Study Marketing Basics Course: Get a Better Understanding of Marketing and Grow Your Business

Convert your traffic into willing and paying customers! Enroll in our popular Marketing Basics Course and learn all the essential marketing elements for any business. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

Our comprehensive Marketing Basics Course will provide you with the fundamental knowledge of building and growing your business. Marketing has changed a lot recently; and having a new perspective will give you the needed information to assist you in making the right marketing decisions.

Stay ahead of the competition. No matter what your product or service is, your business will benefit from a better understanding of marketing.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our Marketing Basics Course, you will be equipped with the right skill-set to ensure you stand out from the competition!

What you will learn with our Marketing Basics Course

• Define your market
• Know the different types of marketing and ways to use them
• Learn effective ways of communicating with the customer
• Know how to set marketing goals and strategies
• Recognize common marketing mistakes and know how to avoid

How will the Marketing Basics Courses be delivered?

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

1. Easy to follow and understand
2. Only 6 to 8 hours of study is required
3. Unlimited, lifetime access to online course
4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
5. You can study from home or at work, at your own pace, in your own time
6. Certificate of Completion

Marketing Basics Courses - Requirements

The Marketing Basics Courses is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Approximately 8 hours of study is needed to complete the course
3. Registered students gain unrestricted access to the Marketing Basics Courses
4. All course material is available online 24/7 and can be accessed using any device
5. Study online from anywhere in your own time at your own pace
6. All students who complete the course will be awarded with a certificate of completion

Marketing Basics Course Outline

Getting Started

The world of marketing and advertising has become more accessible and more significant due to the rise of technology. Learning the right tools and strategies that can be used in marketing can help in breaking into the world of marketing without any fear and hesitation.

The learning outcomes for this module are:

• Define your market
• Know the different types of marketing and ways to use them
• Learn practical ways of communicating with the customer
• Know how to set marketing goals and strategies
• Recognize common marketing mistakes and know how to avoid them

What is Marketing?

Marketing can be often confused with the simple act of selling or increasing one’s sales, but it is the channel where companies take to grab the customers attention and bring them to purchase. This is the first step in building a relationship with the customer and building their brand recognition.

Topics to be discussed include:

• What is a Market?

• A market is defined as a medium wherein customers and sellers interact and share their common interests and desires in conducting business.

• Marketing is Not Selling
• Branding

1. Connect with customers
2. Anticipate needs
3. Be consistent

• Understanding Customer Needs
• Defining Your Product or Service
• Tips to Remember

Common Marketing Types (I)

It is vital to be familiar with the different marketing ways that are available because it helps in making the best decision. Most people find it useful to mix various marketing types. Customer surveys help in determining which methods can be the most effective.

Topics to be discussed include:

• Direct Marketing

• Allows the business to advertise to the customer directly

• Active Marketing

• It is like direct marketing but still focuses on the individual's customers and their wants and needs.

• Incoming Marketing 

• It is also known as inbound marketing, and it is designed to draw in the customers by providing them opportunities to inquire them more.

• Outgoing Marketing

• This is the traditional method of marketing and introducing a product or service to the customers

Common Marketing Types (II)

New technologies can be the pathway for reaching out to the public and always emerging standard Marketing tactics must be able to keep up with the fast-paced and mast moving society. 

Topics to be discussed include:

• Guerrilla Marketing

• Type of marketing that utilizes unconventional methods that are meant to create a wow factor for the consumers

• B2B Marketing

• Type of marketing that primarily occurs between businesses

• B2C Marketing

• Type of marketing that focuses primarily on marketing directly to consumers and potential consumers

• Promotional Marketing

• Type of marketing that is used to entice customers in deciding quickly and on the spur of the moment

The Marketing Mix

The marketing can also be called the 4Ps of marketing, namely, product, price, place, and promotion. These are often used in attracting and satisfying their customer base. It is vital for a company to carefully integrate and coordinate these elements in order to be effective.

Topics to be discussed include:

• Product
• Life cycle

1. Introduction 
2. Growth
3. Maturity 
4. Decline

• Price

1. Value-based
2. Cost-based

• Promotion 

1. Advertising 
2. Selling
3. Publicity
4. Word of mouth

• Place

Communicating the Right Way

Communication is a vital tool in having successful marketing. It requires practice, understanding of value, and entertainment. All communication occurs through the media that can be best in reaching the customers.

Topics to be discussed include: 

• The Marketing Pitch

1. Be concise
2. Write it down
3. Practice 

• Sell Value, Not the Price 
• Fun and Entertaining is Powerful
• Choosing the Right Media

1. Types of Media
2. Radio
3. Television 
4. Publications
5. Internet
6. Social media

Customer Communications

It is essential to listen and value communication from customers because what they are communicating is as important as what the companies are communicating with them. It is also vital to respond also to their inquiries, whether it is on an individual or group level.

Topics to be discussed include:

• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Questions Honestly

1. Tips to answer questions
2. Listen
3. Be respectful
4. Answer honestly
5. Answer individuals

Marketing Goals

Creating marketing goals can help in providing the direction of the marketing campaign of a company. These goals must be long-term, broad, and provide aspirations for what is there to achieve through marketing. After establishing the goals, it is then needed to create specific objectives and plans that can help in reaching the goals created.

Topics to be discussed include:

• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Brand Champions

1. Draft them
2. Interact with them
3. Give them perks 
4. Listen to them

• Inform and Educate

The Marketing Funnel

Marketing funnels are traditional tools that are used by marketers because it contains stages that a customer takes on the way in purchasing the product.

Topics to be discussed include:

• Awareness

• This stage is when the customer is first exposed to the product.

• Interest

• After creating positive awareness towards the customer, the customer will then show an active interest in the product

• Desire 

• Customers are then aspired to own the brands that they show interest in, and the key in establishing desire is convincing the customers that it will satisfy their needs or wants. 

• Action

• The action takes place when the customer purchases the product

Marketing Mistakes (I)

When marketing is done correctly, sales and customer relationships will increase. That is why it is crucial to avoid common mistakes that people make when marketing.

Topics to be discussed include:

• Not Taking Social Media Seriously

1. Social Media
2. Not using social media.
3. Set it and forget it 
4. One-sided communication
5. Inconsistency 

• Not Having a USP
• Cross-Cultural and International Translations
• Not Building a Relationship

1. Ways to Build Relationships in Person
2. Wats to Build Relationships Online

Marketing Mistakes (II)

The key to having successful marketing is being aware of the common pitfalls that companies do and understanding ways how to avoid them.

Topics to be discussed include:

• Not Having a Plan

• Having a plan can help in saving money and creating more efficient and effective methods that can be used by the company.

• Aiming at Everyone

• Targeted marketing campaigns are more effective at drawing in customers.

• Not Tracking Metrics

• Tracking metrics is essential because it monitors the effectiveness of the plan

• Not Listening to Your Customers

• Listening and understanding the needs and wants of the customers are essential in marketing success. 

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Marketing Courses

If you’re hoping to propel businesses to success with your marketing skills, a marketing course from the Courses For Success range will help you succeed.