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Get Writing a Business Plan, Creating Winning Proposals, Research Skills, Advanced Writing Skills, Branding: Creating and Managing Your Corporate Brand in this Bundle

1. Writing a Business Plan: Learn How To Write An Effective Business Plan

A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.

In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms

After you complete this course, you will be able to:

  • Research and analyze the individual components needed for a business plan.
  • Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders.
  • Explain the purpose and future of your business in easy to understand terms.
  • Use accounting terms to describe the future for your business.
  • Describe your marketing, sales, and planning strategies.

2. Creating Winning Proposals: Learn How To Locate Potential Funders

This course will help you develop the skills necessary to create successful proposals by focusing on sources of funding, types of proposals, and how to write proposals that will meet the stated requirements. You will also learn about the all-important element of relationships and how to build and maintain them in a funding relationship.

In this course, you will learn how to locate potential funders and how to match funders’ interests with organizational needs. Along the way you will also learn the basic elements of proposal writing for not-for-profit organizations and learn to understand the process for successful proposal writing and how to build effective relationships with funders.

After you complete this Creating Winning Proposals course, you will be able to:

  • Locate potential funders for your organizations on the Internet and use evaluative skills to identify the appropriateness of funding related to your own organization
  • Explain the necessity of matching funders interests with organizational needs and use this knowledge in decisions about the validity of submitting a funding proposal
  • Describe and understand the basic elements of proposal writing for not-for-profit organizations
  • Describe and understand the basic process for successful proposal writing
  • Analyze effective relationship-building strategies to engage with funders and use this knowledge in writing a funding proposal
  • Describe at least five reasons why funding proposals can be rejected
  • Plan, write and submit a proposal in response to funders guidelines

3. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

After you complete this Research Skills course, you will be able to:

  • Identify the benefits of proper research and documentation.
  • Read for maximum information retention and recall.
  • Take effective notes.
  • Plan a research strategy.
  • Identify and use various types of research sources.
  • Create preliminary and final outlines.
  • Know how to use style guides and be able to identify the most common styles.
  • Document and attribute your work to ensure you don't plagiarize.

4. Advanced Writing Skills: Enhance Your Business Writing Skills

This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete “Business Writing That Works” before beginning this course.

In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.

At the end of this course, you will be able to:

  • Make your writing clear, complete, concise, and correct.
  • Improve sentence construction and paragraph development.
  • Deal with specific business requests.
  • Create effective business cases, proposals, and reports.
  • Thoroughly document sources that you use in your writing.

5. Branding: Creating and Managing Your Corporate Brand: Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Creating and Managing Your Corporate Brand Training Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Writing a Business Plan Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: What is a Business Plan For?

  • The Purpose of the Plan
  • Getting Down to Business
  • Staying Flexible

 Session 3: A General Business Plan Framework

  • The Importance of a Framework
  • Essential Elements
  • Making Connections
  • Making Connections
  • Pre-Assignment Review
  • Making Connections

 Session 4: Identifying Your Audience

  • Who Are You Writing For?
  • Defining the Terms
  • Words of Wisdom
  • Making Connections
  • The Rules of Writing
  • Making Connections

 Session 5: Gathering and Analyzing Information

  • GO-PARSE
  • Get Organized
  • Preview
  • Ask
  • Read
  • Markup Methods
  • Summarize
  • Shorthand Symbols
  • Shorthand Tips
  • Evaluate
  • PARSE in Action
  • GO-PARSE Summary
  • ACE Building Celebrates Five Years of Success

 Session 6: Defining Your Company

  • Writing Your Company Description
  • Making Connections
  • Describing Your Products and Services
  • Performing a Market Analysis
  • Developing an Operations Plan
  • The Operations Process
  • Operations and Your Business Plan
  • Types of Operations
  • Manufacturing
  • Transportation
  • Supplies
  • Service
  • Overlaps
  • Buffers

