Lost

  • Introduction
  • Work Content
  • Improving Profitability
  • Basic Method Study
  •  Introduction
  • Practical Aspects

Basic Work Measurement

  • Introduction
  • Work Measurements: Its Part in Your Job
  • Timing Errors
  • Allowances
  • Standard Time Calculation
  • Predetermined Motion Time systems
  • Balancing
  • Introduction
  • Basics
  • Theoretical Balance
  • Skills Inventory
  • Initial Balance
  • Balance Control

Balancing Exercises

  • Purpose of Balancing Exercises
  • Exercises 1

Production Systems, Planning and Control

  • Basic Components of a Production System
  • Sectionalisation
  • Bundles
  • Methods of Movement & Storage
  • Production Flow Types - One Way
  • Production Flow Types - Two Way
  • Mechanisation
  • Computerisation
  • Production Planning Control
  • Exercises 2
  • Exercises 3
  • Exercises 4
  • Exercises 5
  • Total Quality Control
  • Introduction
  • Quality Control Department’s Function
  • NACERAP (FACERAP
  • Quality from Design to Despatch
  • Introduction
  • Design
  • Cloth & Trimmings
  • Making Up
  • After Make

Production & People

  • Introduction
  • Basic Guide to Supervising People
  • Leading Groups of People
  • Communication
  • Discipline
  • Training
  • Production & People
  • How People Learn
  • Points to Watch
  • Putting Training to Work
  • Leadership Training
  • Training Plan for Supervisors
  • Charting & Layouts
  • Introduction
  • Layout

Course 9 - Certificate in Advertising Online Course

MODULE 1 : Introduction to advertising

Types of Advertising

  • National Consumer Product 
  • Retail 
  • Dealer or Cooperative 
  • Trade, Professional and Industrial 
  • Corporate or Institutional 
  • Classified 
  • Primary 
  • Recruitment 
  • Financial 

Reasons for Advertising

  • Announcing the launch of a new product or service
  • Maintaining sales
  • Improving the corporate image
  • Announcing a change in product or packaging
  • Approaching a new market
  • Announcing price changes
  • Announcing a special offer
  • Reversing falling sales
  • Informing the public of new developments
  • Regulating production
  • Educating the public
  • Reinforcing a purchase already made
  • Announcing changes of dealers and stockists

Advertising and the Marketing Mix

  • The Marketing Mix tells us that in selling any product we must consider:

What Advertising Cannot Do

  • Advertising cannot sell a poor product/service
  • Advertising cannot sell immediately
  • Advertising cannot sell if distribution is poor
  • Advertising must be supported by personal selling
  • Advertising must be supported by packaging and point of sale material
  • Advertising cannot sell a poorly priced product 

Factors Affecting a Buying Decision

  • The advertising idea
  • Media used
  • Frequency of exposure
  • Superiority over competition
  • Time of exposure

 

MODULE 2 : Advertising for the Small Business

What is Good Advertising?

  • Advertising that sells the product
  • Attention 
  • Interest
  • Desire 
  • Product recall
  • Brand loyalty

What Makes a Good Advertisement?

  • Impact
  • Specific benefit to the reader
  • Target reader’s needs
  • Clear message
  • Credibility
  • Distinctiveness
  • Reflects product and company name clearly

Planning A Good Advertisement

  • Main consumer benefit
  • The reason why
  • Subsidiary claims
  • Target market
  • Brand image
  • Tone of voice 

Prior to Advertising

  • R - Research 
  • A - Analyse 
  • P - Plan 
  • I – Implement
  • E - Evaluate 
  • R - Revise 

There are 2 main components of the most successful advertisements

  • Simplicity of layout and copy
  • Realism

Advertising People at Work

  • Advertising department
  • In-house agency
  • 3 main functions in every agency

Advertising Objectives

  • Will cover such points as:
  • Level of brand awareness in certain areas of the market 
  • Attitude of target market to product 
  • Degree of brand loyalty achieved
  • Actual volume of sales 
  • A certain share of the market 
  • Reaching a certain segment of the population 

The Agency

  • Every agency must first plan the advertising
  • An advertising brief is prepared giving detail of:
  • Product
  • Target market


MODULE 3 : Media

Media

  • Newspapers
  • Magazines
  • Freebies
  • Yellow Pages
  • Trade and Technical Press
  • Television
  • TV Production
  • Cinema
  • Radio - advantages
  • Radio - disadvantages
  • Jingles
  • Radio spot costing
  • ITC regulations

Outdoor Advertising

  • Posters
  • Advantages
  • Disadvantages
  • Discuss

 

MODULE 4 : Costs

Who Pays for Advertising?

  • 90% of advertising appropriation is made through agencies
  • Accredited advertising agencies are paid by the media, not advertisers
  • They receive commission - 16.5% on gross cost of space or time bought
  • This is charged to the advertiser at the usual price
  • Advertising carrying a commission is known as above-the-line advertising
  • Below-the-line advertising, does not carry a commission
  • It covers point-of-sale display items, brochures, direct mail
  • Agencies charge for copy, artwork, radio, TV/film production, market research, photography as well as commission
  • Budgeting & Costing
  • Decide if you need to advertise at all
  • If employing an agency, ensure it is agreed, in writing, exactly what you pay for
  • How will You Budget?
  • Potential advertisers should ask the following questions
  • They cover 4 ways of looking at the situation:
  • Launching Advertising
  • Corporate advertising
  • Costs
  • Press and magazine advertising
  • Television
  • Radio
  • Cinema
  • Outdoor advertising

Where to Advertise

  • Evaluating the media plan
  • Frequency
  • Cover and reach
  • Dominance
  • Impact
  • Availability
  • Creative suitability
  • Proven effectiveness
  • Cost per thousand
  • Circulation
  • Placing the Ad
  • Price and positioning
  • Distribution
  • Target market
  • When Advertising is Worth the Cost – and

When It Isn’t

  • Elements in the marketing mix may have more effect on your turnover


MODULE 5 : Putting the Advertisement Together

Copy

  • Headlines
  • Body copy
  • Design
  • Layout
  • Headline
  • Body copy
  • Logos and taglines
  • Visuals – photographs or illustrations
  • Maps
  • Charts
  • Graphics
  • Rules

Putting the Ad Together

  • The first visual stage is to produce scamps or roughs
  • These are rough visuals that suggest how the concept and copy could be used
  • A finished rough is the next stage
  • Finished artwork must be approved by client, beforehand
  • Type mark-up specifying type face and sizes is made, text is correctly cast up
  • Production Department orders typesetting from mark-up and bromides from artwork
  • After paste-up advertisement goes to printer with type mark-up and photographs
  • It is proofed - proofs are submitted to client for final approval
  • Corrections can be made at this stage

Production

  • Copy and photography are given to repro house in the form of a dummy
  • Production man must understand that publications chosen offer the right facilities
  • Copy dates differs from publication to publication
  • Cancellation dates also vary
  • Media buyers must be aware of all these facts
  • They should also know the current availability

Press Advertising – What the Repro House

  • Needs
  • Positives/negatives/bromides or transparencies
  • Type mark-up quoting size of page and typeface needed
  • Paper quality
  • Details of bleeds
  • If advertisement will be full colour, 1 or 2 colours, black/white
  • Time schedule

Proofs

  • Repro house will supply dyelines, machine proofs or chromalins
  • These should be carefully proof read
  • Dyelines are black-and-white proofs which look not unlike Photostats
  • They are supplied for approval of layout and copy before repro house undertakes colour separation
  • Machine Proofs are best means of checking accuracy of colour - only prepared for vast runs
  • Chromalins give cheaper attractive impressions of how the finished full colour ad will look
  • They are produced chemically from litho positives

Brochures, Leaflets, Mail Shots

  • A printing company will require the following information:
  • Method of printing you require
  • Quality of paper
  • Type size and style
  • Quantity and run-on price
  • Number of colours
  • Binding
  • Any insertion into envelopes, wrappers etc.
  • Details of illustrations as given for advertisements
  • Typography
  • There should not be more than 2 different typefaces in an advert
  • Several sizes of them are acceptable
  • Using a variety makes for a cluttered busy layout
  • Printing Processes
  • Hand Composition/Letterpress/Monotype
  • Typewriter Composition/Word Processing/Desk Top Publishing
  • Photocomposing
  • Laser, Electronic and Computer Composing
  • Offset Lithography
  • Photogravure
  • Flexographic Printing
  • Silk Screen Process

 

MODULE 6 : The Agency

Boutique Agency

  • Offer specialist creative or designer services to bigger agencies or direct to clients
  • Their charges are often considerably less than mainstream agencies
  • They usually concentrate on ‘below-the-line’ work
  • They may edit house journals, script and photograph audiovisual presentations, prepare adverts for all media
  • Much of their work comes from the small businessman

Can You do Without An Agency?

