Building Your Own Brand Training Online Bundle, 5 Certificate Courses

Learn to Create the Perfect Brand for your Company

Building Your Own Brand Training Online Bundle, 5 Certificate Courses

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Get Branding: Creating and Managing Your Corporate Brand,Building a Brand on Social Media,Personal Brand: Maximizing Personal Impact,Global Business Strategies,Marketing for Small Businesses in this Bundle

1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

2. Building a Brand on Social Media:Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

3. Personal Brand: Maximizing Personal Impact:Maximize Your Impact In Work And Life

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.

In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

 At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:

  • Speak in terms of the impact and influence that you want to have in life and work.
  • Understand your personal style in terms of your personal brand.
  • Develop skill in areas like focus, concentration, and communication to support your brand.
  • Build credibility and trust by living your brand.
  • Take ownership of your image, both online and in person.

4. Global Business Strategies:Create Success In The Global Market

Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it). To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.

This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.

After you complete this Global Business Strategies course, you will be able to:

  • Describe the complexities of doing business in a global context.
  • Discuss trends in global business.
  • Apply strategies and tools needed to help shift a regional business into a global enterprise.
  • Closely evaluate your current business operation and determine its readiness for moving into a global marketplace.
  • Create an international business plan and prepare it for implementation.

5. Marketing for Small Businesses:Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Building Your Own Brand 5 Course Training Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Personal Brand: Maximizing Personal Impact Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Importance of a Personal Brand

  • Whats in a Brand?
  • Pre-Assignment Review
  • Defining Success
  • Making Connections
  • Your Personal Brand
  • Brand Elements
  • Making Connections

 Session 3: Your Brand Approach to Others

  • Brand Style Assessment
  • Scoring Overview
  • Brand Assessment Matrix
  • Understanding Styles
  • The Pragmatic Style
  • The Enthusiastic Style
  • The Accommodating Style
  • The Detailed Style

 Session 4: Looking at the Outside

  • Dress for Success
  • Business Etiquette
  • How You Sound
  • Things to Consider

 Session 5: Looking at the Inside

  • Getting Focused
  • The 80/20 Rule
  • Improving Your Concentration
  • Developing Confidence
  • Pretend Youre Confident
  • When Your Positive Self-Talk Doesnt Listen
  • Make Eye Contact
  • Dance
  • Know Your Stuff
  • Rehearse
  • Pep Talks Work
  • Read Inspiring Biographies and Autobiographies
  • Be Thankful
  • Push Yourself to Accomplish Short-Term Goals
  • Do Something for Yourself Every Week
  • Four Steps for Success
  • Making Connections

 Session 6: Setting Goals

  • What Do You Want?
  • Asking Effectively
  • Go For It!
  • Identifying Dreams and Setting Goals
  • SPIRIT
  • Getting Some SPIRIT
  • Being Flexible and Resilient

 Session 7: Networking for Success

  • Getting Out There

 Session 8: Communication Strategies

  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Listening Assessment
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener

 Session 9: Building Your Credibility

  • Defining Credibility

 Session 10: Brand You

  • Defining Your Brand
  • Designing My Brand

 Session 11: Living Your Brand

  • Getting Started
  • Thinking Out Loud
  • Tips for Getting Started

 Session 12: Managing Your Social Media Presence

  • Understanding Social Media
  • Making the Most of Social Media

 Session 13: Having Influence

  • Persuasion Techniques
  • Persuasion
  • Ten Ways to Persuade
  • Negotiation Techniques
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No

 Session 14: Dealing with Challenging People

  • Getting to the Heart of the Problem
  • Whats Missing?
  • The Three Fs
  • Facts
  • Frequency
  • Frustrated Relationship
  • Types of Difficult People

 Session 15: Presentations and Meetings

  • Speak, by all Means!
  • Seven Ways to Pump Up a Presentation
  • Preparing for Meetings
  • Before the Meeting
  • During the Meeting
  • Leading Meetings

 Session 16: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate in Global Business Strategies Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Understanding the Global Business Environment

