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Boost Branding And Improve Revenue
The marketing course is an essential tool for anyone who is interested in marketing and advertising. This course can help you progress in your career as there is an industry demand for these qualifications to help companies boost their branding and improve their revenue.
The marketing course is broken into fifteen easy to study modules which are brimming with valuable information, tips and advice relating to this exciting and interesting industry. The course will provide you with a good foundation when starting out in the marketing industry.
The marketing course is offered as an online study course, which enables you to study from home and at your own pace. On successful passing of the test you will be awarded with your certificate, which can be downloaded and printed immediately.
By the end of this course, you will learn :
- Know the definition of marketing
- What you can expect from marketing
- Learn what makes marketing so important to companies around the world
- Gain insight into where you can use marketing to help your business grow
- Know where to begin when it comes to effective marketing
- Identify the fundamentals of marketing
- Get a good understanding on marketing strategy
- Know the disadvantages of not fully understanding marketing fundamentals
- Learn the differences between needs and wants in customers
- Identify the needs of your customers
- How to identify customer information for marketing
- Gain valuable insight into the marketing environment
- Understand your competitors
- Learn the different forms of marketing
- Know the key forms you need to be aware of when it comes to your marketing efforts
- Identify how to select the best forms based on your particular company
- Tips on mistakes to avoid when it comes to forms of marketing
- Get to know the four Ps of marketing
- Understand offline marketing
- Why you should be including offline marketing in your marketing strategy
- Get an understanding of online marketing
- Learn how to create a marketing plan
- Know why you need a marketing plan
- Understand how to set your marketing budget
- Learn how to get the most out of your marketing budget
- Know the mistakes to avoid at all costs when it comes to marketing
- Get insight into valuable marketing tools you can start using today
- Points to remember when it comes to marketing
Course Fast Facts:
- Learn the fundamentals of Marketing
- Comprehensive 15 module Certificate in Marketing Online Course
- Study along with simple instructions & demonstrations
- Written and developed by leading Marketing experts
- Receive one-on-one online help & support
- Unlimited, lifetime access to online course
- Certificate of completion awarded with passing score for the online assessment
- Study at your own pace with no rigid class timetables, 24/7 from any computer or smart device
Course Delivery
Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device.
Recognition & Accreditation
All students who complete this course, receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.
Module 1: Marketing – Its Definition and Reasons for its Use
- The actual definition of the term ‘marketing'.
- Why you need to consider using it as part of your approach to business.
- What to logically expect from it.
- Why you cannot allow yourself to get carried away with your ideas.
Module 2 : The Importance of Marketing and its Roles
- The key reasons why marketing is so important.
- Where it can help your business.
- The impact of not using marketing to your advantage.
- Where to begin with marketing.
Module 3 : The Fundamentals of Marketing
- What we mean by the fundamentals of marketing.
- The impact of not understanding these basic concepts.
- Understanding market strategy.
- The four step process that you need to follow to be a success.
Module 4 : Understanding Customer Needs for Marketing Purposes
- The difference between need and want in a customer.
- How to identify those needs.
- How to interpret that information for marketing purposes.
- The difference it makes to your business.
Module 5 : Getting to Grips with the Marketing Environment
- What we mean by the marketing environment.
- Understanding your competitors.
- How to place yourself within your correct environment.
- Key mistakes to avoid making right from the outset.
Module 6 : The Different Forms of Marketing
- The key forms of marketing to be aware of.
- The importance of understanding and using these different forms.
- How to select the best forms for your business.
- Where you can go wrong and how to avoid these pitfalls.
Module 7 : The Four P’s of Marketing
- What the four P's actually are.
- How to implement them into your marketing strategy.
- The difference they will make to your business.
- Moving forward and keeping the four P's in mind.
Module 8 : Offline Marketing
- What we mean by offline marketing.
- The importance of including it in any marketing strategy.
- The key offline marketing concepts to consider.
- Local or national offline marketing.
Module 9 : Online Marketing
- What the term ‘online marketing' means
- Why you must include this form of marketing within your strategy.
- The different forms of online marketing.
- Whether to go local or international with your marketing.
Module 10 : Creating a Marketing Plan
- Exactly why you need a marketing plan.
- The basic structure of a marketing plan.
- How to include the key pieces of information into your plan.
- Putting the plan into action.
Module 11 : Dealing with Budget Restraints and Getting Value for Money
- Setting your budget.
- Preparing for unexpected extras.
- How to get the most out of your budget.
- Key mistakes people make that blow their budget.
Module 12 : Evaluating the Success of the Marketing Plan
- Why evaluating the success of your marketing plan is so important.
- Where to begin with the evaluation.
- The importance of being critical and honest.
- What to do if things are not going well.
Module 13 : Key Mistakes to Avoid Making with Marketing
- The most common mistakes that people make with regards to their marketing.
- How to stop the decline.
- Turning a mistake into a positive.
- The dangers of not correcting mistakes.
Module 14 : Important Marketing Tools to Use to Your Advantage
- Tools that will help give your marketing strategy a boost
Module 15: Key Bullet Points for Anybody to Keep in Mind About Marketing
- We will review the key points covered in the previous modules.
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.
Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.
Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.
The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews
No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.
No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.
Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Please see the number of Hours to complete on Course Duration, under course summary.
The onetime fee includes all training materials, including online content, diagrams, videos if included, interactive instructions and quizzes, plus you will receive a certificate upon completion.
All the required material for your course is included in the online system, you do not need to buy anything else.
Yes, all our courses are interactive.
Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.
You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.
You will also receive a CPD Certificate, CPD stands for Continuing Professional Development. It refers to the process of tracking and documenting the skills, knowledge, and experience that you gain both formally and informally as you work, beyond any initial training. Continuing Professional Development is important because it delivers benefits to the individual, their profession and the public. CPD ensures your capabilities keep pace with the current standards of others in the same field.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
No, it is not equivalent to a college or university credit.
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.
The Certificates are valid for life and do not need renewing.
Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.
We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at , to pay via bank transfer.

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Course Summary
Course ID: | 070NSA126 |
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Delivery Mode: |
Online |
Access: | Unlimited lifetime access to course material |
Time: | Study at your own pace |
Assessments: | Yes |
Qualification: | Certificate of Completion |
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