Ultimate Small Business Marketing on a Shoestring Online Bundle, 10 Certificate Courses

The Most Comprehensive Small Business Marketing on a Shoestring Bundle

Ultimate Small Business Marketing on a Shoestring Online Bundle, 10 Certificate Courses

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Get Small Business Marketing on a Shoestring, Marketing Your Business on the Internet, Business and Marketing Writing, Using Social Media in Business, Mastering Business Fundamentals, Introduction to Business Analysis, Effective Business Writing, Creating a Successful Business Plan, Starting Your Own Home-Based Business, and Starting Your Own Small Business in this Bundle

1. Small Business Marketing on a Shoestring: Learn Marketing Plan and Start Your Own Business

As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. With this Certificate in Small Business Marketing on a Shoestring Online Course, you'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! 

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours. 

Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.

2. Marketing Your Business on the Internet: Learn to Think Strategically About Marketing

Throughout this Certificate in Marketing Your Business on the Internet Online Course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

3. Business and Marketing Writing: Learn How to Write or Identify Copy that Achieves Business and Marketing Goals

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory business and marketing writing online course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. 

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

4. Using Social Media in Business: Start Using Social Media in Business Now

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. 

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

5. Mastering Business Fundamentals: Master the Fundamentals of Accounting

You'll learn about various organizational structures and determine how to use leadership, motivation, and control for maximum impact. You'll understand how successful organizations use performance measurements to stay on track. 

You'll also master the fundamentals of accounting and increase your knowledge about key financial terms, cash flow management, financial statements, and cost control. You'll learn the difference between financial and cost accounting. 

You'll discover various financial investment models and you'll learn the basics of financial planning and budgeting methods. You'll even gain an understanding of the basic principles of business law, contracts, and the principal-agency relationship. And you'll explore the forms of business organization and learn about ethics and organizational politics.

PMBOK® Guide, PMI®, PMP®, CAPM®, and the PMI R.E.P. logo are either marks or registered marks of the Project Management Institute, Inc.

6. Introduction to Business Analysis: Develop Your Analytical Skills That are Consistently in High Demand

This Certificate in Introduction to Business Analysis Online Course will teach you powerful quantitative methods that will have you making better, more informed, and more effective business decisions. The days of making critical business decisions by instinct or coin toss are long gone. If you are planning a career in business, you cannot afford to miss this course!

PMBOK® Guide, PMI®, PMP®, CAPM®, and the PMI R.E.P. logo are either marks or registered marks of the Project Management Institute, Inc.

7. Effective Business Writing: Know the Secret to Developing Powerful Writing 

Do you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects?

Don't let small gaps in your business writing skills prevent you from reaching your full potential!

It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this Certificate in Effective Business Writing Online Course to help you identify and eliminate problem areas.

By the end of this Effective Business Writing Online Course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.

8. Creating a Successful Business Plan: Turn Your Business Ideas Into a Solid Plan for Financing and Long-term Success

Committing your idea to paper in the form of a business plan not only increases your chances of obtaining financing, but also in keeping your business strategically focused.

With the support of your instructor and a network of like-minded students, you'll work through all of the major components of writing a business plan and emerge with your first draft in hand. And most importantly, you will have completed the first and most difficult step on the path to small business success.

9. Starting Your Own Home-Based Business: Enhance your Skills To Start Your Own Business

Learn how to be your own boss and eliminate the stress of having a job. The benefits of working from home are endless! Earn what you deserve, be independent, have tax deductions, do away with traffic, office politics and more! Learn how to develop the entrepreneurial qualities - motivation, discipline, creativity - that you will need to succeed! This Certificate in Starting Your Own Home-Based Business Online Course is a great way to start your own business or enhance the one you already have.

10. Starting Your Own Small Business: Learn Everything You Need to Know About Starting a Business

In this Certificate in Starting Your Own Small Business Online Course, you'll learn everything you need to know about starting a business. You'll begin by discovering the tricks to picking the right opportunity for you. Next, you'll learn how to develop proven marketing techniques to easily build sales. Since every business needs money, we'll discuss traditional and nontraditional financing options. Finally, you'll learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

You, as a business owner, need to manage all your limited resources. One resource that often gets overlooked is your time. In the final lesson, you'll learn time-management techniques especially for entrepreneurs. While taking this course, you'll discover the secrets that separate the successful entrepreneurs from the struggling ones.

For comprehensive information on units of study click the units of study tab above

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  2. Instructors lead each course and you will be able to interact with them and ask questions
  3. You can study from home or at work at your own pace in your own time
  4. You can download printer friendly course material or save for viewing off line
  5. You will be awarded a certificate at completion of this course

How to study online course?

Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete each course receive a certificate of completion per course, with a passing score (for the online assessment) and will be issued a certificate via email.

The Ultimate Small Business Marketing on a Shoestring Online 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Small Business Marketing on a Shoestring Online Course

There are 12 units of study

Creating a Marketing Strategy

If you own a small business and need to stretch your marketing dollars, you’ve come to the right place! In today’s lesson, you’ll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

Getting Customers to Notice You

The first step in successful marketing is getting people to notice you—and today, we’ll look at three ways to achieve that goal. We’ll start by talking about how to create a great first impression, both in person and through your brand. Next, you’ll find out how to position yourself as an expert in your field. And finally, we’ll talk about using the media to promote your business.

Leveraging Others

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you’ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we’ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

Creating a Web Site Designed to Sell

These days, a Web site is an essential marketing tool for any business. And here’s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll find out how in this lesson—and you’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

Driving People to Your Website

When you’re done creating your Web site, it’s time for the next step: drawing traffic to it. In today’s lesson, we’ll explore how to do this through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Finding Leads and Encouraging Sales

Successful business owners master the art of finding and cultivating leads, and that’s what we’re going to talk about today. We’ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we’ll talk about the pros and cons of e-mail and direct mail marketing. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.

Encouraging Repeat Business and Referrals

Congratulations: You’ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we’ll talk about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and finally, we’ll talk about capturing your customer information in a database.

Understanding Projections and Timing

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis—and that’s what we’ll talk about today. When you complete today’s lesson, you’ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you’ll learn why integrated marketing gives you the best results, and you’ll find out how to schedule a full year of marketing activities easily and efficiently.

Targeting Your Marketing

Sure, you want everyone to buy your product—but when you’re marketing, it pays to be exclusive. Today, you’ll find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you’ll learn how to use geographics, demographics, firmographics, psychographics, and behavioral data to create a marketing message that resonates with your target market.

Creating Your Key Selling Messages

In this lesson, we’ll talk about key selling messages—those alluring words that overcome potential buyers’ objections and make them want to make a purchase immediately. You’ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers. By the time you’re done, you’ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Setting Your Goals and Finalizing Your Marketing Plan

Today, it all comes together! First, you’ll create the two final elements of your marketing plan: your business goals and your marketing goals. You’ll discover how to create goals that are clear-cut, realistic, and measurable, so you’ll be motivated to meet (or even exceed) the targets you set.  After that, you’ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you’ll be ready to take your prospective buyers by storm.

Tracking Your Results

In our final lesson, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits. You’ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you’ll discover different ways to track your campaigns—including the campaigns you might think are “untrackable.”

Course 2 - Certificate in Marketing Your Business on the Internet Online Course

There are 12 units of study

Businesses on the Web
With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Web Presence
The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson. 

Domain Names and Search Engines
In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site. 

Web Site Optimization
High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors. 

The Internet's Impact on the Marketing Mix (4 P's)
In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Web Analytics
Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services. 

Online Advertising
Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more. 

E-mail Marketing
In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business. 

Creating Site Stickiness Through Content
If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky. 

Creating Site Stickiness Through Community
In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Creating Site Stickiness Through Commerce
The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems. 

Completing Your Internet Marketing Plan
In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Course 3 - Certificate in Business and Marketing Writing Online Course

There are 12 units of study


The Role of Business and Marketing Writing

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

Internal Communication

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Course 4 - Certificate in Using Social Media in Business Online Course

There are 12 units of study

Developing a Social Media Foundation

In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Creating Your Social Media Strategy

Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

Building Your Social Media Organization

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

Crafting High-Quality Content

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.