  • Many large advertisers do without advertising agencies
  • They plan and prepare their own advertisements and buy media space themselves
  • They do not save the full commission on which an agency operates
  • Use of such services saves the smaller advertiser money
  • Leaves him in greater control
  • In more direct contact with people who actually produce the work
  • Among services advertising agencies themselves ‘farm out’ to specialists are:
  • Market Research
  • Typesetting
  • Finished Art and Retouching
  • Exhibition Stand Design
  • Working Model Building
  • Packaging Design
  • Website Design
  • Point of Purchase Material Design
  • Specialized Copywriting Or Scriptwriting
  • Writing Press Releases
  • TV and Cinema, Film Production
  • Audiovisual and Video Services
  • Radio
  • Commercial Production
  • Direct mail and its Distribution
  • Photography
  • Translating
  • Outdoor Advertising
  • Colour Reproduction

D I Y

  • If you do not want to place media advertising through an accredited agency, your options are:
  • The small agency
  • Going it alone with Freelance Services
  • Help from newspapers and magazines
  • D I Y Advertising

Printer or Repro House

  • The 3 main factors to consider are:
  • Cost
  • Service
  • Quality

Desktop Publishing

  • Excellent way to set up new ideas
  • Can be done very inexpensively
  • Advantage here is speed rather than economy
  • Standard achieved is what is known as ‘commercially acceptable’
  • Not always 100% correct - type size and density may have been varied by the computer

Database Mailers

  • Organise customer lists into sub-headings like Regular Customers, Prospects, Comeback and Forget.
  • You can feed in to purchased lists extra information such as:
  • What is purchased
  • How much is spent
  • When the account was settled
  • Any data you gain from coupon response

 

MODULE 7 :  Types of Advertising

‘Below the Line’ Advertising

  • Direct mail letters
  • Sports promotions
  • Competitions
  • Exhibitions
  • Demonstrations
  • Product tags
  • Air banners
  • Hot air balloons
  • Beer mats
  • T-shirts
  • Ashtrays
  • Key rings
  • Book matches
  • Calendars
  • Bumper stickers

Advantages of Direct Mail

  • You can check on its success
  • It works quickly
  • Gives high accuracy in choosing your target market
  • You can time it precisely to reach potential clients on almost the very day you want to reach them
  • You can mail anything from a brief A5 letter to a registered packet

Disadvantages of Direct Mail

  • Public see unsolicited mail as ‘junk mail’, may throw it away unread
  • This can be countered by presenting an interesting image
  • Its usefulness is dependent on the strength of the mailing list

Versatility of Direct Mail

  • Used to post calendars, diaries, quartz clocks, pens with your name to customers/prospects
  • Can supply technical information on new developments
  • Can inform customers about a new service through brochures, or in-house magazines
  • Can make special offers and personally-couched appeals to likely prospects
  • Can pinpoint new or ‘lost’ customers or appeal to any dealer/stockist for any reason

Advice on Direct Mail

  • All direct mail shots should have class, show respect for recipient
  • They should be interesting, stimulating, creative
  • They should offer a benefit
  • Recipient should be given a simple way to respond to that benefit
  • Consider sending simply a personalised letter

Exhibitions, Demonstrations & Shows

  • For prestige purposes
  • To demonstrate new products and services
  • To keep up with the competition
  • To make themselves known potential consumers, agents and distributors

Sales Promotions

  • Customer promotions
  • Trade promotions
  • Sales-force promotions

Points-of-Purchase Material

  • Window stickers and banners
  • Display cut-outs (often quite sophisticated)
  • Check-out counter display boxes
  • Store fixtures such as dump bins, free-standing show cases, gondola ends
  • Banners, streamers, card shelf takers, etc.

 

MODULE 8 : Public Relations

What are Public Relations?

  • An activity that builds goodwill, improves communications between an organisation and its ‘publics’
  • In advertising you pay for space used, and to have it used exactly as you wish
  • In public relations you do not pay the publication to use the material
  • You have no guarantee that it will be used at all
  • It may be changed, garbled, or used in any way the editor sees fit
  • Being printed as editorial, it has the advantage of increased credibility

What does Public Relations Include?

  • Effective communication
  • External public relations
  • Internal public relations
  • Your corporate identity
  • Your stationery
  • Your logo
  • Your vehicles
  • Your staff: uniforms, their efficiency, their attitudes
  • Your advertising
  • Your products and/or services
  • Your literature: brochures, leaflets, packaging, etc., and your public relations campaigns
  • Communication through the media
  • Press releases
  • Brochures, leaflets, letters
  • Speeches
  • Annual reports
  • Films, videos, audio-visual presentations
  • In-house magazines and newsletters
  • Invitations
  • Personalised letters
  • Direct mail shots
  • Public speaking
  • Special events
  • Organising
  • Publicity
  • Social responsibility
  • Disaster tactics

Writing a Press Release

  • Put the most important point FIRST
  • Remember your ‘5 W’s and ‘1 H’: who, what, when, where, why, how
  • Keep your English simple
  • Keep away from the passive voice and hanging participles
  • Keep it short, preferably not exceeding 200 words
  • Always date a press release
  • Photographs always help

 

MODULE 9 : Controls

Controls Over Advertising
Legal Provisions

  • Misrepresentation Act (1967) and Trade Descriptions Act (1968) - protect buyers from misleading statements
  • Copyright Designs and Patents Act (1988) and Trade Marks Act (1994) - protects registered users of names and marks
  • International copyright agreements also protect advertising itself
  • Not only copy, but designs, layouts and TV and radio commercials are copyright-protected
  • Weights and Measures Act (1985) assures the content, weight, etc. of a product is what it purports to be
  • The Fair Trading Act (1973) protects customers and ensures ethical business practice
  • Obscene Publications Act (1959) and Indecent Displays (Control) Act (1981) cover publication/display of anything indecent, obscene, offensive
  • Charities Act (1992) controls all charitable appeals and advertising - must include a registration number
  • Food Safety Act (1990), Medicines Act (1968), Medicines Regulations (1978 & 1994), Cosmetic Products (Safety) Regulations (1996) govern content, labelling, marketing of a wide range of consumer products
  • Betting, Gaming and Lotteries Act (1963) which covers lotteries, competitions

Self-Imposed Control

  • Objectives of the Advertising Standards Authority Continually to improve the standard of advertising
  • To discourage dishonest, undesirable practices in advertising and related fields

Other External Controls

  • Office of Communications (Ofcom)
  • Newspaper Publishers Association (NPA

Trademarks & Registration

  • If starting to manufacture a product, you must be aware of the significance of a trademark
  • It can consist of your name or firm’s name, initials, or of any design associated with it
  • A trademark should be registered to prevent it being used by others
  • The Patent Office gives the following information about marks that may be registered:
  • Name of person or film printed in a distinctive manner
  • Written signature
  • Distinctive device, brand or label
  • Invented word
  • Any word provided it has no reference to character or quality of goods
  • Is not a geographical name or surname
  • Your trademark should be distinctive and memorable, yet simple
  • It should be attractive, easily understood by everyone
  • The name should be easy to pronounce and spell