 Session 7: Getting to Work

  • Working on Your Plan
  • Business Plan Worksheet

 Session 8: Creating a Marketing Strategy

  • Introduction to Marketing
  • Cycle Overview
  • Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Key Questions
  • SWOT Analysis
  • Next Steps
  • Analyzing Distribution Channels
  • Making Connections
  • Creating a Marketing Plan
  • Product
  • Price
  • Place
  • Promotion
  • Packaging
  • Sketching Out the Plan
  • Evaluate, Review, and Revise
  • The Value of Social Media

 Session 9: Creating the Sales Plan

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Making Connections
  • Build
  • Manage
  • Optimize

 Session 10: Developing Financial Projections

  • Accounting Terminology
  • What is Finance?
  • The Cycle of Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The 11 Principles
  • Key Reports
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • Balance Sheet Accounts
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings
  • Financial Projections
  • Tips and Tricks
  • Use the Writing Rules

 Session 11: Putting It All Together

  • Writing the Executive Summary
  • Making a Strong Presentation
  • Making Connections
  • The Finishing Touches
  • Keeping Your Data Safe
  • Reviewing and Revising

 Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Creating Winning Proposals Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Sources of Funding

  • Trends in the Funding Environment
  • Funders Brainstorming Activity
  • Types of Funders
  • Sources of Funding Activity
  • Potential Funders

 Session 3: Funder Selection

  • Brainstorming Projects
  • Personal Proposal Funder Selection
  • Potential Funder One
  • Potential Funder Two
  • Potential Funder Three

 Session 4: Types of Proposals

  • Proposal Forms
  • Letter Proposal, Part One
  • Letter Proposal, Part Two
  • Partnership Proposals
  • Challenges
  • Minimizing the Challenges

 Session 5: Proposals as a Relationship Builder

  • Portfolio Approach
  • Building the Relationship
  • Step One: Finding Each Other
  • Step Two: Getting to Know Each Other, Part One
  • Step Two: Getting to Know Each Other, Part Two
  • Step Three: Do You Want to Connect? Part One
  • Step Three: Do You Want to Connect? Part Two
  • Step Four: The First Date, Part One
  • Step Four: The First Date, Part Two
  • Step Four: The First Date, Part Three
  • Step Five: Going Steady, Part One
  • Step Five: Going Steady, Part Two

 Session 6: RFPs/RFQs (Requests for Proposals or Request for Quote)

  • RFPs/RFQs (Requests for Proposals or Request for Quote), Part One
  • RFPs/RFQs (Requests for Proposals or Request for Quote), Part Two
  • RFP Case Study, Part One
  • RFP Case Study, Part Two
  • RFP Case Study, Part Three
  • RFP Case Study, Part Four
  • RFP Case Study, Part Five
  • RFP Case Study, Part Six
  • RFP Case Study

 Session 7: The Ten Steps of Proposal Writing

The Ten Steps of Proposal Writing

  • Clarify Your Objectives
  • Analyze Your Audience
  • Get Your Thoughts on Paper
  • Group and Label Your Thoughts
  • Sequence Your Thoughts
  • Make an Outline
  • Write Your Draft Down
  • Edit
  • Add the Finishing Touches
  • Proofread and Edit

 Session 8: Defining Your Proposal

  • 10 - Step Exercise

 Session 9: Key Elements of a Proposal

  • Key Elements

 Session 10: Defining the Needs and Desired Results

  • Defining the Need
  • Desired Results

 Session 11: Resources and Activities and Evaluation

  • Resources, Part One
  • Resources, Part Two
  • Resources, Part Three
  • Resources, Part Four
  • Activities
  • Evaluation, Part One
  • Evaluation, Part Two

 Session 12: Sustainability and Budget

  • Sustainability
  • Budget
  • Pricing Case Study, Part One
  • Pricing Case Study, Part Two
  • Pricing Case Study, Part Three
  • Pricing Case Study, Part Four
  • Pricing Case Study, Part Five
  • What Goes In the Proposal?

