Blogging Business Online Bundle, 5 Certificate Courses

Learn To Establish A Successful Blogging Business

Blogging Business Online Bundle, 5 Certificate Courses

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Get Blogging Business, Ghostwriting Business, Creative Writing, Social Media Marketing, and Successful Self-Publishing in this Bundle

1. Blogging Business: Learn To Establish A Successful Blogging Business

Although blogging has now been around for almost 20 years, it has only been in the past 10 that bloggers have started to make enough money from them to support themselves. The idea of making money writing content about topics you are passionate about is an attractive one, but there are many technicalities and nuances behind the process of starting a blog and earning profits from it that need to be understood, to be successful.

Students will learn a basic guideline for the topic, and definitions and terminologies that are good to know, as they are referred to later in the course.

You will be taken through the advantages of starting a blogging business, as well as how to achieve goals for your business and what you can expect from a future in the industry.

We will teach you how to set up your blogging business and provide you with all the tools you need to get going, by showing you the significance of having an audience and the importance of considering your target audience when creating your work.  No matter the context, blogs are a form of information and should provide up-to-date, fresh content, so as to retain their readership.

The course shares with students how to keep content relevant and then moves on to gaining sponsors, and how this helps. We give you real life examples of people who have turned their blogs into businesses, with considerably profitable results.

You will learn helpful and in-depth guide lists and explains items things that will help your business, as well as steering you away from common pitfalls.

2. Ghostwriting Business: Understanding Ghostwriting And It's Different Types

From this course, you will gain a greater understanding of what ghostwriting is and, just as importantly, what it is not, along with finding out about the different types of ghostwriting.

To be a good ghostwriter you don’t necessarily need to have a related degree. The Ghostwriting Business Course explores education options and provides tips and suggestions on how you can start and improve your writing. It also highlights essential skills required to be successful in this field.

There are more job opportunities for ghostwriters than you may think. This course outlines these options – covering everything from in-house and agency work, to freelancing. Should you wish to strike out on your own, the course also provides information on different business structures.

Getting your first few clients as a ghostwriter is probably the hardest part of the job. However, with the tips and tricks provided in this course, it is entirely possible – even easy. You’ll learn about using online job boards to find work, how having a niche or specialism can help you, and how to showcase your writing and gain referrals. Also covered are Ghostwriter Agreements and Non-Disclosure Agreements.

The range of writing you can undertake as a ghostwriter is vast. This course will guide you through the various types, along with how to break projects down and set timelines. You will also find out everything you need to know about billing a client, tips and suggestions on how to work virtually, and how to deal with difficult clients.

The Ghostwriting Business Course covers how to research effectively. You’ll learn how to conduct interviews for primary information, find reliable sources, verify information and evaluate an online source’s credibility. You will also gain a better understanding of plagiarism.

As a ghostwriter, you will need to adapt your voice to your client’s needs. Through studying this course you will discover how to understand, research and target your audience, adapting your writing to fit their expectations.

To protect yourself and sell your work, it’s important that you understand copyright protection. The Ghostwriting Business Course covers how this functions in the global workplace. You’ll learn how to protect your writing, register it, and reserve or release your copyrights. You will also learn about public domain and CC0 materials.

To ensure professionalism, your work must be clear, correct, and compelling. This course teaches you how to review your project – focusing on finding spelling, punctuation and grammatical errors, and checking for typos and word usage errors. You’ll also learn about subediting or copyediting and how to revise your material to increase its impact.

As a ghostwriter, you may find yourself working on a book or manuscript. From the Ghostwriting Business Course, you will learn about the various parts of a book and the sequence they should appear in, and how to finalise your work. You’ll also discover what your options are when publishing to ebook formats.

3. Creative Writing: Test Your Imagination and Stretch Your Writing Skills

Creative writing covers a wide variety of forms; simply, its purpose is to enable you to express, emotions, thoughts and feelings using the written word. If you would like to improve your writing skills, to try out new techniques in a variety of writing styles and to be able to create compelling works of fiction, then this course will enable you to do just that.

