Marketing Basics Online Bundle, 2 Certificate Courses
Get a Better Understanding of Marketing and Grow Your Business
NOW ONLY
US$349
Save US$449 (56%)OFF RRP US$798
Get a Better Understanding of Marketing and Grow Your Business - 2 Courses in this Bundle
-
Marketing Basics
-
Internet Marketing Fundamentals
1. Marketing Basics: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Course Objectives:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognise common marketing mistakes and know how to avoid
2. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Course Objectives:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review at any time.
Marketing Basics 2 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Marketing Basics Online Course
Module One - Getting Started
Module Two - What is Marketing?
- What is a market?
- Marketing is not selling
- Understanding customer needs
- Defining your product or service
Module Three - Common Marketing Types (Part 1)
- Direct marketing
- Active marketing
- Incoming marketing
- Outgoing marketing
Module Four - Common Marketing Types (Part 2)
- Guerrilla marketing
- B2B marketing
- B2C marketing
- Promotional marketing
Module Five - The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Six - Communicating the Right Way
- The marketing pitch
- Sell value, not the price
- Fun and entertaining is powerful
- Choosing the right media
Module Seven - Customer Communications
- Give your customers a voice
- It's not about you, it's about them
- Every interaction counts
- Answers questions honestly
Module Eight - Marketing Goals
- Brand switching
- Repeat purchases
- Brand loyalty
- Inform and educate
Module Nine - The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Ten - Marketing Mistakes (Part 1)
- Not taking social media seriously
- Not having a USP
- Cross cultural and international translations
- Not building a relationship
Module Eleven - Marketing Mistakes (Part 2)
- Not having a plan
- Aiming at everyone
- Not tracking metrics
- Not listening to your customers
Module Twelve - Wrapping Up
Course 2 - Certificate In Internet Marketing Fundamentals Online Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.
Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.
Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.
The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews
No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.
No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.
Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
- 2 course bundle is 2 x 6-8 hours = 12-16 hours
- 3 course bundle is 3 x 6-8 hours = 18-24 hours
- 5 course bundle is 5 x 6-8 hours = 30-40 hours
- 10 course bundle is 10 x 6-8 hours = 60-80 hours
All the required material for your course is included in the online system, you do not need to buy anything else.
Yes, all our courses are interactive.
Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.
You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
No, it is not equivalent to a college or university credit.
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.
The Certificates are valid for life and do not need renewing.
Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.
We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at , to pay via bank transfer.
 |
About this Course |
 |
Get a Better Understanding of Marketing and Grow Your Business - 2 Courses in this Bundle
-
Marketing Basics
-
Internet Marketing Fundamentals
1. Marketing Basics: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Course Objectives:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognise common marketing mistakes and know how to avoid
2. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Course Objectives:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review at any time.
Marketing Basics 2 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Marketing Basics Online Course
Module One - Getting Started
Module Two - What is Marketing?
- What is a market?
- Marketing is not selling
- Understanding customer needs
- Defining your product or service
Module Three - Common Marketing Types (Part 1)
- Direct marketing
- Active marketing
- Incoming marketing
- Outgoing marketing
Module Four - Common Marketing Types (Part 2)
- Guerrilla marketing
- B2B marketing
- B2C marketing
- Promotional marketing
Module Five - The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Six - Communicating the Right Way
- The marketing pitch
- Sell value, not the price
- Fun and entertaining is powerful
- Choosing the right media
Module Seven - Customer Communications
- Give your customers a voice
- It's not about you, it's about them
- Every interaction counts
- Answers questions honestly
Module Eight - Marketing Goals
- Brand switching
- Repeat purchases
- Brand loyalty
- Inform and educate
Module Nine - The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Ten - Marketing Mistakes (Part 1)
- Not taking social media seriously
- Not having a USP
- Cross cultural and international translations
- Not building a relationship
Module Eleven - Marketing Mistakes (Part 2)
- Not having a plan
- Aiming at everyone
- Not tracking metrics
- Not listening to your customers
Module Twelve - Wrapping Up
Course 2 - Certificate In Internet Marketing Fundamentals Online Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.
Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.
Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.
The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews
No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.
No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.
Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
- 2 course bundle is 2 x 6-8 hours = 12-16 hours
- 3 course bundle is 3 x 6-8 hours = 18-24 hours
- 5 course bundle is 5 x 6-8 hours = 30-40 hours
- 10 course bundle is 10 x 6-8 hours = 60-80 hours
All the required material for your course is included in the online system, you do not need to buy anything else.
Yes, all our courses are interactive.
Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.
You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
No, it is not equivalent to a college or university credit.
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.
The Certificates are valid for life and do not need renewing.
Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.
We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at , to pay via bank transfer.
We provide a 7 Day Money Back Refund on all Courses
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Course Summary
| Course ID: | CFS02MARB2CB |
|---|---|
| Delivery Mode: |
Online |
| Access: | Unlimited lifetime access to course material |
| Time: | Study at your own pace |
| Duration: | 12-16 Hours |
| Assessments: | Yes |
| Qualification: | Certificate |
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