Facebook

Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

Twitter

In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

LinkedIn

In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.

Pinterest

In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.

Google+

In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

Social Media Automation

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

Social Media and Your Team

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

Measuring Your Social Media Performance

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.

Course 5 - Certificate in Mastering Business Fundamentals Online Course

There are 12 units of study

The Basics of Strategic Planning

In our first lesson, you'll learn the ins and outs of strategic planning. You'll find out why you need to define your business in terms of the customer and why you must have the right ingredients in place to meet customer demands. We'll discuss how environmental factors, such as technology and economics, shape your company. You'll also see how the internal environment determines how well your organization responds to opportunities and threats.

Strategic Plan Implementation

I believe strongly in the phrase, "Plan your work and work your plan" because it has great applicability to strategic planning. We'll begin this lesson by discussing the elements you must use to effectively implement your strategic plan. We'll study vision statements, move on to purpose and mission statements, and discuss goals, objectives, strategies, policies, and procedures. Next, we'll focus on company culture and you'll find out why planning is beneficial. Finally, we'll look at the major strategic choices that you can choose from, ranging from core business focus to insolvency.

Organizational Concepts

Organizing is a critical topic that many companies struggle with. Once you have a good idea of how to develop and implement a strategic plan, you need to take the next step. In this lesson, we'll discuss how to organize resources so employees can perform job duties and relate to one another in the most effective way possible. I'll share the purpose of organization and present several coordinating principles, including authority, power, and span of control. We'll also spend time exploring the staffing function and evaluate the elements—recruitment, selection, appraisal, and development—and study six different forms of organizational charts.

Motivation, Leadership, and Control

Today we'll discuss three key management principles: motivation, leadership, and control. Motivation and leadership, as compared to control, represent a more subtle side of business. While control focuses on concrete things such as analysis and procedures, motivation and leadership rely on less tangible factors. We'll begin the lesson by defining motivation, exploring four theories of motivation, and then moving into leadership. You'll learn about the types of leadership and see how delegation and empowerment differs. We'll finish up by investigating control and learning how to effectively use three different control processes.

Overview of Accounting

In this lesson and the next four to follow, I'll help you increase your mastery of financial fundamentals. It's important that you increase your readiness to use financial information to identify and understand problems and opportunities, and also make decisions. We'll discuss the elements of the general ledger, explore a few key accounting terms, contrast accounting and bookkeeping, and investigate the different types of accounting. You'll learn about vital accounting concepts, such as the accounting equation, debits and credits, and the cost principle.

Statements and Cash Flow

Now that you have the basics of accounting safely under your belt, it's time to start looking at how to apply financial information. We'll start off by reviewing two financial statements that you find at nearly every organization—the balance sheet and the income statement. Without these two documents, it's impossible to determine how a firm is performing. After we cover the balance sheet and the income statement, you'll learn how to account for inventories and understand about the significance of cash flow. I'll explain why sound cash management helps any company stay on the right path.

Cost Concepts

Cost is the price you pay to acquire, maintain, produce, or use materials or services. Since most firms account for their operations at cost, it's essential that you understand how costs are determined and used. In today's lesson, we'll discuss the nature of discretionary, relevant, sunk, and variable costs, and many more. You'll also discover how managerial accounting differs from financial accounting.

Financial Planning and Investing

The largest investment that many businesses make is in their land and buildings. Firms also make smaller, more frequent investment decisions for items such as equipment and fixture purchase and replacement. Today you'll learn about the different types of investment decision-making models, including average rate of return (ARR), payback period, discounted cash flow (DCF), net present value (NPV), and internal rate of return (IRR). We'll also examine the nuts and bolts of financial planning.

Budgeting

In our last lesson about financial matters, we'll wrap things up by examining budgeting. In order to be successful and make meaningful decisions about the future, you must look ahead. One way to do this is by preparing budgets. Accounting, as a major organizational function, supports a number of different types of budgets. I'll show you how to use the major budgets, including the department administration budget (also known as an expense budget), the production materials budget, the maintenance, repair and operating (MRO) budget, the capital budget, and zero-based budgeting.

Performance Measurements

Today we'll examine performance measurements as a way to keep track of progress. Studies reveal that if you don't measure a process, you can’t properly manage it. We'll begin the lesson with a discussion on how human nature affects performance measurements. You'll learn about the attributes of effective performance measurements and see how traditional and progressive performance measurements differ.

Business Law and Contracts

The topic for this lesson is business law. Our objective is to help you develop a good overview of business law and also learn about some important concepts, such as the principal-agency relationship and the basics of contracts. We'll begin by talking about the nature of laws, move on to explore the basics of a legal system, and then discuss the essence of commercial law.

Forms of Organization, Politics, and Ethics

Now that you have a basic understanding of business law, we'll take a look at the four most popular organizational forms: sole proprietorship, general partnership, limited partnership, and corporation. We'll spend some time in our final lesson talking about organization politics. Wherever people work together, you'll find politics. We'll go over "good" and "bad" politics and discuss how ethics relates to politics.

Course 6 - Certificate in Introduction to Business Analysis Online Course

There are 12 units of study

Problem Solving and Decision-Making

Decision-making is one of the most important aspects of business. So, we'll start things off by exploring a variety of analytical approaches you can use for making business decisions. We'll also look at the basic steps involved in problem solving.

Introduction to Probability

This lesson will help you understand the probability of events. We'll talk about basic probability concepts and how you assign probabilities to experimental outcomes. You'll find out how to apply probability concepts to business situations.

Introduction to Sampling and Surveys

In today’s lesson, we'll delve into the concepts of mean and standard deviation and how they're used in business. We'll also go over survey analysis, the various steps involved in doing a survey, and the most common errors that people make.

Decision Analysis

Today's lesson is all about the use of probability in decision-making. We'll explore an analytical approach called Decision Analysis. You'll learn how to structure a problem so that when you decide how to deal with it, you know what result to expect. We'll talk about using an optimistic, conservative, and an in-between approach in making decisions. Finally, we'll examine the concept of Expected Value.

Utility and Decision-Making

What if the decision you want to make isn't the most sensible one from a financial perspective? There are times when you need to base the worth of a decision on its value to you. An example of this would be deciding to buy a lottery ticket. Sometimes it's appropriate to make business decisions this way. In today's lesson, we'll talk about this approach and where the different decisions can lead.

Forecasting

All businesses need to forecast sales and expenses. And the forecasts need to be accurate. In this lesson, we'll cover forecasting as it's done in business analysis. You'll learn about the two types of forecasting: qualitative and quantitative.

The Modeling Process

In today's lesson, you'll discover modeling, which is the application of mathematical constructs to decision making. We'll explore simple, intermediate, and complex types of models and discuss the two approaches to model development: reductionist and holistic.

Modeling in a Corporate Environment

Today is about how models are developed within a business organization. We'll talk about what needs to be done and who needs to do it in order to make the modeling effort a success. We'll explore the respective roles of the analyst (modeler) and the client for whom the model is being developed.

Financial Analysis

The most widely used type of business analysis is financial analysis. This probably doesn't surprise you too much since the point of any business is to make a profit. Today, we'll look at financial analysis and how it differs from accounting. We'll discuss cost estimating, and various types of business costs. You'll get familiar with the concepts of break-even analysis and benefit/cost analysis, both of which play a vital role in business analysis.

Project Management PERT/CPM

The techniques of PERT (Program Evaluation and Review Technique) and CPM (Critical Path Method) have proven to be extremely valuable to project managers. In today's lesson, I'll explain the basics of PERT/CPM and how to utilize these techniques in your work. You'll meet a simple technique called a Gantt chart, which works quite well for planning a simple project with a relatively small number of tasks.

Computer Simulation and Risk Analysis

Risk is a part of any business situation, which makes it something you need to consider when you do business analysis. Simulation is an excellent method of performing risk analysis. So today we'll cover step-by-step procedures for creating and using a simulation model.

