Writing Copy that TELLS: The Basics of Creating Content Marketing Online Course

Learn What Content Marketing Is

Writing Copy that TELLS: The Basics of Creating Content Marketing Online Course

Pay Upfront US$99
Get Info Pack

Learn What Content Marketing Is

Traditional forms of marketing that relied upon advertisements, collateral, television, radio - in essence, forms that pushed buying messages out to consumers, expecting them to react by buying --no longer work today, due to the vast amount of information available at the click of a mouse. This wealth of information has created more sophisticated, demanding, and discerning consumers who now prefer to do their own research, poll their friends, and engage companies before they buy. Therefore, marketers now need a strategy that serves information to and builds relationships with these consumers. That strategy is content marketing. In this on-demand webinar you will learn what content marketing is and, most important, how to do it, to invite those consumers to buy your product or service.

Course Fast Facts:

  1. Learn everything you need to know about Writing Copy that TELLS: The Basics of Creating Content Marketing
  2. Comprehensive agenda covering Writing Copy that TELLS: The Basics of Creating Content Marketing Online Course
  3. Study along with simple instructions & demonstrations
  4. Written and developed by leading Marketing instructors
  5. Certificate of completion
  6. Available in multiple formats where you can choose the best format for your needs

Available in :

  • OnDemand Webinar : Archived webinar presentation with audio and slideshow including downloadable reference manual. Watch online anytime.

Course Delivery

This program is available in several formats. Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course

Recognition & Accreditation

All students who complete this course, receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

This course is being supplied by Lorman.

What's Content Marketing and Why It's Important

  • 5 Things You Must Remember
  • 5 Things You Must Avoid

How to Think (and Write) Like a Story Teller: An Introduction

  • Getting in Touch With Your Inner Publisher
  • Content Marketing = 5W + 1H
  • Be a Practical Stylist
  • Infuse Life Into Your Prose
  • Become an Observer and Chronicler of Life
  • Become the Customer
  • Create Value
  • Share and Solve
  • Let's Talk Keywords
  • 3 Tips to Keeping Your Writing Sharp

Where Does Content Marketing Show up? How Do I Create in These Media?

  • Blogs
  • Social Media
  • Ebook
  • Whitepaper
  • Customer Success Story
  • FAQ's
  • Videos
  • Podcasting
  • Photographs

Some Real Life Success Stories

  • B2C
  • B2B
  • Government

GENERAL REQUIREMENTS:

Entry Requirements
Students must have basic literacy and numeracy skills.

Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements
Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:
Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:
OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems
Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari)


For LIVE WEBINARS:

Q:  What is the webinar viewer?
A:  Not every live webinar will have the webinar viewer. The webinar viewer is an online PowerPoint® presentation that the speaker will manipulate. You can access the webinar viewer through a link provided in your confirmation email.  Again, Internet access is required.

Q:  What is a live webinar?
A:  A live webinar is a live training program in which the audio is streamed over the Internet or accessed over phone lines and the written materials are accessed via the Internet. Audio and video reception capabilities of your computer set-up is required.

Q:  How do I access the live webinar?
A:   Once you have registered for the live webinar, you will receive a confirmation email with a link and an individual PIN to stream the audio over the Internet and access the reference materials. 

Q:  How do I access the reference materials?
A:  Your confirmation email includes a link to the reference materials for your live webinar. The reference materials are typically available for download a day or two before the live webinar.

For OnDemand WEBINARS:

Q:  What is an OnDemand webinar?
A:  OnDemand webinars are self-paced online programs that allow you to earn continuing education credit at your convenience. Each program includes a downloadable PDF reference manual. A PDF viewer is required.

Q:  My OnDemand webinar is not functioning properly. What can I do?
A:  Adobe Flash 9+ with Javascript enabled is needed to view the program.

Credits

This course was last revised on January 14, 2014.

 

ALL ACCESS PASS

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Sandra A. Eggers

Marcia L. Miller, M.B.A., E.A.

Financial Horizons, Inc.

  • President and owner of Financial Horizons, Inc., a full service accounting and tax firm
  • Enrolled agent entitled to practice before the Internal Revenue Service
  • 40 years of accounting, tax and management consulting in South Florida for a practice with an emphasis on representing small business owners in all aspects of taxes, employment and labor issues, pensions, estate planning as well as federal, state (nationwide) and foreign mandatory reporting
  • Member - Internal Revenue Service's Information Reporting Program Advisory Committee (IRPAC)
  • Author, speaker and teleconference expert for various national companies and accounting organizations at their annual conferences, lecturing on a multitude of tax, technical and nontechnical topics focusing on the areas of tax planning, management and health care reform
  • Managing director, Transition Advisors, LLC, leading CPAs through transition with succession and M & A strategies
  • Live presenter at the 2016 CCH Annual User's Conference and FICPA Chapter meetings regarding Succession Planning for CPAs
  • Previous nationwide presenter of tax legislative seminars for Thomson Reuters' Bell Learning series on current business taxation and accounting issues
  • Former adjunct professor at Nova Southeastern University's H. Wayne Huizenga School of Business and Entrepreneurship
  • M.B.A. and B.B.A. degrees, University of Miami School of Business
About this Course

Learn What Content Marketing Is

Traditional forms of marketing that relied upon advertisements, collateral, television, radio - in essence, forms that pushed buying messages out to consumers, expecting them to react by buying --no longer work today, due to the vast amount of information available at the click of a mouse. This wealth of information has created more sophisticated, demanding, and discerning consumers who now prefer to do their own research, poll their friends, and engage companies before they buy. Therefore, marketers now need a strategy that serves information to and builds relationships with these consumers. That strategy is content marketing. In this on-demand webinar you will learn what content marketing is and, most important, how to do it, to invite those consumers to buy your product or service.