  •     Defining Globalization
  •     Making Connections
  •     Factors in Globalization
  •     Your Presence in the Marketplace
  •     The Role of Human Resources
  •     Open for Business
  •     Exercising Knowledge (Pre-Assignment Review)
  •     Top Trends
  •     Take on the World

Session 3: The Global Trade Market

  •     Evaluating Your Options
  •     Supporting Organizations
  •     Making Connections
  •     Understanding Trade Agreements
  •     How Trade Transactions Work
  •     Transactional Dealings
  •     Collaborative Transactions
  •     Supply Alliances
  •     Making Connections

Session 4: Products and Services

  •     How Services Are Traded
  •     Making Connections
  •     Imports vs. Exports
  •     Separating Products from Services
  •     How Intangible Products Fit In
  •     Contractual Entries
  •     Whats Your Value?
  •     Developing Your Value Proposition
  •     Mechanics of a Trade Transaction

Session 5: E-Commerce on the Global Stage

  •     What is E-Commerce?
  •     Making Connections
  •     Protection of Information
  •     Security Checklist
  •     Basic E-Commerce Business Models
  •     Give It A Go
  •     E-Commerce Goals and Models
  •     Making Connections

Session 6: Working in the Global Context

  •     Bridging the Cultural Gap
  •     Looking at Culture
  •     Keeping an Open Mind
  •     Stepping Over the Cultural Gap
  •     Building Relationships
  •     Making Connections
  •     Tips for Bridging the Cultural Gap
  •     Is There a Global Culture Developing?
  •     Making Connections

Session 7: The Economics of Global Business

  •     Managing Multiple Currencies
  •     The Currency Conversion Process
  •     Making Connections
  •     Mitigating Your Risks
  •     Basics of Trade Finance
  •     Financing
  •     Mitigating Risk
  •     Export Credit Agencies
  •     Documentation
  •     Getting Paid
  •     Trade Finance and Technology
  •     Making Connections

Session 8: The Logistics of Global Business

  •     Introduction to Supply Chain Management
  •     Keys to Success
  •     The Need for Excellence in Supply Chain Management
  •     The Supply Chain
  •     The Supply Management Leader
  •     Making Connections
  •     Identifying and Meeting Documentation Requirements
  •     Packaging and Labeling
  •     Making Connections
  •     Security and Safety
  •     Transporting Dangerous Goods
  •     Seeking Out Specialists
  •     Negotiating Market Entry
  •     The Negotiation Process
  •     Influencing Elements

Session 9: Rules and Regulations

  •     International Regulations
  •     Public-Trade Law
  •     Trade Agreements
  •     Certificates of Origin
  •     Extraterritoriality and Fair Trade
  •     Price Cartels
  •     The Role of the World Trade Organization
  •     Health and Environmental Regulations
  •     The Role of ECAs
  •     Getting the Right Advice: The Legal Bits
  •     Considering the Remedies
  •     Mediation
  •     Arbitration or Litigation
  •     Where to Litigate
  •     Government Agencies
  •     Testing the Waters

Session 10: Beyond the Rules – Ethical Concerns

  •     The Ethical Conundrum
  •     Ethical Dilemmas
  •     Case Studies
  •     Making Connections
  •     Different Points of View
  •     The Friedman View
  •     Cultural Relativist View
  •     Righteous Moralist View
  •     Making Connections
  •     Corporate Social Responsibility
  •     The Three Levels
  •     Making Connections
  •     Sustainability
  •     Case Studies
  •     Codes of Conduct
  •     Developing a Code of Conduct
  •     Making Connections

Session 11: Choosing Your Growth Strategy

  •     The AAA Approach
  •     Leveraging Triple A
  •     Case Study
  •     A Strategic Approach
  •     Making Connections