There are so many opportunities for writers in this digital age and the world of publishing has evolved greatly over the last few years. Publishing is now accessible to all who have a good grasp of the English language and because the world is now a predominantly much smaller place through the rise of the digital era, it is possible to become published in many English speaking countries.

This course however does not just concentrate on publishing but on the skills required that will elevate your writing abilities to the dizzy heights of professionalism. There is pleasure in the written word, creating imaginary plots and forming descriptive scenes filled with vibrancy and colour will satisfy the need to create. The knowledge of how to craft a captivating short story and to possess the ability to craft larger than life characters will stimulate those creative juices.

If you choose the road towards publication, understand that it can be a long but enjoyable route towards success, while you absorb the craft and incorporate it into your own writing studies. Think of this learning curve as an apprenticeship as you polish and hone the skills that will provide an outlet for your creative thoughts and that could provide you with the skills to become a published writer.

While the emphasis is on enjoyment, the projects within will test your imagination and stretch your writing skills, so that you learn steadily and consistently throughout.

4. Social Media Marketing: Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

5. Successful Self-Publishing: Learn The Basics Of Self-Publishing

You’ve got a great idea for a book and you’ve started putting pen to paper (or fingers to keys) or you may have already finished it! How will you get it out into the world? You could hire a traditional publisher but you’ll lose creative control and royalties can be 7-25% per book sold (with 25% being on the incredibly generous end) or you can self-publish, keep total creative control and earn up to 70% of the royalties of each book. Tempted? Take this course and you’ll learn the skills needed in self-publishing your book – cover design and layout, proofing, publishing, distributing, and marketing.

The Successful Self-Publishing Course begins by guiding you through the basics of self-publishing. You’ll quickly get answers to the big questions, such as why you should self- publish and the benefits of doing so and, conversely, reasons self-publishing may not be for you. There are legal obligations you need to fulfil and to self-publish requires money, the course will talk you through what to expect in both these areas.

With your book written and your working title in place. This course will show you the process of finessing the details, large and small, to get your text ready for publication. You’ll learn the dos and don’ts of titling your book and what to include in your cover text, how to self-edit or hire and work with an editor, how to prepare your text for the layout process, and what the established conventions that you should use in book anatomy, are.

Formatting should be invisible, unnoticed by the reader, but done poorly and inconsistently and the smallest of errors will pull your readers from the story, ruining the content of your work. You’ll learn how to use layout to enable your content to flow – with proper use of book sizing, page layout, fonts, spacing and alignment of text. Formatting for eBooks is also covered.

We are taught the metaphor ‘never judge a book by its cover’ but when it comes to books – we do. When confronted by a wall or screen of book covers and all you have to go off, as a customer, is a title and a cover, you will find yourself quickly judging covers and titles – giving just seconds to each. From this course, you will learn the do’s and don’ts of book cover design, from colour theory, graphics and images to fonts, copy placement, formatting and reproduction, to ensure yours is the cover that stands out and the book that gets bought. Even if you intend to commission a designer to do the work for you this essential knowledge will give you everything you need to understand what is needed and to get the cover you want.

With your files ready and book complete you need to understand the process of printing the finished work. The Successful Self-Publishing Course walks you through production, including the different printing methods available and how to convert your book into an eBook. It also stresses the importance of proofreading, how to proofread, and the common conventions used by proofreaders, should you choose to hire one.

Where many self-publishers fail is through not fully understanding distribution, because it doesn’t matter how good your book is, if no one can buy it you’re not going to make any money and it’ll be back to the 9-5. This course provides the knowledge you need to successfully get your book into bookshops, work with distributors and wholesalers, and price your book effectively for both printed and eBook versions.

You’ve published a book – don’t forget to tell people about it! Though before you publish, you need to have a marketing plan in place that will fit the content of your book. You’ll learn how to make sure your book is accurately represented in online bookstores and how to use tools such as social media, YouTube trailers, paid-for advertising, and mailing lists to promote and sell your book. You’ll also discover how to carry your marketing efforts on after publishing and through to your second book.

Who would benefit from this course?

