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Small Business Masterclass Online Bundle, 3 Certificate Courses

Learn to Master Enterpreneurship

Get Small Business Masterclass, Entrepreneurship and Marketing Basic in this Bundle

1. Small Business Masterclass: Learn Marketing & Branding strategies to Make Your Business Successful!

If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business.

In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to it's full potential.

If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas.

With The Small Business Masterclass you will learn:

  • Strategies to get your business off the ground Quickly, so you are Making Money Sooner
  • How to get your image right so your customers are confident to deal with you and Keep Coming Back
  • How to make your customers Remember Your Business
  • What is happening with your sales, which customers are profitable and which customers are eating into your Profits
  • How to profile your customers to identify your Valuable Customers
  • How to merchandise to Increase Profitability
  • Learn how to develop a system that will let your business almost run itself, freeing up your time to put in place New Marketing Strategies
  • How systems increase Productivity and Profitability
  • How to sell features, advantages, and benefits of products to Increase Sales
  • How to communicate your unique selling position to your customers to constantly Beat Competitors
  • How to write hypnotic sales copy to Achieve Higher Conversions
  • How to market your products and services to Keep Business Growing
  • How to use the web to promote your business and create Awareness For Your Brand
  • 7 key marketing strategies that are easy to follow and put into action for Long Term Growth

2. Entrepreneurship: Make Your Business Venture an Astounding Success!

So, you want to break into entrepreneurship? Well, that’s great, but know that it is no easy feat. There are many steps you must take just to prepare yourself to embark on the journey, and once you have started your business, many more steps to maintain the business. This course is designed to give you the tools you need to start, run, and grow a business you can be proud of!

Would you to be your own boss? Have you ever dreamed of starting your own business? Don’t know what to do about your great business idea? If you have ever thought about these situations then you need our entrepreneurship course.

Let our Entrepreneurship Online Short Course help you achieve your dreams. Being an entrepreneur can be full of risks. These risks are minimized through drafting a business plan, knowing your competition, and successful marketing. All these and more can be found in our Entrepreneurship course.

By the end of this Entrepreneurship Online Short Course, you will be able to:

  • Understand how to start a business
  • Develop a business plan
  • Get financing for your business
  • Hire and train employees
  • Run your business
  • Grow your business

3. Marketing Basic:  Get a Better Understanding of Marketing and Grow Your Business

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

By the end of this course, you will be able to:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognise common marketing mistakes and know how to avoid

Receive Lifetime Access to Course Materials, so you can review at any time.

Get certified with one of our entrepreneurship courses bundles that is best suited to your needs!

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

The Small Business Masterclass 3 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Small Business Masterclass Online Course

Module 1 Getting Your Image Right

In this module, we look at your total company image from customer perception to staff look and feel. We cover company colors, slogans, uniforms and more.

  • Learn how to change your image and your business image.

  • Learn how to make your customers remember your business.
  • Learn what colors suit your business and will attract your target customers.
  • Learn how to act like a winner and not like a loser.
  • Are you a possibility thinker or an impossibility thinker?
  • Does your logo or slogan sell your business?

Included in this module is an interview with John Ferguson, who is a small business owner of Eco-Signs. John has invented the new ecologically friendly and easy-to-use slimline light box signs and John talks about his six-year journey from starting his business in his garage to operating out of a factory and out growing it by dominating his market.

In this interview he covers topics such as:

  • Creating brand awareness

  • Start-up marketing
  • Growing your business and dealing with expansion
  • Patenting and trade marking

Also, included in this module is an interview with Gerry Harvey, who is the co-founder of the Harvey Norman retail chain in Australia and New Zealand. He talks candidly about his upbringing and his family experience of losing money and dealing with hardship and how this shaped his mindset to earn money.

He explains what keeps him motivated to stay at the top of what he does. He also talks about the need to be organized and have a balance between work, family, exercise and relaxation.

In this interview Gerry Harvey also covers topics such as:

  • The risk of losing money and the need to generate cash flow

  • Why you should follow your passion
  • Why your perseverance will determine your success
  • How to choose the right business for you
  • The importance of educating yourself to learn a variety of skills needed to be successful in business

Module 2 Know Your Business

In this module we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability.