Computer-Based Information Systems

In this, our final lesson, we'll look at computer-based information systems. This includes such areas as Decision Support Systems, Optimization Analysis, and Knowledge-Based Systems. You'll learn what each of these areas constitutes, and I'll show you many business applications of each.

Course 7 - Certificate in Effective Business Writing Online Course

There are 12 units of study

Writing as Problem Solving

In this first lesson, you'll learn a brainstorming technique that will help make writing easier and more fun for you right away. You'll learn how to disentangle the efforts of your creative and critical sides, and you'll come to understand why both sides are important components of good writing. You'll also learn why writing is one of the best problem-solving tools around. 

Why Write and Who is Your Reader?

Here's where you'll learn a helpful system for organizing your writing, whether it's an e-mail, a formal letter, or a companywide memo. You'll start by picking out a document you have to write anyway so you can begin to put your new writing knowledge to use right away. You may as well get some work done while you're learning, right? Next, you'll nail down why you're writing this particular document and who your reader is. A second brainstorming technique will help you have fun thinking through these two questions. 

Benefits You Can Offer Your Reader

In this lesson, you'll learn to make your readers do what you want. Your readers will be happy, too, since they'll get what they want in this win/win system. You'll learn the seven basic benefits you can offer your reader and how to write the crucial first sentence of your document. You'll learn one more brainstorming technique that will help you capture good ideas, words, and phrases.

Sequencing Your Ideas and How to Write Your Ending

Master seven strategies for putting your ideas in order and learn how poor sequencing can sabotage your efforts. You'll also discover the best way to end any document. It's an idea that may surprise you! 

Revising, Formatting, Editing, and Proofreading

Revising, formatting, editing, and proofreading may all sound similar, but they're four distinct activities. In this lesson, you'll learn how revision is a process of exploration and discovery. You'll learn formatting strategies that will invite your reader in. You'll also learn to be a ruthless editor and professional proofreader.

What Words to Take Out

In this lesson, you'll learn how to write clearly and concisely. You'll explore three mistaken notions that lead business writers to use lots of convoluted phrasing and needlessly long words. You'll examine the pitfalls of using business clichés, jammed modifiers, trendy words, jargon, foreign words, redundancies, and hedging adjectives.

What Words to Put In

In the last lesson you learned what words to remove from your document. In this lesson, you'll learn what words you should include to make your business writing more compelling. You'll learn the four parts of the written communication process. You'll find out why the verbs and nouns you choose make a major difference. You'll also learn more ways to make the task of writing more enjoyable for you.

Strategies for Good Spelling and Punctuation

Today, we'll look at strategies for good spelling and punctuation. Everyone needs this review! To keep it fun, you'll get to deal with the topics of spelling and punctuation by taking some easy quizzes. It's a chance to learn by doing. See how good your spelling and punctuation skills really are. You'll learn that punctuation is not a tyranny of rules, but an evolving protocol to help you communicate. Finally, you'll capture your weak areas on a Tips Card. 

One Easy Grammar Lesson

Why do you have to bother with grammar? You'll find out why in this lesson. Take the Grammar Blitz Quiz to discover your grammar strengths and weaknesses. It will help you fill in the gaps that remain after years of boring grammar classes. You'll learn why using the active instead of the passive voice can be a demonstration of your integrity. You'll also explore the traps pronouns set for those of us sensitive to gender issues.

Getting the Tone Right

Getting the tone right in business writing can be tricky, especially in e-mail. In this lesson, you'll get to tackle your worst moods with one more brainstorming technique. You'll learn how to defuse any negative emotions that might get in the way of your problem solving. You'll also learn how your attitude toward your reader, your topic, and your own needs determines your tone. As you go through the lesson, you'll learn two easy ways to eliminate unintentional tone mistakes.

Getting the Tone Right

In this lesson, you'll learn why being able to say “no” with grace is a crucial business skill. A five-part format will give you a solid strategy for writing documents that say “no” while retaining the goodwill of your reader. You'll learn how to keep bad news letters, memos, and e-mails positive and helpful. 

On E-Mail

All about e-mail: Here's an up-to-date review of all the ways e-mail is different from other kinds of business writing. You'll learn tips on how to write e-mail that gets the job done. You'll find out some of pitfalls of using e-mail, including its legal status in court. You'll also discover how to manage the tone of your e-mail so that it doesn't accidentally offend your reader.

Course 8 - Certificate in Creating a Successful Business Plan Online Course

There are 12 units of study

A Strategy for Success

In this first lesson, as you take that first step along your entrepreneurial path, you'll meet your instructor and learn about her childhood, growing up in ChocolateTown USA. You'll meet several leading entrepreneurs and determine if you have similar passions and skill sets. And, you'll discover that business plans are not just for funding your dream, but for guiding it along the path to success (as you choose to define it).

Defining Your Business

Today, you'll start to mold your business. You'll develop a vision and a mission for your enterprise. You'll define and refine your product or service, and you'll uncover your niche. This is the fun part of the journey—your only limitation is your imagination!

The Role of the Customer

We'll focus on the customer in this lesson. Today's successful companies focus not on the products and services that they offer, but on the customers that they serve—on many levels. Together, we'll position your company to be customer-centric. And, you'll learn how to move that customer from satisfied to loyal (and perhaps even an advocate for your business).

Structuring Your Organization

In this lesson, you'll structure your organization so it's in the best position to provide your product or service to your targeted customers. I'll help you create a board of experts to guide you along your journey. You'll discover the role that change plays in your entrepreneurial evolution. Change is good—it shows that you're thinking!

The Marketing Plan

Today, we’ll explore the plan within the plan—the marketing section of your business plan. We'll lay the foundation for your marketing efforts and we'll define sales and marketing (there is a difference!). We'll also explore the features and benefits of your product or service, and we'll begin the ongoing task of market research. This is where you can differentiate your product or service from that of your competition.

The Competition

For today's lesson, we'll explore three separate areas of marketing. First, you'll learn about your competitors so that you can better position yourself and discover just how solid your business ideas are. We'll discuss one of the most difficult issues of new business—pricing. Finally, we become the SWOT team—analyzing strengths, weaknesses, opportunities, and threats.

Marketing in Action

Today, you'll join a panel of outstanding marketing, public relations, and graphics experts who are also entrepreneurs and believe in the power of networking. We'll explore graphic design, logos, image, public relations, and guerrilla marketing. And you'll also discover marketing in action in this lesson.

Operations, Manufacturing, and a Surprise!

Today, we'll start by hearing Alice in Wonderland explain to the Mad Hatter that, in a topsy-turvy world, it seems like (you) have to do something wrong first, in order to learn from what not to do. And then, by not doing what (you're) not supposed to do, perhaps (you'll) be right. But (you'd) rather be right the first time, wouldn't you? Confused? We'll tackle manufacturing and operations concerns in this not-so-topsy-turvy lesson.

Understanding the Finance Section (Part I)

In this lesson, you'll learn that both successes and failures can be tremendous teachers—but you'll have to apply those lessons learned to other life or business ventures. For today's lesson, we'll take a bird's eye view of the financial section of a business plan. We'll also briefly explore the capital equipment list, the balance sheet, and break-even analysis.

Understanding the Finance Section (Part II)

In this lesson, we'll discuss three additional financial components of the plan. We'll explore the projected income statement (always a fun area!), cash flow, and historical financial records. Be sure to take some time to explore the Supplemental Links area (in this lesson and in all the others) for outstanding online resources.

Financing Your Business

Today, we'll continue our focus on money, but from a different perspective than in the previous two lessons. We'll focus on funding and financing opportunities, and by the end of this lesson, you should have a better understanding of financing. You'll also find out where to locate traditional (and not so traditional) sources of funding.

The Final Document

In our final lesson, you'll end one journey while beginning another. First, you'll write an outstanding executive summary. We'll discuss a few important document formatting tips, and you'll learn what supporting documents you should add to your final business plan. You now hold all the keys to the doors along your entrepreneurial path. Journey well!

Course 9 - Certificate in Starting Your Own Home-Based Business Online Course

There are 12 units of study

Introduction to Home-Bases Businesses

In this first lesson, I'll introduce you to the variety of reasons why most people want to operate their own home-based business. We'll take an honest look at the benefits as well as the challenges of working at home. And then you'll see what it takes to be an entrepreneur—and if this lifestyle will work for you.