You’ve written, or are in the process of writing, a book and want to publish it yourself, rather than work rely on a publisher, what do you do? This course outlines all the tasks involved and the skills needed to succeed in self-publishing a book.

If you’re intending on becoming a publisher yourself, the Successful Self-Publishing Course provides a comprehensive overview of the entire process – giving you a great foundational knowledge to build upon with further, degree-level education.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of  each course assessment, you will receive a certificate per course. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Receive Lifetime Access to Course Materials, so you can review at any time.

The Blogging Business Online 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Blogging Business Online Course

Module 1: Blogging

  • Part 1: What is Blogging?
  • Part 2: What you should know
  • Part 3: A Short History of the Blogosphere
  • Part 4: Summary
  • Module 1 Assessment

Module 2: Starting a Blogging Business?

  • Part 1: An Insight into Blogging Business
  • Part 2: Why Should You Start a Blogging Business?
  • Part 3: Where Blogging Can Take You?
  • Part 4: Summary
  • Module 2 Assessment

Module 3: Where to Begin?

  • Part 1: What Will You Need?
  • Part 2: Choosing a Theme
  • Part 3: Create A Posting Schedule and Stick to it
  • Part 4: Summary
  • Module 3 Assessment

Module 4: How to Get an Audience

  • Part 1: Why is an Audience Important?
  • Part 2: How to Attract More Viewers for Your Blog?
  • Part 3: Your Audience Should Have Multiple Ways to Subscribe
  • Part 4: Special Offers, Promotions and More
  • Part 5: Summary
  • Module 4 Assessment

Module 5: Write Your First Blog Post

  • Part 1: First Impressions
  • Part 2: How to Write
  • Part 3: Give Your First Post a Lot of Thought
  • Part 4: How to Post Your First Blog Post
  • Part 5: Summary
  • Module 5 Assessment

Module 6: Keeping Your Blog Relevant

  • Part 1: What Is Your Area of Expertise?
  • Part 2: How to Keep Your Expertise Relevant
  • Part 3: Connections are Important
  • Part 4: Summary
  • Module 6 Assessment

Module 7: Turning Your Blog into a Business Venture

  • Part 1: Your Blog is Your Business
  • Part 2: Use Your Expertise to Get Sponsors
  • Part 3: Success Stories
  • Part 4: How-To Blogs
  • Part 5: Summary
  • Module 7 Assessment

Module 8: Dos and Don’ts of Blogging Business

  • Part 1: Dos
  • Part 2: Don’ts
  • Part 3: Some Other Things to Consider
  • Part 4: Summary
  • Module 8 Assessment

Module 9: Course Overview

  • Part 1: What We Learnt in This Course

  • Part 2: Using Every Available Resource
  • Part 3: Next Steps: Onto The Blog
  • Part 4: Summary
  • Module 9 Assessment

Course 2 - Certificate In Ghostwriting Business Online Course

Module 1: About Ghostwriting

  • Part 1: Types of Ghostwriting
  • Part 2: Co-Authoring
  • Module 1 Assessment

Module 2: Preparing to Ghostwrite

  • Part 1: Education &Background
  • Part 2: Write, Rewrite and Write Again
  • Part 3: Skills Ghostwriters Need
  • Module 2 Assessment

Module 3: Where Ghostwriters Work

  • Part 1: Where Ghostwriters Work
  • Part 2: Business Structures
  • Module 3 Assessment

Module 4: Starting as a Ghostwriter

  • Part 1: Freelancing via Job Boards
  • Part 2: Showcasing Your Writing
  • Part 3: Ghostwriter Agreements
  • Part 4: Sample Ghostwriter Agreement
  • Part 5: Non-Disclosure Agreement
  • Module 4 Assessment

Module 5: Working as a Ghostwriter

  • Part 1: Type of Writing
  • Part 2: Timelines, Deadlines & Milestones
  • Part 3: Difficult Clients
  • Module 5 Assessment

Module 6: Pre-Writing

  • Part 1: Research & Pre-Writing
  • Part 2: Interviews
  • Part 3: Plagiarism, Citing and Plagiarism Checkers
  • Module 6 Assessment

