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Certificate In Internet Marketing Fundamentals Online Course

Gain the Skills required to Market Your Business Online

Gain the Skills required to Market Your Business Online

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

By the end of this Internet Marketing Fundamentals course, you will be able to:

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognise your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate (IAOTS Accredited)

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Sales and Marketing Courses

You can never learn too much when working in sales and marketing, so if you’d like to hone your skills, browse through our range of sales and marketing soft skills courses!

Please Note: We have included reviews from our Personal Success Program as we provide this free program with every course.

Module One - Getting Started

Module Two - SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Module Three - Marketing Research

  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience

Module Four - Real Time Marketing

  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media

Module Five - Brand Management

  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed

Module Six - Social Media (Part 1)

  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share

Module Seven - Social Media (Part 2)

  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring

Module Eight - SEO Basics

  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking

Module Nine - Website Characteristics

  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly

Module Ten - Capturing Leads

  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers

Module Eleven - Campaign Characteristics

  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Module Twelve - Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

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Average rating 4 out of 5 stars

19 April 2018 05:34:25 PM

You are a super speaker. The positivity reaches in and finds motivation! Thank you kindly.

17 April 2018 04:26:21 PM

Great information

17 April 2018 12:39:19 AM

Excellent course!

16 April 2018 07:03:07 PM

very informative and excellent platform to improve personal growth and goals. thank you

15 April 2018 11:45:53 PM

I really enjoyed this course, lot of logical advice but we just don't think about it all the time.. i definitely will apply these rules/notes to my future studies and task at home and at work.

15 April 2018 07:30:51 AM

A concise course on fundamentals of internet marketing. Useful content & good value for money.

13 April 2018 07:20:18 PM

I Learn how to use a guideline properly.

13 April 2018 04:53:02 AM

Very informative

12 April 2018 04:06:42 PM


10 April 2018 11:54:43 PM


10 April 2018 11:27:40 PM


10 April 2018 10:03:05 PM

I have really enjoyed this course, it has given me a lot of things to think about and to start doing :)

9 April 2018 04:38:28 PM

I found this a very important part of my life. Learning how to set specific and realistic goals within a time frame has already make a difference,and now I can proceed, certain that I will reach my goals.

9 April 2018 03:54:02 AM

Simple and straightforward.

8 April 2018 01:24:54 AM

This course was insightful and helpful in creating opportunities for myself.
I enjoyed this course and would like to thank the ed2go lecturers and team for creating this wonderful learning program.

6 April 2018 04:39:54 PM

This offers more than just enriching your professional life but also personal life.

5 April 2018 11:08:57 PM

Interesting and helpful course

5 April 2018 05:39:48 PM

Find this course very helpful in the way that I think

4 April 2018 10:37:25 AM

this was very self motivating, it made me look at the simple things in life differently even my every day life.

thank you

4 April 2018 06:15:12 AM

The course was very informative and thorough. The content is solid and well structured.
At times, I did find that some of the review questions being oddly worded and difficult to pinpoint what exactly was being asked. Such as, "Why should you focus on in your goals?:"
Overall, this was a very worthwhile lesson.

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Delivery Method Online

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The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.

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Course Summary

Course ID No.: 020IMF
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6-8 Hours
Assessments: Yes (multiple choice)
Qualification: Certificate (IAOTS Accredited)