 Session 13: Conclusion, Introduction, and Executive Summary

  • Conclusion
  • Introduction
  • Appendices
  • Executive Summary
  • Tool: Checklist Review
  • A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Research Skills Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Why Are Research Skills Important?

  •     The Importance of Good Research Skills
  •     Additional skills

Session 3: Basic Skills

  •     Reading and Note-Taking Techniques
  •     GO-PARSE: Get Organized
  •     GO-PARSE: Preview
  •     GO-PARSE: Ask
  •     GO-PARSE: Read
  •     GO-PARSE: Summarize
  •     Common Shorthand Symbols
  •     More Summarizing Tips
  •     Go-PARSE: Evaluate
  •     PARSE in Action
  •     Improving Your Recall
  •     Attitude is Everything
  •     Use All Your Senses
  •     Sing It, Say It, Rhyme It
  •     Organize and Pattern
  •     Remember the 7±2 Rule
  •     The Ladder of Abstraction

Session 4: Planning Your Research Strategy

  •     A Research Model
  •     Identifying a Focal Point
  •     Your One-Minute Pitch
  •     Getting Focused
  •     Writing a Draft Outline

Session 5: Where to Look and What to Look For

  •     Primary vs. Secondary Sources
  •     Analyzing Sources
  •     Using Others' Bibliographies

Session 6: Finding Information the Old-Fashioned Way

  •     Useful Resources: Reference Sources
  •     Useful Resources: Journals and Trade Publications
  •     Useful Resources: Your Network
  •     Understanding the Dewey Decimal System
  •     Understanding the Dewey Decimal System: The First Summary
  •     Understanding the Dewey Decimal System: The Second Summary
  •     Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

  •     Finding the Good Stuff: Our Favorite Sites
  •     About Wikipedia
  •     Mind Mapping

Session 8: Getting Ready to Write

  •     Writing a Draft Outline
  •     Organizing Your Notes

Session 9: Putting Pen to Paper

  •     Writing Basics
  •     The Four C's
  •     Checklist for Revising
  •     Checklist for Revising: Check the Length
  •     Checklist for Revising: Check the Organizational Structure
  •     Checklist for Revising: Check the Style
  •     Checklist for Revising: Check the Spelling, Grammar, and Punctuation
  •     Don't Plagiarize!
  •     Documentation Styles
  •     Citing Sources
  •     Entry Components
  •     Putting it Into Practice

Session 10: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 4 - Certificate in Advanced Writing Skills Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: The Four Cs of Writing

  • Writing Clearly
  • Familiar Words
  • Precise Words
  • Concrete Nouns
  • Using Jargon
  • Jargon
  • Writing Concisely
  • Being Concise
  • Our Concise Responses
  • Complete Writing
  • Writing Correctly
  • Selecting Your Sources
  • Style
  • Being Stylish
  • Facts
  • Being Factual
  • Facts About the Internet
  • Choosing Your Sources
  • Selecting Our Sources - Responses

 Session 3: Writing Mechanics

  • Emphasis
  • Adding Emphasis
  • Sentence Unity
  • Sentence Structure
  • Paragraph Size
  • Proper Paragraphs
  • Our Arranged Paragraphs
  • More on Paragraphs - Unity
  • More on Paragraphs - Coherence
  • More on Paragraphs - Emphasis
  • Rhythm
  • Voice
  • Are You Being Active or Passive?
  • Changing the Emphasis

 Session 4: Dealing with Specific Requests

  • Types of Letters
  • Information Requests
  • Letters of Recommendation
  • Letters Refusing Requests
  • Letters of Persuasion
  • Recommendation
  • Saying No
  • Persuading
  • Responding

 Session 5: Preparing Business Documents

  • Defining Business Cases
  • Business Cases
  • Setting Up Your Business Case
  • Requests for Proposals
  • Writing Reports
  • Writing Formal Reports
  • Documentation
  • Direct Quotes
  • Citing Sources
  • Being Consistent

 Session 6: Editing Techniques

  • Pre-Assignment Review

 Session 7: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Branding: Creating and Managing Your Corporate Brand Online Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
44%
4 star
31%
3 star
19%
2 star
5%
1 star
2%
(462)
Average rating 3.5 out of 5 stars

10 September 2019 08:00:35 PM

A great recap course for business writing!