Module 7: Ghostwriting

  • Part 1: Why it’s Ghost Writing
  • Part 2: Style, Structure & Pizazz
  • Module 7 Assessment

Module 8: Copyright

  • Part 1: Copyright
  • Part 2: Registering Copyrights
  • Module 8 Assessment

Module 9: Proofreading, Revising & Editing

  • Part 1: Proofreading
  • Part 2: Revising
  • Part 3: Review your Headlines
  • Module 9 Assessment

Module 10: Final Manuscript

  • Part 1: Parts of a Book
  • Part 2: Publishing Choices
  • Module 10 Assessment

Course 3 - Certificate In Creative Writing Online Course

Module 1 - The Creative Process

  • Part 1: What is it? 
  • Part 2: Controlling Projects 
  • Part 3: Creating an Outline 
  • Part 4: Time to Write 
  • Module 1 Assessment

Module 2 - Writing Fiction

  • Part 1: Show, Don’t Tell
  • Part 2: Character Profile
  • Part 3: Characteristics
  • Module 2 Assessment

Module 3 - Point of View

  • Point of View
  • Module 3 Assessment
  • Module 4 - Character Motivation
  • Character Motivation
  • Module 4 Assessment

Module 5 - Write What You Know

  • Write What You Know
  • Module 5 Assessment

Module 6 - Characters, Names and Imaginations

  • Part 1: Understanding the Character Connection 
  • Part 2: Names 

Module 7 - Beginning, Middle and Ending

  • Part 1: Beginnings 
  • Part 2: Middles 
  • Part 3: Endings 
  • Module 7 Assessment

Module 8 - Dialogue and Descriptive Writing

  • Part 1: Dialogue 
  • Part 2: Descriptive Writing 
  • Module 8 Assessment

Module 9 - Beating Writer’s Block

  • Part 1: Beating Writer’s Block
  • Part 2: Opening Sentences 
  • Module 9 Assessment

Module 10 – Tips and Creative Tasks

  • Creative writing tips 
  • Module 10 Assessment

Module 11 – Writing Poetry

  • Part 1: What is Poetry? 
  • Part 2: Starting Out 
  • Part 3: Poetry Terms 
  • Part 4: Light, Shade and Imagination 

Module 12 – Poetry Prompts

  • Poetry Prompts
  • Module 12 Assessment

Module 13 - Writing the Life Story

  • Part 1: Writing the Life Story
  • Part 2: Flashbacks 
  • Module 13 Assessment

Module 14 - Going Public

  • Part 1: Going Public
  • Part 2: Agents and Self-publishing

Course 4 - Certificate In Social Media Marketing Online Course

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Course 5 - Certificate In Successful Self-Publishing Online Course

Module 1 – Basics of Self-Publishing

  • Introduction
  • Part 1: Why self-publish?
  • Part 2: Advantages of self-publishing
  • Part 3: Why it might be a bad idea to self-publish
  • Part 4: Legal considerations
  • Part 5: Budget
  • Module 1 Assessment

Module 2 – Completing the Text

  • Part 1: Title
  • Part 2: Editing
  • Part 3: Spelling and grammar
  • Part 4: Beta readers
  • Part 5: Preparing the text for layout
  • Part 6: Parts of a book
  • Module 2 Assessment

Module 3 – Layout and Design: Interior

  • Part 1: Size and Pagination
  • Part 2: Interior layout
  • Part 3: Fonts
  • Part 4: Leading
  • Part 5: Ebook formatting
  • Module 3 Assessment

Module 4 – Layout and design: Cover

  • Part 1: Layout and design: Cover
  • Part 2: Fonts
  • Part 3: Formatting
  • Module 4 Assessment

Module 5 – Production

  • Part 1: Offset printing
  • Part 2: Using an imprintor self-publishing platform
  • Module 5 Assessment

Module 6 – Distribution

  • Part 1: Getting your book into bookshops
  • Part 2: Distributors and wholesalers
  • Module 6 Assessment

Module 7 – Sales and Marketing

  • Part 1: Category, book description and keywords

  • Part 2: Book trailers
  • Part 3: Reviews
  • Module 7 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Get Blogging Business, Ghostwriting Business, Creative Writing, Social Media Marketing, and Successful Self-Publishing in this Bundle

1. Blogging Business: Learn To Establish A Successful Blogging Business

Although blogging has now been around for almost 20 years, it has only been in the past 10 that bloggers have started to make enough money from them to support themselves. The idea of making money writing content about topics you are passionate about is an attractive one, but there are many technicalities and nuances behind the process of starting a blog and earning profits from it that need to be understood, to be successful.