Course 10 - Certificate in Business Law Online Course

Unit 1: The English Legal System

Section One: The Nature of Law

  • Introduction
  • Some social functions of law
  • Criminal and civil law
  • Common law and equity
  • Equitable rights
  • Equitable remedies
  • Maxims of equity
  • Common law damages
  • Summary of section one

Section Two: Sources of Law

  • Legislation
  • Statutory interpretation
  • Precedent
  • European Union law
  • Summary of section two

Section Three: The Courts and Tribunals

  • Possible classifications
  • The legal process
  • Criminal courts
  • Indictable offences
  • Summary offences
  • Offences triable either way
  • Civil courts
  • Tribunals
  • Arbitration
  • Mediation
  • Summary of section three

Section Four: Legal Personnel and Legal Aid

  • Magistrates
  • Juries
  • Members of tribunals
  • The solicitor
  • The barrister
  • The judges
  • Legal aid and other sources of legal assistance
  • Summary of section four

Unit 2: Legal Relationships

Section One: Liability for Employees and Agents

  • The employment relationship
  • Vicarious liability
  • The contract of employment
  • Agency
  • Types of agent and formation
  • Responsibilities of the parties
  • Terminating an agency
  • The commercial agents regulations
  • Summary of section one

Section Two: Sole Traders and Partnerships

  • Business organisations introduced
  • Sole traders
  • Partnerships
  • Liability of partners
  • The partnership agreement
  • Ending the partnership
  • Summary of section two

Section Three: Forming a Company

  • Basic principles
  • Separate legal personality
  • Company membership and limited liability
  • Types of company
  • Forming a company
  • The constitution: memorandum and articles
  • The Memorandum of Association
  • The Articles of Association
  • Changing the constitution
  • Summary of section three

Section Four: Managing the Company

  • Capital
  • Shares
  • Borrowing
  • Company management
  • Summary of section four

Unit 2: additional questions

  • Additional questions: guidance

Unit 3: Business Contracts

Section One: Making a Contract

  • What is a contract?
  • Creating the contract
  • Agreement - offer
  • Concluding the agreement - acceptance
  • Intention to create legal relations
  • Consideration
  • Summary of section one

Section Two: What Can Go Wrong During the Making of a Contract

  • What can go wrong in the making of a contract and how it affects the contract
  • Lack of certainty
  • Lack of necessary formality
  • Lack of capacity
  • Illegal contracts
  • Misrepresentation
  • Summary of section two

Section Three: Contractual Terms

  • The contents of a contract
  • Terms and pre-contractual statements
  • Contractual terms - express and implied
  • Conditions, warranties and innominate terms
  • Terms which exclude or limit liability
  • Summary of section three

Section Four: Discharging a Contract

  • How contracts come to an end
  • Discharge by performance
  • Discharge by agreement
  • Discharge by breach of contract
  • Frustration of contracts
  • Remedies
  • Summary of section four

Unit 3: additional questions

  • Additional questions: guidance
  • Reading list for Unit 3

Unit 4: Non-Contractual Obligations of the Seller/Producer

Section One: The Duty of Care in Negligence

  • Negligence: an introduction
  • The duty of care
  • Special circumstance
  • Negligent statements and professional
  • negligence
  • Summary of section one

Section Two: Other Aspects of Negligence and Product Liability

  • Breach of duty
  • Factors in setting the standard
  • Proof of breach
  • Resulting damage
  • Defences
  • Remedies
  • Product liability
  • Summary of section two

Section Three: Other Aspects of Tort

  • Nuisance
  • The rule in Rylands v Fletcher
  • Occupier's liability
  • Summary of section three

Section Four: Liability in Respect of Employees

  • Vicarious liability
  • Liability for employees only
  • Within the course of employment
  • Health and safety at work
  • Making the system work
  • Summary of section four

Unit 4: additional questions

  • Additional questions: guidance

Unit 5: European Community Law

Section One: The Development of the European Community

  • Introduction and history
  • The Treaty of Rome
  • The four main institutions
  • The Treaty of Maastricht
  • Terminology
  • Summary of section one

Section Two: The Functions of the Institutions

  • The role of the institutions
  • Inter-relationship of the institutions
  • Recent changes
  • Summary of section two

Section Three: The Sources of European Community Law

  • Transformation of European Community
  • law into English law
  • The enacted sources of European
  • Community law
  • The general principles of EC law
  • Modes of interpretation
  • Summary of section three

Section Four: The Integration of European Community Law at a National Level

  • Supremacy of European Community law
  • Direct effect
  • Indirect effect of EC law
  • State liability for non-compliance with EC law
  • Summary of section four

Section Five: Enforcement of European Community Law at a European Level

  • Introduction
  • Control of the institutions
  • The action for failure to act
  • The plea of illegality
  • The action for damages
  • Control of Member States
  • The preliminary reference procedure
  • Comment
  • Summary of section five

Unit 5: additional questions

  • Additional questions: guidance
  • Further reading

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Get Introduction to Payroll Systems, Basic Maths, Sage 50 Accounts, Project Management Advanced, Operations Management, Retail Management, Dress Making and Fashion Design, Clothing Production, Advertising, and Business Law in this Bundle

1. Introduction to Payroll Systems: Learn About Basic Calculations And Preparation Of A Payroll

This introductory payroll systems course provides students with the foundational knowledge and understanding of operations relating to the basic calculations and preparation of a payroll. Through this course students will understand payroll processes, specifically payroll procedures and the skills involved in performing routine and some non-routine payroll tasks.

The payroll systems introductory course will enable students to identify employees’ pay variations and entitlements and make calculations in relation to gross and net pay. Students will also understand the importance of accuracy and security in performing payroll tasks.

2. Basic Maths: Master Basic Mathematical Concepts

This course deals with a number of basic mathematical concepts that will be used during your study and/or work life. When you have worked through this unit you will be able to:

  • Understand the number system and relationships between sizes of objects
  • Appreciate and work with some basic elements in algebra and algebraic manipulation
  • Solve simple and simultaneous equations and transpose equations
  • Apply rounding rules to the results of calculations
  • Calculate binomial coefficients
  • Use an extended set of calculator functions

3. Sage 50 Accounts: Learn The Fundamental Element Of Business Accounting

Accounting is a fundamental element of business; being able to perform accounting duties is a beneficial and impressive skill to possess. This course equips you with the skills needed to complete accounts using the very best in accounting software. You will learn how to set-up company details in addition to customer and supplier records. You will learn how to navigate the nominal ledger, creating and amending nominal codes. You will learn how to enter cash and credit transactions, utilising the Bank Module to keep track of your finances. Overall, you will acquire a good understanding of accounting in practice.

This course is beneficial for anyone wanting to start-up their own business and take control of their own business finances. In addition, this course will enhance your employability skills and make your CV more attractive to prospective employers. The course is suitable for beginners as well as those with previous experience in accounts who are looking to refresh their learning. The course is designed for all types of learner and has been developed with beginners and intermediate learners in mind.

4. Project Management Advanced: Learn The Fundamental Aspects Of Project Management

Students will learn the fundamental aspects of project management, in detail, including principles and approaches to project management and the stages of project initiation and planning. The course also aims to develop the skills necessary for managing the project life cycle, project finance and resources, quality and risk, and the people and communications involved.

This Advanced Project Management course is ideal for those who have completed our Project Management course and want to progress their training further. It is also suitable for those who want to gain a solid foundation in project management in order to further their job skills.

5. Operations Management: Learn The Ways Of Achieving The Most Efficient Use Of An Organisation's Resource

Operations management is concerned with the ways of achieving the most effective and efficient use of an organisation's resources, such as its financial and human resources, its capital resources and its raw materials.

It is concerned with making a better product or service and with making it more efficiently or at lower cost. Operations management is therefore centrally concerned with the achievement of organisational objectives and ultimately with the achievement of business success.