Session 12: Building Your Growth Plan

  •     A Business Framework
  •     The Purpose of the Plan
  •     Outlining the Plan
  •     Global Business Plan Worksheet, Part One
  •     Global Business Plan Worksheet, Part Two
  •     Global Business Plan Worksheet, Part Three
  •     Global Business Plan Worksheet, Part Four
  •     The Planning Process
  •     Planning Worksheet, Part One
  •     Planning Worksheet, Part Two
  •     Planning Worksheet, Part Three
  •     Market Evaluation
  •     Pulling the Pieces Together
  •     Making Connections

Session 13: Implementing Your Growth Plan

  •     Getting Your Product or Service to Global Markets
  •     Creating the Right Strategy
  •     Making Connections
  •     Marketing Plan Worksheet, Part One
  •     Marketing Plan Worksheet, Part Two
  •     Exit Strategy
  •     Diagnosing Issues
  •     Developing Product Names
  •     Case Studies
  •     Color Choices
  •     Summary

Session 14: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 5 - Certificate in Marketing for Small Businesses Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
43%
4 star
26%
3 star
24%
2 star
4%
1 star
2%
(318)
Average rating 3.5 out of 5 stars

21 May 2020 11:46:46 AM

A very interesting and informative course for anyone in business or just starting in business.

19 May 2020 03:01:52 AM

very informative course

19 April 2020 01:36:02 AM

Excellent! God bless!

14 April 2020 07:12:39 PM

Good course content

3 April 2020 08:27:41 PM

very informative

24 February 2020 02:35:42 AM

Great course

29 January 2020 10:02:04 AM

Leny is very nice

5 October 2019 09:24:38 PM

Very inspiring and well put together course.

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

24 February 2019 01:58:55 PM

Thank you.

22 December 2018 10:09:17 AM

I thought this lesson was very informative and through.

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

19 September 2018 06:33:16 PM

great course thanks i have learnt a lot

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

21 June 2018 06:57:33 AM

I like this course. It definitely put things into different perspectives when it comes to communicating with people.

22 May 2018 06:58:59 PM

.

7 May 2018 06:55:13 PM

Excellent!

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After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
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ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

About this Course

Get Branding: Creating and Managing Your Corporate Brand,Building a Brand on Social Media,Personal Brand: Maximizing Personal Impact,Global Business Strategies,Marketing for Small Businesses in this Bundle

1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

2. Building a Brand on Social Media:Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

3. Personal Brand: Maximizing Personal Impact:Maximize Your Impact In Work And Life

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.

In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

 At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:

  • Speak in terms of the impact and influence that you want to have in life and work.
  • Understand your personal style in terms of your personal brand.
  • Develop skill in areas like focus, concentration, and communication to support your brand.
  • Build credibility and trust by living your brand.
  • Take ownership of your image, both online and in person.

4. Global Business Strategies:Create Success In The Global Market

Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it). To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.

This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.

After you complete this Global Business Strategies course, you will be able to:

  • Describe the complexities of doing business in a global context.
  • Discuss trends in global business.
  • Apply strategies and tools needed to help shift a regional business into a global enterprise.
  • Closely evaluate your current business operation and determine its readiness for moving into a global marketplace.
  • Create an international business plan and prepare it for implementation.

5. Marketing for Small Businesses:Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Building Your Own Brand 5 Course Training Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Personal Brand: Maximizing Personal Impact Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Importance of a Personal Brand

  • Whats in a Brand?
  • Pre-Assignment Review
  • Defining Success
  • Making Connections
  • Your Personal Brand
  • Brand Elements
  • Making Connections

 Session 3: Your Brand Approach to Others

  • Brand Style Assessment
  • Scoring Overview
  • Brand Assessment Matrix
  • Understanding Styles
  • The Pragmatic Style
  • The Enthusiastic Style
  • The Accommodating Style
  • The Detailed Style

 Session 4: Looking at the Outside

  • Dress for Success
  • Business Etiquette
  • How You Sound
  • Things to Consider

 Session 5: Looking at the Inside

  • Getting Focused
  • The 80/20 Rule
  • Improving Your Concentration
  • Developing Confidence
  • Pretend Youre Confident
  • When Your Positive Self-Talk Doesnt Listen
  • Make Eye Contact
  • Dance
  • Know Your Stuff
  • Rehearse
  • Pep Talks Work
  • Read Inspiring Biographies and Autobiographies
  • Be Thankful
  • Push Yourself to Accomplish Short-Term Goals
  • Do Something for Yourself Every Week
  • Four Steps for Success
  • Making Connections

 Session 6: Setting Goals

  • What Do You Want?
  • Asking Effectively
  • Go For It!
  • Identifying Dreams and Setting Goals
  • SPIRIT
  • Getting Some SPIRIT
  • Being Flexible and Resilient

 Session 7: Networking for Success

  • Getting Out There

 Session 8: Communication Strategies

  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Listening Assessment
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener

 Session 9: Building Your Credibility

  • Defining Credibility

 Session 10: Brand You

  • Defining Your Brand
  • Designing My Brand

 Session 11: Living Your Brand

  • Getting Started
  • Thinking Out Loud
  • Tips for Getting Started

 Session 12: Managing Your Social Media Presence

  • Understanding Social Media
  • Making the Most of Social Media

 Session 13: Having Influence

  • Persuasion Techniques
  • Persuasion
  • Ten Ways to Persuade
  • Negotiation Techniques
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No

 Session 14: Dealing with Challenging People

  • Getting to the Heart of the Problem
  • Whats Missing?
  • The Three Fs
  • Facts
  • Frequency
  • Frustrated Relationship
  • Types of Difficult People

 Session 15: Presentations and Meetings

  • Speak, by all Means!
  • Seven Ways to Pump Up a Presentation
  • Preparing for Meetings
  • Before the Meeting
  • During the Meeting
  • Leading Meetings

 Session 16: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate in Global Business Strategies Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Understanding the Global Business Environment

  •     Defining Globalization
  •     Making Connections
  •     Factors in Globalization
  •     Your Presence in the Marketplace
  •     The Role of Human Resources
  •     Open for Business
  •     Exercising Knowledge (Pre-Assignment Review)
  •     Top Trends
  •     Take on the World

Session 3: The Global Trade Market

  •     Evaluating Your Options
  •     Supporting Organizations
  •     Making Connections
  •     Understanding Trade Agreements
  •     How Trade Transactions Work
  •     Transactional Dealings
  •     Collaborative Transactions
  •     Supply Alliances
  •     Making Connections

Session 4: Products and Services

  •     How Services Are Traded
  •     Making Connections
  •     Imports vs. Exports
  •     Separating Products from Services
  •     How Intangible Products Fit In
  •     Contractual Entries
  •     Whats Your Value?
  •     Developing Your Value Proposition
  •     Mechanics of a Trade Transaction

Session 5: E-Commerce on the Global Stage

  •     What is E-Commerce?
  •     Making Connections
  •     Protection of Information
  •     Security Checklist
  •     Basic E-Commerce Business Models
  •     Give It A Go
  •     E-Commerce Goals and Models
  •     Making Connections

Session 6: Working in the Global Context

  •     Bridging the Cultural Gap
  •     Looking at Culture
  •     Keeping an Open Mind
  •     Stepping Over the Cultural Gap
  •     Building Relationships
  •     Making Connections
  •     Tips for Bridging the Cultural Gap
  •     Is There a Global Culture Developing?
  •     Making Connections

Session 7: The Economics of Global Business

  •     Managing Multiple Currencies
  •     The Currency Conversion Process
  •     Making Connections
  •     Mitigating Your Risks
  •     Basics of Trade Finance
  •     Financing
  •     Mitigating Risk
  •     Export Credit Agencies
  •     Documentation
  •     Getting Paid
  •     Trade Finance and Technology
  •     Making Connections

Session 8: The Logistics of Global Business

  •     Introduction to Supply Chain Management
  •     Keys to Success
  •     The Need for Excellence in Supply Chain Management
  •     The Supply Chain
  •     The Supply Management Leader
  •     Making Connections
  •     Identifying and Meeting Documentation Requirements
  •     Packaging and Labeling
  •     Making Connections
  •     Security and Safety
  •     Transporting Dangerous Goods
  •     Seeking Out Specialists
  •     Negotiating Market Entry
  •     The Negotiation Process
  •     Influencing Elements

Session 9: Rules and Regulations

  •     International Regulations
  •     Public-Trade Law
  •     Trade Agreements
  •     Certificates of Origin
  •     Extraterritoriality and Fair Trade
  •     Price Cartels
  •     The Role of the World Trade Organization
  •     Health and Environmental Regulations
  •     The Role of ECAs
  •     Getting the Right Advice: The Legal Bits
  •     Considering the Remedies
  •     Mediation
  •     Arbitration or Litigation
  •     Where to Litigate
  •     Government Agencies
  •     Testing the Waters

Session 10: Beyond the Rules – Ethical Concerns

  •     The Ethical Conundrum
  •     Ethical Dilemmas
  •     Case Studies
  •     Making Connections
  •     Different Points of View
  •     The Friedman View
  •     Cultural Relativist View
  •     Righteous Moralist View
  •     Making Connections
  •     Corporate Social Responsibility
  •     The Three Levels
  •     Making Connections
  •     Sustainability
  •     Case Studies
  •     Codes of Conduct
  •     Developing a Code of Conduct
  •     Making Connections

Session 11: Choosing Your Growth Strategy

  •     The AAA Approach
  •     Leveraging Triple A
  •     Case Study
  •     A Strategic Approach
  •     Making Connections

Session 12: Building Your Growth Plan

  •     A Business Framework
  •     The Purpose of the Plan
  •     Outlining the Plan
  •     Global Business Plan Worksheet, Part One
  •     Global Business Plan Worksheet, Part Two
  •     Global Business Plan Worksheet, Part Three
  •     Global Business Plan Worksheet, Part Four
  •     The Planning Process
  •     Planning Worksheet, Part One
  •     Planning Worksheet, Part Two
  •     Planning Worksheet, Part Three
  •     Market Evaluation
  •     Pulling the Pieces Together
  •     Making Connections

Session 13: Implementing Your Growth Plan

  •     Getting Your Product or Service to Global Markets
  •     Creating the Right Strategy
  •     Making Connections
  •     Marketing Plan Worksheet, Part One
  •     Marketing Plan Worksheet, Part Two
  •     Exit Strategy
  •     Diagnosing Issues
  •     Developing Product Names
  •     Case Studies
  •     Color Choices
  •     Summary

Session 14: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 5 - Certificate in Marketing for Small Businesses Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

(318)
Average rating 3.5 out of 5 stars
5 star
43%
4 star
26%
3 star
24%
2 star
4%
1 star
2%

21 May 2020 11:46:46 AM

A very interesting and informative course for anyone in business or just starting in business.

19 May 2020 03:01:52 AM

very informative course

19 April 2020 01:36:02 AM

Excellent! God bless!

14 April 2020 07:12:39 PM

Good course content

3 April 2020 08:27:41 PM

very informative

24 February 2020 02:35:42 AM

Great course

29 January 2020 10:02:04 AM

Leny is very nice

5 October 2019 09:24:38 PM

Very inspiring and well put together course.

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

24 February 2019 01:58:55 PM

Thank you.

22 December 2018 10:09:17 AM

I thought this lesson was very informative and through.

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

19 September 2018 06:33:16 PM

great course thanks i have learnt a lot

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

21 June 2018 06:57:33 AM

I like this course. It definitely put things into different perspectives when it comes to communicating with people.

22 May 2018 06:58:59 PM

.

7 May 2018 06:55:13 PM

Excellent!

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1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card and Bank Transfer. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

We provide a 7 Day Money Back Refund on all Courses

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Delivery Method

Online - Certificate

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Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID: 002BYOBTBVS
Delivery Mode: Online
Access: Unlimited lifetime
Time: Study at your own pace
Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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