Students will learn a basic guideline for the topic, and definitions and terminologies that are good to know, as they are referred to later in the course.

You will be taken through the advantages of starting a blogging business, as well as how to achieve goals for your business and what you can expect from a future in the industry.

We will teach you how to set up your blogging business and provide you with all the tools you need to get going, by showing you the significance of having an audience and the importance of considering your target audience when creating your work.  No matter the context, blogs are a form of information and should provide up-to-date, fresh content, so as to retain their readership.

The course shares with students how to keep content relevant and then moves on to gaining sponsors, and how this helps. We give you real life examples of people who have turned their blogs into businesses, with considerably profitable results.

You will learn helpful and in-depth guide lists and explains items things that will help your business, as well as steering you away from common pitfalls.

2. Ghostwriting Business: Understanding Ghostwriting And It's Different Types

From this course, you will gain a greater understanding of what ghostwriting is and, just as importantly, what it is not, along with finding out about the different types of ghostwriting.

To be a good ghostwriter you don’t necessarily need to have a related degree. The Ghostwriting Business Course explores education options and provides tips and suggestions on how you can start and improve your writing. It also highlights essential skills required to be successful in this field.

There are more job opportunities for ghostwriters than you may think. This course outlines these options – covering everything from in-house and agency work, to freelancing. Should you wish to strike out on your own, the course also provides information on different business structures.

Getting your first few clients as a ghostwriter is probably the hardest part of the job. However, with the tips and tricks provided in this course, it is entirely possible – even easy. You’ll learn about using online job boards to find work, how having a niche or specialism can help you, and how to showcase your writing and gain referrals. Also covered are Ghostwriter Agreements and Non-Disclosure Agreements.

The range of writing you can undertake as a ghostwriter is vast. This course will guide you through the various types, along with how to break projects down and set timelines. You will also find out everything you need to know about billing a client, tips and suggestions on how to work virtually, and how to deal with difficult clients.

The Ghostwriting Business Course covers how to research effectively. You’ll learn how to conduct interviews for primary information, find reliable sources, verify information and evaluate an online source’s credibility. You will also gain a better understanding of plagiarism.

As a ghostwriter, you will need to adapt your voice to your client’s needs. Through studying this course you will discover how to understand, research and target your audience, adapting your writing to fit their expectations.

To protect yourself and sell your work, it’s important that you understand copyright protection. The Ghostwriting Business Course covers how this functions in the global workplace. You’ll learn how to protect your writing, register it, and reserve or release your copyrights. You will also learn about public domain and CC0 materials.

To ensure professionalism, your work must be clear, correct, and compelling. This course teaches you how to review your project – focusing on finding spelling, punctuation and grammatical errors, and checking for typos and word usage errors. You’ll also learn about subediting or copyediting and how to revise your material to increase its impact.

As a ghostwriter, you may find yourself working on a book or manuscript. From the Ghostwriting Business Course, you will learn about the various parts of a book and the sequence they should appear in, and how to finalise your work. You’ll also discover what your options are when publishing to ebook formats.

3. Creative Writing: Test Your Imagination and Stretch Your Writing Skills

Creative writing covers a wide variety of forms; simply, its purpose is to enable you to express, emotions, thoughts and feelings using the written word. If you would like to improve your writing skills, to try out new techniques in a variety of writing styles and to be able to create compelling works of fiction, then this course will enable you to do just that.

There are so many opportunities for writers in this digital age and the world of publishing has evolved greatly over the last few years. Publishing is now accessible to all who have a good grasp of the English language and because the world is now a predominantly much smaller place through the rise of the digital era, it is possible to become published in many English speaking countries.