Although the course presents operations management as a specialist business function, it will become clear that many of the ideas and techniques are relevant to many other management specialists.

As you will see throughout this course there are many parts to the discipline of operations management and the course is likely to be of value to any manager in any business.

6. Retail Management: Gain Knowledge In The Field Of Retail Management

Retail businesses vary in size from a small one-man operation to large international organisations. The needs of the consumer has now produced an amazing variety of retail outlets, all of which need to have organised managers.

Our Retail Management course is the ideal tool for students wanting to gain knowledge in the field of retail management, whether it is for the purpose of entering the retail trade through the establishment of a small business, or wanting to gain knowledge to allow for further study in the fields of management to enter a retail organisation at a higher level.

7. Dress Making and Fashion Design: Make A Career In Fashion Design

Whether your ultimate aim is to make a career of fashion design, to run your own business as a designer/ dress maker, or maybe just to be competent at making your own or your children's clothes, by choosing this course you're well on your way to fulfilling your dream in dress making and fashion design.

This dressmaking course is structured to teach you an awareness of both fashion items and the industry by encouraging you to observe your fashion surroundings. You will learn about fabrics, patterns, and the basic equipment you will need for garment construction.

8. Clothing Production: Learn Basic Tools Of Clothing Production Management

All managers must, and all supervisors, mechanics and the like should understand the decisions that are taken with respect to the production systems chosen and how the production is planned and controlled. The type of production system in use strongly influences the ease of balancing, whilst the planning and control of production are closely linked to balancing. 

This course is concerned with the basic tools of production management, the tools of supervision. It concentrates on the short term problems, like meeting today's targets. It is structured so that it can form the basis of a supervisors' or junior managers' course. Indeed, such courses are often run by production managers and few are qualified trainers, so it is worded almost as it might be delivered, as a series of lectures.

9. Advertising: Learn More About The Advertising Industry

Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.

This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.

10. Business Law: Learn The Legal Rules And Issues In The World Of Commerce

Regardless of what the nature of your involvement in business is - and whether you are working in the private or public sector - as a business man or woman you will face an array of legal controls and obligations of an unprecedented scope and complexity.

Our Business Law course is designed to introduce students who are preparing for a career in business to some of the legal rules and issues which you will encounter once you enter the world of commerce.

You will not become an expert in any area of the law as a result of studying the course, however at the end of your study of this course it is hoped that you will not only have increased your knowledge about the law as it applies to the business world; but that you would have developed some competence at identifying legal issues, applying legal rules to factual situations and having a European perspective.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
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  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

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Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of  each course assessment, you will receive a certificate per course. An accredited certificate from the awarding body relating to your course.

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The Ultimate Introduction to Payroll Systems Online 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Introduction to Payroll Systems Online Course

Section 1: Manual payroll system

Unit 1: Introduction and Starters and Leavers – Manual System

This unit covers:

  • The structure of the qualification
  • RTI (Real Time Information)
  • Confidentiality and security
  • Authorisation
  • Timeliness
  • Dealing with records
  • Computerised payrolls
  • Employment rights legislation
  • Income tax
  • Starters
  • Starters – PAYE
  • Starters – NIC
  • Starters – other points
  • Leavers
  • Leavers – PAYE
  • Leavers – other points

Unit 2: Gross Pay and Statutory Pay

This unit covers:

  • Gross pay
  • Basic pay
  • Shift pay
  • Overtime
  • Bonus and commission payments
  • Statutory sick pay (SSP)
  • Statutory maternity pay (SMP)
  • Statutory paternity pay (SPP)
  • Statutory adoption pay (SAP)
  • Statutory leave

Unit 3: The PAYE Regime and The NIC Regime

This unit covers:

  • An introduction to PAYE
  • The PAYE code number
  • The cumulative nature of PAYE
  • Tax free pay
  • Week 1 or month 1 PAYE codes
  • Changes in PAYE codes
  • Codes BR and D0
  • K codes
  • Introduction to National Insurance
  • Primary contributions
  • Secondary contributions
  • Calculating national insurance contributions

Unit 4: Statutory and Voluntary Deductions and Net Pay

This unit covers:

  • Court orders
  • Give as you earn (GAYE)
  • Student loans
  • Union dues
  • Net pay

Unit 5: Payslips

This unit covers:

  • Net pay
  • Payslips
  • Paying employees
  • Payroll checks

Section 2: Computerised payroll system

Unit 6: RTI and the Payroll System and Working the Computerised Payroll System

This unit covers:

  • What is RTI?
  • Interaction between RTI and a proprietary payroll software system
  • Registering an employer with HMRC
  • Working the computerised payroll system

Course 2 - Certificate in Basic Maths Online Course

Section 1 - Numbers

  • Our Number System
  • The Number Line
  • Counting Numbers
  • Parts of Counting Numbers
  • Rounding
  • Comparisons of Numbers
  • Percentages
  • Summary

Section 2 - Algebra

  • Letters for Numbers
  • Indices, Powers and Exponents
  • Basic Rules for Products Involving Indices
  • Sequence of Operations
  • Directed (or Signed) Numbers
  • Manipulating Arithmetic Fractions
  • Multiplication and Division in Algebra
  • Use of Brackets
  • Summary

Section 3 - Equations and Coefficients

  • Simple Equations
  • Changing the Subject of a Formula
  • Simultaneous Equations
  • Expanding Brackets
  • Coefficients
  • Inequalities
  • Summary

Section 4 - Using a Calculator

  • Basic Calculations
  • The Square Root Function
  • The Square Function
  • The General Power Function
  • The Factorial Function
  • The Scientific Notation
  • Use of the Memory Facility
  • Combination of Functions
  • Summary

Course 3 - Certificate in Sage 50 Accounts Online Course

UNIT 1 – AN INTRODUCTION TO ACCOUNTING SYSTEMS

Learning Outcome:  To understand the purpose and processes of accounting

Objectives:

  • Identify the purpose of accounting.
  • Outline the requirements for accounting in the UK.
  • Explain the accounting process.
  • Evaluate the advantages and disadvantages of the accounting process.

UNIT 2 – SYSTEMS OF ACCOUNTING

Learning Outcome:  To understand the foundations of computerised accounting

Objectives:

  • Identify the purpose of computerised accounting.
  • Produce new records for an organisation.
  • Explain the processes used in computerised accounting.
  • Evaluate the advantages and disadvantages of manual and computerised accounting.

UNIT 3 – CUSTOMER AND SUPPLIER ACCOUNTS

Learning Outcome:  To understand how to set-up and navigate the customer and supplier functions.

Objectives:

  • Produce and amend customer and supplier records.
  • Create customer and supplier reports.
  • Explain the process for producing and amending customer and supplier records and creating reports.
  • Evaluate the benefits of computerised accounting for producing customer and supplier records, amendments and creating reports.

UNIT 4 – THE NOMINAL LEDGER

Learning Outcome:  To understand the functions of the Nominal Ledger.

Objectives:

  • Create and amend new Nominal Codes
  • Input Opening Balances.
  • Explain the process of creating and amending Nominal Codes and inputting Opening Balances
  • Evaluate the benefits of using computerised accounting to create and amend Nominal Codes and input Opening Balances.

UNIT 5 – ENTERING TRANSACTIONS

Learning Outcome:  To understand how different transactions are recorded within a computerised accounting system.

Objectives:

  • Identify cash and credit transactions.
  • Enter customer and supplier invoices.
  • Explain what a Trial Balance shows the user in relation to entered transactions.
  • Explain the benefits of computerised accounting when entering these transactions.

UNIT 6 – THE BANK MODULE

Learning Outcome:  To understand the functions of the Bank module in a computerised accounting system.

Objectives:

  • Enter payments into the Bank module.
  • Enter receipts into the Bank module.
  • Explain the procedure of entering these transactions into computerised accounting.
  • Explain the reason a Bad Debt is written-off.

