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Communications for Small Business Owners Online Bundle, 5 Certificate Courses

Learn the Basic Techniques in Communication to Improve Sales


Get Communications for Small Business Owners, Communication Strategies, Conversational Leadership, Marketing for Small Businesses and Building a Brand on Social Media in this Bundle

1. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

2. Communication Strategies: Learn The Various Aspects Of Communication

Each day, we communicate with others through our spoken words, body language, and written communication. This course can show you how to make sure you’re sending the right message.

This course will teach you all about the various aspects of communication. You’ll learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness.

3. Conversational Leadership: Learn the Basics of Conversational Leadership

This Conversational Leadership course will help you develop your conversational leadership skills by focusing on meaningful conversations and communication. You will also learn about the World Café model, which you can use to foster input and conversation for any problem at hand.

In this Conversational Leadership course, you will learn about the fundamental elements of meaningful conversations, the four-I model of organizational conversation, the conversational leadership framework, and the World Café model. All of these tools will help you become a conversational leader and build stronger teams in your workplace.

4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

5. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Communications for Small Business Owners Online Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Communications for Small Business Owners Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part One
  • Pre-Assignment, Part Two

 Session 2: Key Communication Components

  • What Communication Is All About
  • Attributes of Good Communication
  • Pre-Assignment Review

 Session 3: The Building Blocks

  • Business and Marketing Strategy
  • Components of Your Marketing Plan
  • Things to Consider
  • Three-Year Marketing Plan Sample
  • Sample Project Plan: Introduction
  • Sample Project Plan: Service Awareness and Feedback
  • Sample Project Plan: Annual Conference
  • Making Connections
  • Public Relations Plan
  • Allow Some Flexibility
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • The Executive Summary
  • Essential Elements
  • Developing Your Pitch: Step One
  • Developing Your Pitch: Step Two
  • Developing Your Pitch: Step Three
  • Developing Your Pitch: Step Four
  • Developing Your Pitch: Step Five
  • Delivery Tips
  • Practice Makes Perfect

 Session 4: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Identifying Audiences, Part Two
  • Making Connections, Part One
  • Making Connections, Part Two
  • Choosing a Communications Route
  • Types of Routes
  • Identifying Your Goal
  • Splitting up the Message
  • Making Connections
  • Establishing a Communications Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Selecting a Spokesperson
  • Developing an Approval Process
  • Approval Process Guidelines
  • Defining Inbound and Outbound Marketing, Part One
  • Defining Inbound and Outbound Marketing, Part Two
  • The Reasons for Inbound Marketing, Part One
  • The Reasons for Inbound Marketing, Part Two
  • Making Connections

 Session 5: The Five C’s of a Successful Message

  • Be Clear
  • Sample E-Mail
  • Being Clear
  • Sample E-Mail
  • Being Coherent
  • Being Coherent, Part Two
  • Being Coherent, Part Three
  • Be Concise
  • Sample E-mail
  • Revised E-mail
  • Be Complete
  • Sample E-Mail
  • Revised E-Mail
  • Be Correct
  • Sample E-Mail
  • Checking for Mistakes
  • Mistakes Happen!
  • Be Compelling
  • Compelling Copy
  • Making Connections

 Session 6: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message
  • Key Words and Ideas
  • Thinking MEDIA

 Session 7: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Media Releases
  • Drafting Your Message
  • Getting Into It

 Session 8: Communicating Online

  • Blogging Tips and Tricks
  • Guidelines
  • Making Connections
  • Connecting Through Social Media
  • Making Connections
  • Getting on Board, Part One
  • Getting on Board, Part Two
  • Social Media Plan Worksheet: Basic Information
  • Basic Information, Part Two
  • Campaign Budget
  • Campaign Objectives
  • Competitive Analysis, Part One
  • Competitive Analysis, Part Two

 Session 9: Using Stories to Communicate

  • The Importance of Story, Part One
  • The Importance of Story, Part Two
  • Tell Me A Story

 Session 10: Polishers and Time Savers

  • Communication Fact Sheets
  • 'About Us' Fact Sheet
  • 'Elevator Pitch' Fact Sheet
  • 'Social Media Summary' Fact Sheet
  • 'Strategic Summary' Fact Sheet
  • 'Contact Lists' Fact Sheet
  • Maintaining Fact Sheets
  • Making Connections
  • Getting It Together
  • The Three R’s
  • Reduce
  • Reuse
  • Recycle

