OMCA Email Marketing Associate (Voucher Included) Online Certificate Course

Learn email copywriting, testing, and deliverability - the pillars of effective email marketing

OMCA Email Marketing Associate (Voucher Included) Online Certificate Course

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US$1649

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Want to learn email marketing? Make the most of your companys email efforts and prepare for the OMCA certification exam

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.

In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be fully prepared to begin a career as an email and marketing automation focused digital marketer.

Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Email as conversation
  • Creating the email
  • Landing pages
  • The mailing list
  • Spam and blacklists
  • Working with email providers
  • Metrics and measurement

Course Fast Facts:

  • This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  • Instructors lead each course and you will be able to interact with them and ask questions
  • You can study from home or at work at your own pace in your own time
  • You will be awarded a certificate at completion of this course

Course Delivery

Upon enrolment, an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

  • Introduction to Online Marketing
  • OMCA® Digital Marketing Foundations
    • SEO Foundations
    • Social Media Foundations
    • Content Marketing Foundations
    • Conversion Optimization Foundations
    • Web Analytics Foundations
    • PPC Foundations
    • Mobile Marketing Foundations
    • Email Marketing Foundations
  • Email Marketing Practitioner
    • Introduction to Email Marketing
    • Email as Conversation
    • Creating the Email
    • Landing Pages
    • The Mailing List
    • Spam & Blacklists
    • Working with Email Providers
    • Metrics & Measurement

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Can I register for programs if I am an international student?

Yes, because These programs are online you never have to actually travel to the school.  Most schools offer telephone or online registration.

2.  How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6) months to complete the program.

3.  Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.

4.  Can I get financial assistance?


These courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

5.  What happens when I complete the program?


Upon successful completion of the program, you will be awarded a certificate of completion.

6.  Am I guaranteed a job?


These programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

7.  Who will be my instructor?


The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

8.  What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time.  We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.

9.  Can I use a Mac?


Yes, you can use a Mac for this program.

10.  When can I start the program?


Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

11.  Do I earn certificates or certifications?


You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

12.   What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive.

Through his blog, Occam’s Razor, and his bestselling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a commonsense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centrism and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cario
 is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”. Jennifer lives in Bentleyville, PA with her husband Matt and their three children.

Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad’s expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Danny Dover is a passionate SEO, influential writer and obsessed life list completer. He is the author of the best selling book “Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business.

Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen was named one of the top Chief Marketing Officers on Twitter (@jeffhasen) and is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”.

Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.

Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011.

Greg Jarboe
 is regarded as pioneers and leading authorities on online publicity, Greg has extensive experience in public relations, corporate communications and marketing. Greg is the author of“YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell
 was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients, prior to co-founding SEO-PR. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.

About this Course

Want to learn email marketing? Make the most of your companys email efforts and prepare for the OMCA certification exam

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.

In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be fully prepared to begin a career as an email and marketing automation focused digital marketer.

Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Email as conversation
  • Creating the email
  • Landing pages
  • The mailing list
  • Spam and blacklists
  • Working with email providers
  • Metrics and measurement

Course Fast Facts:

  • This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  • Instructors lead each course and you will be able to interact with them and ask questions
  • You can study from home or at work at your own pace in your own time
  • You will be awarded a certificate at completion of this course

Course Delivery

Upon enrolment, an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

  • Introduction to Online Marketing
  • OMCA® Digital Marketing Foundations
    • SEO Foundations
    • Social Media Foundations
    • Content Marketing Foundations
    • Conversion Optimization Foundations
    • Web Analytics Foundations
    • PPC Foundations
    • Mobile Marketing Foundations
    • Email Marketing Foundations
  • Email Marketing Practitioner
    • Introduction to Email Marketing
    • Email as Conversation
    • Creating the Email
    • Landing Pages
    • The Mailing List
    • Spam & Blacklists
    • Working with Email Providers
    • Metrics & Measurement

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Can I register for programs if I am an international student?

Yes, because These programs are online you never have to actually travel to the school.  Most schools offer telephone or online registration.

2.  How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6) months to complete the program.

3.  Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.

4.  Can I get financial assistance?


These courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

5.  What happens when I complete the program?


Upon successful completion of the program, you will be awarded a certificate of completion.

6.  Am I guaranteed a job?


These programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

7.  Who will be my instructor?


The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

8.  What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time.  We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.

9.  Can I use a Mac?


Yes, you can use a Mac for this program.

10.  When can I start the program?


Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

11.  Do I earn certificates or certifications?


You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

12.   What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive.

Through his blog, Occam’s Razor, and his bestselling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a commonsense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centrism and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cario
 is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”. Jennifer lives in Bentleyville, PA with her husband Matt and their three children.

Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad’s expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Danny Dover is a passionate SEO, influential writer and obsessed life list completer. He is the author of the best selling book “Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business.

Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen was named one of the top Chief Marketing Officers on Twitter (@jeffhasen) and is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”.

Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.

Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011.

Greg Jarboe
 is regarded as pioneers and leading authorities on online publicity, Greg has extensive experience in public relations, corporate communications and marketing. Greg is the author of“YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell
 was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients, prior to co-founding SEO-PR. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.

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Course Summary

Course ID: 007GES264
Delivery Mode: Online
Access: 6 months to complete this program
Tutor Support: Yes
Time: 70 Hours

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