This course however does not just concentrate on publishing but on the skills required that will elevate your writing abilities to the dizzy heights of professionalism. There is pleasure in the written word, creating imaginary plots and forming descriptive scenes filled with vibrancy and colour will satisfy the need to create. The knowledge of how to craft a captivating short story and to possess the ability to craft larger than life characters will stimulate those creative juices.

If you choose the road towards publication, understand that it can be a long but enjoyable route towards success, while you absorb the craft and incorporate it into your own writing studies. Think of this learning curve as an apprenticeship as you polish and hone the skills that will provide an outlet for your creative thoughts and that could provide you with the skills to become a published writer.

While the emphasis is on enjoyment, the projects within will test your imagination and stretch your writing skills, so that you learn steadily and consistently throughout.

4. Social Media Marketing: Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

5. Successful Self-Publishing: Learn The Basics Of Self-Publishing

You’ve got a great idea for a book and you’ve started putting pen to paper (or fingers to keys) or you may have already finished it! How will you get it out into the world? You could hire a traditional publisher but you’ll lose creative control and royalties can be 7-25% per book sold (with 25% being on the incredibly generous end) or you can self-publish, keep total creative control and earn up to 70% of the royalties of each book. Tempted? Take this course and you’ll learn the skills needed in self-publishing your book – cover design and layout, proofing, publishing, distributing, and marketing.

The Successful Self-Publishing Course begins by guiding you through the basics of self-publishing. You’ll quickly get answers to the big questions, such as why you should self- publish and the benefits of doing so and, conversely, reasons self-publishing may not be for you. There are legal obligations you need to fulfil and to self-publish requires money, the course will talk you through what to expect in both these areas.

With your book written and your working title in place. This course will show you the process of finessing the details, large and small, to get your text ready for publication. You’ll learn the dos and don’ts of titling your book and what to include in your cover text, how to self-edit or hire and work with an editor, how to prepare your text for the layout process, and what the established conventions that you should use in book anatomy, are.

Formatting should be invisible, unnoticed by the reader, but done poorly and inconsistently and the smallest of errors will pull your readers from the story, ruining the content of your work. You’ll learn how to use layout to enable your content to flow – with proper use of book sizing, page layout, fonts, spacing and alignment of text. Formatting for eBooks is also covered.

We are taught the metaphor ‘never judge a book by its cover’ but when it comes to books – we do. When confronted by a wall or screen of book covers and all you have to go off, as a customer, is a title and a cover, you will find yourself quickly judging covers and titles – giving just seconds to each. From this course, you will learn the do’s and don’ts of book cover design, from colour theory, graphics and images to fonts, copy placement, formatting and reproduction, to ensure yours is the cover that stands out and the book that gets bought. Even if you intend to commission a designer to do the work for you this essential knowledge will give you everything you need to understand what is needed and to get the cover you want.

With your files ready and book complete you need to understand the process of printing the finished work. The Successful Self-Publishing Course walks you through production, including the different printing methods available and how to convert your book into an eBook. It also stresses the importance of proofreading, how to proofread, and the common conventions used by proofreaders, should you choose to hire one.

Where many self-publishers fail is through not fully understanding distribution, because it doesn’t matter how good your book is, if no one can buy it you’re not going to make any money and it’ll be back to the 9-5. This course provides the knowledge you need to successfully get your book into bookshops, work with distributors and wholesalers, and price your book effectively for both printed and eBook versions.

You’ve published a book – don’t forget to tell people about it! Though before you publish, you need to have a marketing plan in place that will fit the content of your book. You’ll learn how to make sure your book is accurately represented in online bookstores and how to use tools such as social media, YouTube trailers, paid-for advertising, and mailing lists to promote and sell your book. You’ll also discover how to carry your marketing efforts on after publishing and through to your second book.

Who would benefit from this course?

You’ve written, or are in the process of writing, a book and want to publish it yourself, rather than work rely on a publisher, what do you do? This course outlines all the tasks involved and the skills needed to succeed in self-publishing a book.