Selecting a Business

What kind of home-based business should I start? Have you asked yourself this question? I sure hope so. Because this is one of the most important issues you need to consider. By thoughtfully exploring your options, you'll spare yourself costly mistakes that come with sinking your time, money, and energy into the wrong business. In this lesson, you'll focus on your talents and abilities so that your home-based business will be a great fit!

Names, Logos, and Legal Protections

Having the right name and look for your home-based business is essential. In this lesson, you'll find out how to create the image that will draw customers to you and bring them back time and again. You'll get creative with names and logos, and then you'll learn how to protect your work with fictitious name statements, trademarks, copyrights, and patents.

Zoning, Licenses, Permits, and Insurance

Did you know that not all businesses are allowed to operate from a private residence? It's vital that you are familiar with the rules and regulations for the area you live in—before you start! So we'll explore zoning laws, licenses, permits, and insurance issues.

The Business Plan

If you want to succeed at your business, you need to write an effective business plan. Your home-based venture is like a road trip; to get where you want to go, you need a map that shows you where you're starting from, where your destination is, and which route you want to take. In this lesson, you will learn how to put together a step-by-step action plan. This requires thorough research into each area of your business, so plan to roll up your sleeves and get to work!

Creating a Marketing Plan

To make your business thrive, you need to market it like a professional. So in this lesson, you'll learn how to create a marketing plan. Simply providing terrific products and services is not enough—you need to know who make up your marketplace, what your objectives are, and what your competition is up to. Remember, a home-based business doesn't have a convenient storefront. You've got to be creative about letting people know what you do.

Sales Techniques

Today, you'll learn a lot about the fine art of selling your product or service. It's so important to be real, to listen, and to know how to bargain and close the sale. Sound scary? Many people get cold feet when it comes to sales. But you don't need to worry. In this lesson, I'll give you the key to effective selling: Develop relationships based on trust and credibility.

Banking, Record Keeping, and Taxes

I'll bet you're just dying to learn about banking, record keeping, and taxes, right? No? Well, they're not the most exciting topics, I'll admit, but they are crucial to your business. Today you'll learn about expenses and deductions, maintaining the appropriate records for all your revenue, categorizing your expenses, and keeping track of sales tax. Grab a cup of coffee, and keep your eyes open for this lesson!

Setting Up Your Home Office

Do you know how to set up your office for maximum efficiency? If not, then you've come to the right place. Conducting your business from the kitchen table is really not the ideal situation. So join me and see how to find just the right area in your home that will allow you to work in a sane and productive fashion. Learn how to set boundaries for your office, figure out what size office and setup you need, and make sure your office is ergonomically and aesthetically pleasing. Taking the time to set up your home office today is an investment in your future.

Organize Your Business for Success

Today, we'll delve into getting organized. To some people, the word organize sounds constricting and limiting—everything has a place and must be in it at all times. Let's toss that idea right out the window! The goal in organizing your business is to give yourself freedom. Whether you're dealing with paperwork or time management, your system of organization should not restrict or confine you in any way. Come and see how organizing will work for you and never against you.

Your Professional Image

One thing entrepreneurs often overlook is their professional image—how their business looks to the outside world. When your 5-year-old answers the phone and starts playing guessing games with potential customers, or when your computer equipment still runs on DOS, you've got an image problem! The impression you make through your image can bring customers to you or drive them to your competition. So in this lesson, we'll look at what not to do and what to do regarding your personal appearance, attitude, and printed materials.

Balancing Business and Family

In all your hard work of building a business, you don't want to forget the most important people: not your customers, but your family. You'll need to clarify expectations, reach compromises that work for everybody, and especially set boundaries. In this last lesson, you'll learn how to protect your work and your relationships and have fun with both. It's all a matter of balance.

Course 10 - Certificate in Starting Your Own Small Business Online Course

There are 12 units of study

Starting Your Dream
If you've dreamed about starting a small business but didn't know where to start, you've come to the right place! In this first lesson, you'll learn why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.

Find Your Perfect Business Opportunity
Today, you'll find out about the three different ways to start a business. We'll explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch. 

Creating a Truly Unique Business
No matter what business option you're leaning toward, you must find and exploit your unique selling proposition (USP). Your USP is the reason a customer would do business with you instead of someone else. In this lesson, you'll develop your USP. Then you'll discover the single most valuable asset in your business and how it can create all the wealth you'll ever want. 

Developing Your Business Plan
Alan Lakein, a leading expert on time management, says, "Failing to plan is planning to fail." Today, you'll learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals. If you need to find financing for your business, having a business plan becomes twice as important. 

How to Legally Set Up Your Company
Once you've chosen the business opportunity you're going to pursue, you'll need to legally set up your company. To do that, you'll have to choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. In this lesson, you'll find out how to decide which one would work best for you.

Power Marketing for Business Owners
Unless you have your own vault of money for marketing, you'll need to know the best way to spend limited resources to create the most sales. As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. You'll learn about those things today as you discover how to expand marketing efforts that work and cut or improve those that are ineffective. 

Advertising and Publicity to Skyrocket Your Business
In this lesson, we'll continue discussing marketing as we explore the pros and cons of two main forms of it: advertising and publicity. We'll take a detailed look at free publicity because it's one of the most cost-effective ways to market your business. 

The Report Card for Your Business
No one can run a business effectively without proper accounting and financial statements. But few business owners take the time to understand the basics of bookkeeping. Today, we'll walk hand-in-hand with an actual business owner as she sets up her accounting records. By the end of this lesson, you'll know the basics of accounting and be able to analyze and develop your own financial statements. 

Finding Money for Your Business
Most new business owners need to find money to start their business. In this lesson, you'll find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Whichever method you choose, your desire to get your company going is what will make the difference. Many people give up too soon or don't use the feedback from a funding source to improve their plan. You don't have to be one of them! 

Hiring, Motivating, and Parting With Employees
Employees can make or break a business. Just think about businesses you wouldn't use again because of the service the employees provided. Bad employees can cost a company thousands of dollars, and you, as an owner, won't have the luxury of hiring and training employees on an ongoing basis. Hiring, training, motivating, and parting with employees are all complex processes. Today, you'll learn tips that make them easier. 

Business Policies
Having effective business policies in place helps your business run efficiently. It also gives your employees a framework for knowing what's expected of them. By the end of this lesson, you'll be able to develop your own business policies, including sexual harassment and ethics policies. We'll also discuss creating an employee manual. 

Managing You
To ensure success, business owners need to be able to use limited resources efficiently. In this final lesson, we'll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

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Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

Yes, this course is online. Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in this course gain valuable knowledge. You have the flexibility to study at your own pace combined with enough structure and support to complete the course. You can access the classroom 24/7 from anywhere with an Internet connection.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

New sessions of each course run every month, please check start dates under course summary. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

This course is accessible for 8 weeks. You'll spend roughly two to four hours each week completing two engaging lessons in an enjoyable, interactive learning environment.

13.  How long will my course take?

Individual courses are very comprehensive and can take up to 24 hours to complete.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.

For example:

  • 2 course bundle is 2 x 24 hours = 48 hours
  • 3 course bundle is 3 x 24 hours = 72 hours
  • 5 course bundle is 5 x 24 hours = 120 hours
  • 10 course bundle is 10 x 24 hours = 240 hours
14.  Is there tutor support available?

Yes, there is tutor support, a dedicated professional instructor facilitates every course, pacing learners, answering questions, giving feedback, and facilitating discussions.

15.  What is included with the course?

The onetime fee includes all training materials, including online content, diagrams, videos if included, interactive instructions and quizzes, plus you will receive a certificate upon completion.

16.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

17.  Is the course interactive?

Yes, all our courses are interactive.

18.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

19.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
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Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

20.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

21.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

22.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

23.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

24.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go. 

25.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

26.  Can I purchase for multiple people?

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27.  Can I request for an invoice before purchase?

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28.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

29.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

30.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in. 