9 August 2019 10:14:32 PM

Very helpful. Great course so far

30 July 2019 12:30:59 PM

I love it, I can take courses anytime.

25 June 2019 12:56:37 AM

Very good for practising grammar and spelling in Business! Thanks!

19 June 2019 06:17:24 PM

Great course, thought I knew more than I did.

17 May 2019 11:23:53 AM

Great Course

5 May 2019 03:20:58 PM

I found this course very helpful. It provided information that refreshed my current knowledge as well as providing valuable information on the different documents and structures.

25 April 2019 01:21:14 AM

Very user friendly and helpful

19 March 2019 11:06:24 AM

very good course

26 February 2019 09:38:49 AM

The course was quite exceptional and I would recommend it to anyone who cares to learn.

Education they say has no front tears.

11 February 2019 04:50:55 PM

Thanks to well-structured Business writing e_course, its very helpful and beautifully designed.

11 February 2019 03:57:03 AM

Great course - incredibly useful

18 January 2019 09:05:14 AM

.

13 January 2019 11:57:14 AM

Key points are summarised.

24 December 2018 01:31:58 AM

good course

28 November 2018 06:39:34 AM

This is my 3rd attempt at trying to get a certificate, last 2 times there has been a problem

16 November 2018 08:14:18 AM

very helpful. interactive and easy to put the information to practical use.

17 October 2018 04:48:39 PM

n/a

6 September 2018 06:46:42 PM

Very Good

4 August 2018 08:45:30 PM

excellant

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About this Course

Get Writing a Business Plan, Creating Winning Proposals, Research Skills, Advanced Writing Skills, Branding: Creating and Managing Your Corporate Brand in this Bundle

1. Writing a Business Plan: Learn How To Write An Effective Business Plan

A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.

In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms

After you complete this course, you will be able to:

  • Research and analyze the individual components needed for a business plan.
  • Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders.
  • Explain the purpose and future of your business in easy to understand terms.
  • Use accounting terms to describe the future for your business.
  • Describe your marketing, sales, and planning strategies.

2. Creating Winning Proposals: Learn How To Locate Potential Funders

This course will help you develop the skills necessary to create successful proposals by focusing on sources of funding, types of proposals, and how to write proposals that will meet the stated requirements. You will also learn about the all-important element of relationships and how to build and maintain them in a funding relationship.

In this course, you will learn how to locate potential funders and how to match funders’ interests with organizational needs. Along the way you will also learn the basic elements of proposal writing for not-for-profit organizations and learn to understand the process for successful proposal writing and how to build effective relationships with funders.

After you complete this Creating Winning Proposals course, you will be able to:

  • Locate potential funders for your organizations on the Internet and use evaluative skills to identify the appropriateness of funding related to your own organization
  • Explain the necessity of matching funders interests with organizational needs and use this knowledge in decisions about the validity of submitting a funding proposal
  • Describe and understand the basic elements of proposal writing for not-for-profit organizations
  • Describe and understand the basic process for successful proposal writing
  • Analyze effective relationship-building strategies to engage with funders and use this knowledge in writing a funding proposal
  • Describe at least five reasons why funding proposals can be rejected
  • Plan, write and submit a proposal in response to funders guidelines

3. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

After you complete this Research Skills course, you will be able to:

  • Identify the benefits of proper research and documentation.
  • Read for maximum information retention and recall.
  • Take effective notes.
  • Plan a research strategy.
  • Identify and use various types of research sources.
  • Create preliminary and final outlines.
  • Know how to use style guides and be able to identify the most common styles.
  • Document and attribute your work to ensure you don't plagiarize.

