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Certificate In Internet Marketing Fundamentals Online Course

Gain the Skills required to Market Your Business Online


Gain the Skills required to Market Your Business Online

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

By the end of this Internet Marketing Fundamentals course, you will be able to:

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognise your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Sales and Marketing Courses

You can never learn too much when working in sales and marketing, so if you’d like to hone your skills, browse through our range of sales and marketing soft skills courses!

Please Note: We have included reviews from our Personal Success Program as we provide this free program with every course.

Module One - Getting Started

Module Two - SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Module Three - Marketing Research

  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience

Module Four - Real Time Marketing

  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media

Module Five - Brand Management

  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed

Module Six - Social Media (Part 1)

  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share

Module Seven - Social Media (Part 2)

  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring

Module Eight - SEO Basics

  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking

Module Nine - Website Characteristics

  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly

Module Ten - Capturing Leads

  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers

Module Eleven - Campaign Characteristics

  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Module Twelve - Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
47%
4 star
32%
3 star
14%
2 star
5%
1 star
2%
(2293)
Average rating 4 out of 5 stars

17 July 2018 08:19:51 AM

Good overview of Organizational skills to be used

17 July 2018 12:18:18 AM

Interesting way to start changing yourself.

17 July 2018 12:18:16 AM

Interesting way to start changing yourself.

16 July 2018 09:29:01 PM

Make the workbooks or pdfs printable

15 July 2018 06:36:46 PM

Thanks for the amazing course. Really a eye opener. I just struggle to complete my answers because I can't do it on my phone or tablet need to print and complete the question. But really edid enjoy this courses

15 July 2018 03:33:38 AM

Awesome course. I was not planning to participate and did because it came with another course. Very informative and definitely helpful

13 July 2018 01:26:46 PM

Excellent information on decreasing clutter at work and at home.

13 July 2018 01:04:17 PM

Excellent course for time management in our life and how to get the work done in short period. Nothing is impossible.

10 July 2018 02:49:51 AM

I really appreciated the quizz form, making sure I understood everything step by step.

10 July 2018 01:45:39 AM

I really appreciated the quizz form, making sure I understood everything step by step.

9 July 2018 05:05:27 PM

Great insight into the steps I need to take to become more successful!

5 July 2018 04:46:54 AM

this was a very good course

4 July 2018 01:59:37 PM

I enjoyed this course very much and feel that it has provided with tools that I can utilize in my career and personal life!

4 July 2018 02:48:11 AM

Enjoyed the course and information

4 July 2018 01:55:15 AM

This course helped me to evaluate certain areas of my life.

3 July 2018 02:07:54 PM

This course was helpful and inspiring. The material was easy to understand, but still packed with a lot of insightful information.

2 July 2018 02:47:10 PM

Amazing course that helped me in so many ways.

2 July 2018 12:58:40 AM

EXCELLENT COURSE WILL BE TO DEVELOP EACH PERSON'S SUCCESS PLAN. THIS COURSE WILL FOCUS TO CREATE A POSITIVE MINDSET, PERSONAL QUALITIES, CAREER MOVE AND IMPROVE CONFIDENT.

29 June 2018 12:53:54 PM

A clear and concise course to challenge you out of a state of inertia. Good plan for the future included.

29 June 2018 11:34:36 AM

Excellent

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Delivery Method Online

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The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID No.: 020IMF
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6-8 Hours
Assessments: Yes (multiple choice)
Qualification: Certificate