  • Learn how to focus on your customers, not your products.

  • Learn how to choose your ideal customer.
  • Learn how to price your products based on your ideal customers.
  • Learn which of the three pricing structures will suit your business.
  • Learn the four essential parts to making money in business.
  • Learn how to use risk management to guide your expansion.
  • Learn how to merchandise to increase profitability.

Included in this module is an interview with Ross Greenwood, who is the Finance Editor for the Nine Network in Australia and a small business owner himself. He discusses in detail the economic indicators that small business owners should be aware of and how these can affect your business.

He provides commentary on the best way to extend your line of credit when economic times are tough and you need more cash flow to sustain your business, without it adversely affecting your family and lifestyle. He also shares his thoughts on why nurturing relationships with your bank manager and accountant can help save your business from getting into trouble.

In this interview Ross Greenwood also covers topics such as:

  • How to run your business according to the market conditions

  • How to determine whether your business is merely a job or a sustainable business
  • How to turn the income from your business into an asset
  • The advantages of investing in commercial property over paying rent
  • How to avoid your business becoming a living nightmare
  • What skills you will need to learn if you have chosen to commercialize your interest, skill or hobby into a small business

Module 3 Systematize Your Business

In this module we will cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies.

  • Learn techniques to give your business measurable consistency.

  • Learn systems that will allow you to duplicate or franchise your business.
  • Learn how systems will increase the value of your business to the potential buyer.
  • Learn the ten steps to systematizing your business.
  • Learn how systems will increase staff productivity.

Included in this module is an interview with Andrew Ricker, who is co-owner of The Aged Care Channel in Australia - a membership-driven organization that provides educational resources for training the staff of residential care homes via satellite. In this interview he covers topics such as:

  • Introducing best practice and continuous improvement programs to keep up to date with current demands

  • Building a business slowly on strong foundations rather than rushing expansion by over financing
  • The importance of having the right skill set within the staff of the business
  • The importance of keeping an eye on the core business
  • The importance of having well-documented procedures to enable duplication of your business
  • The importance of succession planning to enable expansion
  • Learning to use your past mistakes to guide you to future success

Also included in this module is an interview with Tim Sims, Managing Director of Pacific Equity Partners in Australia. He explains what private equity is and how it works. He gives commentary on the criteria used by private equity partners when looking at a business in which to invest.

In this interview Tim Sims covers topics such as:

  • The elements that make a good business

  • How to take profits to a higher level without reducing costs
  • How to create value in a business
  • How private equity partners can help to grow your business
  • Understanding the importance of having a sound business strategy

Module 4 Sales Team Training

We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers.

Learn how:

  • Staff members can contribute to the culture of your team

  • To train your staff on selling the features, advantages, and benefits of products
  • To communicate your unique selling position to your customers
  • To attract repeat customers
  • To decide between part-time or full-time sales staff
  • To match the personality of your sales staff to your products
  • To recapture lost sales
  • To develop business friendships
  • To use telemarketing successfully
  • To use testimonials to sell your products or services
  • Your business has the potential to lose customers
  • To manage the integrity and reputation of your business
  • Staff meetings can boost your sales team's performance

Included in this module is an interview with sales and marketing expert Tim Shaw, who is regarded as Australia's No.1 salesman. He talks about his years selling for Demtel on television and why customers buy the salesperson before they buy the product. He will help you to understand how to influence your customer to spend their money with you and not your competitors.
In this interview Tim Shaw also covers topics such as:

  • What is quality customer service

  • How to brand your business
  • How to connect with your customer
  • How to use testimonials
  • Why you should continuously update your presence in the market place
  • How important the boss is to the business
  • How to leverage every sale you make
  • What portion of your sales

Module 5: Marketing your Business

We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you.

  • Find your niche and dominate it.

  • Learn to blow your competition out of the water.
  • Learn what your unique selling position is.
  • Know the benefits of your products and how to market them.
  • Learn how to write an attention-grabbing headline.
  • Learn the ten biggest marketing mistakes businesses make.
  • Learn how to write hypnotic sales copy.
  • Learn how to grow your mailing list.
  • Learn when it is best to market.