 Session 11: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Making Connections
  • Metatags
  • Getting the Best Results
  • Developing Keywords
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Using Focus Groups
  • Focusing on the Research
  • SWOT Analysis
  • Next Steps
  • Making Connections

 Session 12: Maintaining Your Message in Crisis

  • Communicating in a Crisis, Part One
  • Communicating in a Crisis, Part Two

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate In Communication Strategies Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session 2: Creating Positive Relationships

  • Ten Quick Wins
  • Making Connections
  • The Power of Words

Session 3: Growing Our Self-Awareness

  • Do You Question Your Competence?
  • Competence Questionnaire
  • Developing Confidence

Session 4: Communication Basics

  • Defining a Skilled Communicator
  • Making Connections

Session 5: Communication Barriers

  • Case Study: New Neighbors
  • Common Barriers
  • Applying the Answers
  • Being Mindful

Session 6: Asking Questions

  • Asking Good Questions
  • Types of Open-Ended Questions
  • Introduction to Probing
  • Probing Methods
  • Pushing My Buttons

Session 7: Listening Skills

  • Can You Hear Me?
  • How Do You Rate Your Listening Ability?
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener
  • What Is Said and What Is Heard
  • Communication Situations

Session 8: Body Language

  • What Do Our Bodies Say?
  • Tips and Tricks
  • Managing Your Messages
  • The Signals People Send
  • Gestures
  • Interpreting Gestures

Session 9: Communication Styles

  • Understanding Dichotomies
  • Making Connections
  • Advantages and Disadvantages
  • Dichotomies in Action
  • Step Two
  • Step Three

Session 10: Creating a Positive Self-Image

  • Seven Things People Determine from Your Appearance
  • Pre-Assignment Review
  • Self-Evaluation

Session 11: Frame of Reference

  • Your Frame of Reference
  • Suspending Belief
  • Techniques for the Workplace
  • Prepare, Prepare, Prepare
  • Testing Our Theories
  • Delivering Your Message
  • Be Direct
  • Assertiveness
  • Self-Attitude
  • Words to Watch Out For
  • Your Inner Self Talk
  • Persuasion
  • Thirty Ways to Persuade
  • Case Study: A Negative Image
  • I Messages
  • The Assertive Formula
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No

Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate In Conversational Leadership Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: What’s In A Word?

  • Pre-Assignment Review, Part One
  • Pre-Assignment Review, Part Two
  • What is Conversational Leadership?

 Session 3: Fundamental Elements

  • Designing Meaningful Conversations
  • Building Your Personal Skills
  • Tips for Becoming a Better Listener

 Session 4: The Four-I Model of Organizational Conversation

  • Intimacy
  • The Four Features
  • Replacing Corporate Communication
  • Interactivity
  • Evolving Communication Techniques
  • Case Study
  • Making Connections
  • Inclusion
  • Looking at Inclusive Communications
  • Case Studies
  • Intentionality
  • Creating a Conversational Strategy
  • Sample Strategy Elements
  • Common Language
  • Making Connections

 Session 5: The Conversational Leadership Framework

  • Getting Started, Part One
  • Getting Started, Part Two
  • Powerful Conversations
  • Case Study
  • Making Connections
  • Creating the Conversation
  • Identifying Your Purpose
  • The Physical Setup
  • The Finishing Touches
  • Above and Beyond
  • Involving Your Stakeholders
  • Applying the Concepts
  • Summary
  • Developing the Questions
  • Leveraging Appreciative Inquiry, Part One
  • Leveraging Appreciative Inquiry, Part Two
  • Getting It Right
  • Taking It Further
  • Getting to the Goal
  • Making Connections
  • Innovative Leadership
  • Building Common Ground
  • Questions to Consider

 Session 6: World Café

  • Setting Up
  • Where the Magic Happens
  • Round 1: Starting the Conversation
  • Round 2: Connections Start
  • Round 3: Back to the Beginning
  • Round 4: Conversation of the Whole

 Session 7: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate In Marketing for Small Businesses Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate In Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 002CSBOOC5CB
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate