Working with the Media: Creating a Positive Working Relationship Online Bundle, 5 Certificate Courses
Learn How To Work With Media
NOW ONLY
US$499
Save US$1496 (75%)OFF RRP US$1995
Get Working with the Media: Creating a Positive Working Relationship, Public Relations Boot Camp, Communication Strategies, Building a Brand on Social Media and Marketing with Social Media in this Bundle
1. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
After you complete this course, you will be able to:
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
2. Public Relations Boot Camp: Strategic Public And Media Relations
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
At the end of this Public Relations Boot Camp course, you should be able to:
- Identify the steps you can take to build your credibility.
- Identify the objections that you encounter most frequently.
- Develop appropriate responses when prospective buyers throw you a curve.
- Learn ways to disarm objections with proven rebuttals that get the sale back on track.
- Learn how to recognize when a prospect is ready to buy.
- Identify how working with your sales team can help you succeed.
3. Communication Strategies: Build Better, Stronger and More Fulfilling Relationships
For the better part of every day, we are communicating to and with others. Whether it’s the speech you deliver in the boardroom, the level of attention you give your spouse when they are talking to you, or the look that you give to the cat, it all means something.
This course will help you understand the different methods of communication and how to make the most of each of them.
Course Topics:
- Paraverbal Communication
- Body Language
- The four stages in the Appreciative Inquiry model are known as the 4-D cycle
- Speaking Like a Star
- Positive Signals
By the end of this Communication Strategies Online Course, you will be able to:
- Understand what communication is
- Understand the different ways communication takes place
- Overcome communication blockages
- Make the most of non-verbal and paraverbal communication
- Understand and utilize the STAR method
- Listen actively and effectively
- Ask good questions
- Use appreciative inquiry as a communication tool
- Establish common ground with others
4. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
5. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
After you complete this Marketing with Social Media course, you will be able to:
- Describe the value of social media to your marketing plan.
- Create and launch a social media marketing plan.
- Select the right resources for a social media marketing team.
- Define how to use social media to build an internal community.
- Use metrics to measure the impact of a social media plan.
- Manage difficult social media situations.
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
- Decide whether a blog adds value to a social media plan.
- Speak about specialty sites and social medial management tools.
- Stay on top of social media trends and adjust your plan as the online world evolves.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificate of Completion
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review at any time.
Working with the Media: Creating a Positive Working Relationship 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Working with the Media: Creating a Positive Working Relationship
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Public Relations Boot Camp
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Building Credibility
- Establishing Your Credibility
- First Impressions
- Belief and Credibility
Session 3: Your Competition
- Setting Yourself Apart
- Your Competitors
- Your Products and Services
- Identifying Your USP
Session 4: Critical Communication Skills
- Being an Excellent Communicator
- Active Listening
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
- Listening for Accuracy
- Powerful Questions
- Closed vs. Open Questions
- Discussing Open Questions
- Asking Good Questions
- Clarifying Questions
- Listening and Questioning
Session 5: Observation Skills
- Looking For Clues
- Checklist for Success
- Body Movements
- Facial Expressions
- Grooming
- Posture
- Reading People
- Some Light Reading
Session 6: Handling Customer Complaints
- Find Complaints and Fix Them
- Self-Analysis - Calling Your Clients
- Self-Analysis - Fixing Complaints
- Handling Complaints
Session 7: Overcoming Objections
- What are Objections?
- Attitude Check!
- Keep Your Brain in Check!
- Controlling Your Reactions
- Pre-Assignment Review
Session 8: Handling Objections
- Universal Strategies
- Example Interaction
- Specific Strategies 1 to 3
- Specific Strategies 4 to 6
- Specific Strategies 7 to 9
- Using the Strategies
Session 9: Pricing Issues
- Handling Pricing Objections
- Managing the Objections
- Four Factors That Stay the Same
- How You Handle the Issues
Session 10: How Can Teamwork Help Me?
- Understanding the Value of Teamwork
- Making the Team
Session 11: Buying Signals
- Signals to Watch For
- Noticing Signals
- Making the Play
Session 12: Closing the Sale
- Creating a Custom Toolbox
- Strategies to Try
- Persistence Pays Off
- Closing Techniques: Thank You Notes
- 15 Sales Closing Success Tips
- The Fifteen Activities
- Selecting One Activity
- Sell It To Me - Introduction and Demonstration
- Sell It To Me - Objections and Requests
- Sell It To Me - Closing and Other Points
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Communication Strategies
Section One: Getting Started
Section Two: The Big Picture
- What is Communication?
- How Do We Communicate?
- Who’s Listening?
Section Three: Barriers to Communication
- It All Starts with Me
- Common Barriers to Communication
- Language Barriers
- Cultural Barriers
- Location Barriers
Section Four: Paraverbal Communication Skills
- The Power of Pitch
- The Power of Tone
- Vocal Speed Camera
Section Five: Non-Verbal Communication
- Your Body Speaks its own Language
Section Six: Speak Like a STAR
Using STAR
- Situation
- Task
- Action
- Response
Section Seven: Listening Skills
- Ten Ways to Listen Better Today
- Understanding Active Listening
- Sending Positive Signals to Others
Section Eight: Asking Good Questions
- Asking Open Questions
- Probing Questions
Section Nine: Appreciative Inquiry
- The Four Stages
- The Purpose of Appreciative Inquiry
Section Ten: The Art of Conversation Using SPEAC
- Suppose
- Prepare
- Enquire
- Ascertain
- Change
Section Eleven: Advanced Communication Skills
- Precipitating Factors
- Common Ground
Section Twelve: Wrapping up
Course 4 - Building a Brand on Social Media
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Marketing with Social Media
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
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You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
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About this Course |
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Get Working with the Media: Creating a Positive Working Relationship, Public Relations Boot Camp, Communication Strategies, Building a Brand on Social Media and Marketing with Social Media in this Bundle
1. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
After you complete this course, you will be able to:
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
2. Public Relations Boot Camp: Strategic Public And Media Relations
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
At the end of this Public Relations Boot Camp course, you should be able to:
- Identify the steps you can take to build your credibility.
- Identify the objections that you encounter most frequently.
- Develop appropriate responses when prospective buyers throw you a curve.
- Learn ways to disarm objections with proven rebuttals that get the sale back on track.
- Learn how to recognize when a prospect is ready to buy.
- Identify how working with your sales team can help you succeed.
3. Communication Strategies: Build Better, Stronger and More Fulfilling Relationships
For the better part of every day, we are communicating to and with others. Whether it’s the speech you deliver in the boardroom, the level of attention you give your spouse when they are talking to you, or the look that you give to the cat, it all means something.
This course will help you understand the different methods of communication and how to make the most of each of them.
Course Topics:
- Paraverbal Communication
- Body Language
- The four stages in the Appreciative Inquiry model are known as the 4-D cycle
- Speaking Like a Star
- Positive Signals
By the end of this Communication Strategies Online Course, you will be able to:
- Understand what communication is
- Understand the different ways communication takes place
- Overcome communication blockages
- Make the most of non-verbal and paraverbal communication
- Understand and utilize the STAR method
- Listen actively and effectively
- Ask good questions
- Use appreciative inquiry as a communication tool
- Establish common ground with others
4. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
5. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
After you complete this Marketing with Social Media course, you will be able to:
- Describe the value of social media to your marketing plan.
- Create and launch a social media marketing plan.
- Select the right resources for a social media marketing team.
- Define how to use social media to build an internal community.
- Use metrics to measure the impact of a social media plan.
- Manage difficult social media situations.
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
- Decide whether a blog adds value to a social media plan.
- Speak about specialty sites and social medial management tools.
- Stay on top of social media trends and adjust your plan as the online world evolves.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificate of Completion
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review at any time.
Working with the Media: Creating a Positive Working Relationship 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Working with the Media: Creating a Positive Working Relationship
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Public Relations Boot Camp
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Building Credibility
- Establishing Your Credibility
- First Impressions
- Belief and Credibility
Session 3: Your Competition
- Setting Yourself Apart
- Your Competitors
- Your Products and Services
- Identifying Your USP
Session 4: Critical Communication Skills
- Being an Excellent Communicator
- Active Listening
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
- Listening for Accuracy
- Powerful Questions
- Closed vs. Open Questions
- Discussing Open Questions
- Asking Good Questions
- Clarifying Questions
- Listening and Questioning
Session 5: Observation Skills
- Looking For Clues
- Checklist for Success
- Body Movements
- Facial Expressions
- Grooming
- Posture
- Reading People
- Some Light Reading
Session 6: Handling Customer Complaints
- Find Complaints and Fix Them
- Self-Analysis - Calling Your Clients
- Self-Analysis - Fixing Complaints
- Handling Complaints
Session 7: Overcoming Objections
- What are Objections?
- Attitude Check!
- Keep Your Brain in Check!
- Controlling Your Reactions
- Pre-Assignment Review
Session 8: Handling Objections
- Universal Strategies
- Example Interaction
- Specific Strategies 1 to 3
- Specific Strategies 4 to 6
- Specific Strategies 7 to 9
- Using the Strategies
Session 9: Pricing Issues
- Handling Pricing Objections
- Managing the Objections
- Four Factors That Stay the Same
- How You Handle the Issues
Session 10: How Can Teamwork Help Me?
- Understanding the Value of Teamwork
- Making the Team
Session 11: Buying Signals
- Signals to Watch For
- Noticing Signals
- Making the Play
Session 12: Closing the Sale
- Creating a Custom Toolbox
- Strategies to Try
- Persistence Pays Off
- Closing Techniques: Thank You Notes
- 15 Sales Closing Success Tips
- The Fifteen Activities
- Selecting One Activity
- Sell It To Me - Introduction and Demonstration
- Sell It To Me - Objections and Requests
- Sell It To Me - Closing and Other Points
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Communication Strategies
Section One: Getting Started
Section Two: The Big Picture
- What is Communication?
- How Do We Communicate?
- Who’s Listening?
Section Three: Barriers to Communication
- It All Starts with Me
- Common Barriers to Communication
- Language Barriers
- Cultural Barriers
- Location Barriers
Section Four: Paraverbal Communication Skills
- The Power of Pitch
- The Power of Tone
- Vocal Speed Camera
Section Five: Non-Verbal Communication
- Your Body Speaks its own Language
Section Six: Speak Like a STAR
Using STAR
- Situation
- Task
- Action
- Response
Section Seven: Listening Skills
- Ten Ways to Listen Better Today
- Understanding Active Listening
- Sending Positive Signals to Others
Section Eight: Asking Good Questions
- Asking Open Questions
- Probing Questions
Section Nine: Appreciative Inquiry
- The Four Stages
- The Purpose of Appreciative Inquiry
Section Ten: The Art of Conversation Using SPEAC
- Suppose
- Prepare
- Enquire
- Ascertain
- Change
Section Eleven: Advanced Communication Skills
- Precipitating Factors
- Common Ground
Section Twelve: Wrapping up
Course 4 - Building a Brand on Social Media
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Marketing with Social Media
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.
Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.
Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.
The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews
No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.
No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.
Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
- 2 course bundle is 2 x 6-8 hours = 12-16 hours
- 3 course bundle is 3 x 6-8 hours = 18-24 hours
- 5 course bundle is 5 x 6-8 hours = 30-40 hours
- 10 course bundle is 10 x 6-8 hours = 60-80 hours
All the required material for your course is included in the online system, you do not need to buy anything else.
Yes, all our courses are interactive.
Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.
You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
No, it is not equivalent to a college or university credit.
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.
The Certificates are valid for life and do not need renewing.
Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.
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Course Summary
| Course ID: | CFS03WWTM5CB |
|---|---|
| Delivery Mode: |
Online |
| Access: | Unlimited lifetime access to course material |
| Time: | Study at your own pace |
| Duration: | 30-48 Hours for total bundle |
| Assessments: | Yes |
| Qualification: | Certificate |
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