About this Course

Get Small Business Marketing on a Shoestring, Marketing Your Business on the Internet, Business and Marketing Writing, Using Social Media in Business, Mastering Business Fundamentals, Introduction to Business Analysis, Effective Business Writing, Creating a Successful Business Plan, Starting Your Own Home-Based Business, and Starting Your Own Small Business in this Bundle

1. Small Business Marketing on a Shoestring: Learn Marketing Plan and Start Your Own Business

As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. With this Certificate in Small Business Marketing on a Shoestring Online Course, you'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! 

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours. 

Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.

2. Marketing Your Business on the Internet: Learn to Think Strategically About Marketing

Throughout this Certificate in Marketing Your Business on the Internet Online Course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

3. Business and Marketing Writing: Learn How to Write or Identify Copy that Achieves Business and Marketing Goals

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory business and marketing writing online course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. 

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

4. Using Social Media in Business: Start Using Social Media in Business Now

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. 

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

5. Mastering Business Fundamentals: Master the Fundamentals of Accounting

You'll learn about various organizational structures and determine how to use leadership, motivation, and control for maximum impact. You'll understand how successful organizations use performance measurements to stay on track. 

You'll also master the fundamentals of accounting and increase your knowledge about key financial terms, cash flow management, financial statements, and cost control. You'll learn the difference between financial and cost accounting. 

You'll discover various financial investment models and you'll learn the basics of financial planning and budgeting methods. You'll even gain an understanding of the basic principles of business law, contracts, and the principal-agency relationship. And you'll explore the forms of business organization and learn about ethics and organizational politics.

PMBOK® Guide, PMI®, PMP®, CAPM®, and the PMI R.E.P. logo are either marks or registered marks of the Project Management Institute, Inc.

6. Introduction to Business Analysis: Develop Your Analytical Skills That are Consistently in High Demand

This Certificate in Introduction to Business Analysis Online Course will teach you powerful quantitative methods that will have you making better, more informed, and more effective business decisions. The days of making critical business decisions by instinct or coin toss are long gone. If you are planning a career in business, you cannot afford to miss this course!

PMBOK® Guide, PMI®, PMP®, CAPM®, and the PMI R.E.P. logo are either marks or registered marks of the Project Management Institute, Inc.

7. Effective Business Writing: Know the Secret to Developing Powerful Writing 

Do you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects?

Don't let small gaps in your business writing skills prevent you from reaching your full potential!

It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this Certificate in Effective Business Writing Online Course to help you identify and eliminate problem areas.

By the end of this Effective Business Writing Online Course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.

8. Creating a Successful Business Plan: Turn Your Business Ideas Into a Solid Plan for Financing and Long-term Success

Committing your idea to paper in the form of a business plan not only increases your chances of obtaining financing, but also in keeping your business strategically focused.

With the support of your instructor and a network of like-minded students, you'll work through all of the major components of writing a business plan and emerge with your first draft in hand. And most importantly, you will have completed the first and most difficult step on the path to small business success.

9. Starting Your Own Home-Based Business: Enhance your Skills To Start Your Own Business

Learn how to be your own boss and eliminate the stress of having a job. The benefits of working from home are endless! Earn what you deserve, be independent, have tax deductions, do away with traffic, office politics and more! Learn how to develop the entrepreneurial qualities - motivation, discipline, creativity - that you will need to succeed! This Certificate in Starting Your Own Home-Based Business Online Course is a great way to start your own business or enhance the one you already have.

10. Starting Your Own Small Business: Learn Everything You Need to Know About Starting a Business

In this Certificate in Starting Your Own Small Business Online Course, you'll learn everything you need to know about starting a business. You'll begin by discovering the tricks to picking the right opportunity for you. Next, you'll learn how to develop proven marketing techniques to easily build sales. Since every business needs money, we'll discuss traditional and nontraditional financing options. Finally, you'll learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

You, as a business owner, need to manage all your limited resources. One resource that often gets overlooked is your time. In the final lesson, you'll learn time-management techniques especially for entrepreneurs. While taking this course, you'll discover the secrets that separate the successful entrepreneurs from the struggling ones.

For comprehensive information on units of study click the units of study tab above

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  2. Instructors lead each course and you will be able to interact with them and ask questions
  3. You can study from home or at work at your own pace in your own time
  4. You can download printer friendly course material or save for viewing off line
  5. You will be awarded a certificate at completion of this course

How to study online course?

Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete each course receive a certificate of completion per course, with a passing score (for the online assessment) and will be issued a certificate via email.

The Ultimate Small Business Marketing on a Shoestring Online 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Small Business Marketing on a Shoestring Online Course

There are 12 units of study

Creating a Marketing Strategy

If you own a small business and need to stretch your marketing dollars, you’ve come to the right place! In today’s lesson, you’ll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

Getting Customers to Notice You

The first step in successful marketing is getting people to notice you—and today, we’ll look at three ways to achieve that goal. We’ll start by talking about how to create a great first impression, both in person and through your brand. Next, you’ll find out how to position yourself as an expert in your field. And finally, we’ll talk about using the media to promote your business.

Leveraging Others

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you’ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we’ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

Creating a Web Site Designed to Sell

These days, a Web site is an essential marketing tool for any business. And here’s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll find out how in this lesson—and you’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

Driving People to Your Website

When you’re done creating your Web site, it’s time for the next step: drawing traffic to it. In today’s lesson, we’ll explore how to do this through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Finding Leads and Encouraging Sales

Successful business owners master the art of finding and cultivating leads, and that’s what we’re going to talk about today. We’ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we’ll talk about the pros and cons of e-mail and direct mail marketing. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.

Encouraging Repeat Business and Referrals

Congratulations: You’ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we’ll talk about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and finally, we’ll talk about capturing your customer information in a database.

Understanding Projections and Timing

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis—and that’s what we’ll talk about today. When you complete today’s lesson, you’ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you’ll learn why integrated marketing gives you the best results, and you’ll find out how to schedule a full year of marketing activities easily and efficiently.

Targeting Your Marketing

Sure, you want everyone to buy your product—but when you’re marketing, it pays to be exclusive. Today, you’ll find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you’ll learn how to use geographics, demographics, firmographics, psychographics, and behavioral data to create a marketing message that resonates with your target market.

Creating Your Key Selling Messages

In this lesson, we’ll talk about key selling messages—those alluring words that overcome potential buyers’ objections and make them want to make a purchase immediately. You’ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers. By the time you’re done, you’ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Setting Your Goals and Finalizing Your Marketing Plan

Today, it all comes together! First, you’ll create the two final elements of your marketing plan: your business goals and your marketing goals. You’ll discover how to create goals that are clear-cut, realistic, and measurable, so you’ll be motivated to meet (or even exceed) the targets you set.  After that, you’ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you’ll be ready to take your prospective buyers by storm.

Tracking Your Results

In our final lesson, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits. You’ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you’ll discover different ways to track your campaigns—including the campaigns you might think are “untrackable.”

Course 2 - Certificate in Marketing Your Business on the Internet Online Course

There are 12 units of study

Businesses on the Web
With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Web Presence
The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson. 

Domain Names and Search Engines
In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site. 

Web Site Optimization
High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors. 

The Internet's Impact on the Marketing Mix (4 P's)
In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Web Analytics
Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services. 

Online Advertising
Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more. 

E-mail Marketing
In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business. 

Creating Site Stickiness Through Content
If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky. 

Creating Site Stickiness Through Community
In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Creating Site Stickiness Through Commerce
The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems. 

Completing Your Internet Marketing Plan
In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Course 3 - Certificate in Business and Marketing Writing Online Course

There are 12 units of study


The Role of Business and Marketing Writing

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

Internal Communication

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Course 4 - Certificate in Using Social Media in Business Online Course

There are 12 units of study

Developing a Social Media Foundation

In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Creating Your Social Media Strategy

Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

Building Your Social Media Organization

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

Crafting High-Quality Content

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.

Facebook

Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

Twitter

In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

LinkedIn

In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.

Pinterest

In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.

Google+

In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

Social Media Automation

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

Social Media and Your Team

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

Measuring Your Social Media Performance

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.