UNIT 7 – COMPUTERISED ACCOUNTING – PRACTICAL QUESTION 1

Learning Outcome:  To develop practical computerised accounting skills.

Objectives:

  • Create company records for a fictional organisation.
  • Enter transactions and follow procedure.
  • Produce reports.
  • Explain the processes used throughout.
  • Evaluate the ease of use of the processes used.

UNIT 8 – COMPUTERISED ACCOUNTING – PRACTICAL QUESTION 2

Learning Outcome:  To further comprehensively develop practical computerised accounting skills.

Objectives:

  • Create company records for a fictional organisation.
  • Enter transactions and follow procedure.
  • Produce reports.
  • Explain the processes used throughout.
  • Evaluate the ease of use of the processes used.

Course 4 - Certificate in Project Management Advanced Online Course

Module 1 – Project management principles and approaches

Learning Outcomes:

  • Describe the principles of project management
  • Describe different approaches to project management
  • Describe the use of technology in project management

Module 2 – Project initiation and planning

Learning Outcomes:

  • Describe how and why a feasibility study would be carried out
  • Explain how to prepare a business case for a project
  • Explain how project plan is prepared
  • Identify documentation for project planning and show how it can be used

Module 3 – Managing project finance and resources

Learning Outcomes:

  • Use forecasting techniques to show how project finances can be estimated
  • Describe how finances and resources for projects can be secured
  • Show how budgets can be used to control project finances
  • Describe reporting of project finance and resource use

Module 4 – Managing project quality and risk

Learning Outcomes:

  • Describe why it is important to identify and manage risk for a project
  • Identify risks in a given scenario and suggest how they might be minimised/managed
  • Describe approaches to quality management
  • Apply appropriate quality management solutions in given scenarios

Module 5 – Managing people and communications in project management and the Project Life cycle

Learning Outcomes:

  • Explain the importance of managing stakeholder expectations and how this can be achieved
  • Define the project team and team roles
  • Explain effective team management techniques for successful projects
  • Explain why effective communication is important successful team working and how this can be achieved
  • Describe the stages of the project life cycle
  • Describe approaches to project closedown and reporting
  • Explain how to evaluate the success of projects
  • Apply appropriate project management techniques to a given scenario

Course 5 - Certificate in Operations Management Online Course

Introduction to Operations Management

  • What is Operations Management
  • Continuing Challenges for Operations Managers
  • Three Fundamental Activities
  • Value Chain
  • Five Primary Activities
  • Four Essential Support Activities
  • The Systems View
  • Operations as Transformation Systems
  • Controlling Systems
  • The Six P’s of Operations Performance Objectives
  • Dimensions of Competitiveness
  • Product Life Cycle
  • Volume Variety Matrix and Produce Process Matrix
  • Job Shop
  • Batch Processes
  • Assemble Line
  • A Cell
  • Universal Principles

Product Planning and Positioning

  • Product Strategies
  • Making Decisions about the Product and the Market
  • Professor Eppink’s article deals with the need for strategic innovation
  • Product Planning Concept
  • Checklist Features
  • Production and Engineering Factors Research and Development
  • Stages of an R&D Programme
  • Product Rejuvenation
  • Marketing Factors
  • Financial Factors
  • Design Proposal
  • Reasons for failure of an R&D
  • Process used by Life Cycle Engineering
  • Value Analysis
  • Methodology of Value Analysis: The Six Phase Approach

Process Design

  • Process Type and Facilities
  • Types of Focus of Facilities
  • International Operations Strategy
  • Facilities Strategy Factors
  • Capacity Management
  • Capacity
  • Strategies
  • Active Strategies
  • Passive Strategies
  • Capacity and its Features
  • Design Capacity
  • Effective Capacity
  • Actual Output
  • System Efficiency
  • System Utilisation
  • Capacity Aspects
  • Facilities
  • Layout Principles within a Facility
  • Layout Problems
  • Types of Layouts
  • Special Applications
  • Systematic Layout Planning
  • Business Process Reengineering

Managing Demand and Supply of Materials

  • Demand Management
  • Order Management
  • Techniques for Order Management
  • Order Service
  • Forecasting
  • Forecasting Techniques
  • Material Requirements Planning
  • MRP Calculations
  • Requirements for Successful MRP
  • Features of MRP Systems
  • Independent Demand Inventory Control
  • Types of Inventory
  • Inventory is necessary
  • Inventory Decisions
  • How much to order: Economic
  • Limitations of the EOQ
  • The EOQ and the JIT philosophy
  • Quantity Discounts
  • Measure of Service Levels
  • Time Phased Order Point
  • Inventory Control

Project Management

  • Growth of Project Management
  • Participants in Project Management
  • Project Documentation
  • Network Planning Techniques
  • Network planning is used
  • Work Breakdown Structures
  • Project Requirements
  • Symbols used in Network Planning
  • Numbering the Network
  • Determining Activity Times
  • Activity Duration Times
  • Constructing the Network
  • Constructing the Overall Project Duration
  • Float
  • Using Computer Packages in Network Planning
  • Potential Problems of Computer Applications
  • Probability of Duration
  • Calculation of Load
  • Project Control
  • Project Status Reports
  • Milestones
  • Project Cost Scheduling
  • Crashing Activities
  • Cost/Time Curve
  • Controlling Variances
  • Factors which lead to project success
  • Factors which lead to project failure

Quality Management

  • Quality Views – John Guaspari
  • Quality Views –The Kano Model
  • Customer Expectations: Moments of Truth
  • Customer Expectations: Gaps Analysis
  • Quality Gurus and their Views
  • Marketing in Management
  • The ISO 9000 Systems
  • Quality Systems Requirements
  • Tools of Quality
  • Statistical Process Control (SPC)
  • Improvement Techniques
  • Reliability and Maintenance

Course 6 - Certificate in Retail Management Online Course

Retail

  • Definitions
  • The General Description of Retailing implies three subordinate concepts
  • Who is a Retailer
  • Forms of Current Retailers
  • Key Ingredients of Small Business Success

Classification of Retailers

  • Definitions
  • Classification of Retailers according
  • Classification of Retailers according to Pricing Structure
  • Classification of Retailers according to Type of Ownership
  • Classification of Retailers according to Location

Population Trends

  • Population Patterns and Trends
  • Economic Patterns and Trends
  • Prosperity
  • Recession
  • Depression
  • Recovery
  • Social and Cultural Patterns and Trends
  • Physical/Natural Patterns and Trends

Technological and Information

  • Store Layout and Image
  • Shop Frontage
  • Internal Planning and Layout
  • Shelf Layout

Order and the Receiving Function

  • Introduction
  • Designate a Receiving Door Entrance
  • Establish Procedures
  • Basic Receiving Requirements

Security

  • Introduction
  • Theft of Stock by Customers
  • Theft of Stock by Staff
  • Theft of Cash
  • Armed Robberies
  • Staff/Customer Collusion

Merchandising

  • Introduction
  • Stock Grouping
  • Merchandising Plan
  • Merchandising Basics
  • Sizing and Shapes
  • Colour Breaks
  • Shelf Talkers
  • Gondola and Tickets/Signs
  • Stars/Flashes
  • Impulse Buys

Housekeeping

  • Introduction
  • Proper Place for Everything
  • Benefits of good Housekeeping

Customer Relations and Buying Behaviour of Customers

  • Introduction
  • Floor Presence
  • Customer Knowledge
  • Supplier/Merchandisers
  • Suggestion Boxes

Name Tags and Uniforms

  • Social Responsibility
  • Customer Queries
  • Shopper’s Panel
  • Buying Behaviour of Customers
  • Product Tangibility
  • Product Durability
  • Product Availability
  • How much do Consumers buy
  • Population
  • Customer Requirements
  • Consumer Potential
  • Why Customers buy