If you’re intending on becoming a publisher yourself, the Successful Self-Publishing Course provides a comprehensive overview of the entire process – giving you a great foundational knowledge to build upon with further, degree-level education.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of  each course assessment, you will receive a certificate per course. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Receive Lifetime Access to Course Materials, so you can review at any time.

The Blogging Business Online 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Blogging Business Online Course

Module 1: Blogging

  • Part 1: What is Blogging?
  • Part 2: What you should know
  • Part 3: A Short History of the Blogosphere
  • Part 4: Summary
  • Module 1 Assessment

Module 2: Starting a Blogging Business?

  • Part 1: An Insight into Blogging Business
  • Part 2: Why Should You Start a Blogging Business?
  • Part 3: Where Blogging Can Take You?
  • Part 4: Summary
  • Module 2 Assessment

Module 3: Where to Begin?

  • Part 1: What Will You Need?
  • Part 2: Choosing a Theme
  • Part 3: Create A Posting Schedule and Stick to it
  • Part 4: Summary
  • Module 3 Assessment

Module 4: How to Get an Audience

  • Part 1: Why is an Audience Important?
  • Part 2: How to Attract More Viewers for Your Blog?
  • Part 3: Your Audience Should Have Multiple Ways to Subscribe
  • Part 4: Special Offers, Promotions and More
  • Part 5: Summary
  • Module 4 Assessment

Module 5: Write Your First Blog Post

  • Part 1: First Impressions
  • Part 2: How to Write
  • Part 3: Give Your First Post a Lot of Thought
  • Part 4: How to Post Your First Blog Post
  • Part 5: Summary
  • Module 5 Assessment

Module 6: Keeping Your Blog Relevant

  • Part 1: What Is Your Area of Expertise?
  • Part 2: How to Keep Your Expertise Relevant
  • Part 3: Connections are Important
  • Part 4: Summary
  • Module 6 Assessment

Module 7: Turning Your Blog into a Business Venture

  • Part 1: Your Blog is Your Business
  • Part 2: Use Your Expertise to Get Sponsors
  • Part 3: Success Stories
  • Part 4: How-To Blogs
  • Part 5: Summary
  • Module 7 Assessment

Module 8: Dos and Don’ts of Blogging Business

  • Part 1: Dos
  • Part 2: Don’ts
  • Part 3: Some Other Things to Consider
  • Part 4: Summary
  • Module 8 Assessment

Module 9: Course Overview

  • Part 1: What We Learnt in This Course

  • Part 2: Using Every Available Resource
  • Part 3: Next Steps: Onto The Blog
  • Part 4: Summary
  • Module 9 Assessment

Course 2 - Certificate In Ghostwriting Business Online Course

Module 1: About Ghostwriting

  • Part 1: Types of Ghostwriting
  • Part 2: Co-Authoring
  • Module 1 Assessment

Module 2: Preparing to Ghostwrite

  • Part 1: Education &Background
  • Part 2: Write, Rewrite and Write Again
  • Part 3: Skills Ghostwriters Need
  • Module 2 Assessment

Module 3: Where Ghostwriters Work

  • Part 1: Where Ghostwriters Work
  • Part 2: Business Structures
  • Module 3 Assessment

Module 4: Starting as a Ghostwriter

  • Part 1: Freelancing via Job Boards
  • Part 2: Showcasing Your Writing
  • Part 3: Ghostwriter Agreements
  • Part 4: Sample Ghostwriter Agreement
  • Part 5: Non-Disclosure Agreement
  • Module 4 Assessment

Module 5: Working as a Ghostwriter

  • Part 1: Type of Writing
  • Part 2: Timelines, Deadlines & Milestones
  • Part 3: Difficult Clients
  • Module 5 Assessment

Module 6: Pre-Writing

  • Part 1: Research & Pre-Writing
  • Part 2: Interviews
  • Part 3: Plagiarism, Citing and Plagiarism Checkers
  • Module 6 Assessment

Module 7: Ghostwriting

  • Part 1: Why it’s Ghost Writing
  • Part 2: Style, Structure & Pizazz
  • Module 7 Assessment