Course 5 - Certificate in Mastering Business Fundamentals Online Course

There are 12 units of study

The Basics of Strategic Planning

In our first lesson, you'll learn the ins and outs of strategic planning. You'll find out why you need to define your business in terms of the customer and why you must have the right ingredients in place to meet customer demands. We'll discuss how environmental factors, such as technology and economics, shape your company. You'll also see how the internal environment determines how well your organization responds to opportunities and threats.

Strategic Plan Implementation

I believe strongly in the phrase, "Plan your work and work your plan" because it has great applicability to strategic planning. We'll begin this lesson by discussing the elements you must use to effectively implement your strategic plan. We'll study vision statements, move on to purpose and mission statements, and discuss goals, objectives, strategies, policies, and procedures. Next, we'll focus on company culture and you'll find out why planning is beneficial. Finally, we'll look at the major strategic choices that you can choose from, ranging from core business focus to insolvency.

Organizational Concepts

Organizing is a critical topic that many companies struggle with. Once you have a good idea of how to develop and implement a strategic plan, you need to take the next step. In this lesson, we'll discuss how to organize resources so employees can perform job duties and relate to one another in the most effective way possible. I'll share the purpose of organization and present several coordinating principles, including authority, power, and span of control. We'll also spend time exploring the staffing function and evaluate the elements—recruitment, selection, appraisal, and development—and study six different forms of organizational charts.

Motivation, Leadership, and Control

Today we'll discuss three key management principles: motivation, leadership, and control. Motivation and leadership, as compared to control, represent a more subtle side of business. While control focuses on concrete things such as analysis and procedures, motivation and leadership rely on less tangible factors. We'll begin the lesson by defining motivation, exploring four theories of motivation, and then moving into leadership. You'll learn about the types of leadership and see how delegation and empowerment differs. We'll finish up by investigating control and learning how to effectively use three different control processes.

Overview of Accounting

In this lesson and the next four to follow, I'll help you increase your mastery of financial fundamentals. It's important that you increase your readiness to use financial information to identify and understand problems and opportunities, and also make decisions. We'll discuss the elements of the general ledger, explore a few key accounting terms, contrast accounting and bookkeeping, and investigate the different types of accounting. You'll learn about vital accounting concepts, such as the accounting equation, debits and credits, and the cost principle.

Statements and Cash Flow

Now that you have the basics of accounting safely under your belt, it's time to start looking at how to apply financial information. We'll start off by reviewing two financial statements that you find at nearly every organization—the balance sheet and the income statement. Without these two documents, it's impossible to determine how a firm is performing. After we cover the balance sheet and the income statement, you'll learn how to account for inventories and understand about the significance of cash flow. I'll explain why sound cash management helps any company stay on the right path.

Cost Concepts

Cost is the price you pay to acquire, maintain, produce, or use materials or services. Since most firms account for their operations at cost, it's essential that you understand how costs are determined and used. In today's lesson, we'll discuss the nature of discretionary, relevant, sunk, and variable costs, and many more. You'll also discover how managerial accounting differs from financial accounting.

Financial Planning and Investing

The largest investment that many businesses make is in their land and buildings. Firms also make smaller, more frequent investment decisions for items such as equipment and fixture purchase and replacement. Today you'll learn about the different types of investment decision-making models, including average rate of return (ARR), payback period, discounted cash flow (DCF), net present value (NPV), and internal rate of return (IRR). We'll also examine the nuts and bolts of financial planning.

Budgeting

In our last lesson about financial matters, we'll wrap things up by examining budgeting. In order to be successful and make meaningful decisions about the future, you must look ahead. One way to do this is by preparing budgets. Accounting, as a major organizational function, supports a number of different types of budgets. I'll show you how to use the major budgets, including the department administration budget (also known as an expense budget), the production materials budget, the maintenance, repair and operating (MRO) budget, the capital budget, and zero-based budgeting.

Performance Measurements

Today we'll examine performance measurements as a way to keep track of progress. Studies reveal that if you don't measure a process, you can’t properly manage it. We'll begin the lesson with a discussion on how human nature affects performance measurements. You'll learn about the attributes of effective performance measurements and see how traditional and progressive performance measurements differ.

Business Law and Contracts

The topic for this lesson is business law. Our objective is to help you develop a good overview of business law and also learn about some important concepts, such as the principal-agency relationship and the basics of contracts. We'll begin by talking about the nature of laws, move on to explore the basics of a legal system, and then discuss the essence of commercial law.

Forms of Organization, Politics, and Ethics

Now that you have a basic understanding of business law, we'll take a look at the four most popular organizational forms: sole proprietorship, general partnership, limited partnership, and corporation. We'll spend some time in our final lesson talking about organization politics. Wherever people work together, you'll find politics. We'll go over "good" and "bad" politics and discuss how ethics relates to politics.

Course 6 - Certificate in Introduction to Business Analysis Online Course

There are 12 units of study

Problem Solving and Decision-Making

Decision-making is one of the most important aspects of business. So, we'll start things off by exploring a variety of analytical approaches you can use for making business decisions. We'll also look at the basic steps involved in problem solving.

Introduction to Probability

This lesson will help you understand the probability of events. We'll talk about basic probability concepts and how you assign probabilities to experimental outcomes. You'll find out how to apply probability concepts to business situations.

Introduction to Sampling and Surveys

In today’s lesson, we'll delve into the concepts of mean and standard deviation and how they're used in business. We'll also go over survey analysis, the various steps involved in doing a survey, and the most common errors that people make.

Decision Analysis

Today's lesson is all about the use of probability in decision-making. We'll explore an analytical approach called Decision Analysis. You'll learn how to structure a problem so that when you decide how to deal with it, you know what result to expect. We'll talk about using an optimistic, conservative, and an in-between approach in making decisions. Finally, we'll examine the concept of Expected Value.

Utility and Decision-Making

What if the decision you want to make isn't the most sensible one from a financial perspective? There are times when you need to base the worth of a decision on its value to you. An example of this would be deciding to buy a lottery ticket. Sometimes it's appropriate to make business decisions this way. In today's lesson, we'll talk about this approach and where the different decisions can lead.

Forecasting

All businesses need to forecast sales and expenses. And the forecasts need to be accurate. In this lesson, we'll cover forecasting as it's done in business analysis. You'll learn about the two types of forecasting: qualitative and quantitative.

The Modeling Process

In today's lesson, you'll discover modeling, which is the application of mathematical constructs to decision making. We'll explore simple, intermediate, and complex types of models and discuss the two approaches to model development: reductionist and holistic.

Modeling in a Corporate Environment

Today is about how models are developed within a business organization. We'll talk about what needs to be done and who needs to do it in order to make the modeling effort a success. We'll explore the respective roles of the analyst (modeler) and the client for whom the model is being developed.

Financial Analysis

The most widely used type of business analysis is financial analysis. This probably doesn't surprise you too much since the point of any business is to make a profit. Today, we'll look at financial analysis and how it differs from accounting. We'll discuss cost estimating, and various types of business costs. You'll get familiar with the concepts of break-even analysis and benefit/cost analysis, both of which play a vital role in business analysis.

Project Management PERT/CPM

The techniques of PERT (Program Evaluation and Review Technique) and CPM (Critical Path Method) have proven to be extremely valuable to project managers. In today's lesson, I'll explain the basics of PERT/CPM and how to utilize these techniques in your work. You'll meet a simple technique called a Gantt chart, which works quite well for planning a simple project with a relatively small number of tasks.

Computer Simulation and Risk Analysis

Risk is a part of any business situation, which makes it something you need to consider when you do business analysis. Simulation is an excellent method of performing risk analysis. So today we'll cover step-by-step procedures for creating and using a simulation model.

Computer-Based Information Systems

In this, our final lesson, we'll look at computer-based information systems. This includes such areas as Decision Support Systems, Optimization Analysis, and Knowledge-Based Systems. You'll learn what each of these areas constitutes, and I'll show you many business applications of each.

