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Certificate In Internet Marketing Fundamentals Online Course

Gain the Skills required to Market Your Business Online

Gain the Skills required to Market Your Business Online

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

By the end of this Internet Marketing Fundamentals course, you will be able to:

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognise your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate (IAOTS Accredited)

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Sales and Marketing Courses

You can never learn too much when working in sales and marketing, so if you’d like to hone your skills, browse through our range of sales and marketing soft skills courses!

Please Note: We have included reviews from our Personal Success Program as we provide this free program with every course.

Module One - Getting Started

Module Two - SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Module Three - Marketing Research

  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience

Module Four - Real Time Marketing

  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media

Module Five - Brand Management

  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed

Module Six - Social Media (Part 1)

  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share

Module Seven - Social Media (Part 2)

  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring

Module Eight - SEO Basics

  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking

Module Nine - Website Characteristics

  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly

Module Ten - Capturing Leads

  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers

Module Eleven - Campaign Characteristics

  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Module Twelve - Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

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Average rating 4 out of 5 stars

27 February 2016 07:15:01 AM


19 January 2017 09:07:16 PM

It was awesome!

27 February 2016 07:17:43 AM


9 August 2016 05:05:09 AM

Not sure

30 July 2016 01:15:37 AM

I enjoyed the course and will refer back to the material provided for goal setting.

22 March 2017 08:42:02 PM

lots of information

9 May 2017 04:47:01 AM


11 July 2016 02:55:33 AM

Great course!

1 September 2016 03:11:45 PM

Fantastic course. This is going to benefit me in my daily activities. I am glad i completed this course, there is a lot more to being organised than i thought. Happy i finished passed.

14 May 2017 01:07:17 PM

As I feel I am already quite organised both at home and work, I felt this section was a good refresher for me. There was a couple of points I hadn't thought of which aided me to think of ways to put it into my organising routine.

24 May 2017 06:57:40 PM

Very good, made me think!! I am an organised person but this highlighted some other areas for improvement.

12 January 2018 12:03:48 AM

Very helpful.

13 August 2016 03:39:02 PM

It was very detailed.

4 March 2017 04:48:22 AM

Enjoyed the course very useful information

22 December 2016 04:28:25 PM

Brilliantly structured and presented.
I am enthusiastically engaged and feel well informed.

Ready for the next one!

9 March 2017 10:19:55 AM

Excellent course for learner at any level.

12 January 2018 01:29:40 AM

Some questions are too vague, still it is very informative.

30 November 2016 09:55:57 AM


19 February 2017 03:24:44 AM

The Organizational Skills module was very detailed. It covered areas that is useful in business as well as in our personal lives.

2 July 2017 10:51:32 AM

really enjoyed this

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Now Only US$199 Save US$70 (26%)
Delivery Method Online

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  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
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Course Summary

Course ID No.: 020IMF
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6-8 Hours
Assessments: Yes (multiple choice)
Qualification: Certificate (IAOTS Accredited)