4. Advanced Writing Skills: Enhance Your Business Writing Skills

This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete “Business Writing That Works” before beginning this course.

In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.

At the end of this course, you will be able to:

  • Make your writing clear, complete, concise, and correct.
  • Improve sentence construction and paragraph development.
  • Deal with specific business requests.
  • Create effective business cases, proposals, and reports.
  • Thoroughly document sources that you use in your writing.

5. Branding: Creating and Managing Your Corporate Brand: Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
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These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

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Creating and Managing Your Corporate Brand Training Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Writing a Business Plan Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: What is a Business Plan For?

  • The Purpose of the Plan
  • Getting Down to Business
  • Staying Flexible

 Session 3: A General Business Plan Framework

  • The Importance of a Framework
  • Essential Elements
  • Making Connections
  • Making Connections
  • Pre-Assignment Review
  • Making Connections

 Session 4: Identifying Your Audience

  • Who Are You Writing For?
  • Defining the Terms
  • Words of Wisdom
  • Making Connections
  • The Rules of Writing
  • Making Connections

 Session 5: Gathering and Analyzing Information

  • GO-PARSE
  • Get Organized
  • Preview
  • Ask
  • Read
  • Markup Methods
  • Summarize
  • Shorthand Symbols
  • Shorthand Tips
  • Evaluate
  • PARSE in Action
  • GO-PARSE Summary
  • ACE Building Celebrates Five Years of Success

 Session 6: Defining Your Company

  • Writing Your Company Description
  • Making Connections
  • Describing Your Products and Services
  • Performing a Market Analysis
  • Developing an Operations Plan
  • The Operations Process
  • Operations and Your Business Plan
  • Types of Operations
  • Manufacturing
  • Transportation
  • Supplies
  • Service
  • Overlaps
  • Buffers

 Session 7: Getting to Work

  • Working on Your Plan
  • Business Plan Worksheet

 Session 8: Creating a Marketing Strategy

  • Introduction to Marketing
  • Cycle Overview
  • Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Key Questions
  • SWOT Analysis
  • Next Steps
  • Analyzing Distribution Channels
  • Making Connections
  • Creating a Marketing Plan
  • Product
  • Price
  • Place
  • Promotion
  • Packaging
  • Sketching Out the Plan
  • Evaluate, Review, and Revise
  • The Value of Social Media

 Session 9: Creating the Sales Plan

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Making Connections
  • Build
  • Manage
  • Optimize

 Session 10: Developing Financial Projections

  • Accounting Terminology
  • What is Finance?
  • The Cycle of Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The 11 Principles
  • Key Reports
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • Balance Sheet Accounts
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings
  • Financial Projections
  • Tips and Tricks
  • Use the Writing Rules

 Session 11: Putting It All Together

  • Writing the Executive Summary
  • Making a Strong Presentation
  • Making Connections
  • The Finishing Touches
  • Keeping Your Data Safe
  • Reviewing and Revising

 Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Creating Winning Proposals Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Sources of Funding

  • Trends in the Funding Environment
  • Funders Brainstorming Activity
  • Types of Funders
  • Sources of Funding Activity
  • Potential Funders

 Session 3: Funder Selection

  • Brainstorming Projects
  • Personal Proposal Funder Selection
  • Potential Funder One
  • Potential Funder Two
  • Potential Funder Three

 Session 4: Types of Proposals

  • Proposal Forms
  • Letter Proposal, Part One
  • Letter Proposal, Part Two
  • Partnership Proposals
  • Challenges
  • Minimizing the Challenges

 Session 5: Proposals as a Relationship Builder

  • Portfolio Approach
  • Building the Relationship
  • Step One: Finding Each Other
  • Step Two: Getting to Know Each Other, Part One
  • Step Two: Getting to Know Each Other, Part Two
  • Step Three: Do You Want to Connect? Part One
  • Step Three: Do You Want to Connect? Part Two
  • Step Four: The First Date, Part One
  • Step Four: The First Date, Part Two
  • Step Four: The First Date, Part Three
  • Step Five: Going Steady, Part One
  • Step Five: Going Steady, Part Two