Included in this module is an interview with copywriter David Said, who has thirty years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it.

In this interview David Said also covers topics such as:

  • How to present your product

  • How to control your reader's eye
  • How to control your reader's pace
  • How to write different copy for different mediums

Also included in this module is an interview with John Hilton, who is an inventor and Managing Director of Spatial Freedom Australia. John has invented the products Space-ball™ and the Astroid™ spatial controller, which are used in 3D design engineering. His list of clients includes companies such as Boeing, Ford and General Motors.

In this interview John Hilton covers topics such as:

  • How to take your product to the marketplace

  • How to protect your idea or technology
  • How to package your products

Module 6: Website Ranking

There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimize your website and make it sell for you.
Learn how:

  • To use the web to promote your business

  • To use ad words to laser guide your marketing on the web
  • Search engines work
  • Sponsored links work and their benefits
  • To get high natural ranking for free
  • The rules of search engine optimization are achieved
  • Your keywords can help get you to the top
  • To make your website relevant to the search term
  • To use testimonials to get more out of searches
  • To use links to get higher rankings
  • To use e-articles to link to your site

This module includes an interview with small business owner Gavin Tooley, owner of Click Business Cards, which are Australia's largest supplier of business cards. Click Business Cards transformed it's business from a run-of-the-mill printing business in 1996 to an internet-driven business with a global customer base.

In this interview Gavin Tooley covers topics such as:

  • The value of having testimonials on your website

  • Why you should make it easy for the customer to contact you and order from your website
  • Why it is important to give your customer simple options when ordering
  • Why a customer chooses an internet business instead of a face to face business
  • The best way to promote your business on the internet search engines

Module 7: Bullet Proof your Customers

In this module, we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others.

You will learn:

  • Why you should know your customer

  • Who your most loyal customers are
  • How to develop a system to identify your most valuable customers
  • How to put together a customer evaluation form
  • What customer rewards programs work
  • How to create a mystery shopper program
  • How often to contact your customer
  • How to identify when you are losing a customer
  • Why an interesting newsletter that will cement relationships with your customers
  • Eye-catching formats for your newsletters
  • How to use your newsletter as a sales tool
  • How to track the sales of your customers
  • How to alter staff behavior to increase your sales
  • How to use a competitor analysis to your advantage

Module 8: Print Advertising (including yellow pages)

In this module, we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get the maximum benefit.

You will learn

  • What will appeal to your customers

  • How to make your advert stand out from your competitors
  • What the Yellow Pages sales team will not tell you
  • How to negotiate the best price for your advert
  • How to design your advert for your target customer
  • Which classification headings will generate more inquiries
  • What fonts to use for impact headlines and body copy
  • What graphics work best
  • What style of advert to avoid
  • How to tell your customers why they should call you
  • Why Yellow Pages advertising works
  • How to track and measure the success of your Yellow Pages advert

Module 9: 7 Key Marketing Strategies

In this module, we present seven key marketing strategies that are easy to follow and put into action.

We also cover setting business goals that are on purpose for your business.

Included in this module is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia.

In this interview David Koch covers topics such as:

  • Effective communication for partners when dealing with finances.

  • Where to start seeking financial advice.
  • Why you should invest in income protection insurance.
  • Why it is important to have predetermined goals.
  • Tips of on how to balance your personal life with your business life.

Course 2 - Certificate In Entrepreneurship Online Course

Module One: Getting Started

By the end of this course, you will be able to:

  • Understand how to start a business
  • Develop a business plan
  • Get financing for your business
  • Hire and train employees
  • Run your business
  • Grow your business

Module Two: Decide on the Type of Business

  • Lesson One: Is It Feasible?
  • Lesson Two: What Are Your Interests?
  • Lesson Three: Do You Have the Experience?
  • Lesson Four: Are You an Expert?
  • Lesson Five: Case Study

Module Three: What Is the Market/Competition Like?