Course Fast Facts:

  1. Learn everything you need to know about Writing Copy that TELLS: The Basics of Creating Content Marketing
  2. Comprehensive agenda covering Writing Copy that TELLS: The Basics of Creating Content Marketing Online Course
  3. Study along with simple instructions & demonstrations
  4. Written and developed by leading Marketing instructors
  5. Certificate of completion
  6. Available in multiple formats where you can choose the best format for your needs

Available in :

  • OnDemand Webinar : Archived webinar presentation with audio and slideshow including downloadable reference manual. Watch online anytime.

Course Delivery

This program is available in several formats. Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course

Recognition & Accreditation

All students who complete this course, receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

This course is being supplied by Lorman.

What's Content Marketing and Why It's Important

  • 5 Things You Must Remember
  • 5 Things You Must Avoid

How to Think (and Write) Like a Story Teller: An Introduction

  • Getting in Touch With Your Inner Publisher
  • Content Marketing = 5W + 1H
  • Be a Practical Stylist
  • Infuse Life Into Your Prose
  • Become an Observer and Chronicler of Life
  • Become the Customer
  • Create Value
  • Share and Solve
  • Let's Talk Keywords
  • 3 Tips to Keeping Your Writing Sharp

Where Does Content Marketing Show up? How Do I Create in These Media?

  • Blogs
  • Social Media
  • Ebook
  • Whitepaper
  • Customer Success Story
  • FAQ's
  • Videos
  • Podcasting
  • Photographs

Some Real Life Success Stories

  • B2C
  • B2B
  • Government

GENERAL REQUIREMENTS:

Entry Requirements
Students must have basic literacy and numeracy skills.

Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements
Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:
Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:
OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems
Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari)


For LIVE WEBINARS:

Q:  What is the webinar viewer?
A:  Not every live webinar will have the webinar viewer. The webinar viewer is an online PowerPoint® presentation that the speaker will manipulate. You can access the webinar viewer through a link provided in your confirmation email.  Again, Internet access is required.

Q:  What is a live webinar?
A:  A live webinar is a live training program in which the audio is streamed over the Internet or accessed over phone lines and the written materials are accessed via the Internet. Audio and video reception capabilities of your computer set-up is required.

Q:  How do I access the live webinar?
A:   Once you have registered for the live webinar, you will receive a confirmation email with a link and an individual PIN to stream the audio over the Internet and access the reference materials. 

Q:  How do I access the reference materials?
A:  Your confirmation email includes a link to the reference materials for your live webinar. The reference materials are typically available for download a day or two before the live webinar.

For OnDemand WEBINARS:

Q:  What is an OnDemand webinar?
A:  OnDemand webinars are self-paced online programs that allow you to earn continuing education credit at your convenience. Each program includes a downloadable PDF reference manual. A PDF viewer is required.

Q:  My OnDemand webinar is not functioning properly. What can I do?
A:  Adobe Flash 9+ with Javascript enabled is needed to view the program.

Credits

This course was last revised on January 14, 2014.

 

ALL ACCESS PASS

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Sandra A. Eggers

Marcia L. Miller, M.B.A., E.A.

Financial Horizons, Inc.

  • President and owner of Financial Horizons, Inc., a full service accounting and tax firm
  • Enrolled agent entitled to practice before the Internal Revenue Service
  • 40 years of accounting, tax and management consulting in South Florida for a practice with an emphasis on representing small business owners in all aspects of taxes, employment and labor issues, pensions, estate planning as well as federal, state (nationwide) and foreign mandatory reporting
  • Member - Internal Revenue Service's Information Reporting Program Advisory Committee (IRPAC)
  • Author, speaker and teleconference expert for various national companies and accounting organizations at their annual conferences, lecturing on a multitude of tax, technical and nontechnical topics focusing on the areas of tax planning, management and health care reform
  • Managing director, Transition Advisors, LLC, leading CPAs through transition with succession and M & A strategies
  • Live presenter at the 2016 CCH Annual User's Conference and FICPA Chapter meetings regarding Succession Planning for CPAs
  • Previous nationwide presenter of tax legislative seminars for Thomson Reuters' Bell Learning series on current business taxation and accounting issues
  • Former adjunct professor at Nova Southeastern University's H. Wayne Huizenga School of Business and Entrepreneurship
  • M.B.A. and B.B.A. degrees, University of Miami School of Business

We provide a 7 Day Money Back Refund on all Courses

Pay Upfront US$99
Delivery Method Online
Get Info Pack

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Course Summary

Course ID No.: 101LRWCTBCCM
Delivery Mode: Online
Course Access: 90 days
Tutor Support: Yes
Time required: 64 minutes
Qualification: Certificate

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