 Session 6: RFPs/RFQs (Requests for Proposals or Request for Quote)

  • RFPs/RFQs (Requests for Proposals or Request for Quote), Part One
  • RFPs/RFQs (Requests for Proposals or Request for Quote), Part Two
  • RFP Case Study, Part One
  • RFP Case Study, Part Two
  • RFP Case Study, Part Three
  • RFP Case Study, Part Four
  • RFP Case Study, Part Five
  • RFP Case Study, Part Six
  • RFP Case Study

 Session 7: The Ten Steps of Proposal Writing

The Ten Steps of Proposal Writing

  • Clarify Your Objectives
  • Analyze Your Audience
  • Get Your Thoughts on Paper
  • Group and Label Your Thoughts
  • Sequence Your Thoughts
  • Make an Outline
  • Write Your Draft Down
  • Edit
  • Add the Finishing Touches
  • Proofread and Edit

 Session 8: Defining Your Proposal

  • 10 - Step Exercise

 Session 9: Key Elements of a Proposal

  • Key Elements

 Session 10: Defining the Needs and Desired Results

  • Defining the Need
  • Desired Results

 Session 11: Resources and Activities and Evaluation

  • Resources, Part One
  • Resources, Part Two
  • Resources, Part Three
  • Resources, Part Four
  • Activities
  • Evaluation, Part One
  • Evaluation, Part Two

 Session 12: Sustainability and Budget

  • Sustainability
  • Budget
  • Pricing Case Study, Part One
  • Pricing Case Study, Part Two
  • Pricing Case Study, Part Three
  • Pricing Case Study, Part Four
  • Pricing Case Study, Part Five
  • What Goes In the Proposal?

 Session 13: Conclusion, Introduction, and Executive Summary

  • Conclusion
  • Introduction
  • Appendices
  • Executive Summary
  • Tool: Checklist Review
  • A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Research Skills Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Why Are Research Skills Important?

  •     The Importance of Good Research Skills
  •     Additional skills

Session 3: Basic Skills

  •     Reading and Note-Taking Techniques
  •     GO-PARSE: Get Organized
  •     GO-PARSE: Preview
  •     GO-PARSE: Ask
  •     GO-PARSE: Read
  •     GO-PARSE: Summarize
  •     Common Shorthand Symbols
  •     More Summarizing Tips
  •     Go-PARSE: Evaluate
  •     PARSE in Action
  •     Improving Your Recall
  •     Attitude is Everything
  •     Use All Your Senses
  •     Sing It, Say It, Rhyme It
  •     Organize and Pattern
  •     Remember the 7±2 Rule
  •     The Ladder of Abstraction

Session 4: Planning Your Research Strategy

  •     A Research Model
  •     Identifying a Focal Point
  •     Your One-Minute Pitch
  •     Getting Focused
  •     Writing a Draft Outline

Session 5: Where to Look and What to Look For

  •     Primary vs. Secondary Sources
  •     Analyzing Sources
  •     Using Others' Bibliographies

Session 6: Finding Information the Old-Fashioned Way

  •     Useful Resources: Reference Sources
  •     Useful Resources: Journals and Trade Publications
  •     Useful Resources: Your Network
  •     Understanding the Dewey Decimal System
  •     Understanding the Dewey Decimal System: The First Summary
  •     Understanding the Dewey Decimal System: The Second Summary
  •     Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

  •     Finding the Good Stuff: Our Favorite Sites
  •     About Wikipedia
  •     Mind Mapping

