Assessment for Public Relations Boot Camp Course

Welcome to this assessment for the Public Relations Boot Camp Course!

Instructions:

Please enter your full name and email address in the form below, then answer the list of questions. 

A pass mark of 65% is required in order to obtain your course certificate.

When you have answered all of the questions, click the "Submit" button.

If you do not achieve the required 65% pass mark, you will be able to resit the assessment in order to gain your certificate.

Good luck in passing your assessment and we wish you well for the future!

Could you please also be kind enough to provide us with some feedback about the course, this can either be written like a testimonial or review.

Please note: Please ensure that you enter your full name correctly, as this will appear on your certificate.


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Assessment Questions:

Q1. Public relations consultants must be able to::

Q2. When preparing a media kit, the essential ingredients include::

Q3. Press releases usually go through several ____________ before they are released.:

Q4. True or False: In an emergency situation, it is common to send out press releases even if they don’t go through the normal approval process.:

Q5. True or False: A public relations consultant is someone with an innate ability to communicate well.:

Q6. True or False: In order to create a press release, all I have to think about are the 5 Ws and How.:

Q7. When speaking with the media, its important to think about::

Q8. When dealing with tough questions, it is best to::

Q9. True or False: Rather than paying for advertising, sometimes the best PR comes from having an article published about the company.:

Q10. True or False: In a crisis, anyone can be a spokesperson because you cannot delay in speaking to the media.:

Q11. There are so many channels available that it can be very difficult to find, and capture the attention of, your target audience. This statement partially explains::

Q12. Strategy is different from tactics in that it looks at the::

Q13. Leveraging trends and technology is an example of::

Q14. In any PR plan, its important to _________________ in order to respond to our environments.:

Q15. True or False: Public relations requires that we look at our messages from the media’s point of view.:

Q16. True or False: A media kit is not a one size fits all project. Media kits can be created for different purposes, such as a general kit, an award ceremony kit, a branding launch.:

Q17. People don’t always remember what we say, but the likelihood is improved significantly if our words create ________________.:

Q18. Spokespeople need to be::

Q19. A spokesperson needs to be committed to the role of::

Q20. In creating a sound bite, we use the __________ model.: