Building a Brand on Social Media Online Bundle, 5 Certificate Courses

Learn the Basics of Social Media Branding

Building a Brand on Social Media Online Bundle, 5 Certificate Courses

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Get Building a Brand on Social Media, Marketing with Social Media, Basic Internet Marketing, Branding: Creating and Managing Your Corporate Brand, Personal Brand: Maximizing Personal Impact in this Bundle

1. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

2. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

After you complete this Marketing with Social Media course, you will be able to:

  • Describe the value of social media to your marketing plan.
  • Create and launch a social media marketing plan.
  • Select the right resources for a social media marketing team.
  • Define how to use social media to build an internal community.
  • Use metrics to measure the impact of a social media plan.
  • Manage difficult social media situations.
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
  • Decide whether a blog adds value to a social media plan.
  • Speak about specialty sites and social medial management tools.
  • Stay on top of social media trends and adjust your plan as the online world evolves.

3. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

4. Branding: Creating and Managing Your Corporate Brand: Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

5. Personal Brand: Maximizing Personal Impact : Maximize Your Impact In Work And Life

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.

In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

 At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:

  • Speak in terms of the impact and influence that you want to have in life and work.
  • Understand your personal style in terms of your personal brand.
  • Develop skill in areas like focus, concentration, and communication to support your brand.
  • Build credibility and trust by living your brand.
  • Take ownership of your image, both online and in person.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Building a Brand on Social Media  5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Marketing with Social Media Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Important Note
  •     Pre-Assignment

Session 2: Getting Started

  •     What is Social Media
  •     Pre-Assignment Review

Session 3: Understanding the Marketing Mix

  •     The Five Ps and Social Media
  •     Product
  •     Price
  •     Place
  •     Promotion
  •     Packaging
  •     Exercise Your Muscle

Session 4: Developing a Social Media Plan

  •     Things to Think About
  •     Stretch
  •     Build a Community
  •     Watch Out for Social Media Experts
  •     Be There
  •     Find Your Customers
  •     Be a Person
  •     Follow Others
  •     Utilization Guidelines
  •     Expanding Your Digital Presence
  •     Social Media Plan Worksheet
  •     Basic Information
  •     Campaign Budget
  •     Campaign Objectives
  •     Competitive Analysis
  •     Important Notes
  •     Whats the Value
  •     Cost Per Lead

Session 5: Building Your Social Media Team

  •     Building the Team
  •     Making Connections
  •     The Community

Session 6: Using Social Media to Build Internal Communities

  •     Internal Communities
  •     Options for Internal Communities
  •     Make it Work

Session 7: Analyzing Your Impact with Metrics

  •     Useful Metrics
  •     Understanding Metrics
  •     Timing is Everything
  •     Timing Tips
  •     Target Market Worksheet

Session 8: Keeping on Top of the Trends

  •     The Times are A-Changing
  •     Case Study Google+
  •     Making Connections

Session 9: Damage Control

  •     Thats Not Good!
  •     What It Means For You
  •     Case Study United Breaks Guitars
  •     Get Smart

Session 10: Using Facebook

  •     Getting Started
  •     First Steps
  •     Next Steps
  •     Due Diligence
  •     Now You Can!
  •     Building Your Community
  •     Taking it Further
  •     Making Connections

Session 11: Using LinkedIn

  •     LinkedIn Essentials
  •     Setting Up Your Account
  •     Connecting to Others
  •     Using Groups

Session 12: Using Twitter

  •     Tweeting
  •     Getting Started with Twitter
  •     Hashtags
  •     Re-Tweets
  •     Your Name
  •     Making it Memorable
  •     Using Lists

Session 13: Building a Blog

  •     To Blog or Not To Blog
  •     Blogging Basics
  •     Blog Rules
  •     Help People Find You
  •     What Will I Write About
  •     Planning Your Blog
  •     Vlogs and YouTube

Session 14: Using Specialty Sites

  •     Introduction
  •     Yammer
  •     Pinterest
  •     SnapGuide
  •     Staying in the Loop

Session 15: Using Social Media Management Tools

  •     Introduction
  •     TweetDeck
  •     HootSuite
  •     Posterous
  •     Salesforce Radian6

Session 16: Launching Your Plan

  •     Pulling Everything Together
  •     Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 3 - Certificate in Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate in Branding: Creating and Managing Your Corporate Brand Online Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Personal Brand: Maximizing Personal Impact Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Importance of a Personal Brand

  • Whats in a Brand?
  • Pre-Assignment Review
  • Defining Success
  • Making Connections
  • Your Personal Brand
  • Brand Elements
  • Making Connections

 Session 3: Your Brand Approach to Others

  • Brand Style Assessment
  • Scoring Overview
  • Brand Assessment Matrix
  • Understanding Styles
  • The Pragmatic Style
  • The Enthusiastic Style
  • The Accommodating Style
  • The Detailed Style

 Session 4: Looking at the Outside

  • Dress for Success
  • Business Etiquette
  • How You Sound
  • Things to Consider

 Session 5: Looking at the Inside

  • Getting Focused
  • The 80/20 Rule
  • Improving Your Concentration
  • Developing Confidence
  • Pretend Youre Confident
  • When Your Positive Self-Talk Doesnt Listen
  • Make Eye Contact
  • Dance
  • Know Your Stuff
  • Rehearse
  • Pep Talks Work
  • Read Inspiring Biographies and Autobiographies
  • Be Thankful
  • Push Yourself to Accomplish Short-Term Goals
  • Do Something for Yourself Every Week
  • Four Steps for Success
  • Making Connections

 Session 6: Setting Goals

  • What Do You Want?
  • Asking Effectively
  • Go For It!
  • Identifying Dreams and Setting Goals
  • SPIRIT
  • Getting Some SPIRIT
  • Being Flexible and Resilient

 Session 7: Networking for Success

  • Getting Out There

 Session 8: Communication Strategies

  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Listening Assessment
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener

 Session 9: Building Your Credibility

  • Defining Credibility

 Session 10: Brand You

  • Defining Your Brand
  • Designing My Brand

 Session 11: Living Your Brand

  • Getting Started
  • Thinking Out Loud
  • Tips for Getting Started

 Session 12: Managing Your Social Media Presence

  • Understanding Social Media
  • Making the Most of Social Media

 Session 13: Having Influence

  • Persuasion Techniques
  • Persuasion
  • Ten Ways to Persuade
  • Negotiation Techniques
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No

 Session 14: Dealing with Challenging People

  • Getting to the Heart of the Problem
  • Whats Missing?
  • The Three Fs
  • Facts
  • Frequency
  • Frustrated Relationship
  • Types of Difficult People

 Session 15: Presentations and Meetings

  • Speak, by all Means!
  • Seven Ways to Pump Up a Presentation
  • Preparing for Meetings
  • Before the Meeting
  • During the Meeting
  • Leading Meetings

 Session 16: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
41%
4 star
31%
3 star
21%
2 star
6%
1 star
2%
(495)
Average rating 3.5 out of 5 stars

25 September 2019 11:39:33 PM

It has been a very interesting course, I can´t wait to do more!

7 September 2019 01:43:04 PM

Very informative course, highly recommend for beginners.

19 August 2019 02:43:17 PM

I've enjoyed this first module.

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

17 June 2019 02:23:14 AM

Learn the first step of doing marketing method with online basis

2 June 2019 09:18:17 AM

This course was very informative and a great learning experience!

11 May 2019 02:16:32 PM

very good course

13 March 2019 09:44:02 AM

Very Informative

7 March 2019 02:10:33 PM

A great course for those interested in learning more about online marketing. The language used was easy to understand without being tedious.

6 March 2019 02:53:27 AM

Excellent course and very relevant to my business

13 February 2019 03:53:50 AM

Awesome, easy course to follow

7 February 2019 02:47:48 PM

Great course for the basics

7 February 2019 11:05:05 AM

Great course covering the basics from market research to SEO. Would recommend for those interested in marketing and small business owners wanting to increase sales.

7 February 2019 11:00:16 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:55:19 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:52:49 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:50:04 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:44:05 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:43:56 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

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About this Course

Get Building a Brand on Social Media, Marketing with Social Media, Basic Internet Marketing, Branding: Creating and Managing Your Corporate Brand, Personal Brand: Maximizing Personal Impact in this Bundle

1. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

2. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

After you complete this Marketing with Social Media course, you will be able to:

  • Describe the value of social media to your marketing plan.
  • Create and launch a social media marketing plan.
  • Select the right resources for a social media marketing team.
  • Define how to use social media to build an internal community.
  • Use metrics to measure the impact of a social media plan.
  • Manage difficult social media situations.
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
  • Decide whether a blog adds value to a social media plan.
  • Speak about specialty sites and social medial management tools.
  • Stay on top of social media trends and adjust your plan as the online world evolves.

3. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

After you complete this Basic Internet Marketing course, you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

4. Branding: Creating and Managing Your Corporate Brand: Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

5. Personal Brand: Maximizing Personal Impact : Maximize Your Impact In Work And Life

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.

In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

 At the end of this Personal Brand: Maximizing Personal Impact course, you will be able to:

  • Speak in terms of the impact and influence that you want to have in life and work.
  • Understand your personal style in terms of your personal brand.
  • Develop skill in areas like focus, concentration, and communication to support your brand.
  • Build credibility and trust by living your brand.
  • Take ownership of your image, both online and in person.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Building a Brand on Social Media  5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Marketing with Social Media Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Important Note
  •     Pre-Assignment

Session 2: Getting Started

  •     What is Social Media
  •     Pre-Assignment Review

Session 3: Understanding the Marketing Mix

  •     The Five Ps and Social Media
  •     Product
  •     Price
  •     Place
  •     Promotion
  •     Packaging
  •     Exercise Your Muscle

Session 4: Developing a Social Media Plan

  •     Things to Think About
  •     Stretch
  •     Build a Community
  •     Watch Out for Social Media Experts
  •     Be There
  •     Find Your Customers
  •     Be a Person
  •     Follow Others
  •     Utilization Guidelines
  •     Expanding Your Digital Presence
  •     Social Media Plan Worksheet
  •     Basic Information
  •     Campaign Budget
  •     Campaign Objectives
  •     Competitive Analysis
  •     Important Notes
  •     Whats the Value
  •     Cost Per Lead

Session 5: Building Your Social Media Team

  •     Building the Team
  •     Making Connections
  •     The Community

Session 6: Using Social Media to Build Internal Communities

  •     Internal Communities
  •     Options for Internal Communities
  •     Make it Work

Session 7: Analyzing Your Impact with Metrics

  •     Useful Metrics
  •     Understanding Metrics
  •     Timing is Everything
  •     Timing Tips
  •     Target Market Worksheet

Session 8: Keeping on Top of the Trends

  •     The Times are A-Changing
  •     Case Study Google+
  •     Making Connections

Session 9: Damage Control

  •     Thats Not Good!
  •     What It Means For You
  •     Case Study United Breaks Guitars
  •     Get Smart

Session 10: Using Facebook

  •     Getting Started
  •     First Steps
  •     Next Steps
  •     Due Diligence
  •     Now You Can!
  •     Building Your Community
  •     Taking it Further
  •     Making Connections

Session 11: Using LinkedIn

  •     LinkedIn Essentials
  •     Setting Up Your Account
  •     Connecting to Others
  •     Using Groups

Session 12: Using Twitter

  •     Tweeting
  •     Getting Started with Twitter
  •     Hashtags
  •     Re-Tweets
  •     Your Name
  •     Making it Memorable
  •     Using Lists

Session 13: Building a Blog

  •     To Blog or Not To Blog
  •     Blogging Basics
  •     Blog Rules
  •     Help People Find You
  •     What Will I Write About
  •     Planning Your Blog
  •     Vlogs and YouTube

Session 14: Using Specialty Sites

  •     Introduction
  •     Yammer
  •     Pinterest
  •     SnapGuide
  •     Staying in the Loop

Session 15: Using Social Media Management Tools

  •     Introduction
  •     TweetDeck
  •     HootSuite
  •     Posterous
  •     Salesforce Radian6

Session 16: Launching Your Plan

  •     Pulling Everything Together
  •     Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 3 - Certificate in Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate in Branding: Creating and Managing Your Corporate Brand Online Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Personal Brand: Maximizing Personal Impact Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Importance of a Personal Brand

  • Whats in a Brand?
  • Pre-Assignment Review
  • Defining Success
  • Making Connections
  • Your Personal Brand
  • Brand Elements
  • Making Connections

 Session 3: Your Brand Approach to Others

  • Brand Style Assessment
  • Scoring Overview
  • Brand Assessment Matrix
  • Understanding Styles
  • The Pragmatic Style
  • The Enthusiastic Style
  • The Accommodating Style
  • The Detailed Style

 Session 4: Looking at the Outside

  • Dress for Success
  • Business Etiquette
  • How You Sound
  • Things to Consider

 Session 5: Looking at the Inside

  • Getting Focused
  • The 80/20 Rule
  • Improving Your Concentration
  • Developing Confidence
  • Pretend Youre Confident
  • When Your Positive Self-Talk Doesnt Listen
  • Make Eye Contact
  • Dance
  • Know Your Stuff
  • Rehearse
  • Pep Talks Work
  • Read Inspiring Biographies and Autobiographies
  • Be Thankful
  • Push Yourself to Accomplish Short-Term Goals
  • Do Something for Yourself Every Week
  • Four Steps for Success
  • Making Connections

 Session 6: Setting Goals

  • What Do You Want?
  • Asking Effectively
  • Go For It!
  • Identifying Dreams and Setting Goals
  • SPIRIT
  • Getting Some SPIRIT
  • Being Flexible and Resilient

 Session 7: Networking for Success

  • Getting Out There

 Session 8: Communication Strategies

  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Listening Assessment
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener

 Session 9: Building Your Credibility

  • Defining Credibility

 Session 10: Brand You

  • Defining Your Brand
  • Designing My Brand

 Session 11: Living Your Brand

  • Getting Started
  • Thinking Out Loud
  • Tips for Getting Started

 Session 12: Managing Your Social Media Presence

  • Understanding Social Media
  • Making the Most of Social Media

 Session 13: Having Influence

  • Persuasion Techniques
  • Persuasion
  • Ten Ways to Persuade
  • Negotiation Techniques
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No

 Session 14: Dealing with Challenging People

  • Getting to the Heart of the Problem
  • Whats Missing?
  • The Three Fs
  • Facts
  • Frequency
  • Frustrated Relationship
  • Types of Difficult People

 Session 15: Presentations and Meetings

  • Speak, by all Means!
  • Seven Ways to Pump Up a Presentation
  • Preparing for Meetings
  • Before the Meeting
  • During the Meeting
  • Leading Meetings

 Session 16: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

(495)
Average rating 3.5 out of 5 stars
5 star
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4 star
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3 star
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2 star
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1 star
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25 September 2019 11:39:33 PM

It has been a very interesting course, I can´t wait to do more!

7 September 2019 01:43:04 PM

Very informative course, highly recommend for beginners.

19 August 2019 02:43:17 PM

I've enjoyed this first module.

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

17 June 2019 02:23:14 AM

Learn the first step of doing marketing method with online basis

2 June 2019 09:18:17 AM

This course was very informative and a great learning experience!

11 May 2019 02:16:32 PM

very good course

13 March 2019 09:44:02 AM

Very Informative

7 March 2019 02:10:33 PM

A great course for those interested in learning more about online marketing. The language used was easy to understand without being tedious.

6 March 2019 02:53:27 AM

Excellent course and very relevant to my business

13 February 2019 03:53:50 AM

Awesome, easy course to follow

7 February 2019 02:47:48 PM

Great course for the basics

7 February 2019 11:05:05 AM

Great course covering the basics from market research to SEO. Would recommend for those interested in marketing and small business owners wanting to increase sales.

7 February 2019 11:00:16 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:55:19 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:52:49 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:50:04 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:44:05 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

7 February 2019 10:43:56 AM

Great course covering the basics from Market Research to SEO. Would thoroughly recommend to anyone interested in marketing and business owners interested in increasing their sales.

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The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
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  • How to unclutter your mind to succeed.
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Course Summary

Course ID No.: 002BBSMOC5CB
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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