Stocktaking

  • Introduction
  • Preparation

Stocktaking Documentation

  • Counting Shelf Stock
  • Second Counts
  • Danger Stock

Staff

  • Induction
  • Instruction Manual
  • Personal Circumstances
  • Staff Disciplines
  • Established Staff
  • Tools of Motivation

Budgets

  • Introduction
  • Profits
  • Monthly and Weekly Budgets
  • Miscellaneous Budgets

Course 7 - Certificate in Dress Making and Fashion Design Online Course

FASHION AWARENESS

  • Understand the different aspects of clothing ranges and colours
  • Explain how the body shape is influenced by different style lines
  • Summarise how you would take body measurements

PATTERNS

  • Discuss the various types of commercial patterns available
  • Understand how a commercial pattern differs from a trace pattern
  • Summarise how pattern markings assist in the cutting and making of clothing
  • Explain how you would select a suitable sewing pattern

FIBRES IN COMMON USE

  • Evaluate the fibres most commonly used in dressmaking
  • Examine the benefits of cotton clothing
  • Overview of the various man-made fibres available

TOOLS AND EQUIPMENT

  • List of essential tools required in dressmaking
  • When you would use an over locker sewing machine
  • Understanding of the term ‘haberdashery’

LAYS

  • Explain the function of a ‘lay’
  • Use of darts on a garment
  • Understand the various seams and explain under what circumstances they would be used

LINED BODICES

  • Understanding of facings, collars, cuffs and pockets
  • Explain why facings are necessary on a garment
  • Method to use to attach a straight cuff to a piece of clothing

CLOSING AND FASTENINGS

  • Examine the different types of fasteners
  • Introduce and discuss the various types of buttonholes
  • Explain the procedure for creating a "Tailor's Hem"

FABRIC LAYOUT

  • Understand the advantages of stretch sewing and overlocking
  • Discuss for what purpose you would use stretch sewing
  • Explain the purpose of a rolled hem attachment

FASHION AWARENESS II

  • Define the eight different body shapes
  • Summarise what comprises a foundation wardrobe
  • List the articles calculated to be the main accessories in fashion

INTRODUCTION TO FASHION DRAWING

  • Describe the techniques of fashion drawing
  • Examine the significance of layout in dressmaking
  • Discuss the drawback of working with using marker pens or ink

WORKING IN THE BUSINESS

  • Explain what local legislation in your local area you will need to comply with and what processes are involved in setting up a business as a limited company, sole trader or partnership
  • Explain what necessary financial documentation is required for a small business
  • Explain what health and safety requirement you will need to meet, if any, in your local area to run your business
  • Describe how you will market your new business.

Course 8 - Certificate in Clothing Production Online Course

The Sewing Room Supervisor

  • Supervisor’s Job
  • Sample of Supervisory Duties
  • Factory Routine
  • Supervisor Training Needs
  • Supervisor’s Checklist

How Output is Lost

  • Introduction
  • Work Content
  • Improving Profitability
  • Basic Method Study
  •  Introduction
  • Practical Aspects

Basic Work Measurement

  • Introduction
  • Work Measurements: Its Part in Your Job
  • Timing Errors
  • Allowances
  • Standard Time Calculation
  • Predetermined Motion Time systems
  • Balancing
  • Introduction
  • Basics
  • Theoretical Balance
  • Skills Inventory
  • Initial Balance
  • Balance Control

Balancing Exercises

  • Purpose of Balancing Exercises
  • Exercises 1

Production Systems, Planning and Control

  • Basic Components of a Production System
  • Sectionalisation
  • Bundles
  • Methods of Movement & Storage
  • Production Flow Types - One Way
  • Production Flow Types - Two Way
  • Mechanisation
  • Computerisation
  • Production Planning Control
  • Exercises 2
  • Exercises 3
  • Exercises 4
  • Exercises 5
  • Total Quality Control
  • Introduction
  • Quality Control Department’s Function
  • NACERAP (FACERAP
  • Quality from Design to Despatch
  • Introduction
  • Design
  • Cloth & Trimmings
  • Making Up
  • After Make

Production & People

  • Introduction
  • Basic Guide to Supervising People
  • Leading Groups of People
  • Communication
  • Discipline
  • Training
  • Production & People
  • How People Learn
  • Points to Watch
  • Putting Training to Work
  • Leadership Training
  • Training Plan for Supervisors
  • Charting & Layouts
  • Introduction
  • Layout

Course 9 - Certificate in Advertising Online Course

MODULE 1 : Introduction to advertising

Types of Advertising

  • National Consumer Product 
  • Retail 
  • Dealer or Cooperative 
  • Trade, Professional and Industrial 
  • Corporate or Institutional 
  • Classified 
  • Primary 
  • Recruitment 
  • Financial 

Reasons for Advertising

  • Announcing the launch of a new product or service
  • Maintaining sales
  • Improving the corporate image
  • Announcing a change in product or packaging
  • Approaching a new market
  • Announcing price changes
  • Announcing a special offer
  • Reversing falling sales
  • Informing the public of new developments
  • Regulating production
  • Educating the public
  • Reinforcing a purchase already made
  • Announcing changes of dealers and stockists

Advertising and the Marketing Mix

  • The Marketing Mix tells us that in selling any product we must consider:

What Advertising Cannot Do

  • Advertising cannot sell a poor product/service
  • Advertising cannot sell immediately
  • Advertising cannot sell if distribution is poor
  • Advertising must be supported by personal selling
  • Advertising must be supported by packaging and point of sale material
  • Advertising cannot sell a poorly priced product 

Factors Affecting a Buying Decision

  • The advertising idea
  • Media used
  • Frequency of exposure
  • Superiority over competition
  • Time of exposure

 

MODULE 2 : Advertising for the Small Business

What is Good Advertising?

  • Advertising that sells the product
  • Attention 
  • Interest
  • Desire 
  • Product recall
  • Brand loyalty

What Makes a Good Advertisement?

  • Impact
  • Specific benefit to the reader
  • Target reader’s needs
  • Clear message
  • Credibility
  • Distinctiveness
  • Reflects product and company name clearly

Planning A Good Advertisement

  • Main consumer benefit
  • The reason why
  • Subsidiary claims
  • Target market
  • Brand image
  • Tone of voice 

Prior to Advertising

  • R - Research 
  • A - Analyse 
  • P - Plan 
  • I – Implement
  • E - Evaluate 
  • R - Revise 

There are 2 main components of the most successful advertisements

  • Simplicity of layout and copy
  • Realism

Advertising People at Work

  • Advertising department
  • In-house agency
  • 3 main functions in every agency

Advertising Objectives

  • Will cover such points as:
  • Level of brand awareness in certain areas of the market 
  • Attitude of target market to product 
  • Degree of brand loyalty achieved
  • Actual volume of sales 
  • A certain share of the market 
  • Reaching a certain segment of the population 

The Agency

  • Every agency must first plan the advertising
  • An advertising brief is prepared giving detail of:
  • Product
  • Target market


MODULE 3 : Media

Media

  • Newspapers
  • Magazines
  • Freebies
  • Yellow Pages
  • Trade and Technical Press
  • Television
  • TV Production
  • Cinema
  • Radio - advantages
  • Radio - disadvantages
  • Jingles
  • Radio spot costing
  • ITC regulations

Outdoor Advertising

  • Posters
  • Advantages
  • Disadvantages
  • Discuss

 

MODULE 4 : Costs

Who Pays for Advertising?