Session 8: Getting Ready to Write

  •     Writing a Draft Outline
  •     Organizing Your Notes

Session 9: Putting Pen to Paper

  •     Writing Basics
  •     The Four C's
  •     Checklist for Revising
  •     Checklist for Revising: Check the Length
  •     Checklist for Revising: Check the Organizational Structure
  •     Checklist for Revising: Check the Style
  •     Checklist for Revising: Check the Spelling, Grammar, and Punctuation
  •     Don't Plagiarize!
  •     Documentation Styles
  •     Citing Sources
  •     Entry Components
  •     Putting it Into Practice

Session 10: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 4 - Certificate in Advanced Writing Skills Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: The Four Cs of Writing

  • Writing Clearly
  • Familiar Words
  • Precise Words
  • Concrete Nouns
  • Using Jargon
  • Jargon
  • Writing Concisely
  • Being Concise
  • Our Concise Responses
  • Complete Writing
  • Writing Correctly
  • Selecting Your Sources
  • Style
  • Being Stylish
  • Facts
  • Being Factual
  • Facts About the Internet
  • Choosing Your Sources
  • Selecting Our Sources - Responses

 Session 3: Writing Mechanics

  • Emphasis
  • Adding Emphasis
  • Sentence Unity
  • Sentence Structure
  • Paragraph Size
  • Proper Paragraphs
  • Our Arranged Paragraphs
  • More on Paragraphs - Unity
  • More on Paragraphs - Coherence
  • More on Paragraphs - Emphasis
  • Rhythm
  • Voice
  • Are You Being Active or Passive?
  • Changing the Emphasis

 Session 4: Dealing with Specific Requests

  • Types of Letters
  • Information Requests
  • Letters of Recommendation
  • Letters Refusing Requests
  • Letters of Persuasion
  • Recommendation
  • Saying No
  • Persuading
  • Responding

 Session 5: Preparing Business Documents

  • Defining Business Cases
  • Business Cases
  • Setting Up Your Business Case
  • Requests for Proposals
  • Writing Reports
  • Writing Formal Reports
  • Documentation
  • Direct Quotes
  • Citing Sources
  • Being Consistent

 Session 6: Editing Techniques

  • Pre-Assignment Review

 Session 7: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Branding: Creating and Managing Your Corporate Brand Online Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

(462)
Average rating 3.5 out of 5 stars
5 star
44%
4 star
31%
3 star
19%
2 star
5%
1 star
2%

10 September 2019 08:00:35 PM

A great recap course for business writing!

9 August 2019 10:14:32 PM

Very helpful. Great course so far

30 July 2019 12:30:59 PM

I love it, I can take courses anytime.

25 June 2019 12:56:37 AM

Very good for practising grammar and spelling in Business! Thanks!

19 June 2019 06:17:24 PM

Great course, thought I knew more than I did.

17 May 2019 11:23:53 AM

Great Course

5 May 2019 03:20:58 PM

I found this course very helpful. It provided information that refreshed my current knowledge as well as providing valuable information on the different documents and structures.

25 April 2019 01:21:14 AM

Very user friendly and helpful

19 March 2019 11:06:24 AM

very good course

26 February 2019 09:38:49 AM

The course was quite exceptional and I would recommend it to anyone who cares to learn.

Education they say has no front tears.

11 February 2019 04:50:55 PM

Thanks to well-structured Business writing e_course, its very helpful and beautifully designed.

11 February 2019 03:57:03 AM

Great course - incredibly useful

18 January 2019 09:05:14 AM

.

13 January 2019 11:57:14 AM

Key points are summarised.

24 December 2018 01:31:58 AM

good course

28 November 2018 06:39:34 AM

This is my 3rd attempt at trying to get a certificate, last 2 times there has been a problem

16 November 2018 08:14:18 AM

very helpful. interactive and easy to put the information to practical use.

17 October 2018 04:48:39 PM

n/a

6 September 2018 06:46:42 PM

Very Good

4 August 2018 08:45:30 PM

excellant

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Course Summary

Course ID No.: 002CMYCBTBVS
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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