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Certificate in Achieving Top Search Engine Rankings Online Course

How to Achieve Top Search Engine Rankings


Learn how to achieve top search engine positioning in this highly-interactive Online Course.

Discover how search engines work and how important events have shaped the entire Search Engine Optimization (SEO) industry.

Learn which search engines are used the most frequently, and which ones you must absolutely get your site listed in.

The Achieve Top Search Engine Rankings Online Course will also help you master important HTML tags and understand how to use them effectively and ethically.

Explore exciting and free online tools that can help you choose the most popular keywords related to the topic of your Web site. Domain, folder, and file naming conventions are discussed along with content layout and its effect on search engine positions.

The entire SEO cycle is covered in detail, from primary keyword selection through the post-submission analysis.

By the end of the achieve top search engine rankings online course you will have the knowledge and the know-how to drive your website to the top of Google and more!

Course Fast Facts:

  • Learn how to achieve Top Search Engine Rankings in only 6 weeks
  • Approximately only 2 to 4 hours per week of study is required
  • This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  • Instructors lead each course and you will be able to interact with them and ask questions
  • You can study from home or at work at your own pace in your own time
  • You can download printer friendly course material or save for viewing off line
  • You will be awarded a certificate at completion of this course

How is the Achieve Top Search Engine Rankings Online Course Studied?

Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete our Achieve Top Search Engine Rankings Online Course will receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

Other Marketing Courses

If you’re hoping to propel businesses to success with your marketing skills, a marketing course from the Courses For Success range will help you succeed.

There are 12 units of study

History of Search Engines and Directories

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Understanding How Search Engines Work

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

Creating Killer Keyword Lists

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Important HTML Tags to Master

It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Content Layout and Keyword Usage

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content . . . legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analyzers to determine how often your primary keyword should appear.

Domain Name and Filename Relevance

Domain names and filenames play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimized landing pages.

Spamming Tricks to Avoid

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

Submitting Your Site

You've optimized your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

Track Your Progress With a Postsubmission Analysis

It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.

Powerful Online Promotion Techniques

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Effective Offline and Online Promotion Techniques

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Great course! Everything I expected and more.

I really learned a lot from this course. I am in the process of developing another web site which will need to have a very high search position and this class will help me achieve this goal. I didn't realize there was so much to achieving high position ratings. Thank you for all your knowledge and expertise.

I would never have guessed what it takes to achieve top search engine positions. The course was a lot of work, but very helpful to me as I launch a web based business. Thanks!

Thanks, this was very valuable information, not generally available.

The instructor was very knowledgeable and had a great way of expressing the information. He made everything very understandable and did a very good job of using examples to illustrate the lesson information. He was VERY in-depth and thorough on every single topic that was covered. I plan on keeping all of the lessons as a reference guide for the future.

Very good course and teacher. I never realized the amount of work necessary to obtain top search engine results. Assignments were tough but necessary."

Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.

New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.

Now Only US$179 Save US$421 (70%)
OFF RRP US$600
Delivery Method Online

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Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
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Course Summary

Course ID No.: 007SE1
Delivery Mode: Online
Course Access: 6 Weeks
Tutor Support: Yes
Time required: 24 Hours
Assessments: Yes
Qualification: Certificate of Completion

Start Dates

This course is available to begin on the following dates

  • 13 December
  • 17 January
  • 14 February