Course 7 - Certificate in Effective Business Writing Online Course

There are 12 units of study

Writing as Problem Solving

In this first lesson, you'll learn a brainstorming technique that will help make writing easier and more fun for you right away. You'll learn how to disentangle the efforts of your creative and critical sides, and you'll come to understand why both sides are important components of good writing. You'll also learn why writing is one of the best problem-solving tools around. 

Why Write and Who is Your Reader?

Here's where you'll learn a helpful system for organizing your writing, whether it's an e-mail, a formal letter, or a companywide memo. You'll start by picking out a document you have to write anyway so you can begin to put your new writing knowledge to use right away. You may as well get some work done while you're learning, right? Next, you'll nail down why you're writing this particular document and who your reader is. A second brainstorming technique will help you have fun thinking through these two questions. 

Benefits You Can Offer Your Reader

In this lesson, you'll learn to make your readers do what you want. Your readers will be happy, too, since they'll get what they want in this win/win system. You'll learn the seven basic benefits you can offer your reader and how to write the crucial first sentence of your document. You'll learn one more brainstorming technique that will help you capture good ideas, words, and phrases.

Sequencing Your Ideas and How to Write Your Ending

Master seven strategies for putting your ideas in order and learn how poor sequencing can sabotage your efforts. You'll also discover the best way to end any document. It's an idea that may surprise you! 

Revising, Formatting, Editing, and Proofreading

Revising, formatting, editing, and proofreading may all sound similar, but they're four distinct activities. In this lesson, you'll learn how revision is a process of exploration and discovery. You'll learn formatting strategies that will invite your reader in. You'll also learn to be a ruthless editor and professional proofreader.

What Words to Take Out

In this lesson, you'll learn how to write clearly and concisely. You'll explore three mistaken notions that lead business writers to use lots of convoluted phrasing and needlessly long words. You'll examine the pitfalls of using business clichés, jammed modifiers, trendy words, jargon, foreign words, redundancies, and hedging adjectives.

What Words to Put In

In the last lesson you learned what words to remove from your document. In this lesson, you'll learn what words you should include to make your business writing more compelling. You'll learn the four parts of the written communication process. You'll find out why the verbs and nouns you choose make a major difference. You'll also learn more ways to make the task of writing more enjoyable for you.

Strategies for Good Spelling and Punctuation

Today, we'll look at strategies for good spelling and punctuation. Everyone needs this review! To keep it fun, you'll get to deal with the topics of spelling and punctuation by taking some easy quizzes. It's a chance to learn by doing. See how good your spelling and punctuation skills really are. You'll learn that punctuation is not a tyranny of rules, but an evolving protocol to help you communicate. Finally, you'll capture your weak areas on a Tips Card. 

One Easy Grammar Lesson

Why do you have to bother with grammar? You'll find out why in this lesson. Take the Grammar Blitz Quiz to discover your grammar strengths and weaknesses. It will help you fill in the gaps that remain after years of boring grammar classes. You'll learn why using the active instead of the passive voice can be a demonstration of your integrity. You'll also explore the traps pronouns set for those of us sensitive to gender issues.

Getting the Tone Right

Getting the tone right in business writing can be tricky, especially in e-mail. In this lesson, you'll get to tackle your worst moods with one more brainstorming technique. You'll learn how to defuse any negative emotions that might get in the way of your problem solving. You'll also learn how your attitude toward your reader, your topic, and your own needs determines your tone. As you go through the lesson, you'll learn two easy ways to eliminate unintentional tone mistakes.

Getting the Tone Right

In this lesson, you'll learn why being able to say “no” with grace is a crucial business skill. A five-part format will give you a solid strategy for writing documents that say “no” while retaining the goodwill of your reader. You'll learn how to keep bad news letters, memos, and e-mails positive and helpful. 

On E-Mail

All about e-mail: Here's an up-to-date review of all the ways e-mail is different from other kinds of business writing. You'll learn tips on how to write e-mail that gets the job done. You'll find out some of pitfalls of using e-mail, including its legal status in court. You'll also discover how to manage the tone of your e-mail so that it doesn't accidentally offend your reader.

Course 8 - Certificate in Creating a Successful Business Plan Online Course

There are 12 units of study

A Strategy for Success

In this first lesson, as you take that first step along your entrepreneurial path, you'll meet your instructor and learn about her childhood, growing up in ChocolateTown USA. You'll meet several leading entrepreneurs and determine if you have similar passions and skill sets. And, you'll discover that business plans are not just for funding your dream, but for guiding it along the path to success (as you choose to define it).

Defining Your Business

Today, you'll start to mold your business. You'll develop a vision and a mission for your enterprise. You'll define and refine your product or service, and you'll uncover your niche. This is the fun part of the journey—your only limitation is your imagination!

The Role of the Customer

We'll focus on the customer in this lesson. Today's successful companies focus not on the products and services that they offer, but on the customers that they serve—on many levels. Together, we'll position your company to be customer-centric. And, you'll learn how to move that customer from satisfied to loyal (and perhaps even an advocate for your business).

Structuring Your Organization

In this lesson, you'll structure your organization so it's in the best position to provide your product or service to your targeted customers. I'll help you create a board of experts to guide you along your journey. You'll discover the role that change plays in your entrepreneurial evolution. Change is good—it shows that you're thinking!

The Marketing Plan

Today, we’ll explore the plan within the plan—the marketing section of your business plan. We'll lay the foundation for your marketing efforts and we'll define sales and marketing (there is a difference!). We'll also explore the features and benefits of your product or service, and we'll begin the ongoing task of market research. This is where you can differentiate your product or service from that of your competition.

The Competition

For today's lesson, we'll explore three separate areas of marketing. First, you'll learn about your competitors so that you can better position yourself and discover just how solid your business ideas are. We'll discuss one of the most difficult issues of new business—pricing. Finally, we become the SWOT team—analyzing strengths, weaknesses, opportunities, and threats.

Marketing in Action

Today, you'll join a panel of outstanding marketing, public relations, and graphics experts who are also entrepreneurs and believe in the power of networking. We'll explore graphic design, logos, image, public relations, and guerrilla marketing. And you'll also discover marketing in action in this lesson.

Operations, Manufacturing, and a Surprise!

Today, we'll start by hearing Alice in Wonderland explain to the Mad Hatter that, in a topsy-turvy world, it seems like (you) have to do something wrong first, in order to learn from what not to do. And then, by not doing what (you're) not supposed to do, perhaps (you'll) be right. But (you'd) rather be right the first time, wouldn't you? Confused? We'll tackle manufacturing and operations concerns in this not-so-topsy-turvy lesson.

Understanding the Finance Section (Part I)

In this lesson, you'll learn that both successes and failures can be tremendous teachers—but you'll have to apply those lessons learned to other life or business ventures. For today's lesson, we'll take a bird's eye view of the financial section of a business plan. We'll also briefly explore the capital equipment list, the balance sheet, and break-even analysis.

Understanding the Finance Section (Part II)

In this lesson, we'll discuss three additional financial components of the plan. We'll explore the projected income statement (always a fun area!), cash flow, and historical financial records. Be sure to take some time to explore the Supplemental Links area (in this lesson and in all the others) for outstanding online resources.

Financing Your Business

Today, we'll continue our focus on money, but from a different perspective than in the previous two lessons. We'll focus on funding and financing opportunities, and by the end of this lesson, you should have a better understanding of financing. You'll also find out where to locate traditional (and not so traditional) sources of funding.

The Final Document

In our final lesson, you'll end one journey while beginning another. First, you'll write an outstanding executive summary. We'll discuss a few important document formatting tips, and you'll learn what supporting documents you should add to your final business plan. You now hold all the keys to the doors along your entrepreneurial path. Journey well!

Course 9 - Certificate in Starting Your Own Home-Based Business Online Course

There are 12 units of study

Introduction to Home-Bases Businesses

In this first lesson, I'll introduce you to the variety of reasons why most people want to operate their own home-based business. We'll take an honest look at the benefits as well as the challenges of working at home. And then you'll see what it takes to be an entrepreneur—and if this lifestyle will work for you.