  • Lesson One: Is the Venture Lucrative?
  • Lesson Two: Is There Competition?
  • Lesson Three: How Can You Set Yourself Apart from the Competition?
  • Lesson Four: How Is the Customer Prospect?
  • Lesson Five: Case Study

Module Four: Basics of Starting a Business

  • Lesson One: Decide on a Name
  • Lesson Two: Legal Structure of the Business
  • Lesson Three: Register the Business
  • Lesson Four: Choose the Location
  • Lesson Five: Hire an Accountant
  • Lesson Six: Case Study

Module Five: Create a Business Plan

  • Lesson One: What Should Be Included in the Business Plan
  • Lesson Two: Gather Documentation
  • Lesson Three: Develop a Business Plan Outline
  • Lesson Four: Draft a Business Plan
  • Lesson Five: Case Study

Module Six:  Get Financing

  • Lesson One: Contact Organizations for Guidance
  • Lesson Two: Decide the Type of Financing
  • Lesson Three: Shop Around
  • Lesson Four: What to Do Once Approved
  • Lesson Five: Case Study

Module Seven: Hire Employees

  • Lesson One: Develop Job Descriptions
  • Lesson Two: Advertise Positions
  • Lesson Three: Interview Candidates
  • Lesson Four: Select Candidates
  • Lesson Five: Case Study

Module Eight: Training Employees

  • Lesson One: Teach Company Culture
  • Lesson Two: Implement Actual Training for the Position
  • Lesson Three: Provide Feedback
  • Lesson Four: Offer Additional Training, If Necessary
  • Lesson Five: Case Study

Module Nine: Market the Business

  • Lesson One: Traditional Marketing
  • Lesson Two: Create a Website
  • Lesson Three: Social Media
  • Lesson Four: Networking Groups
  • Lesson Five: Case Study

Module Ten: Run the Business

  • Lesson One: Procurement
  • Lesson Two: Sell! Sell! Sell!
  • Lesson Three: How to Manage Cash Flow
  • Lesson Four: Budgeting
  • Lesson Five: Case Study

Module Eleven:  Grow the Business

  • Lesson One: Offer More Products/ Services
  • Lesson Two: Open Another Location
  • Lesson Three: Franchise Opportunitites
  • Lesson Four: Scoring Large Contracts
  • Lesson Five: Case Study

Module Twelve: Wrapping Up

Course 3 - Certificate In Marketing Basics Online Course

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

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Average rating 3.5 out of 5 stars

25 May 2019 08:23:37 AM

Great course learned alot

15 May 2019 10:32:51 PM

Another great lesson thank you

1 May 2019 10:48:29 PM

Very relevant information that I feel comfortable trusting with my future endeavours. Thank you.

1 April 2019 06:58:26 AM

The module is quite a fascinating and most especially very challenging.It application in the real world can be strenuous but in the end it is something that is worth the while.

In the end working for yourself is about the best thing one can do for himself with the right mind set.

19 February 2019 12:18:46 PM

This is a great package deal with great prices and outstanding attention to the details and the business courses.

15 February 2019 07:18:41 AM

Great learning course! Great deals! Will be buying more certificate short courses in near future!

14 February 2019 01:36:40 PM

Fantastic Course

4 January 2019 04:43:15 PM


4 January 2019 05:08:24 AM

The course was helpful.

One note check the spelling and the questions. Some questions were repeated.

25 December 2018 08:08:40 AM

The course was awesome. i enjoyed every bit of it.

22 December 2018 10:09:17 AM

I thought this lesson was very informative and through.

22 November 2018 02:10:45 PM

some really good points. Well laid out and easily understood

20 November 2018 06:48:03 AM

This was a very good course

26 September 2018 02:50:27 PM


22 September 2018 09:49:47 PM

Really enjoyed the course

Thank you

19 September 2018 06:33:16 PM

great course thanks i have learnt a lot

23 August 2018 04:23:34 AM

The course offered a lot of information which I can use. Thank you.

26 June 2018 03:53:02 AM

Good course but with me being in the UK i found it heavily referenced to the U.S, although this didnt stop me from getting the point.

22 June 2018 02:12:33 AM


22 June 2018 02:12:24 AM


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Course Summary

Course ID No.: 020SBM3CB
Delivery Mode: Online
Course Access: Unlimited lifetime
Time required: Study at your own pace
Course Duration: 18-22 Hours
Assessments: Yes
Qualification: Certificate