Module 8: Copyright

  • Part 1: Copyright
  • Part 2: Registering Copyrights
  • Module 8 Assessment

Module 9: Proofreading, Revising & Editing

  • Part 1: Proofreading
  • Part 2: Revising
  • Part 3: Review your Headlines
  • Module 9 Assessment

Module 10: Final Manuscript

  • Part 1: Parts of a Book
  • Part 2: Publishing Choices
  • Module 10 Assessment

Course 3 - Certificate In Creative Writing Online Course

Module 1 - The Creative Process

  • Part 1: What is it? 
  • Part 2: Controlling Projects 
  • Part 3: Creating an Outline 
  • Part 4: Time to Write 
  • Module 1 Assessment

Module 2 - Writing Fiction

  • Part 1: Show, Don’t Tell
  • Part 2: Character Profile
  • Part 3: Characteristics
  • Module 2 Assessment

Module 3 - Point of View

  • Point of View
  • Module 3 Assessment
  • Module 4 - Character Motivation
  • Character Motivation
  • Module 4 Assessment

Module 5 - Write What You Know

  • Write What You Know
  • Module 5 Assessment

Module 6 - Characters, Names and Imaginations

  • Part 1: Understanding the Character Connection 
  • Part 2: Names 

Module 7 - Beginning, Middle and Ending

  • Part 1: Beginnings 
  • Part 2: Middles 
  • Part 3: Endings 
  • Module 7 Assessment

Module 8 - Dialogue and Descriptive Writing

  • Part 1: Dialogue 
  • Part 2: Descriptive Writing 
  • Module 8 Assessment

Module 9 - Beating Writer’s Block

  • Part 1: Beating Writer’s Block
  • Part 2: Opening Sentences 
  • Module 9 Assessment

Module 10 – Tips and Creative Tasks

  • Creative writing tips 
  • Module 10 Assessment

Module 11 – Writing Poetry

  • Part 1: What is Poetry? 
  • Part 2: Starting Out 
  • Part 3: Poetry Terms 
  • Part 4: Light, Shade and Imagination 

Module 12 – Poetry Prompts

  • Poetry Prompts
  • Module 12 Assessment

Module 13 - Writing the Life Story

  • Part 1: Writing the Life Story
  • Part 2: Flashbacks 
  • Module 13 Assessment

Module 14 - Going Public

  • Part 1: Going Public
  • Part 2: Agents and Self-publishing

Course 4 - Certificate In Social Media Marketing Online Course

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Course 5 - Certificate In Successful Self-Publishing Online Course

Module 1 – Basics of Self-Publishing

  • Introduction
  • Part 1: Why self-publish?
  • Part 2: Advantages of self-publishing
  • Part 3: Why it might be a bad idea to self-publish
  • Part 4: Legal considerations
  • Part 5: Budget
  • Module 1 Assessment

Module 2 – Completing the Text

  • Part 1: Title
  • Part 2: Editing
  • Part 3: Spelling and grammar
  • Part 4: Beta readers
  • Part 5: Preparing the text for layout
  • Part 6: Parts of a book
  • Module 2 Assessment

Module 3 – Layout and Design: Interior

  • Part 1: Size and Pagination
  • Part 2: Interior layout
  • Part 3: Fonts
  • Part 4: Leading
  • Part 5: Ebook formatting
  • Module 3 Assessment

Module 4 – Layout and design: Cover

  • Part 1: Layout and design: Cover
  • Part 2: Fonts
  • Part 3: Formatting
  • Module 4 Assessment

Module 5 – Production

  • Part 1: Offset printing
  • Part 2: Using an imprintor self-publishing platform
  • Module 5 Assessment

Module 6 – Distribution

  • Part 1: Getting your book into bookshops
  • Part 2: Distributors and wholesalers
  • Module 6 Assessment

Module 7 – Sales and Marketing

  • Part 1: Category, book description and keywords

  • Part 2: Book trailers
  • Part 3: Reviews
  • Module 7 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 012CE345CB
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 150 Hours Per Course
Assessments: Yes
Qualification: Certificate

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