Selecting a Business

What kind of home-based business should I start? Have you asked yourself this question? I sure hope so. Because this is one of the most important issues you need to consider. By thoughtfully exploring your options, you'll spare yourself costly mistakes that come with sinking your time, money, and energy into the wrong business. In this lesson, you'll focus on your talents and abilities so that your home-based business will be a great fit!

Names, Logos, and Legal Protections

Having the right name and look for your home-based business is essential. In this lesson, you'll find out how to create the image that will draw customers to you and bring them back time and again. You'll get creative with names and logos, and then you'll learn how to protect your work with fictitious name statements, trademarks, copyrights, and patents.

Zoning, Licenses, Permits, and Insurance

Did you know that not all businesses are allowed to operate from a private residence? It's vital that you are familiar with the rules and regulations for the area you live in—before you start! So we'll explore zoning laws, licenses, permits, and insurance issues.

The Business Plan

If you want to succeed at your business, you need to write an effective business plan. Your home-based venture is like a road trip; to get where you want to go, you need a map that shows you where you're starting from, where your destination is, and which route you want to take. In this lesson, you will learn how to put together a step-by-step action plan. This requires thorough research into each area of your business, so plan to roll up your sleeves and get to work!

Creating a Marketing Plan

To make your business thrive, you need to market it like a professional. So in this lesson, you'll learn how to create a marketing plan. Simply providing terrific products and services is not enough—you need to know who make up your marketplace, what your objectives are, and what your competition is up to. Remember, a home-based business doesn't have a convenient storefront. You've got to be creative about letting people know what you do.

Sales Techniques

Today, you'll learn a lot about the fine art of selling your product or service. It's so important to be real, to listen, and to know how to bargain and close the sale. Sound scary? Many people get cold feet when it comes to sales. But you don't need to worry. In this lesson, I'll give you the key to effective selling: Develop relationships based on trust and credibility.

Banking, Record Keeping, and Taxes

I'll bet you're just dying to learn about banking, record keeping, and taxes, right? No? Well, they're not the most exciting topics, I'll admit, but they are crucial to your business. Today you'll learn about expenses and deductions, maintaining the appropriate records for all your revenue, categorizing your expenses, and keeping track of sales tax. Grab a cup of coffee, and keep your eyes open for this lesson!

Setting Up Your Home Office

Do you know how to set up your office for maximum efficiency? If not, then you've come to the right place. Conducting your business from the kitchen table is really not the ideal situation. So join me and see how to find just the right area in your home that will allow you to work in a sane and productive fashion. Learn how to set boundaries for your office, figure out what size office and setup you need, and make sure your office is ergonomically and aesthetically pleasing. Taking the time to set up your home office today is an investment in your future.

Organize Your Business for Success

Today, we'll delve into getting organized. To some people, the word organize sounds constricting and limiting—everything has a place and must be in it at all times. Let's toss that idea right out the window! The goal in organizing your business is to give yourself freedom. Whether you're dealing with paperwork or time management, your system of organization should not restrict or confine you in any way. Come and see how organizing will work for you and never against you.

Your Professional Image

One thing entrepreneurs often overlook is their professional image—how their business looks to the outside world. When your 5-year-old answers the phone and starts playing guessing games with potential customers, or when your computer equipment still runs on DOS, you've got an image problem! The impression you make through your image can bring customers to you or drive them to your competition. So in this lesson, we'll look at what not to do and what to do regarding your personal appearance, attitude, and printed materials.

Balancing Business and Family

In all your hard work of building a business, you don't want to forget the most important people: not your customers, but your family. You'll need to clarify expectations, reach compromises that work for everybody, and especially set boundaries. In this last lesson, you'll learn how to protect your work and your relationships and have fun with both. It's all a matter of balance.

Course 10 - Certificate in Starting Your Own Small Business Online Course

There are 12 units of study

Starting Your Dream
If you've dreamed about starting a small business but didn't know where to start, you've come to the right place! In this first lesson, you'll learn why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.

Find Your Perfect Business Opportunity
Today, you'll find out about the three different ways to start a business. We'll explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch. 

Creating a Truly Unique Business
No matter what business option you're leaning toward, you must find and exploit your unique selling proposition (USP). Your USP is the reason a customer would do business with you instead of someone else. In this lesson, you'll develop your USP. Then you'll discover the single most valuable asset in your business and how it can create all the wealth you'll ever want. 

Developing Your Business Plan
Alan Lakein, a leading expert on time management, says, "Failing to plan is planning to fail." Today, you'll learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals. If you need to find financing for your business, having a business plan becomes twice as important. 

How to Legally Set Up Your Company
Once you've chosen the business opportunity you're going to pursue, you'll need to legally set up your company. To do that, you'll have to choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. In this lesson, you'll find out how to decide which one would work best for you.

Power Marketing for Business Owners
Unless you have your own vault of money for marketing, you'll need to know the best way to spend limited resources to create the most sales. As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. You'll learn about those things today as you discover how to expand marketing efforts that work and cut or improve those that are ineffective. 

Advertising and Publicity to Skyrocket Your Business
In this lesson, we'll continue discussing marketing as we explore the pros and cons of two main forms of it: advertising and publicity. We'll take a detailed look at free publicity because it's one of the most cost-effective ways to market your business. 

The Report Card for Your Business
No one can run a business effectively without proper accounting and financial statements. But few business owners take the time to understand the basics of bookkeeping. Today, we'll walk hand-in-hand with an actual business owner as she sets up her accounting records. By the end of this lesson, you'll know the basics of accounting and be able to analyze and develop your own financial statements. 

Finding Money for Your Business
Most new business owners need to find money to start their business. In this lesson, you'll find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Whichever method you choose, your desire to get your company going is what will make the difference. Many people give up too soon or don't use the feedback from a funding source to improve their plan. You don't have to be one of them! 

Hiring, Motivating, and Parting With Employees
Employees can make or break a business. Just think about businesses you wouldn't use again because of the service the employees provided. Bad employees can cost a company thousands of dollars, and you, as an owner, won't have the luxury of hiring and training employees on an ongoing basis. Hiring, training, motivating, and parting with employees are all complex processes. Today, you'll learn tips that make them easier. 

Business Policies
Having effective business policies in place helps your business run efficiently. It also gives your employees a framework for knowing what's expected of them. By the end of this lesson, you'll be able to develop your own business policies, including sexual harassment and ethics policies. We'll also discuss creating an employee manual. 

Managing You
To ensure success, business owners need to be able to use limited resources efficiently. In this final lesson, we'll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

Yes, this course is online. Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in this course gain valuable knowledge. You have the flexibility to study at your own pace combined with enough structure and support to complete the course. You can access the classroom 24/7 from anywhere with an Internet connection.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

New sessions of each course run every month, please check start dates under course summary. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

This course is accessible for 8 weeks. You'll spend roughly two to four hours each week completing two engaging lessons in an enjoyable, interactive learning environment.

13.  How long will my course take?

Individual courses are very comprehensive and can take up to 24 hours to complete.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.

For example:

  • 2 course bundle is 2 x 24 hours = 48 hours
  • 3 course bundle is 3 x 24 hours = 72 hours
  • 5 course bundle is 5 x 24 hours = 120 hours
  • 10 course bundle is 10 x 24 hours = 240 hours
14.  Is there tutor support available?

Yes, there is tutor support, a dedicated professional instructor facilitates every course, pacing learners, answering questions, giving feedback, and facilitating discussions.

15.  What is included with the course?

The onetime fee includes all training materials, including online content, diagrams, videos if included, interactive instructions and quizzes, plus you will receive a certificate upon completion.

16.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

17.  Is the course interactive?

Yes, all our courses are interactive.

18.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

19.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

20.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

21.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

22.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

23.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

24.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go. 

25.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

26.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

27.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

28.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

29.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

30.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in. 

We provide a 7 Day Money Back Refund on all Courses

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
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Course Summary

Course ID: 007CDP10CB
Delivery Mode: Online
Access: 6-8 Weeks Per Course
Time: 240 Hours
Assessments: Yes
Qualification: Certificate of Completion

Start Dates

This course is available to begin on the following dates

  • 13 April
  • 18 May
  • 15 June
  • 13 July

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