Certificate In Introduction to E-Mail Marketing Online Course

Deliver Effective E-mail Marketing Campaigns

Certificate In Introduction to E-Mail Marketing Online Course

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US$199

Save US$70 (26%)
OFF RRP US$269
Get Info Pack

Deliver Effective E-mail Marketing Campaigns

Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.

In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.

After you complete this Introduction to E-Mail Marketing course, you will be able to:

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business.
  • Analyze the different applications of e-mail marketing.
  • Select a campaign strategy that will help you increase your reach.
  • Apply a defined strategy to get the best out of every e-mail campaign.
  • Track and analyze the results of an e-mail campaign.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment: Article
  •     Pre-Assignment: Questions

Session 2: Getting to Know E-mail Marketing

  •     What is E-Mail Marketing?
  •     Goals of E-Mail Marketing
  •     The Evolution of E-Mail Marketing
  •     Advantages of E-Mail Marketing
  •     Glossary of Terms
  •     History of E-Mail Marketing
  •     Modern Day Challenges
  •     Where Does E-Mail Marketing Fit?
  •     Getting It Right
  •     Why do People Get Frustrated by E-mail Marketing?

Session 3: Setting Up Your Audience

  •     Gathering Contacts
  •     Developing Your Form
  •     Case Studies
  •     Can I Buy E-mail Addresses?
  •     Rules and Regulations
  •     Staying Current
  •     Can I Send E-mail Marketing Messages From My Personal E-Mail?

Session 4: The Tools

  •     Setting Up A Plan
  •     Whats the Cost?
  •     Choosing an E-Mail Marketing Provider
  •     Your Guide to Success
  •     Getting Started
  •     Get Practical

Session 5: Designing Your Campaign Strategy

  •     Looking at Your Campaign Strategy
  •     Making Connections
  •     Whats Your Campaign Strategy?
  •     What Works?
  •     Making Connections
  •     Going Beyond the Basics
  •     Case Study
  •     Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?

Session 6: Crafting Messages for Each Campaign

  •     Pre-Assignment Review
  •     Crafting Your Message
  •     The Message IS The Message
  •     Designing an Eye-Catching E-Mail
  •     Case Studies
  •     Choosing the Right Design
  •     Design the Layout
  •     Sample Template
  •     Layout Considerations
  •     Content Considerations
  •     Making Connections
  •     Make This Easy

Session 7: Good Habits Get Optimal Results

  •     Be a Good E-Mailer, Part One
  •     Be a Good E-Mailer, Part Two
  •     Smart Rules Apply, Part One
  •     Smart Rules Apply, Part Two
  •     Conversions
  •     The Conversion Process
  •     Dont Panic!
  •     Whats Your Opinion?
  •     The Who and The How
  •     Developing Different Types of Content

Session 8: What to Write

  •     Give People What They Want
  •     Google AdWords Keyword Planner
  •     Using Ads to Attract Your Audience
  •     Be Green…Evergreen That Is!
  •     Evergreen Topics
  •     Seasonal Topics
  •     Building Off of the Topics
  •     Idea Starters, Part One
  •     Idea Starters, Part Two
  •     Tips and Tricks
  •     Lets Get to Work

Session 9: Subject Lines and Action Calls

  •     Great Subject Lines
  •     Action Items
  •     Use Strategy with Your Call to Action

Session 10: If It Doesnt Get Measured, It Cant Be Counted

  •     Key Metrics
  •     Revenue Per E-Mail Sent
  •     Timing Your E-Mail Message
  •     Test Before You Send
  •     Split Testing

Session 11: Test Driving

  •     Making Connections, Part One
  •     Making Connections, Part Two
  •     Making Connections, Part Three
  •     Writing Your Initial Welcome E-Mail

A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Deliver Effective E-mail Marketing Campaigns

Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.

In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.

After you complete this Introduction to E-Mail Marketing course, you will be able to:

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business.
  • Analyze the different applications of e-mail marketing.
  • Select a campaign strategy that will help you increase your reach.
  • Apply a defined strategy to get the best out of every e-mail campaign.
  • Track and analyze the results of an e-mail campaign.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment: Article
  •     Pre-Assignment: Questions

Session 2: Getting to Know E-mail Marketing

  •     What is E-Mail Marketing?
  •     Goals of E-Mail Marketing
  •     The Evolution of E-Mail Marketing
  •     Advantages of E-Mail Marketing
  •     Glossary of Terms
  •     History of E-Mail Marketing
  •     Modern Day Challenges
  •     Where Does E-Mail Marketing Fit?
  •     Getting It Right
  •     Why do People Get Frustrated by E-mail Marketing?

Session 3: Setting Up Your Audience

  •     Gathering Contacts
  •     Developing Your Form
  •     Case Studies
  •     Can I Buy E-mail Addresses?
  •     Rules and Regulations
  •     Staying Current
  •     Can I Send E-mail Marketing Messages From My Personal E-Mail?

Session 4: The Tools

  •     Setting Up A Plan
  •     Whats the Cost?
  •     Choosing an E-Mail Marketing Provider
  •     Your Guide to Success
  •     Getting Started
  •     Get Practical

Session 5: Designing Your Campaign Strategy

  •     Looking at Your Campaign Strategy
  •     Making Connections
  •     Whats Your Campaign Strategy?
  •     What Works?
  •     Making Connections
  •     Going Beyond the Basics
  •     Case Study
  •     Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?

Session 6: Crafting Messages for Each Campaign

  •     Pre-Assignment Review
  •     Crafting Your Message
  •     The Message IS The Message
  •     Designing an Eye-Catching E-Mail
  •     Case Studies
  •     Choosing the Right Design
  •     Design the Layout
  •     Sample Template
  •     Layout Considerations
  •     Content Considerations
  •     Making Connections
  •     Make This Easy

Session 7: Good Habits Get Optimal Results

  •     Be a Good E-Mailer, Part One
  •     Be a Good E-Mailer, Part Two
  •     Smart Rules Apply, Part One
  •     Smart Rules Apply, Part Two
  •     Conversions
  •     The Conversion Process
  •     Dont Panic!
  •     Whats Your Opinion?
  •     The Who and The How
  •     Developing Different Types of Content

Session 8: What to Write

  •     Give People What They Want
  •     Google AdWords Keyword Planner
  •     Using Ads to Attract Your Audience
  •     Be Green…Evergreen That Is!
  •     Evergreen Topics
  •     Seasonal Topics
  •     Building Off of the Topics
  •     Idea Starters, Part One
  •     Idea Starters, Part Two
  •     Tips and Tricks
  •     Lets Get to Work

Session 9: Subject Lines and Action Calls

  •     Great Subject Lines
  •     Action Items
  •     Use Strategy with Your Call to Action

Session 10: If It Doesnt Get Measured, It Cant Be Counted

  •     Key Metrics
  •     Revenue Per E-Mail Sent
  •     Timing Your E-Mail Message
  •     Test Before You Send
  •     Split Testing

Session 11: Test Driving

  •     Making Connections, Part One
  •     Making Connections, Part Two
  •     Making Connections, Part Three
  •     Writing Your Initial Welcome E-Mail

A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

We provide a 7 Day Money Back Refund on all Courses

Now Only US$199 Save US$70 (26%)
OFF RRP US$269
Delivery Method Online
Get Info Pack

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Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

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Benefits:
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  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID No.: 002IEMOC
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Qualification: Certificate

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