  • 90% of advertising appropriation is made through agencies
  • Accredited advertising agencies are paid by the media, not advertisers
  • They receive commission - 16.5% on gross cost of space or time bought
  • This is charged to the advertiser at the usual price
  • Advertising carrying a commission is known as above-the-line advertising
  • Below-the-line advertising, does not carry a commission
  • It covers point-of-sale display items, brochures, direct mail
  • Agencies charge for copy, artwork, radio, TV/film production, market research, photography as well as commission
  • Budgeting & Costing
  • Decide if you need to advertise at all
  • If employing an agency, ensure it is agreed, in writing, exactly what you pay for
  • How will You Budget?
  • Potential advertisers should ask the following questions
  • They cover 4 ways of looking at the situation:
  • Launching Advertising
  • Corporate advertising
  • Costs
  • Press and magazine advertising
  • Television
  • Radio
  • Cinema
  • Outdoor advertising

Where to Advertise

  • Evaluating the media plan
  • Frequency
  • Cover and reach
  • Dominance
  • Impact
  • Availability
  • Creative suitability
  • Proven effectiveness
  • Cost per thousand
  • Circulation
  • Placing the Ad
  • Price and positioning
  • Distribution
  • Target market
  • When Advertising is Worth the Cost – and

When It Isn’t

  • Elements in the marketing mix may have more effect on your turnover


MODULE 5 : Putting the Advertisement Together

Copy

  • Headlines
  • Body copy
  • Design
  • Layout
  • Headline
  • Body copy
  • Logos and taglines
  • Visuals – photographs or illustrations
  • Maps
  • Charts
  • Graphics
  • Rules

Putting the Ad Together

  • The first visual stage is to produce scamps or roughs
  • These are rough visuals that suggest how the concept and copy could be used
  • A finished rough is the next stage
  • Finished artwork must be approved by client, beforehand
  • Type mark-up specifying type face and sizes is made, text is correctly cast up
  • Production Department orders typesetting from mark-up and bromides from artwork
  • After paste-up advertisement goes to printer with type mark-up and photographs
  • It is proofed - proofs are submitted to client for final approval
  • Corrections can be made at this stage

Production

  • Copy and photography are given to repro house in the form of a dummy
  • Production man must understand that publications chosen offer the right facilities
  • Copy dates differs from publication to publication
  • Cancellation dates also vary
  • Media buyers must be aware of all these facts
  • They should also know the current availability

Press Advertising – What the Repro House

  • Needs
  • Positives/negatives/bromides or transparencies
  • Type mark-up quoting size of page and typeface needed
  • Paper quality
  • Details of bleeds
  • If advertisement will be full colour, 1 or 2 colours, black/white
  • Time schedule

Proofs

  • Repro house will supply dyelines, machine proofs or chromalins
  • These should be carefully proof read
  • Dyelines are black-and-white proofs which look not unlike Photostats
  • They are supplied for approval of layout and copy before repro house undertakes colour separation
  • Machine Proofs are best means of checking accuracy of colour - only prepared for vast runs
  • Chromalins give cheaper attractive impressions of how the finished full colour ad will look
  • They are produced chemically from litho positives

Brochures, Leaflets, Mail Shots

  • A printing company will require the following information:
  • Method of printing you require
  • Quality of paper
  • Type size and style
  • Quantity and run-on price
  • Number of colours
  • Binding
  • Any insertion into envelopes, wrappers etc.
  • Details of illustrations as given for advertisements
  • Typography
  • There should not be more than 2 different typefaces in an advert
  • Several sizes of them are acceptable
  • Using a variety makes for a cluttered busy layout
  • Printing Processes
  • Hand Composition/Letterpress/Monotype
  • Typewriter Composition/Word Processing/Desk Top Publishing
  • Photocomposing
  • Laser, Electronic and Computer Composing
  • Offset Lithography
  • Photogravure
  • Flexographic Printing
  • Silk Screen Process

 

MODULE 6 : The Agency

Boutique Agency

  • Offer specialist creative or designer services to bigger agencies or direct to clients
  • Their charges are often considerably less than mainstream agencies
  • They usually concentrate on ‘below-the-line’ work
  • They may edit house journals, script and photograph audiovisual presentations, prepare adverts for all media
  • Much of their work comes from the small businessman

Can You do Without An Agency?

  • Many large advertisers do without advertising agencies
  • They plan and prepare their own advertisements and buy media space themselves
  • They do not save the full commission on which an agency operates
  • Use of such services saves the smaller advertiser money
  • Leaves him in greater control
  • In more direct contact with people who actually produce the work
  • Among services advertising agencies themselves ‘farm out’ to specialists are:
  • Market Research
  • Typesetting
  • Finished Art and Retouching
  • Exhibition Stand Design
  • Working Model Building
  • Packaging Design
  • Website Design
  • Point of Purchase Material Design
  • Specialized Copywriting Or Scriptwriting
  • Writing Press Releases
  • TV and Cinema, Film Production
  • Audiovisual and Video Services
  • Radio
  • Commercial Production
  • Direct mail and its Distribution
  • Photography
  • Translating
  • Outdoor Advertising
  • Colour Reproduction

D I Y

  • If you do not want to place media advertising through an accredited agency, your options are:
  • The small agency
  • Going it alone with Freelance Services
  • Help from newspapers and magazines
  • D I Y Advertising

Printer or Repro House

  • The 3 main factors to consider are:
  • Cost
  • Service
  • Quality

Desktop Publishing

  • Excellent way to set up new ideas
  • Can be done very inexpensively
  • Advantage here is speed rather than economy
  • Standard achieved is what is known as ‘commercially acceptable’
  • Not always 100% correct - type size and density may have been varied by the computer

Database Mailers

  • Organise customer lists into sub-headings like Regular Customers, Prospects, Comeback and Forget.
  • You can feed in to purchased lists extra information such as:
  • What is purchased
  • How much is spent
  • When the account was settled
  • Any data you gain from coupon response

 

MODULE 7 :  Types of Advertising

‘Below the Line’ Advertising

  • Direct mail letters
  • Sports promotions
  • Competitions
  • Exhibitions
  • Demonstrations
  • Product tags
  • Air banners
  • Hot air balloons
  • Beer mats
  • T-shirts
  • Ashtrays
  • Key rings
  • Book matches
  • Calendars
  • Bumper stickers

Advantages of Direct Mail

  • You can check on its success
  • It works quickly
  • Gives high accuracy in choosing your target market
  • You can time it precisely to reach potential clients on almost the very day you want to reach them
  • You can mail anything from a brief A5 letter to a registered packet

Disadvantages of Direct Mail

  • Public see unsolicited mail as ‘junk mail’, may throw it away unread
  • This can be countered by presenting an interesting image
  • Its usefulness is dependent on the strength of the mailing list

Versatility of Direct Mail

  • Used to post calendars, diaries, quartz clocks, pens with your name to customers/prospects
  • Can supply technical information on new developments
  • Can inform customers about a new service through brochures, or in-house magazines
  • Can make special offers and personally-couched appeals to likely prospects
  • Can pinpoint new or ‘lost’ customers or appeal to any dealer/stockist for any reason

Advice on Direct Mail

  • All direct mail shots should have class, show respect for recipient
  • They should be interesting, stimulating, creative
  • They should offer a benefit
  • Recipient should be given a simple way to respond to that benefit
  • Consider sending simply a personalised letter

Exhibitions, Demonstrations & Shows

  • For prestige purposes
  • To demonstrate new products and services
  • To keep up with the competition
  • To make themselves known potential consumers, agents and distributors

Sales Promotions

  • Customer promotions
  • Trade promotions
  • Sales-force promotions

Points-of-Purchase Material

  • Window stickers and banners
  • Display cut-outs (often quite sophisticated)
  • Check-out counter display boxes
  • Store fixtures such as dump bins, free-standing show cases, gondola ends
  • Banners, streamers, card shelf takers, etc.

 

MODULE 8 : Public Relations

What are Public Relations?

  • An activity that builds goodwill, improves communications between an organisation and its ‘publics’
  • In advertising you pay for space used, and to have it used exactly as you wish
  • In public relations you do not pay the publication to use the material
  • You have no guarantee that it will be used at all
  • It may be changed, garbled, or used in any way the editor sees fit
  • Being printed as editorial, it has the advantage of increased credibility

What does Public Relations Include?

  • Effective communication
  • External public relations
  • Internal public relations
  • Your corporate identity
  • Your stationery
  • Your logo
  • Your vehicles
  • Your staff: uniforms, their efficiency, their attitudes
  • Your advertising
  • Your products and/or services
  • Your literature: brochures, leaflets, packaging, etc., and your public relations campaigns
  • Communication through the media
  • Press releases
  • Brochures, leaflets, letters
  • Speeches
  • Annual reports
  • Films, videos, audio-visual presentations
  • In-house magazines and newsletters
  • Invitations
  • Personalised letters
  • Direct mail shots
  • Public speaking
  • Special events
  • Organising
  • Publicity
  • Social responsibility
  • Disaster tactics

Writing a Press Release

  • Put the most important point FIRST
  • Remember your ‘5 W’s and ‘1 H’: who, what, when, where, why, how
  • Keep your English simple
  • Keep away from the passive voice and hanging participles
  • Keep it short, preferably not exceeding 200 words
  • Always date a press release
  • Photographs always help

 

MODULE 9 : Controls

Controls Over Advertising
Legal Provisions

  • Misrepresentation Act (1967) and Trade Descriptions Act (1968) - protect buyers from misleading statements
  • Copyright Designs and Patents Act (1988) and Trade Marks Act (1994) - protects registered users of names and marks
  • International copyright agreements also protect advertising itself
  • Not only copy, but designs, layouts and TV and radio commercials are copyright-protected
  • Weights and Measures Act (1985) assures the content, weight, etc. of a product is what it purports to be
  • The Fair Trading Act (1973) protects customers and ensures ethical business practice
  • Obscene Publications Act (1959) and Indecent Displays (Control) Act (1981) cover publication/display of anything indecent, obscene, offensive
  • Charities Act (1992) controls all charitable appeals and advertising - must include a registration number
  • Food Safety Act (1990), Medicines Act (1968), Medicines Regulations (1978 & 1994), Cosmetic Products (Safety) Regulations (1996) govern content, labelling, marketing of a wide range of consumer products
  • Betting, Gaming and Lotteries Act (1963) which covers lotteries, competitions

Self-Imposed Control

  • Objectives of the Advertising Standards Authority Continually to improve the standard of advertising
  • To discourage dishonest, undesirable practices in advertising and related fields

Other External Controls

  • Office of Communications (Ofcom)
  • Newspaper Publishers Association (NPA

Trademarks & Registration

  • If starting to manufacture a product, you must be aware of the significance of a trademark
  • It can consist of your name or firm’s name, initials, or of any design associated with it
  • A trademark should be registered to prevent it being used by others
  • The Patent Office gives the following information about marks that may be registered:
  • Name of person or film printed in a distinctive manner
  • Written signature
  • Distinctive device, brand or label
  • Invented word
  • Any word provided it has no reference to character or quality of goods
  • Is not a geographical name or surname
  • Your trademark should be distinctive and memorable, yet simple
  • It should be attractive, easily understood by everyone
  • The name should be easy to pronounce and spell

Course 10 - Certificate in Business Law Online Course

Unit 1: The English Legal System

Section One: The Nature of Law

  • Introduction
  • Some social functions of law
  • Criminal and civil law
  • Common law and equity
  • Equitable rights
  • Equitable remedies
  • Maxims of equity
  • Common law damages
  • Summary of section one

Section Two: Sources of Law

  • Legislation
  • Statutory interpretation
  • Precedent
  • European Union law
  • Summary of section two

Section Three: The Courts and Tribunals

  • Possible classifications
  • The legal process
  • Criminal courts
  • Indictable offences
  • Summary offences
  • Offences triable either way
  • Civil courts
  • Tribunals
  • Arbitration
  • Mediation
  • Summary of section three

Section Four: Legal Personnel and Legal Aid

  • Magistrates
  • Juries
  • Members of tribunals
  • The solicitor
  • The barrister
  • The judges
  • Legal aid and other sources of legal assistance
  • Summary of section four

Unit 2: Legal Relationships

Section One: Liability for Employees and Agents

  • The employment relationship
  • Vicarious liability
  • The contract of employment
  • Agency
  • Types of agent and formation
  • Responsibilities of the parties
  • Terminating an agency
  • The commercial agents regulations
  • Summary of section one

Section Two: Sole Traders and Partnerships

  • Business organisations introduced
  • Sole traders
  • Partnerships
  • Liability of partners
  • The partnership agreement
  • Ending the partnership
  • Summary of section two

Section Three: Forming a Company

  • Basic principles
  • Separate legal personality
  • Company membership and limited liability
  • Types of company
  • Forming a company
  • The constitution: memorandum and articles
  • The Memorandum of Association
  • The Articles of Association
  • Changing the constitution
  • Summary of section three

Section Four: Managing the Company

  • Capital
  • Shares
  • Borrowing
  • Company management
  • Summary of section four

Unit 2: additional questions

  • Additional questions: guidance

Unit 3: Business Contracts

Section One: Making a Contract

  • What is a contract?
  • Creating the contract
  • Agreement - offer
  • Concluding the agreement - acceptance
  • Intention to create legal relations
  • Consideration
  • Summary of section one

Section Two: What Can Go Wrong During the Making of a Contract

  • What can go wrong in the making of a contract and how it affects the contract
  • Lack of certainty
  • Lack of necessary formality
  • Lack of capacity
  • Illegal contracts
  • Misrepresentation
  • Summary of section two

Section Three: Contractual Terms

  • The contents of a contract
  • Terms and pre-contractual statements
  • Contractual terms - express and implied
  • Conditions, warranties and innominate terms
  • Terms which exclude or limit liability
  • Summary of section three

Section Four: Discharging a Contract

  • How contracts come to an end
  • Discharge by performance
  • Discharge by agreement
  • Discharge by breach of contract
  • Frustration of contracts
  • Remedies
  • Summary of section four

Unit 3: additional questions

  • Additional questions: guidance
  • Reading list for Unit 3

Unit 4: Non-Contractual Obligations of the Seller/Producer

Section One: The Duty of Care in Negligence

  • Negligence: an introduction
  • The duty of care
  • Special circumstance
  • Negligent statements and professional
  • negligence
  • Summary of section one

Section Two: Other Aspects of Negligence and Product Liability

  • Breach of duty
  • Factors in setting the standard
  • Proof of breach
  • Resulting damage
  • Defences
  • Remedies
  • Product liability
  • Summary of section two

Section Three: Other Aspects of Tort

  • Nuisance
  • The rule in Rylands v Fletcher
  • Occupier's liability
  • Summary of section three

Section Four: Liability in Respect of Employees

  • Vicarious liability
  • Liability for employees only
  • Within the course of employment
  • Health and safety at work
  • Making the system work
  • Summary of section four

Unit 4: additional questions

  • Additional questions: guidance

Unit 5: European Community Law

Section One: The Development of the European Community

  • Introduction and history
  • The Treaty of Rome
  • The four main institutions
  • The Treaty of Maastricht
  • Terminology
  • Summary of section one

Section Two: The Functions of the Institutions

  • The role of the institutions
  • Inter-relationship of the institutions
  • Recent changes
  • Summary of section two

Section Three: The Sources of European Community Law

  • Transformation of European Community
  • law into English law
  • The enacted sources of European
  • Community law
  • The general principles of EC law
  • Modes of interpretation
  • Summary of section three

Section Four: The Integration of European Community Law at a National Level

  • Supremacy of European Community law
  • Direct effect
  • Indirect effect of EC law
  • State liability for non-compliance with EC law
  • Summary of section four

Section Five: Enforcement of European Community Law at a European Level

  • Introduction
  • Control of the institutions
  • The action for failure to act
  • The plea of illegality
  • The action for damages
  • Control of Member States
  • The preliminary reference procedure
  • Comment
  • Summary of section five

Unit 5: additional questions

  • Additional questions: guidance
  • Further reading

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 009OAIPSD10CB
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Assessments: Yes
Qualification: Certificate

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